TBWA\Thailand

Automotive - Indonesia, Vietnam, Malaysia, Singapore, Hong Kong

Regional Director (ASEAN) - Automotive

Finance - Global Entity (NDA)

Efficient prospecting and recruitment of qualified users across all possible channels.

Market exit consolidation.

User Acquisition - APAC

IPG Mediabrands

Development of key accounts and in-house digital capabilities.

Digital Associate Director

Performance marketing and digital strategy.

Associate Director

OPC Business Support Sdn Bhd

Head of Digital Marketing

Digital Marketing Manager

Gapture.com

Search Strategist

Search Engine Optimisation
Online Marketing
Behavioural Design

SEO Strategist

OffGamers

Executive - Advertising & Promotions

Procurement of virtual products, event/promotional planning

Executive - Product Team CDK Division

Online game code sales &amp; product presentation

Product Team - CDKey Division

ICasia Sdn Bhd

Business Development

🌎 eCommerce 🇹🇭 Acquisition Marketing 🇹🇭 User Centricity 🌎

"Work Life Balance" is misunderstood. Your connections, health, rest, sleep, income streams, learning, entertainment, indulgences, etc. ALL require putting in "work".

"Why Not" is better than "Why".

A global marketing consultant who keeps things real, and then some.

Let's solve problems, not treat symptoms.

INTJ http://www.personalitypage.com/INTJ.html

Leon De Silva

Ratna Juita

I help HR to Elevate Well-Being & Build High Performance Team 🔸 Well-Being Strategist 🔸 TEDx Speaker 🔸 LinkedIn Top Voice 🔸 Personal Branding Coach 🔸Favikon Top 20 Singapore Creators

Are you struggling to elevate your well-being and build high performing team? 

Or finding it hard to craft a personal brand that authentically represents you and attracts the right opportunities?

Are you overwhelmed by the noise on LinkedIn and unsure how to position yourself as the go-to expert in your industry?

If this resonates with you —you’re not alone.

Hello, I’m Ratna Juita.

I’m the Founder of The Mindgem, where we help individuals and organizations unlock their inner GEM and shine brighter—at work and in life.

So far, I’ve worked with global brands like Van Cleef & Arpels, Visa, AIA, Docusign, Cisco and many others, empowering their teams to:
✨ Reduce stress and elevate well-being.
✨ Build resilience and emotional intelligence.
✨ Build diverse and inclusive workplace through women mentorship. 
✨ Develop authentic personal brands that attract aligned opportunities (talents & business) 

Before that…

I spent over a decade in Career Development, Marketing, Business Development, Account Management before discovering my passion for helping people thrive holistically.

My expertise spans:
✅ LinkedIn Personal Branding
✅ Diversity & Inclusion (Women Mentorship) 
✅ Leadership & Team Development with Lego Serious Play (Workshops & Retreats) 
✅ Well-Being (Mindfulness | Resilience | Stress Management | Energy Management) 

Here’s how we can work together:
1️⃣ Strategy Call – 30-mins to unlock clarity on your well-being or personal brand.
2️⃣ Coaching Program – Personalized sessions to elevate your personal brand 
3️⃣ Corporate Workshops – Transform your leaders and teams with transformative programs and immersive retreats.
4️⃣ Panel Moderation – Facilitate insightful discussions that engage audiences and spark impactful conversations.
5️⃣ Influencer Marketing – Collaborate to authentically amplify your brand’s message and reach.

I invite you to start your journey with me. 🤗

Whether it’s coaching, training, or collaboration, I’m here to help you shine at work and in life.

💌Drop me a DM, or reach out at ratna@themindgem.co.

Thanks for being here, my friend! Together, let’s unlock your potential and transform your journey! ✨

Founder & CEO

💎 The Mindgem is a mission driven learning and development organisation that aims to empower individuals and organisations to build sustainable well-being and resilience as a strategy for potential fulfilment and organisational success. 

Left home, to come home. 🏡✨

Holiday withdrawal syndrome is very real 😂

I’m back in action… though my heart is still somewhere between Bali and Changi.

When I was on holiday, I thought about work.
When I came back, I thought about holiday.
Holiday is never enough, isn’t it? 😜

In many places in Bali, I was the only Asian.
Everyone spoke to me in English.
They were surprised I could speak Bahasa.

Some thought I was Japanese, Korean, or Chinese but not Indonesian 🤭

Coming back to my home country still feels strangely foreign sometimes.
And yet… that’s also part of my story.

This trip was filled with little “firsts” that made my heart smile:
🔹Riding a Gojek bike for the first time 🛵
🔸Eating the best tiramisu — twice in a row 😜
🔹Experiencing the most mind-blowing light, sound & vibration healing on a waterbed
(felt like time travel… Matrix-style ✨)
🔸Gifting hotel staff a small souvenir from Singapore, just to say thank you for their wonderful service

And then… Changi Airport.

Every single time I touch down, my body exhales.

There’s a quiet sense of safety, grounding, and gratitude.

Here I was, chilling at the Calm Room @Terminal 2 — if you haven’t visited, you really should.
It lives up to its name. 🧘🏻‍♀️

How fitting that today, I’ll be moderating a book launch conversation with my dear friend Judy Liu (MSc-Org Psych) on Beyond Belonging.

Because this journey reminded me again:
Belonging isn’t always about geography.
Sometimes, it’s about learning to feel at home —within yourself. ♥️

If you’re coming later, do come say hi at Book Bar 📚

Join BRAND NEW YOU Cohort Waitlist! ✦ I help you SHINE with Personal Branding and Well-Being ✦ TEDx Speaker ✦ Personal Brand Strategist ✦ Certified NLP Practitioner & LEGO Serious Play Facilitator ✦

No alternative text description for this image

I have never seen a bookstore packed like this.

We weren’t there because of the book.
We were there because of Judy 💛

I met Judy a year ago at the Mentoring SG Summit — she hosted, I moderated.

Fast forward to yesterday… I found myself moderating her book launch.

Life has a beautiful way of coming full circles.

We’ve only met a handful of times, yet every conversation with Judy left me feeling deeply seen and heard.
Yes — there were tears too 😂
Because that’s what happens when you sit with someone who is fully human.

What a gift it was to facilitate yesterday’s conversation.

We began by setting a powerful intention:
✨ to come home to ourselves.

From there, Judy shared her writing journey and the heart of Beyond Belonging.

Here’s what stayed with me:

Beyond belonging is not a place you arrive at.
It’s a place you return to.

H — Honour your inner knowing
O — Own your power 
M — Make choices from alignment, not fear
E — Embody who you already are

Because true belonging doesn’t begin out there.
It begins the moment you stop leaving yourself behind.

If you missed the book launch, You can grab your copy here https://lnkd.in/gxsBW-TP

Huge kudos to Penguin Random House for publishing such a great book. (I’m manifesting my own book deal 😉✨) 

Judy, congratulations once again. 🥂 
May this book travel far, touch many hearts, and guide countless people back home. 💛

P.S. Which letter of H.O.M.E spoke to you the most today?

When I’m not working, I choose to volunteer.

This is why I volunteer. ♥️

Yesterday I had so much fun holding space and facilitating Lego workshop for youth leaders, building conversations, insights, and possibilities brick by brick.

Through play and reflection, we explored : 
🔅Bringing individual strengths into collective leadership
🔅Designing engagement initiatives that invite participation
🔅Thinking ahead about leadership continuity and succession

I’ve been volunteering for over 20 years, and it has shaped me in ways I could never have imagined.

It taught me:
🔺To listen deeply beyond words 
🔺To lead with care and compassion 
🔺To believe in people, even before they believe in themselves

Nothing compares to investing in the future of our youth. 

Because our youth are the leaders of tomorrow,
and when we uplift them, we are shaping a kinder, stronger tomorrow.

P.S. If you had an hour to give back, how would you use it?

Confession: I’ve never made a claim like this before.

It feels scary. Maybe I’m a little delulu 😂
But hear me out 🙏

2025 is the year I 2X myself.
I doubled my revenue.
And more importantly — I upgraded my identity in ways I never imagined.

Today, I honour the version of me who got me here.
Thank you for the courage.
The lessons.
The becoming.
And the people who walked alongside me. ❤️

And now, I consciously release the old version of me who:
• Played small when I knew I could play bigger
• Said yes when it wasn’t aligned
• Second-guessed her power
• Felt guilty for resting
• Feared missing out
• Worked hard for money 
• People-pleased to stay “safe”
• Needed validation to feel worthy
• Lived in someone else’s shadow
• Chose “politically right” over honest
• Delayed, doubted, and dimmed herself

This year, I am fully claiming my 10X self — here and now.
• Creating global impact
• Bold. Grounded. Expansive.
• Building a values-led business
• Choosing JOMO & inner peace
• Deep self-trust in every decision
• Living life in abundance and overflow
• Taking bold, uncomfortable, aligned action
• Embodying the grandest version of who I am
• Leading with feminine flow and masculine clarity
• Growing my platform with intention & authenticity

It felt really scary to write this.
(I reread this post 198 times before clicking “post” 😅)

And that tells me one thing:
👉 This is the edge of my next level.

But here’s what matters most.

I don’t want to walk this 10X journey alone.
I want to journey with people who are ready to:
🔺 Raise their internal standards
🔺 Release old identities
🔺 Grow life and business from alignment — not pressure

That’s why I created Brand New You, a 12-week, inside-out personal branding mentorship for entrepreneurs and leaders ready to embody who they are and express it with clarity, confidence, and alignment on LinkedIn.

This isn’t about fixing yourself.
It’s about aligning your identity, energy, and message
👉🏻 so your personal brand finally reflects the depth of who you already are.

This is the shift:
From performance → power
From effort → embodied presence

And this is where your next chapter begins.

✨ Save the date
📅 31 January 2026
⏰ 10:00am – 11:30am

I’m hosting the Brand New You Webinar, where I’ll share:
• What Brand New You is really about
• The identity shifts behind sustainable growth
• How we work deeply on identity inside the program
• And how we can 10X our life and business — together

No hype.
No pretending.
Just real expansion, from the inside out.

If this speaks to you 
If you feel the edge of your next level, here’s your gentle invitation to quantum leap our life together as a collective. 

👇 RSVP link in the comment 🙏

I just did my Brand New Me Photoshoot and sharing it here to solidify and celebrating my new 10x version of me that I am claiming today! 🥳🎉

P.S. Real talk — are you playing at 70% while knowing you’re capable of so much more?

Confession : I haven’t posted on LinkedIn for a week.

And yet… I’ve been closing deals.

No content sprint.
No “I must stay visible” anxiety.
Just aligned conversations and decisions.

It reminds me of something I’ve learnt the long way:

We’ve been conditioned to believe
more content = more growth.

It doesn’t. ❌

Growth comes from who you are being when you show up.

Beyond posts and algorithms, there’s something far more important.

✨ Identity.
➜ Who you believe you are when no one is watching.

✨ Energy.
➜ The calm confidence you carry into conversations.
➜ The steadiness people feel when they speak to you.

✨ Standards.
➜ What you say yes to.
➜ What you no longer chase.
➜ What you’re willing to walk away from.

People don’t buy because you posted today.
They say yes because they already trust you.

Because your presence feels safe.
Because your message is clear.
Because you’re no longer trying hard to convince
➜ You are showing up with the right energy, identity and standards 

LinkedIn isn’t about feeding the algorithm.
It’s about building trust over time.

Content is just a mirror.
It reflects the level of clarity and embodiment behind it.

When you raise your inner standards:
– You stop forcing visibility
– You stop explaining yourself
– You stop proving your worth

And something shifts.
⤷ Conversations feel easier.
⤷ Opportunities feel more aligned.
⤷ Sales become a by-product, not the goal.

This is exactly why I created Brand New You.

It’s an inside-out journey for those who are ready to build a personal brand from the space of alignment and embodiment, I’d love to have you with us.

✨ Join the Brand New You waitlist here https://lnkd.in/gy_tdXCQ

Let 2026 be the year you lead with clarity, energy, and trust.

P.S. What shifted for you when you stopped trying harder and started trusting yourself more?

📸: Me chilling in Bali 🏖️ 
Building from alignment looks like this 😉

Already broke a New Year’s promise? Welcome.

You’re in very good company. 🤗

Every January, we sit ourselves down for that conversation.
Oops. 🤭

“This is the year I lose weight.”
“This is the year I make more money.”
“This is the year I finally feel happier.”

Sound familiar?

By now, most of us know the not-so-fun stat:
92% of New Year’s resolutions don’t last.

A little sad, right?

But pause for a moment.

We set bold resolutions with even bolder expectations…

and somehow expect ourselves to transform overnight.

Like a software update that installs perfectly while we sleep.😴 

And when it doesn’t stick?

We quietly assume we failed.

But what if the problem isn’t you 

but the way we’ve been taught to approach change?

Most resolutions are built on a subtle belief that something about us is wrong.

That we need fixing. Improving. Optimising.

As if we’re a never-ending renovation project.

No wonder so many resolutions collapse by February.

They’re driven by pressure — not self-trust.
Instead of asking:
“What do I need to achieve this year?”

What if we asked:
“Who do I want to be in 2026?”

For me, I’m choosing to be:
Grateful, Bold, and Expansive.

When you focus on being instead of constantly doing, your actions start to flow more naturally, aligned with who you truly are, not who you think you should be.

So this year, I’m letting go of perfection.

I’m releasing promises made under pressure.
And I’m choosing intention over expectation.

Just in case you need this reminder today:
You’re not broken, my friend.
You are already more than enough, exactly as you are. ♥️

Who do you want to be in 2026? Love to hear from you in the comment 👇🏻

P.S. If you feel called to step into a more aligned, embodied version of yourself this year, join our Brand New You waitlist https://lnkd.in/gy_tdXCQ

I spent years being overlooked.
Until I stopped trying to be seen…
and started choosing alignment.

For most of my life, I was the underdog.

Not the loud, rebellious kind.
The quiet one.
The one who kept showing up even when no one was watching.

Here’s a little of my story.
Unpolished. Unfiltered. Real.

✨I didn’t come from privilege.
There was no “safe” or obvious path laid out for me.
What I had was grit, curiosity, and a deep belief that education could change my life.
So I worked for it. Hard.
(With limited English, self-doubt, and a lot of courage.)

✨ When I stepped out of my comfort zone - 
new country, new system, new rules 
I struggled with language, confidence, and visibility.

I often felt invisible in rooms where I knew I had something to contribute.

So I listened. I observed. I learned.
One conversation at a time.

✨When I started building my career,
I wasn’t the loudest voice in the room.
I didn’t even think about “personal branding”.
I definitely didn’t see myself as a thought leader.
I simply focused on doing good work, helping people, and staying true to my values.

✨ When I finally found my voice on LinkedIn, not everyone understood it.
Some questioned my credibility.
Some thought I “came out of nowhere”.
What they didn’t see were the years before LinkedIn
the failures, the inner work, the moments I almost hid…
and the courage it took to show up anyway.

✨ And when my community grew…
When clients came not from chasing, but from resonance…
When opportunities found me instead of the other way around…
Some called it luck.

👉🏻 I call it alignment.

Because here’s what people often miss:

Your results are rarely built in public.
They’re built in quiet rooms.
In uncomfortable seasons.
In moments where you choose integrity over applause.

I’m not here to compete.
I’m here to serve.

And if my story reminds you of yours 
If you’ve ever felt unseen, underestimated, or “too different” 

Please remember this:

You don’t need to become louder.
You don’t need to become someone else.

You just need to keep becoming you.

That’s how underdogs rise.
Softly. Steadily. Authentically. ✨

And maybe this season isn’t about becoming more.

Maybe it’s about shedding what no longer fits…
and stepping into a Brand New You 
one that’s aligned, embodied, and deeply yours.

If you want to build a Personal Brand from this space, I’d love to walk with you 🤗 

P.S. What’s one thing you want to shed?

Ageism is real.
And it hurts more than we talk about.

M’s story broke my heart.

She’s an exceptional leader with over two decades of experience.

She showed up fully — every interview, every conversation — carrying wisdom you can’t learn from textbooks.

And yet…
She didn’t get the role.

Worse?
She was ghosted. 👻

Not because she lacked capability.

But because their years were perceived as a liability rather than an asset.

And M isn’t alone.

I hear this story far too often 

Brilliant leaders being overlooked, not for who they are, but for the number of years they’ve lived and led.

Some pivot into coaching or consulting, but they’re left wondering: 

Where do I even begin? 
How do I position myself? 
How do I showcase my value?

Your story isn’t over.

You’ve spent decades leading, building, and creating. 

Now is your time to step into a brand new chapter 

One where you craft your legacy, mentor others, and show the world the value you bring.

The world needs your wisdom, your voice, and your story.

This season isn’t about chasing relevance.
It’s about claiming legacy.

Mentoring.
Coaching. 
Creating impact on your own terms.

If this speaks to you, let’s rewrite the narrative  together.

The best chapters are still ahead.
And you are needed now more than ever.

If you’re ready to step into your Brand New You,
I’d love to journey with you.

✨ Join the waitlist — link in comments! 

P.S. If this resonates, drop a ❤️ 
Sometimes being seen is the first step forward.

What does POWER really mean to you?

To me, Power is honoring what’s true within — even when your body is shaking.

Before I posted about my 10X version,
my heart was pounding.
Fast. Loud. Relentless.

And yet — I posted it anyway.

It didn’t stop until 3am.
I couldn’t sleep after. 

“Ratna… who do you think you are to make such a bold claim?”

Because that fear?
That nervousness?
That racing heartbeat?

It was the clear signal I had crossed into my new identity.
And there was no turning back.

This is the work.
This is what an identity upgrade actually feels like.

Taking your power back means this:
✨ trusting your inner truth
✨ listening to your intuitive intelligence
✨ taking action from alignment — not force

One of my clients experienced her first real breakthrough after practising this inner intuitive work.

She moved from MDRT to COT.

For context:
MDRT (Million Dollar Round Table) recognises top financial professionals globally for high performance and consistency.

COT (Court of the Table) is a level above that — typically around 3× MDRT production. 

She didn’t get there by posting more on LinkedIn.
She didn’t get there by working longer hours.

She got there because she learned how to connect deeply with herself and lead from that place.

Alignment changed everything.
Her appointments filled so consistently that she had to tell her PA to stop opening new slots. Isn’t that a good problem to have? 😉

This is why Brand New You group container exists.

Not to fix you.
But to help you come home to your power —
so your external reality rise naturally from who you’ve become.

If you want to grow your personal brand from a place of alignment and embodiment, join us for the Brand New You webinar this Saturday. 
👉🏻 RSVP here https://tally.so/r/kdN0jM

Special rate available only for those who attend live. ☺️

Sustainable income growth always follows an identity upgrade — never the other way around.

P.S. Where are you being called to step up — even if it feels uncomfortable?

Are you allowing yourself to be fully seen in your own power?

For a long time, I thought visibility was about 
• Confidence.
• Authority.
• Power.

I didn’t realise it was about safety.

Since young, I was afraid of being seen.
So I stayed humble.
Agreeable.
Behind the scenes.

I told myself it was character.
I didn’t realise it was protection.

Then came my Final English oral exam
I memorised every line. Practised endlessly.

And the moment I stood up, my mind went blank.

Silence.
40 pairs of eyes looked at me in pity. 

I was fully seen
in my most powerless moment.

That day, I made a silent promise:
Never step into the spotlight again.

Years later, when I started my business,
that old pattern resurfaced.

Speaking felt unsafe.
Writing on LinkedIn felt exposing.
Owning my power felt scary.

Because my body still believed:
Seen = unsafe.

Over time, I realised this wasn’t just my story.

Here are 5 visibility blocks that quietly hold people back from being fully seen in their power:

1️⃣ You equate visibility with danger
Your nervous system learned to protect you.
Hiding once kept you safe.

2️⃣ You wait to feel ready
You think confidence comes first.
But confidence is built through being seen.

3️⃣ You confuse humility with hiding
You dim your light so others feel comfortable.
That’s not humility.
That’s self-abandonment.

4️⃣ You try to sound “right” instead of real
So you overthink, edit, and delay.
Power doesn’t come from perfection.
It comes from truth.

5️⃣ You outsource your authority
You wait for validation or permission.
But your power was never meant to be approved by others.

Here’s what changed everything for me.

I learned to build my capacity for safety. 🤗

I exposed myself to visibility in safe environments.

I spoke even when my English felt limiting.
Even when my voice was shaking.

And each time I showed up from alignment,
not performance,
I reclaimed a part of myself.

Power is self-trust — made visible.

This is the work behind Brand New You.

Not fixing yourself.
Not forcing visibility.

But creating inner safety
so your power can be seen — fully and lovingly.

If you’ve been hiding,
I see you.
I feel you.
I know exactly how it feels.

✨ Join me this Sat, 31 Jan for the Brand New You webinar, where I’ll share how to step out from behind the curtain, rewriting visibility without abandoning yourself. 

The link is in the comments below 👇🏻 

P.S. Are you ready to be seen in your full power? 😊

Are you allowing yourself to be seen in your full power? Ratna Juita holding a laptop and inviting people to join Brand New You webinar. 

Do you struggle to stay consistent on LinkedIn?

Posting… then disappearing.
Starting strong… then second-guessing everything.

It’s not because you lack discipline.

It’s because your subconscious identity doesn’t yet match the visibility you’re asking of yourself.

I know this because I’ve lived it.

For years, I showed up on LinkedIn with excitement, only to fall back into familiar patterns:
• overthinking
• waiting for “perfect”
• shrinking right when it was time to be seen

I told myself I needed:
👉🏻 More discipline.
👉🏻 Better routines.
👉🏻 A stronger content plan.

But no matter how many strategies I tried, nothing stuck.

Because I wasn’t fighting habits.
I was fighting who I believed I was.

Here’s the truth:
You will always show up on LinkedIn in alignment with your self-image.

At the time, I still saw myself as someone who:
• had insights but wasn’t “expert enough”
• needed more clarity before speaking
• felt safer observing than expressing

So even though I wanted visibility, my nervous system kept choosing the familiar — silence.

This is why real LinkedIn growth isn’t about hacks, algorithms, or forcing consistency.

It’s about an identity shift.

👉🏼 What changed everything for me (and what Brand New You is built on):

1️⃣ I stopped chasing reach and started becoming the person who could hold it.
I asked myself daily:
→ If I already trusted my voice, how would I show up today?

2️⃣ I rewired the beliefs running my visibility.
“Not ready.”
“Who would listen?”
“I need to be more polished.”
→ I replaced them with beliefs that supported expansion, not protection.

3️⃣ I learned to catch myself in old LinkedIn loops and redirect gently.
Every time I hesitated before posting, I paused and asked:
→ What would my future self do here?
Even the smallest shift, I celebrated.

That’s when consistency became natural.
Visibility felt safer.
And opportunities started finding me.

Brand New You isn’t about teaching you how to “perform” on LinkedIn.

👉🏻 It’s about helping you become the version of you who no longer needs to hide.

Because when identity shifts, everything else follows:
▶ you trust your voice
▶ you show up from alignment
▶ visibility feels safer in your body

If something in you feels called to explore this deeper 

I’m running another Brand New You webinar this Sat, 7 Feb, 2pm.

Just a space to understand how identity shifts create sustainable visibility and aligned growth 🌱

If you feel the nudge, you’re welcome to join.
👉 Registration link is in the comments below.

P.S. How do you stay consistent on LinkedIn? 😊

taplio

The Battle

Leon De Silva

Ratna Juita

Followers

Posts

Engagements

Likes

Performance ScoreRatna Juita's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Leon De Silva

Ratna Juita

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ratna Juita's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRatna Juita's LinkedIn Performance