Unkillable

We turn venture-backed startups into crazy fast-growing Scaleups like: Move, Wayhome, Forward Partners, Ramp Network, The Dots, Blok, Uncapped and many more.

Founded to be Unkillable and help others become Unkillable with the Core & Explore Growth Operating System and OKR framework

CEO 

Co-Founder

Google

Advising GfS Startups on OKRs, Product-led-Growth, Prodict-Market-Fit, and Fundraising strategy

AI Product Advisor

Shilling

Founder LP

Seedcamp

Seedcamp Expert Collective - AI, Growth, PMF

ZayaAI

Strategic Advisor

Uncapped

Setting up and hiring the Growth team. 
Setting the organization's Growth goals. 
Separating the known from the unknown 
Implementing Core & Explore™️ (OKRs and Growth process).

Growth Advisor to C-Suite

Forward Partners

Forward Partners is a UK-based VC and studio that we took from private to public (AIM LSE)

I was focused on implementing Core & Explore™️ (OKRs and Growth process) and using it to spin out new ventures, grow NAV, and navigate the path through the IPO.

Advisor to C-Suite (NAV and IPO focus)

The Dots

Implementing Core & Explore™️ (OKRs and growth process)

ICE List

Committee Member

MoveGB

Deloitte Fast50 SW winner - 3rd fastest-growing startup of 2017 - with 6,053% growth 

https://www.deloitte.co.uk/fast50/winners/2017/winner-profiles/movegb/

I turn Startups > Scaleups. PMF and PLG. I write about it at growth-goals.com ✉️ - check it out

👋 I'm Andrew. I love fast-growing Startups. Ex-founder, small-time investor, and I write about Growth/PMF/OKRs.  

I've built high-growth companies in London and Silicon Valley. Over the years, I've sat on all sides of the table as a founder, investor, operator, and advisor. Currently, I have an AI and web3 bias, but I have been everywhere. 

During this journey, I created the Growth/OKR process Core & Explore™, which is now used by thousands of Startups and some large companies. 

Previously, I graduated 500 Startups; was an EIR at Seedcamp; led product and growth at my own Startup; mentored and advised VC funds; and helped behind the scenes at the founder community ICE.

Andrew Crump

I changed the way I take time off.
⁣
Back in my early Startup days in Silicon Valley, I squeezed work into every possible hour. Nights, weekends, whatever was left.⁣
⁣
I told myself that more time working meant faster progress.⁣

 I didn’t realise until much later that choosing the right things to focus on had a far greater impact than simply doing more.⁣
⁣
One of the best pieces of advice I ever got was from Lee Strafford, who told me to start taking half a day every week out of the office just to think.⁣

I went further.⁣

I started blocking a full day.⁣

Looking back, most of the important decisions in my career came from those days, not from the late-night grind.⁣
⁣
I’ve experimented with different ways of working - long days, short bursts, different schedules - but in the end, I realised it’s a marathon, not a sprint. ⁣
⁣
There are moments when we need to push hard.⁣

But staying in the game comes from focused work, done consistently, with enough recovery to stay sharp.⁣
⁣
Now I treat time away from work as part of the operating system.⁣
Thinking days. Long walks. Time with people outside our bubble. Anything that forces distance from the day-to-day.⁣
⁣
Now, I deliberately plan my time outside of work. I fill my schedule with things that force me to step back.⁣
⁣
Startups aren’t about the number of tasks we complete, they’re about choosing the few things that truly matter. But it’s almost impossible to do that when we’re buried in the weeds.⁣
⁣
🧡📈

Ex. Founder/CEO, now Writer/Investor/Advisor. 🧡 PMF, Growth & OKRs

Here's what nobody tells you⁣⁣:
⁣⁣
We run Startups in a world of unknowns.⁣⁣⁣
Most of what we do does not deliver the outcome we want.⁣⁣⁣
⁣⁣⁣
And still, we often prioritise badly.⁣⁣⁣
⁣⁣⁣
We end up working on things that are not tied to the most important goal right now.⁣⁣⁣
Or things that would only matter at a later phase.⁣⁣⁣
Or things that only make sense if something else turns out to be true.⁣⁣⁣
⁣⁣⁣
In that kind of environment, prioritisation is even more important than in a world with certainty.⁣⁣⁣ It always matters, but in a Startup full of unknowns, it matters more.⁣⁣⁣
⁣⁣⁣
The impact comes from picking:⁣⁣⁣
⁣⁣⁣
- The right goal⁣⁣⁣
⁣⁣⁣- The right time frame⁣⁣⁣
⁣⁣⁣- The things that are actually impactful now⁣⁣⁣
⁣⁣⁣
The problem is not a lack of ideas.⁣⁣⁣

So we tell ourselves the problem must be capacity.⁣⁣⁣ We think the way to win is to get more done.⁣⁣⁣
⁣⁣⁣
But if there are 10 things we could do, and one of them delivers basically nothing while one of them delivers 10x growth, then the difference comes from prioritisation, not volume.⁣⁣⁣
⁣⁣⁣
When we work on things that are not impactful, or not the most impactful, that is just wasted resource.⁣⁣⁣
⁣⁣⁣
We need a ruthless way of prioritising what we do and why, aligned with our constraints and outcomes, and simple checks to see if the work will actually be impactful.⁣⁣⁣
⁣⁣⁣
The systems we use to prioritise are often more impactful than having more cash or more resource.⁣⁣⁣

One of the biggest mistakes many Startups make is not prioritising the work of prioritisation.

Our growth problem is not ideas!

It's how we rank them.

There’s a very good argument to say the true key to growth is the high-quality ranking of ideas.⁣⁣
⁣
For any goal there are 1000s of projects we could work on.⁣ The problem is deciding which ones to actually do.⁣⁣
⁣
⁣⁣As founders we love to trust our gut. This is absurd.

Gut instinct is not logical, it’s inherently biased.⁣⁣
⁣
⁣⁣It might even be right most of the time - which is worse. When it’s wrong, we’ll never see it coming.⁣⁣
⁣
⁣⁣There is always a logical answer to which project comes first.⁣⁣
⁣
⁣⁣Even if it feels uncertain, a project with 10% probability of success should always come before one with 5%.⁣⁣
⁣
Once we accept that, the job becomes simple: rank the projects, then work down the list.

⁣⁣The great thing about ranking projects - we’re not saying no to anyone’s idea.⁣⁣
⁣
⁣⁣We’re saying: not yet.⁣ 

If an idea is outside the top three, it’s unlikely to happen - but it might.⁣⁣
⁣
⁣⁣One simple way we can rank: ICE.

Impact - How much it moves the goal if it works
Confidence - How likely it is to work
Ease - How hard it is to ship

⁣⁣Example:

Redesign signup flow vs change the CTA button colour.

Impact: redesign wins.
Confidence: redesign wins (we know the current flow is confusing).
Ease: colour change wins.

So which do we run?

Impossible to answer without the goal!

If the goal is a tiny 0.1 percent uplift, a full redesign is madness.
⁣⁣
ICE is heuristic, not a scoring system.⁣ If there’s no strong confidence anywhere, that’s fine.⁣⁣
⁣
We are to run small projects to build confidence.

The Coach

Coaching Leaders looking for meaning, to reach empowerment. 

Founders from pre-founder stage, through fundraising, all the way to exit.

I lived the lows, the hards, the near-dramatic situations many times.
I created an industry, with a strong recognizable brand. 
I created an AI company before AI was cool, and definitely before it was in b2c.
Had to create a personal brand and have a voice to make people care.
And I exited to a publicly listed company.

I've been there, done that, and I coach people to go through 
the "this is shit" to get to "I'm proud of myself".

I love doing this, and it uplifts me like crazy.

I work with VC's to coach their startups, or directly with leaders.
DM' to work with me!

Executive Coach

Wild.AI (acquired by Zepp Health (NYSE:ZEPP))

Chairman

Wild.AI is the longevity platform for women.
Acquired by Zepp Health (NYSE:ZEPP), the company behind Amazfit wearables (200m+ sold).
The acquisition followed a partnership, bringing Wild.AI's technology to millions of women.

Stayed with the buyer Zepp Health for 6 months post-acquisition to transition smoothly and maximise the impact.

I built this company to reply to my deepest insecurity: I didn't think it was cool to be a woman. 
Seemed annoying.
But I discovered that it's an incredibly powerful body.
Just didn't know it.
So we did the research to understand it.
And it worked.

Science-backed, 
Wild.AI gives daily personalised recommendations
on how to eat, move, and sleep,
with women's hormonal fluctuations.
We serve women who menstruate, use birth control 
or are in peri+menopause.

Built with female physiology legend Dr. Stacy Sims.

--
Featured in Fortune, Forbes, WIRED, Sifted, Marie Claire, BBC, any many more ;) 

www.wild.AI

Founder + CEO

Labour Digital

My focus is on AI: how can we make the UK, 
and to a larger extent, Europe, 
the best place in the world to be a citizen, 
to create AI companies, 
and use safe yet competitive AI products.

Advisory Board Member

Women in Sports Tech, Inc.

Founders Pledge

As a member of the Founders Pledge community I have committed to leveraging my success for good. We pledge a % of our future fortune for good.

Founders Pledge is an initiative enabling philanthropy amongst founders and investors through data driven donation, education and transformative relationships between business and charity.

My focus is on fighting for men's equality and clean oceans.

Pledger

Stanford University

Mentoring entrepreneurs in their early journey

Guest Speaker & Mentor - Stanford Class of Engineering

MIT Lincoln Laboratory

MIT's Research Lab and The Valkyrie Project (women's US military organisation) invited me to speak about human performance.

Guest Speaker

INSEAD

University of Oxford

Women’s Network: Technology, Sport and the Menstrual Cycle

University of Cambridge

Guest Speaker for the Masters in Entrepreneurship, University of Cambridge Judge Business School

Guest Speaker - Masters in Entrepreneurship

I built Wild.AI to think it was cool to be a woman.
I sold Wild.AI to public company NYSE:ZEPP to get our science in the hands of millions.

I've seen the tough, the ugly - and yes, the beauty, in building a startup.

Would I do it all over again? Ah. 
I would.
But on the way, I learned (quite) a bit.

I've always been coached.
As an athlete. As a leader.

And now I bring that to founders.
My experience. 
As a coach.
So that you can do it - but with a few hurdles less.
It's hard enough.
Build. Raise. Exit.

Sign up to my waitlist to be coached.


==

I'm also an international Keynote Speaker, and I love doing this!
Yes, I charge.
And it'll be the best experience of your event. 
Visit my website www.heleneguillaume.com for previous keynotes and contact details.

==== 

I'm regularly invited by entities such as MIT, Stanford, Oxford, INSEAD, or Nova.
Corporates from Google to Strava invited me too.
I love challenging asking the tough questions 
to head of states such as French President Macron,
so we don't wake up in 2030 
having an AI that sucks: with no female data.

I interviewed some of the most prominent people 
in the world: from The North Face CEO, 
To Olympians,
To health thought leaders like Dr. Stacy Sims
or authors like of Invisible Women.

Helene Guillaume Pabis

Respect first. Titles later.

Work runs on people, not positions. The fastest way to raise the bar in any room is simple: treat everyone like they matter before you know their role.
Thanks to Mental Health for the great quote and visual here.

How I try to lead, daily:

- Learn names, say them right, and say thank you often.
- Ask for input from the quiet voices, not just the loud ones.
- Reply with clarity and kindness, no “tone tax,” no hierarchy hoops.
- Share credit in public, give corrections in private.
- Hold the door: make it easier for the next person to succeed.
- Respect isn’t soft. It’s the foundation high performance stands on.

What’s one small respect move you’ll run this week?

♻️ Share this with a manager who sets the standard
➕ Follow Helene Guillaume Pabis and Mental Health for human-first leadership, clarity, and momentum
✉️ Newsletter: https://lnkd.in/dy3wzu9A

Coach | Keynote Speaker | Chairman Wild.AI (exited to NYSE:ZEPP) | Follow for daily inspiration from a Woman in Search for Meaning

Your job has coverage. Your kids don’t.

I love meaningful work but I refuse to miss the moments I can’t replay. 
Titles change. Hugs at the door, giggles at dinner, “Mum, watch this!” 
that’s the real portfolio.

Here are the tiny guards that you can also use so work doesn’t swallow home:

- Hard stop, soft start. Laptop closed by ___, slow morning cuddles before Slack.
- Phone-in-a-basket dinners. Presence over pings.
- School-run windows. No meetings, non-negotiable.
- Weekend first. Family blocks go in the calendar before work fills it.
- Defaults that protect me. “No, but here’s a better time” and “I’ll get back to you tomorrow.”

Careers can pause and still progress. Childhood doesn’t pause for anyone.

What’s one boundary you’ll protect this week?

♻️ Share this with a parent who needs the reminder
➕ Follow Helene Guillaume Pabis for human-first leadership, clarity, and momentum
💻 Want 1:1 coaching? DM me “COACH” and I’ll send you the details

Exited Founder turned Coach | Keynote Speaker | Chairman Wild.AI, the female longevity platform (exited to NYSE:ZEPP) | Follow for daily inspiration from a Woman in Search for Meaning

10 attractive skills that change your career

Talent is nice. Consistency wins. These simple moves require zero “genius” 
and make you stand out fast.

Here are 10 low-drama skills to bank this year:

1. Be early
2. Protect focus
3. Finish the loop
4. Carry useful energy
5. Communicate clearly
6. Show up prepared
7. Be coachable
8. Help first
9. Own mistakes
10. Lead with kindness

Thank by name, assume good intent, amplify others’ work.

Which one will you run today?

♻️ Share this with someone leveling up the simple way
➕ Follow Helene Guillaume Pabis for human-first leadership, clarity, and momentum
💻 Want 1:1 coaching? DM me “COACH” and I’ll send you the details

Before the emails go quiet, remember: results are built by relationships. 
Today I’m choosing gratitude over metrics.

Today I’m grateful for the humans behind every win:

— The teammates who carry the quiet load and still show up with clarity.
— The partners and clients who trust us and challenge us to be better.
— The mentors who tell the hard truths with care.
— My family, who makes space for the late nights, the kid cameos, and the big dreams.

Great work is rarely solo. It is a circle of support, patience, and steady hands.
If I haven’t said thank you directly, this is me saying it now.

What are you grateful for at work, and at home?

♻️ Share this with the people you appreciate
➕ Follow Helene Guillaume Pabis for practical, human-first leadership
✉️ Want coaching for 2026 planning, message me “COACH” or sign up here: https://lnkd.in/dy3wzu9A

Promotions don’t reward hope. They reward habits.

If your work is great but quiet, people miss it. 
Make your impact easy to see.

Here are 7 simple ways to stand out without working more hours:

1. Have one clear point in every meeting
- Open with “Here is the one thing I would change” or “Here is the risk I see.”
2. Make your manager’s day lighter
- Send options, a quick recommendation, and the next step. Less back and forth, more progress.
3. Get seen by the right people
- Share a short win or lesson where leaders look. Slack, email roundup, or a 60-second video.
4. Show progress every week
- Post a Friday wrap: shipped, learned, next. Tag teammates and give credit.
5. Act before you are asked
- If you know what is coming, start the draft, prep the doc, line up the data.
6. Own the follow-up
- After a meeting, send who does what by when. Close loops fast.
7. Write it so others can use it
- Turn your solution into a template or checklist. Impact that spreads gets noticed.

People cannot reward work they do not see. Simple, steady signals build your case.

Which habit will you start?

♻️ Share this with someone ready for the next step
➕ Follow Helene Guillaume Pabis for human-first leadership, clarity, and momentum
🗓️ 1:1 coaching, quick intake here: https://lnkd.in/dy3wzu9A

7 simple ways to stand out without working more hours

Leaders need coaches, period

When you lead, guessing gets expensive. 
A coach gives you cleaner mirrors, braver moves, and real follow through.

Why I rate coaching for leaders:
- Clarity on tap: see patterns you missed and name the real problem fast
- Execution by design: weekly outcomes, real deadlines, momentum by choice
- Stronger standards: better questions, tighter choices, bolder boundaries
- Faster learning: fewer detours, more reps that actually compound
- Culture upgrade: how you grow becomes how your team grows

If people trust you to lead, they deserve your best version. 
Do not white knuckle your way there.

What is the one area you refuse to figure out alone this quarter?

♻️ Share this with a manager who is scaling fast
➕ Follow Helene Guillaume Pabis for human first leadership, clarity, and momentum
🗓️ 1:1 coaching, quick intake here: https://lnkd.in/dy3wzu9A

Here’s something useful if you’re upskilling before the end of this year.

Dora Vanourek pulled together a clean roundup of free leadership courses from top universities with practical themes like foundations, EQ, communication, resilience, and people management. You can even audit for free. If you are leading a team or want to, this is a solid place to start.

What I like: it covers the real gaps leaders face day to day, not just theory, and it’s easy to pick a track based on what you need now.

If you want a few more to add to your stack, try these:
- Decisions under uncertainty: run a quick premortem, log the decision, review results monthly.
- Storytelling for influence: collect five 60-second stories from your career and practice them.
- Finance for non-finance: read a P&L, cash flow, and balance sheet, tie one metric to your team.
- Systems thinking: sketch a loop of a recurring issue, pick one lever, test for two weeks.
- AI for managers: pilot one copilot on a single workflow, save 15 minutes a day, write the playbook.

Which one are you starting this week?

♻️ Share with a builder who loves to self-teach
➕ Follow Helene Guillaume Pabis and Dora Vanourek for practical leadership and momentum
✉️ Leaders: Want weekly execution, not theory? Sign up here - https://lnkd.in/dy3wzu9A

10 Free Leadership Courses by Dora Vanourek

If your job ends, you are still you.

When we tie our worth to a paycheck or a logo, any change feels 
like losing ourselves. The fix isn’t a new title. It’s a clearer why.

Here are 3 moves to future-proof your career around purpose:

1. Name your why
- Write one sentence for what you stand for and who you help. Use it to guide choices.

2. Build portable skills
- Learn things no one can take from you: clear writing, problem solving, selling ideas.

3. Invest in reputation
- Be known for follow-through, care, and results. Relationships outlast roles.

Your security won’t come from a company. 
It comes from knowing who you are and doing work that matches it.

What’s your one-line purpose right now?

♻️ Share this with someone in a career pivot
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✉️ Coaching interest: https://lnkd.in/dy3wzu9A

Careers aren’t neat, they’re honest.

Most feeds show straight lines and perfect timing. 
Real life? Detours, pauses, pivots, comebacks. 
That’s not failure, that’s how you collect the skills and judgment you’ll actually use.

Here’s the reframe I live by: the “wrong turn” often gives you the right edge. A messy path teaches resilience, pattern-spotting, and how to start again faster. Own the zigzags. They’re your unfair advantage.

Which “messy” moment gave you a skill you now rely on?

♻️ Share this if you’re proud of your non-linear path
➕ Follow Helene Guillaume Pabis for human-first leadership, clarity, and momentum
💻 Want 1:1 coaching? DM me “COACH” and I’ll send you the details

A reminder to all: Careers aren’t neat, they’re honest.

Timeless advice that still wins

In a world chasing hacks and shortcuts, I keep coming back to the 
basics especially from women who’ve built things that last. 
Simple, human, repeatable.

6 rules I return to (and the lines that anchor them):

1. Learn out loud
- Ship, stumble, adjust. Curiosity is a moat.
- I love this quote: “Embrace what you don’t know.” — Sara Blakely

2. Progress beats perfect
- Momentum changes everything; polish comes later.
- I love this quote: “Done is better than perfect.” — Sheryl Sandberg

3. Believe before others do
- Your belief sets the ceiling for your results.
- I love this quote: “You become what you believe.” — Oprah Winfrey

4. Lead so people join you
- Clarity and care turn ideas into movements.
- I love this quote: “Fight for the things that you care about, but do it in a way that will lead others to join you.” — Ruth Bader Ginsburg

5. Own the job you have
- Act like an owner; excellence is contagious.
- I love this quote: “Do every job you’re in like you’re going to do it for the rest of your life.” — Mary Barra

6. Let values drive choices
- You’re not your title or last quarter; choose who you are on purpose.
- I love this quote: “Where you are is not who you are.” — Ursula Burns

Great advice doesn’t shout. It compounds.

Which line are you running with this week and where will you use it?

♻️ Share this with someone building for the long game
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6 timeless advice that still wins

I'm super excited about going to Armenia next week!! 

I'll speak at the amazing FEMINNO Global event by Seda Papoyan.

Being a global speaker taps into my love of discovering new places and adventure.

I'm staying a few extra days to trek this fabulous country.

Any recommendations of what I should see there?! ✨🤗

Thank you! 

+ hit me up if you're there of course 🥳

Here’s the truth about progress:

If your path looks like spaghetti, you’re probably on it.

Success is not a straight line. It is planning, failing, changing, failing again, 
then showing up anyway. That messy middle is where the work gets real 
and the growth sticks.

Here are the checkpoints I keep coming back to:

1. Plan small, start now
2. Expect a stumble, learn fast
3. Change one thing at a time
4. Build discipline when motivation dips
5. Stay consistent when it gets boring
6. Refuse to quit on a good idea too early

Save this for the days that feel looped and sticky. 
Progress is not pretty. It is persistent.

What stage are you in today, and what is the next tiny step you can take?

Image credit: Gareth Lloyd 

♻️ Share this with someone who is in the messy middle
➕ Follow Helene Guillaume Pabis and Gareth Lloyd for human-first leadership, clarity, and momentum
✉️ Want coaching support for your next step? DM me COACH or join the list: https://lnkd.in/dy3wzu9A

When your kids don’t run into your arms

You’ve been gone, working hard. 
You open the door… and the movie moment isn’t there. 
A sideways glance. A quiet “hi.” It stings.

Here’s the reframe: kids protect themselves first. 
It’s not rejection. It’s regulation.

What helps:
- Lead with calm. “I’m so happy to see you.” No pressure to perform.
- Offer presence. Sit nearby, match their pace, let them bridge the gap.
- Use a tiny ritual. Snack and water, a 5-minute doodle, a short walk.
- Name the next hello. “Tomorrow I’ve got drop-off.” Predictability soothes.
- Try again later. Bedtime is gold for soft do-overs.

If this is you tonight, you’re not failing. You’re steadying.

What small ritual makes your reunions smoother?

♻️ Share this with a parent who needs the reminder
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✉️ Share your coaching interest here: https://lnkd.in/dy3wzu9A

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Andrew Crump

Helene Guillaume Pabis

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The Battle

Andrew Crump

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andrew Crump's LinkedIn Performance

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