Axel Sukianto

I partner with early-stage B2B SaaS companies with growth marketing strategy and execution.

Specifically, I help early-stage startups work on:
• Setting up the "infrastructure" for marketing and growth, including the marketing funnel, demand generation, and inbound processes.
• Identifying your best growth marketing channels via experimentation
• Gap analysis of your current marketing processes for sales-led and product-led companies

I am working with (or have worked with) early stage companies, including:
• Bootstrapped B2B SaaS financial tech startup in Australia
• Seed stage B2B SaaS medical tech startup in Australia
• Seed stage B2B SaaS construction tech startup in Australia 
• Seed stage B2B SaaS communications tech startup in Australia
• Series A B2B SaaS marketing tech startup in Australia

Fractional Growth Marketing Director

Generate

Generate is the #1 B2B marketing community in Australia and New Zealand.

If you are an in-house marketer based in ANZ, check out our website here: https://www.generate.community

Founder

UpGuard

In my role, I am responsible for growth marketing, demand generation, content marketing, SEO, and marketing operations.

Marketing Director, Demand Generation

About UpGuard
UpGuard is a cybersecurity platform that helps global organizations prevent data breaches, monitor third-party vendors, and improve their security posture. UpGuard uses proprietary security ratings, world-class data leak detection capabilities, and powerful remediation workflows to proactively identify security exposures for companies of all sizes.

Marketing Manager

Horangi Cyber Security - a Bitdefender company

In my role, I led the marketing team at Horangi, which includes demand generation, digital marketing, SEO, marketing operations, and PR activities.

Horangi Cyber Security is a Singapore-based CREST-accredited company backed by a team of global cyber security experts in Asia and trusted by Industry leaders such as GOJEK, MoneySmart, PropertyGuru and Tiket.com.

Cisco

In my role, I was responsible for partner marketing activities (including marketing-to, marketing-with, and marketing-through all Cisco channel partners in Asia Pacific). 

Cisco helps seize the opportunities of tomorrow by proving that amazing things can happen when you connect the unconnected.

Partner Marketing Manager

Cisco Meraki

In my role, I am responsible for all things marketing, including demand generation activities and channel marketing campaigns in the Asia Pacific region.

Cisco Meraki offers a comprehensive portfolio of cloud-managed IT solutions designed
to work together to help deliver a modern network that is powerful, reliable, and easy
to manage.

Dropbox

In my role, I was responsible for various aspects of the small & medium business market in Asia Pacific, including:
- Growth of the SMB market of Dropbox and Dropbox Business in Asia Pacific through marketing campaigns, scaled initiatives, and data-driven projects
- Manage inbound leads for the SMB market of Dropbox and Dropbox Business in Asia Pacific
- Reporting on various the sales operational levers of the business, including via Salesforce reporting

Dropbox is a home for all your photos, docs, videos, and files. With 500 million signups under our belt, it’s exciting to see Dropbox connecting people around the world with everything that’s important to them.

APAC Marketing

Clayton Utz

I was a Lawyer in the Corporate / M&A group, with a primary focus on Private Equity transactions. I represented both local and international private equity funds in Australian transactions including fund structuring, mergers, acquisitions, corporate restructuring and IPOs. 

During the 3 years in my role, I worked on some of Australia’s largest and most complex legal transactions, which included:
- MYOB and Bain Capital on the IPO of MYOB, an AUD800 million IPO;
- Pacific Equity Partners in block trades of publicly traded companies Spotless and Veda.

Clayton Utz is a top-tier Australian commercial law firm. As a full-service commercial law firm, Clayton Utz has lawyers around the country with diverse and broad-ranging legal experience, across a range of industry sectors.

Lawyer

Paralegal in the Workplace Relations & Safety group of Clayton Utz, Sydney.

Paralegal

Summer clerkship rotations in the following groups of Clayton Utz, Sydney:
- Intellectual Property Litigation, and 
- Corporate M&A (Equity Capital Markets)

Summer Clerk

b2b saas marketer in australia | marketingcareers.com.au

over the past decade, I have worked with marketing and growth teams in b2b saas in australia 🇦🇺 and apac 🇸🇬 🇮🇩 to drive revenue with customer-focused marketing campaigns.

axel sukianto

Alex Eckhart

Slingshot Content

gtmDIFFERENT

Co Host

SalesRoads

VP Marketing (Fractional)

Demio

Growth Marketing Manager

Idea Marketing Group

Increased awareness of social program helping low income and first time mothers 
•	Leveraged community knowledge to maximize efficiency 
•	Executed over 1200 community touches

Community Outreach Specialist

Btown Menus

Executed and managed day-to-day marketing operations for entire Bloomington market
•	Exceeded Q3 and Q4 growth goals by 2% and outperformed six sister markets
•	Increased market penetration by overseeing expansion of marketing strategy to include local business community
•	Created targeted social media initiative implemented nation wide

Area Marketing Manager

Indiana Daily Student

Managed advertising account list valued in excess of 65,000 annually 
•	Averaged 119% of monthly goals 
•	Increased account value by prospecting new clients and signing existing accounts to long term contracts 
•	Optimized client return on ad spend by conducting split A/B testing and authoring proposals tailored to client goals

Advertising Account Executive

SEO & Content Marketing // Founder @ Slingshot Content // Helping brands clarify their message and push it into the world

In crowded B2B markets, blending in isn't just boring — 𝗶𝘁'𝘀 𝗱𝗲𝗮𝗱𝗹𝘆.

If you’re in a trust-driven, hard-to-differentiate industry, you already know growth relies heavily on reputation and referrals. Yet, most brands settle for safe, predictable marketing. 👎

The result? 

Your brand remains 𝘂𝗻𝗻𝗼𝘁𝗶𝗰𝗲𝗱, 𝗹𝗼𝘀𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗿𝗼𝘄𝗱, and 𝗼𝘃𝗲𝗿𝗹𝗼𝗼𝗸𝗲𝗱 when it matters most.

→ That's where I come in.

I help B2B companies break free from forgettable, "𝘀𝗮𝗺𝗲-𝗼𝗹𝗱" marketing. Together, we'll create bold, strategic content designed to grab attention, spark real conversations, and build your reputation before referrals happen. 

No more random acts of marketing. 𝗡𝗼 𝗺𝗼𝗿𝗲 𝘀𝗮𝗳𝗲 𝗮𝗻𝗱 𝗳𝗼𝗿𝗴𝗲𝘁𝘁𝗮𝗯𝗹𝗲.

Instead, we craft engaging shows, powerful LinkedIn content, and authentic thought leadership that positions you as the clear, memorable authority your prospects trust.

If you're tired of "𝘀𝗮𝗺𝗲-𝗼𝗹𝗱" and ready to become the "𝘀𝗼𝘂𝗴𝗵𝘁-𝗮𝗳𝘁𝗲𝗿" brand your market talks about, let's connect.

Message me here or reach out directly — slingshotcontent.com

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axel sukianto

Alex Eckhart

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