Axel Sukianto

I partner with early-stage B2B SaaS companies with growth marketing strategy and execution.

Specifically, I help early-stage startups work on:
• Setting up the "infrastructure" for marketing and growth, including the marketing funnel, demand generation, and inbound processes.
• Identifying your best growth marketing channels via experimentation
• Gap analysis of your current marketing processes for sales-led and product-led companies

I am working with (or have worked with) early stage companies, including:
• Bootstrapped B2B SaaS financial tech startup in Australia
• Seed stage B2B SaaS medical tech startup in Australia
• Seed stage B2B SaaS construction tech startup in Australia 
• Seed stage B2B SaaS communications tech startup in Australia
• Series A B2B SaaS marketing tech startup in Australia

Fractional Growth Marketing Director

Generate

Generate is the #1 B2B marketing community in Australia and New Zealand.

If you are an in-house marketer based in ANZ, check out our website here: https://www.generate.community

Founder

UpGuard

In my role, I am responsible for growth marketing, demand generation, content marketing, SEO, and marketing operations.

Marketing Director, Demand Generation

About UpGuard
UpGuard is a cybersecurity platform that helps global organizations prevent data breaches, monitor third-party vendors, and improve their security posture. UpGuard uses proprietary security ratings, world-class data leak detection capabilities, and powerful remediation workflows to proactively identify security exposures for companies of all sizes.

Marketing Manager

Horangi Cyber Security - a Bitdefender company

In my role, I led the marketing team at Horangi, which includes demand generation, digital marketing, SEO, marketing operations, and PR activities.

Horangi Cyber Security is a Singapore-based CREST-accredited company backed by a team of global cyber security experts in Asia and trusted by Industry leaders such as GOJEK, MoneySmart, PropertyGuru and Tiket.com.

Cisco

In my role, I was responsible for partner marketing activities (including marketing-to, marketing-with, and marketing-through all Cisco channel partners in Asia Pacific). 

Cisco helps seize the opportunities of tomorrow by proving that amazing things can happen when you connect the unconnected.

Partner Marketing Manager

Cisco Meraki

In my role, I am responsible for all things marketing, including demand generation activities and channel marketing campaigns in the Asia Pacific region.

Cisco Meraki offers a comprehensive portfolio of cloud-managed IT solutions designed
to work together to help deliver a modern network that is powerful, reliable, and easy
to manage.

Dropbox

In my role, I was responsible for various aspects of the small & medium business market in Asia Pacific, including:
- Growth of the SMB market of Dropbox and Dropbox Business in Asia Pacific through marketing campaigns, scaled initiatives, and data-driven projects
- Manage inbound leads for the SMB market of Dropbox and Dropbox Business in Asia Pacific
- Reporting on various the sales operational levers of the business, including via Salesforce reporting

Dropbox is a home for all your photos, docs, videos, and files. With 500 million signups under our belt, it’s exciting to see Dropbox connecting people around the world with everything that’s important to them.

APAC Marketing

Clayton Utz

I was a Lawyer in the Corporate / M&A group, with a primary focus on Private Equity transactions. I represented both local and international private equity funds in Australian transactions including fund structuring, mergers, acquisitions, corporate restructuring and IPOs. 

During the 3 years in my role, I worked on some of Australia’s largest and most complex legal transactions, which included:
- MYOB and Bain Capital on the IPO of MYOB, an AUD800 million IPO;
- Pacific Equity Partners in block trades of publicly traded companies Spotless and Veda.

Clayton Utz is a top-tier Australian commercial law firm. As a full-service commercial law firm, Clayton Utz has lawyers around the country with diverse and broad-ranging legal experience, across a range of industry sectors.

Lawyer

Paralegal in the Workplace Relations & Safety group of Clayton Utz, Sydney.

Paralegal

Summer clerkship rotations in the following groups of Clayton Utz, Sydney:
- Intellectual Property Litigation, and 
- Corporate M&A (Equity Capital Markets)

Summer Clerk

b2b saas marketer in australia | marketingcareers.com.au

over the past decade, I have worked with marketing and growth teams in b2b saas in australia 🇦🇺 and apac 🇸🇬 🇮🇩 to drive revenue with customer-focused marketing campaigns.

axel sukianto

I drive the development and execution of our content strategy to engage, educate, and convert our target audience. Leading a global team of content creators, I oversee the production of high-quality assets—including blog posts, eBooks, whitepapers, videos, and infographics—that align with our brand and business goals.

- Content Strategy & Execution: Develop and implement a data-driven content strategy that supports business objectives and enhances brand authority.
- Team Leadership: Lead and mentor a global team of writers, designers, and SEO specialists to create compelling, high-performing content.
- Marketing Funnel Optimization: Identify content gaps across the customer journey and proactively develop content that nurtures leads at each stage.
- Thought Leadership: Stay ahead of industry trends and develop content that positions our brand as a trusted voice in the market.

Manager, Content Marketing

BetterHelp.com

• Hiring and onboarding all team members currently on the SEO team
• Managing a team of 4 and project managing a team of 10 to scale traffic and conversion growth for BetterHelp.com and sister websites
• Project ideation, support, and launch for team members while making sure team of 10+ is hitting growth goals and KPIs on a weekly basis
• Supporting new and existing content creation and content optimization initiatives
• Collaborate on ad-hoc optimization projects
• Working alongside Engineering, Design, and Product to optimize existing website content and design
• Effectively project manage campaigns with many different components

Sr. SEO Marketing Manager

• Execute the day-to-day details of larger SEO projects including creating new pages and implementing on-page optimizations
• Manage and collaborate with a team of writers and editors to incorporate SEO friendly writing in our content
• Weekly analysis to report on SEO metrics for BetterHelp.com, pulling data using AHREFs, Google Analytics, Google Search Console, Mixpanel, Looker
• Implementing on-page changes inside website content management systems (inside HTML)

SEO Marketing Manager

• Link building initiatives
• Technical on-page optimization

SEO Analyst

BrightEdge

BrightEdge is the global leader in enterprise content marketing and SEO, helping more than 8,500 of the world's largest brands stay ahead in the rapidly evolving Internet landscape. BrightEdge S3 harnesses the power of analytics on big-data to drive revenue from web sites, search engines and social networks across the globe in a measurable, predictable way. BrightEdge is based in Foster City, CA with offices in New York City, Chicago, London, Tokyo, and Sydney.

• Training new and seasoned clients on best using the software for strategic initiatives
• Setting up each client account to reach their SEO/content marketing initiatives
• Work cross-functionally with Sales, Account Management, Product, and Support to drive client strategy and success

Customer Success Manager - SMB

Fourandhalf - Internet Marketing for Property Managers

• Leading operational functions involving 100+ client accounts
• Carrying out client marketing campaigns from start to finish
• Structuring a campaign strategy per each clients individual company needs
• Social media marketing
• Content marketing/SEO
• Tracking client progress through Google Analytics
• Using MailChimp/Get Drip for email marketing campaigns
• Creating/designing/optimizing social pages
• Creating promotional videos
• Leading the production process for client videos
• 1 of 4 founding members of the company's Growth Hacking Team

Marketing Account Manager

J. Elliot Marketing

•	Web design work using WordPress
•	Interviewing skills utilized for annual scholarship winner
•	Article writing/formatting with text and images

Marketing Intern

Content marketing leader with a strong background in content strategy, SEO, and team leadership. Proven success in scaling global content teams and aligning content initiatives with business goals to drive measurable growth. Adept at using analytical insights to enhance conversion rates and optimize performance across channels. Passionate about creating high-impact, audience-centric content that informs, engages, and converts.

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axel sukianto

Arpita Sidhu

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