Axel Sukianto

I partner with early-stage B2B SaaS companies with growth marketing strategy and execution.

Specifically, I help early-stage startups work on:
• Setting up the "infrastructure" for marketing and growth, including the marketing funnel, demand generation, and inbound processes.
• Identifying your best growth marketing channels via experimentation
• Gap analysis of your current marketing processes for sales-led and product-led companies

I am working with (or have worked with) early stage companies, including:
• Bootstrapped B2B SaaS financial tech startup in Australia
• Seed stage B2B SaaS medical tech startup in Australia
• Seed stage B2B SaaS construction tech startup in Australia 
• Seed stage B2B SaaS communications tech startup in Australia
• Series A B2B SaaS marketing tech startup in Australia

Fractional Growth Marketing Director

Generate

Generate is the #1 B2B marketing community in Australia and New Zealand.

If you are an in-house marketer based in ANZ, check out our website here: https://www.generate.community

Founder

UpGuard

In my role, I am responsible for growth marketing, demand generation, content marketing, SEO, and marketing operations.

Marketing Director, Demand Generation

About UpGuard
UpGuard is a cybersecurity platform that helps global organizations prevent data breaches, monitor third-party vendors, and improve their security posture. UpGuard uses proprietary security ratings, world-class data leak detection capabilities, and powerful remediation workflows to proactively identify security exposures for companies of all sizes.

Marketing Manager

Horangi Cyber Security - a Bitdefender company

In my role, I led the marketing team at Horangi, which includes demand generation, digital marketing, SEO, marketing operations, and PR activities.

Horangi Cyber Security is a Singapore-based CREST-accredited company backed by a team of global cyber security experts in Asia and trusted by Industry leaders such as GOJEK, MoneySmart, PropertyGuru and Tiket.com.

Cisco

In my role, I was responsible for partner marketing activities (including marketing-to, marketing-with, and marketing-through all Cisco channel partners in Asia Pacific). 

Cisco helps seize the opportunities of tomorrow by proving that amazing things can happen when you connect the unconnected.

Partner Marketing Manager

Cisco Meraki

In my role, I am responsible for all things marketing, including demand generation activities and channel marketing campaigns in the Asia Pacific region.

Cisco Meraki offers a comprehensive portfolio of cloud-managed IT solutions designed
to work together to help deliver a modern network that is powerful, reliable, and easy
to manage.

Dropbox

In my role, I was responsible for various aspects of the small & medium business market in Asia Pacific, including:
- Growth of the SMB market of Dropbox and Dropbox Business in Asia Pacific through marketing campaigns, scaled initiatives, and data-driven projects
- Manage inbound leads for the SMB market of Dropbox and Dropbox Business in Asia Pacific
- Reporting on various the sales operational levers of the business, including via Salesforce reporting

Dropbox is a home for all your photos, docs, videos, and files. With 500 million signups under our belt, it’s exciting to see Dropbox connecting people around the world with everything that’s important to them.

APAC Marketing

Clayton Utz

I was a Lawyer in the Corporate / M&A group, with a primary focus on Private Equity transactions. I represented both local and international private equity funds in Australian transactions including fund structuring, mergers, acquisitions, corporate restructuring and IPOs. 

During the 3 years in my role, I worked on some of Australia’s largest and most complex legal transactions, which included:
- MYOB and Bain Capital on the IPO of MYOB, an AUD800 million IPO;
- Pacific Equity Partners in block trades of publicly traded companies Spotless and Veda.

Clayton Utz is a top-tier Australian commercial law firm. As a full-service commercial law firm, Clayton Utz has lawyers around the country with diverse and broad-ranging legal experience, across a range of industry sectors.

Lawyer

Paralegal in the Workplace Relations & Safety group of Clayton Utz, Sydney.

Paralegal

Summer clerkship rotations in the following groups of Clayton Utz, Sydney:
- Intellectual Property Litigation, and 
- Corporate M&A (Equity Capital Markets)

Summer Clerk

b2b saas marketer in australia | marketingcareers.com.au

over the past decade, I have worked with marketing and growth teams in b2b saas in australia 🇦🇺 and apac 🇸🇬 🇮🇩 to drive revenue with customer-focused marketing campaigns.

axel sukianto

Bupa

I package a complex product (health insurance) into a series of simple experiences.

To do this, I work on technical and highly regulated systems alongside designers, engineers, researchers and users.

I'm fully integrated into an AB testing team, so every content change I deliver is measured, analysed and proven as a success or failure. I love mixing qual and quant research to build a complete picture of what users need - and then giving it to them.

Content Designer

HBF Health

I handled Content Design work across the HBF Website, App, and Member Portal.

I was also responsible for content management during HBF’s full-website and full-stack Digital Transformation.

- Design content and UX copy that made our digital channels easy to use.
- Conduct and analyse user research in collaboration with UX researchers and designers.
- Test and measure content success in collaboration with the Digital Analytics team.
- Lead content audits to identify opportunities for improvement.
- Manage complex review and sign-off processes for digital content.

As I became a key point of connection between Marketing, Digital, Product and Design, my perspective on the customer experience grew.

Using data storytelling, I united stakeholders and led new and successful projects focused on:

- Content design
- SEO
- Customer journeys
- Conversion rate optimisation
- Long-form content strategy
- Information architecture

Digital Content Strategist

I worked across diverse projects and stakeholders to act as a centre of excellence for copy, tone, and content strategy.

My focus started on production, but shifted to measurement and content management as I recognised strategic opportunities and content gaps in the health insurance industry.

Content Consultant

Visible Online Marketing

I managed content strategy, production and analytics for B2C and B2B clients in a fast-paced agency setting.

- Managed national content calendars, brand/tone/audience strategy and ad campaigns
- Performed client and account management.
- Wrote and edited content and advertising copy for Blog, Web, Social, Email and other digital campaigns.

Digital Content Lead

Directgreen

I managed B2B content strategy across web, email and social to drive growth in Directgreen’s suite of business and customer sustainability programs.

Content Strategist

Seattle Magazine

I researched and wrote stories for Seattle Magazine’s growing digital publication. This job included elements of good old-school journalism such as…

- In-person story interviews
- Weekly pitch meetings
- Fact checking every single story by calling the person or business responsible for each piece of hard information

Digital Content Officer

ForceChange.com

I started as a writer and was promoted to editor in this fast-paced hub of petitions on issues in government, education, human/animal rights and environmentalism.

Writer/Editor

Bellevue Healthcare

- Provide education, repair and professional installation for Bellevue Healthcare's entire line of medical products during face-to-face interactions and telephone calls
- Personally represent Bellevue Healthcare to professionals in healthcare and rehabilitation fields
- Facilitate a combination of insurance and private payments

Delivery Technician

Content is like a garden. Care for it, and it'll delight your visitors. Neglect it, and it'll die or get overgrown.

Content Design | Content Strategy | UX | Data Storytelling | Stakeholder Management

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