Axel Sukianto

I partner with early-stage B2B SaaS companies with growth marketing strategy and execution.

Specifically, I help early-stage startups work on:
• Setting up the "infrastructure" for marketing and growth, including the marketing funnel, demand generation, and inbound processes.
• Identifying your best growth marketing channels via experimentation
• Gap analysis of your current marketing processes for sales-led and product-led companies

I am working with (or have worked with) early stage companies, including:
• Bootstrapped B2B SaaS financial tech startup in Australia
• Seed stage B2B SaaS medical tech startup in Australia
• Seed stage B2B SaaS construction tech startup in Australia 
• Seed stage B2B SaaS communications tech startup in Australia
• Series A B2B SaaS marketing tech startup in Australia

Fractional Growth Marketing Director

Generate

Generate is the #1 B2B marketing community in Australia and New Zealand.

If you are an in-house marketer based in ANZ, check out our website here: https://www.generate.community

Founder

UpGuard

In my role, I am responsible for growth marketing, demand generation, content marketing, SEO, and marketing operations.

Marketing Director, Demand Generation

About UpGuard
UpGuard is a cybersecurity platform that helps global organizations prevent data breaches, monitor third-party vendors, and improve their security posture. UpGuard uses proprietary security ratings, world-class data leak detection capabilities, and powerful remediation workflows to proactively identify security exposures for companies of all sizes.

Marketing Manager

Horangi Cyber Security - a Bitdefender company

In my role, I led the marketing team at Horangi, which includes demand generation, digital marketing, SEO, marketing operations, and PR activities.

Horangi Cyber Security is a Singapore-based CREST-accredited company backed by a team of global cyber security experts in Asia and trusted by Industry leaders such as GOJEK, MoneySmart, PropertyGuru and Tiket.com.

Cisco

In my role, I was responsible for partner marketing activities (including marketing-to, marketing-with, and marketing-through all Cisco channel partners in Asia Pacific). 

Cisco helps seize the opportunities of tomorrow by proving that amazing things can happen when you connect the unconnected.

Partner Marketing Manager

Cisco Meraki

In my role, I am responsible for all things marketing, including demand generation activities and channel marketing campaigns in the Asia Pacific region.

Cisco Meraki offers a comprehensive portfolio of cloud-managed IT solutions designed
to work together to help deliver a modern network that is powerful, reliable, and easy
to manage.

Dropbox

In my role, I was responsible for various aspects of the small & medium business market in Asia Pacific, including:
- Growth of the SMB market of Dropbox and Dropbox Business in Asia Pacific through marketing campaigns, scaled initiatives, and data-driven projects
- Manage inbound leads for the SMB market of Dropbox and Dropbox Business in Asia Pacific
- Reporting on various the sales operational levers of the business, including via Salesforce reporting

Dropbox is a home for all your photos, docs, videos, and files. With 500 million signups under our belt, it’s exciting to see Dropbox connecting people around the world with everything that’s important to them.

APAC Marketing

Clayton Utz

I was a Lawyer in the Corporate / M&A group, with a primary focus on Private Equity transactions. I represented both local and international private equity funds in Australian transactions including fund structuring, mergers, acquisitions, corporate restructuring and IPOs. 

During the 3 years in my role, I worked on some of Australia’s largest and most complex legal transactions, which included:
- MYOB and Bain Capital on the IPO of MYOB, an AUD800 million IPO;
- Pacific Equity Partners in block trades of publicly traded companies Spotless and Veda.

Clayton Utz is a top-tier Australian commercial law firm. As a full-service commercial law firm, Clayton Utz has lawyers around the country with diverse and broad-ranging legal experience, across a range of industry sectors.

Lawyer

Paralegal in the Workplace Relations & Safety group of Clayton Utz, Sydney.

Paralegal

Summer clerkship rotations in the following groups of Clayton Utz, Sydney:
- Intellectual Property Litigation, and 
- Corporate M&A (Equity Capital Markets)

Summer Clerk

b2b saas marketer in australia | marketingcareers.com.au

over the past decade, I have worked with marketing and growth teams in b2b saas in australia 🇦🇺 and apac 🇸🇬 🇮🇩 to drive revenue with customer-focused marketing campaigns.

axel sukianto

The Customer Journey Maestro

If you can't beat them, join them. I have resigned from my own career as a freelance writer because AI is replacing people like me, and there's no point in waiting around for the inevitable. Now I'm focused on learning how business people can leverage AI. I don't yet have a service to offer around this, but I'm happy to discuss the practical applications of AI anytime.

B2B Strategy Advisor and Consultant

I specialize in building and executing content marketing strategies for companies seeking sustained revenue growth. My process is to create a customized messaging framework (aka, “brand story”), develop a content strategy and calendar, and execute the content strategy by building a content team and/or writing brand content.

Fractional Content Director

I love to write and create content of all kinds. My broad and deep experience across sales, marketing, and customer success gives me a unique perspective and the ability to write compelling content for just about any industry. My approach is to get the inside truth from the people behind each story, and I don’t believe in taking shortcuts. I write and publish for your customers, to engage them, educate them, and compel them to take action. The SEO stuff comes along for the ride. Let’s talk about your freelance writing/content needs.

Freelance Writer

I help B2B companies build and execute modern marketing strategies focused on customers.

B2B Marketing Advisor

Hire me on a full-time or part-time basis to up-level your go-to-market strategy. And it won’t cost you an arm and a leg.

Go-to-Market Strategy Advisor

Your customers have their own Journey that may not match your Funnel or Flywheel. If you want to understand their journey and be there when they need you, that takes work. Designing a customer experience that builds trust, now that's another level entirely. I'm here to help - on your journey.

Customer Journey Guide

On-demand expertise in marketing strategy, demand generation, content marketing, social media marketing, product and customer marketing, sales and marketing alignment, and customer success.

Fractional CMO/VP Marketing

CMO for Hire

Are you in transition? Starting from scratch or making a pivot to a new revenue growth strategy? My Virtual CMO services provide proven expertise to help you jumpstart sales, marketing, and customer experience prior to hiring executives and staffing departments. It's a low-cost, low-risk way to get the strategic advice you need.

Virtual CMO

Riptide Business Press

Ed Marsh and I have written a book, titled Common Sense Revenue Growth, that helps CEOs understand the digital and consumer disruption facing them today and develop plans to grow in spite of those challenges. Buy the book at www.commonsenserevenuegrowth.com.

Author, Podcaster and Consultant

Kuno Creative

Co-owned one of the first and most successful inbound marketing agencies, Kuno Creative. Grew the agency from a handful of talented marketers and designers to a 50+ person agency with clients ranging from national healthcare and technology companies to international consortiums and manufacturing giants. Specialized in marketing technology and sales enablement - helping companies fix leaky funnels and sales pipelines via strategy, marketing automation and optimized CRM utilization. Please visit Kuno's website, www.kunocreative.com for more information, or follow me on LinkedIn.

EVP and Co-Owner

Awakening Technology Company

Developed corporate websites from scratch using HTML/CSS, then created a proprietary CMS for creating client sites backed by a SQL database using ASP.net and later, Ruby on Rails.

Web Developer

Zydeco Energy

Independent oil and gas exploration company in Houston, TX. No longer in business.

Executive Vice President and CTO

INEXS

Exploration Geophysicist

Raytheon - GeoQuest

Product Marketing Specialist

Shell

Research professional working in electron microscopy for Shell Research and in geophysical interpretation research for Shell Exploration and Production.

Research Geoscientist

B2B Marketing Strategy Advisor With Company, Agency, and Freelance Chops

I retired in 2017 from a 40-year career, mostly in sales and marketing, for a variety of energy, manufacturing, and software companies. My penultimate position was co-owner of Kuno Creative, a digital marketing agency and one of HubSpot's first agency partners. My contributions continue as I seek to help other agency owners, professionals, and free-wheelers navigate their way through gnarly challenges in business and life.

taplio

The Battle

axel sukianto

John McTigue

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