Bright

Digital Specialist

esynergy

Successfully implemented a multi-channel marketing strategy that increased web traffic by 25% and boosted social media engagement by 50%. Managed agency relationships to deliver on key marketing objectives, including SEO, PR, and web development. My efforts culminated in a redesigned company website that improved SEO and UX/UI, enhancing overall performance and driving brand awareness.

Digital Marketing Manager

Huq Industries

Developed and executed a lead generation strategy that resulted in a 5% increase in revenue. This involved implementing a targeted paid and programmatic advertising campaign across five European countries, which led to a nearly 20% increase in leads. To further optimise lead nurturing and qualification, I established an automated system using Hubspot CRM and Salesforce, resulting in a 4% boost in MQLs. Additionally, I successfully migrated to Google Analytics 4 to enhance data insights and inform effective marketing decisions. My performance marketing activities contributed approximately 10% of the company's overall revenue.

Makers

Successfully crafted and executed paid strategies that drove a remarkable 200% increase in B2C business. Managing a substantial £1m digital marketing budget, I implemented a data-driven website restructure that enhanced the customer journey, resulting in a 10% increase in traffic and a staggering 100% boost in CTA engagement. Additionally, I contributed to B2B growth by 20% through effective Account-Based Marketing and targeted campaigns. Collaborating with industry leaders like DWP, Deloitte, Ford, and Elsevier, I created impactful cross-promotional marketing initiatives. My performance marketing activities were instrumental in generating approximately 20% of the company's revenue.

Serco

Demonstrating project management skills, I successfully led a £10 million government COVID-19 Test and Trace project in Enfield, Barking & Dagenham, and Redbridge. Overseeing a team of 60 staff members across multiple sites, I effectively coordinated efforts with stakeholders nationwide to deliver on project objectives during the COVID-19 lockdown. My responsibilities included building comprehensive reports and presenting findings to government and senior stakeholders.

Project Manager

PassFort

As the owner of the company’s digital marketing strategy, I successfully increased inbound leads by 2% through data-driven initiatives (during COVID-19). I established and reported on OKRs aligned with business objectives, driving the marketing team’s performance. Additionally, I led a website restructuring project, leveraging data analysis and MVT testing to enhance the digital customer journey and achieve a 7% increase in website traffic(during COVID-19). I refined the brand value proposition by developing comprehensive customer personas and segments and successfully launched new features.

Corporate Research Forum (CRF)

Senior Marketing Executive

Independent Clinical Services

Crown Worldwide Group

Digital Marketing Executive

Business Disability Forum

Marketing and Communications Officer

Digital Communications Intern

With over seven years of experience in digital marketing, I am currently leading and executing multi-channel marketing campaigns at esynergy, a technology consultancy focused on delivering customer value. 

My core competencies include paid social media, SEO, content creation, and data analysis, which I use to increase brand awareness and customer acquisition for our clients and partners.

Some of my notable career achievements at esynergy include generating a 50% increase in qualified leads, optimizing the website conversion rate by 15%, and managing a £2M marketing budget across various platforms and channels. I am also certified in First Aid by St John Ambulance, demonstrating my commitment to health and safety in the workplace. I am passionate about using digital strategy and technology to transform and enhance the capabilities and offerings of the software engineering industry, and I enjoy working with a diverse and collaborative team that shares this vision.

Ayo Olaofe

PEM Corporate Finance LLP

Head Of Corporate Finance

Partner

Director

Company sales, acquisitions, management buy outs, strategic & succession planning, raising finance and business valuations at one of the UK's oldest & largest single-city accountancy practices.

Assistant Director

Lendoe

Advisor

ICAEW

I was elected to the position of Vice President in May 2022. I worked with the District Committee to represent the interests of ICAEW members in East Anglia to the wider business community, whilst also providing a range of events for members across the region.

Vice President - ICAEW East Anglian Committee

Aleto Foundation

Mentor

DNC HOLDINGS LIMITED

I was part of the deal team that advised DNC on its sale to HLD Group in June 2016. Post-completion of the transaction, I joined the company’s management team as Finance Director, responsible for strategic financial management and developing the finance function to meet the needs of a fast-growth investment-backed business.

Finance Director

RSM UK

Based in Milton Keynes / London, I was an M&A Manager in the Corporate Finance department of Baker Tilly (now RSM). I advised on a range of transactions specifically focused on the mid-market, namely acquisitions, disposals, management deals and fund raising for privately owned businesses.

Manager, M&A and Private Equity Advisory

BDO UK LLP

Working in the London office of BDO, I played an integral role in managing the delivery of CF projects on a day-to-day basis.

Corporate Finance Manager

CF Manager in the East Midlands office of RSM Tenon (now RSM), providing managerial support duties for acquisitions, MBOs / MBIs, disposals and fundraising for owner managed businesses.

Additional responsibilities included:

•Deal Origination – The initiation of a number of campaigns aimed at stimulating deal flow and increasing brand awareness, achieved through establishing dialogue with referrers (Banks, Lawyers, VCs etc) as well as potential trade purchasers and Vendors. 
•Networking – Essential relationship building with referrers on a local, regional and national basis.

Corporate Finance Executive

•Document Writing – Assisting in the preparation of key documentation such as Information Memoranda (as part of the sale process), Pitch Books for submission to potential clients, Potential Purchaser Reviews and other specific reports; 
•Valuations – Examining M&A activity and the quoted market to identify valuation multiples. Applying valuation multiples and alternative valuation metrics (e.g. DCF) to calculate market based valuations. Assisting in the preparation of business valuation documents (as part of a business sale or buy side process);
•Modelling – Assisting in the creation of business valuation and financial projection models to assist in the valuation of businesses and in assessing the viability and structuring of deals.

Corporate Finance Analyst

River Island

Graduate Merchandiser within the men’s footwear department of one of the UK’s largest high street retailers, jointly responsible for ensuring appropriate stock level management, product placement and the performance of general analytical duties. 

Main Responsibilities and Achievements:
•Planning the product range with the buying team;
•Regularly liaising with buyers, analysts, River Island stores, suppliers and distributors;
•Accurately forecasting product line profits and sales;
•Planning budgets and presenting sales forecasts and figures for future ranges to senior level management;
•Helping to control stock levels based on forecasts for the season;
•Contributing to the management of product line performance through analysing all aspects of the best / worst sellers, working alongside the buying and design teams in order to select future products and making suggestions to senior management based on commercial insights.

Graduate Merchandiser

Part-time role, combined with school, college and university studies. Shop-floor clothing sales at various locations including Marble Arch, Oxford Circus and Leicester. Role involved dealing with customer enquiries, best-practice implementation and team work.

Sales Associate

I’m a partner and head of PEM Corporate Finance, an award-winning M&A and valuation practice based in Cambridge, UK.

I advise entrepreneurial mid-market businesses on company sales, acquisitions, valuations, private equity transactions, strategic reviews and fund-raising projects. 

Recent engagements include:
- sale of Chell Instruments to SDI Group Plc (awarded sub £10m deal of the year at the 2020 Insider Central & East of England dealmakers awards) 
- MBO of Cambridge Insitu
- valuations of Arkessa & Iotics
- sale of eSight Energy to BID Equity
- MBO of Independent Project Engineers
- sale of English Architectural Glazing to Elaghmore Partners
- sale of Brit Stops to Harvest Hosts
- MBO of Cellini Holdings
- sale of Medical Device Usability to UL
- valuation of Cambridge Design Partnership (as part of an EOT transaction)
- sale of ATP Architects + Surveyors to RSK Group
- MBO of QRC Consultants
- sale of Unique Employment Services
- MBO of Falcon Cranes
- sale of Orbital Fabrications to Bergman & Beving
- MBO of COEL
- sale of Supply Plus to Lagercrantz Plc
- MBO of Iconal

In 2021 I was awarded "dealmaker of the year" at the Insider Central & East of England dealmaker awards. I was shortlisted for the award in 2019, 2020, 2022, and 2023. 

I hold both the ICAEW corporate finance qualification and a "triple crown" accredited MBA from the University of Bradford, the 2021 Times Higher Education Business School of the Year. I'm also a full member of the Chartered Institute for Securities & Investments.

Above all, I’m a Christian and this underpins my entire approach to professional life - I pursue integrity, equality, discipline, excellence and hard work. I’m married to Sharon and we have two small children who keep us busy! We also co-host "The Love Podcast" - check it out!

I’m a governor at Broxbourne primary school, and a trustee of Jubilee Church London. Arsenal are my team (this sometimes goes hand-in-hand with my faith lol!), and I really enjoy winding down to good music (preferably live), a good read (GQ subscriber...James Patterson is also dope!) or a good film (at least a 7 rating on IMDb!)

Feel free to send me a message - I'm ready to talk when you are!

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The Battle

Ayo Olaofe

Philip Olagunju MBA

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