Futurpreneur

As a Futurpreneur Canada mentor, I’m paired with a Canadian
entrepreneur who has just started their business. As a Business Mentor, My role is to provide marketing advice, as well as support and encouragement, to help entrepreneurs remain focused on what is important for the success of their business.

As part of ongoing 1:1 mentorship support, my activities include:
• Provide an objective perspective;
• Question, challenge and support the entrepreneur;
• Coach in a non-directive manner, letting the entrepreneur
come to their own conclusions with guidance;
• Help the entrepreneur to reflect on their learnings from
business launch and beyond.

Marketing Mentor

Yaletown Integrative Clinic

• Increased clinic monthly revenue by 725% in 10 months by implementing and optimizing
marketing campaigns.
• Cut marketing expenses by over 15% while growing lead generation volume.
• Team leadership: Directed a team of freelance marketing professionals.
• Transformed brand image to from naturopathic clinic to one-stop-shop wellness destination
with brand identity overhaul project, increasing website traffic by 30%

Marketing Director

Cheam Wellness Group

• Leading the marketing team vision and strategy. Managing a team of marketing coordinators
incldung social media interns.
Managed a digital marketing budget of $13K per month, overseeing campaigns across five
major platforms.
• Achieved a 60% increase in social media engagement for Cheam by launching an influencer
partnership program and leading strategic collaborations.

Digital Marketing Manager

Serotina Media Inc.

Drove $6.9M in sales pipeline for a multinational B2C Ecommerce client (~$1.36M annual
spend)
* Improved an eCommerce client's ROl year-over-year:
* 2021: $3.7M revenue / $940K spend (3.95:1)
* 2022: $6.87M revenue / $1.36M spend (5.05:1)
* ~10,000 leads/mo generated & re-engaged using CRM marketing automation via the
HubSpot marketing platform.

Growth Marketing Manager

Worked with various B2B & B2C clients; Scaled client campaigns utilizing search, display,
remarketing, social, video, landing page creation, conversion rate optimization, etc.


Performed Google Analytics audits for 11+ clients in addition to setting up tracking
implementation. Using tools such as Google Analytics, Google Tag Manager, Google Data
Studio, Google Spreadsheet but also Tableau, Supermetrics, SQL, API call, etc...

Freelance Digital Marketing Consultant

LM Global Enterprises LTD

- Implemented and managed PPC campaigns across a variety of Search engines (Google, Microsoft, Yahoo)

- Monitor and analyzed the performance of global campaigns, ensuring their continued growth and optimization

Head of Digital Advertising

Perform daily account management of pay per click accounts on Google AdWords, Bing and other. In addition to developing new campaigns across multiple channels. More:

Manage the maintenance and monitoring of keyword bids, impressions, quality score and other important account metrics.

Monitor and administer web analytics dashboards, reports and key reporting tools.

Communication to team and management on project development, timelines, and results.

PPC Specialist

Dear Marketing Student

Founder, Managing Editor

My City Movers ltd

Managed 15 paid search campaigns, Driving 50 high-quality leads per month. performed keyword targeting and bid management as well as overall account optimization.

Paid Search Specialist

Digital Economy Forum

Identifying and executing on opportunities to grow traffic for the
publications through AdWords.

Marketing Coordinator

SkipTheDishes

I Aided the sales team's push to build restaurant supply in Winnipeg and Edmonton by contacting potential new restaurant partners.Successfully developed partnerships with over 12 restaurants such as Kenko sushi, Tutti Frutti and Simple Simon pies to name a few.

Inside Sales Associate

I’ve spent years executing strategic advertising campaigns across Google Ads, Bing Ads, and Meta Ads for brands like Quickbooks, Perfectlens & Cheam Wellness.

With expertise in paid media and marketing leadership. One of my proudest wins was increasing a client’s monthly revenue from $8K to $58K MRR in just 10 months by optimizing and implementing marketing campaigns.

Now, I work as a Fractional Chief Marketing Officer (CMO), helping businesses grow through paid ads and SEO to scale revenue past $1M and grow brand authority by organizing resources and building marketing systems.

I also mentor up-and-coming business owners through Futurepreneur, helping them avoid the same marketing mistakes I made when I was first starting out.

Ready to level up your marketing?

I’m opening up 2 spots for March to provide personalised marketing consulting:

✔️ One-on-one consulting calls (ask questions, present problems)
✔️ $60 for 60 min (or $1 per minute—your call)
✔️ Unlimited 1:1 chat with me via text or email with 24-hour response guarantee (or your money back)

If you’re a business owner who’s serious about scaling and wants clear, actionable advice tailored to your business, I’m here to help.

Ayo Afolabi

Online Education Services (OES)

Head of Performance Marketing 

iSelect

Led a cross-functional team of seven across SEM, Social, and Video, driving a major transformation in business growth strategy and brand positioning within the Australian market. Spearheaded the development and deployment of a data-led performance marketing strategy—leveraging web, customer and audience analytics to optimise user journeys and align with customer intent. This innovative, industry-first approach significantly improved key performance metrics across multiple verticals (Health Insurance, Energy, Car Insurance, Home & Contents), including increased lead capture, reduced acquisition costs, improved ROI, and higher net revenue. Additionally, refined brand messaging and audience segmentation strategies contributed to notable gains in upper-funnel engagement, brand-driven demand, and overall reputation uplift.

KingKong

Responsible for over 200 global clients & portfolio value of $15m per annum, directly managing a
team of 10, across two departments. An agency mentor, part of the leadership team defining our
services, strategy, development and culture. Responsible for evolving the team and standards in
client partnerships, storytelling with data, cross channel & conversion optimisation, funnel strategy,
attribution and correlation analytics

Head of Digital Accounts

Mindshare

Key responsibilities included the restructure of the national performance team (Syd & Melb).
Deployment of the new business vision and operational framework. Creation of new offerings
utilising wider group network services in collaboration with our own. Billings increased 30% YOY
with key business wins such as Mondelez, Sanofi, NAB, Danone and Deliveroo. My overall portfolio
budget was $46m. Sitting on the Mindshare leadership panel, contributed to the AU business
strategy planning and culture cultivation. My team became the most awarded Mindshare team
during my tenure with work across Bupa and Volvo, something I am incredibly proud of in enabling
individual/team growth, celebrating the success of what they personally and collectively achieved

National Head Of Search - FAST

Microsoft

Lead Microsoft Australia's largest client portfolio with Microsoft Advertising across Publicis Groupe,
Omnicom and selected ASX 100 companies in Australia with a revenue of $14m annually. My role
here was to lead 2 direct reports as well as the wider Microsoft Advertising AU team as a mentor.
My purpose was to provide platform enablement via education, strategy planning, speaking events
and helping shape the SERP in Australia for specific events and occasions to allow for a stronger
advertising appetite. Other notable outcomes were local support for Marcel at Publicis, and SERP design for Black Friday in Australia to maximise visitor experience and business revenue return.

Senior Strategic Account Director - Search

Salmat

As the search business unit lead, I manage a team of 16 spread across Sydney, Colombo and Manila. Within this business unit we offer SEM, SEO, Social, CRO and Content strategy and management for over 30 clients across a variety of verticals. 

I am responsible for the business unit leadership, strategic growth and direction. In doing that I have close day to day relationships and collaboration with other Salmat business units where our clients are shared across other business services such as Catalogue, Email, Web Dev, Lasoo or Call Centre.

Senior Management - Salmat Digital

Atomic 212º Group

Leading the Performance business unit of Atomic, my position ensures our services across paid search, social and display is continually evolving in its offering and our capability.

I am responsible for developing our performance operational framework, my team’s development fostering a passionate and innovative culture and utilising the right technologies to suit our product offering. I represent the performance side of our business in any new business and pitch work as well as being heavily involved in strategy propositioning and implementation planning for new or existing clients.

I am constantly engaged with suppliers, forging new relationships ensuring we remain current whilst being involved in beta testing for new releases or tool advancements.

A common goal shared across our business is raise the Atomic profile by delivering best-in-class tailored services.

Head Of Search

As a Search Director at Atomic, I am the strategic lead for a number of high profile clients, one being Australia's largest retail and corporate superannuation 	provider and another being one of Asia Pacific’s largest asset manager businesses. I also work across a number of household recognisable clients within FMCG, Sports Apparel, Gambling/Betting and travel markets, each with its own specific objective and audience.

I have close relationships across all levels in the client business structure, understanding current business objectives whilst also uncovering additional potential where we may be able to support in driving brand exposure, product sales or consumer advocacy

Internally I continuously look for efficiencies and promoting the development of the team, ensuring we are profitable as a business yet strong in our delivery aiming to be the best at what we do, successful in the eyes of our client and attractive to any potential new business.

Search Director

Columbus Search

Leading a team of 10 across a variety of verticals with some of Australia’s most well-known brands in Finance, Retail, Automotive and Food and Beverage, I am responsible for the strategic development and implementation of each client. 

I work with each client closely to understand its market place, competitors and goals ensuring we deliver fantastic results. I am of the thought that we do not offer just a service but we are an extension to each client’s marketing division so building relationships, working effectively, productively, proactively whilst also being transparent is paramount.

As a passionate digital marketer I am also extremely keen to ensure my team and the wider business continues to develop his/her own skills, this comes by way of internal training but also utilising service provider workshops so we are always a step ahead.

Ultimately I am a driver of business revenue but by doing this ethically ensures we not only drive each client’s online strategy but we continually tackle new challenges and seek new opportunities in order to grow the clients business as well as ours.

Client Performance Director

Senior Search Manager

Barina Search

Digital Marketing Strategist / Consultant / Trainer

Cogent Elliott

At Cogent Elliott my position of Digital Account Director involves the on going management and development of 4 departments within a 30 strong team who look after the ongoing development, maintenance and delivery of Land Rover's Global Websites.
This also includes the delivery of a variety of related digital projects across multiple platforms. 
Recent projects being the web Global launch of the All-New Range Rover and the Global launch of the new CI

Digital Account Director

I am an experienced Digital Marketer with a career in digital spanning over 15 years. From my introduction to search to the present day, I continue to learn about this fantastic and continual evolving and expansive industry.
In this time I have been lucky enough to work with and form close working relationships with some of the most renowned marketers and brands both in Australia and at a global level helping me diversify my skill and bring this in to my day to day.

I am a keen mentor and leader, passionately advocating diversity in the workplace, creating a positive creative culture, allowing both personal and professional growth. This, I believe allows individuals / teams to shine and great stories of success to be created.

My breadth of Digital sits across SEM, SEO, Native, Video, Social, Programmatic, Content, Data and CRO.

taplio

The Battle

Ayo Afolabi

Adrian Epstein

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