Futurpreneur

As a Futurpreneur Canada mentor, I’m paired with a Canadian
entrepreneur who has just started their business. As a Business Mentor, My role is to provide marketing advice, as well as support and encouragement, to help entrepreneurs remain focused on what is important for the success of their business.

As part of ongoing 1:1 mentorship support, my activities include:
• Provide an objective perspective;
• Question, challenge and support the entrepreneur;
• Coach in a non-directive manner, letting the entrepreneur
come to their own conclusions with guidance;
• Help the entrepreneur to reflect on their learnings from
business launch and beyond.

Marketing Mentor

Yaletown Integrative Clinic

• Increased clinic monthly revenue by 725% in 10 months by implementing and optimizing
marketing campaigns.
• Cut marketing expenses by over 15% while growing lead generation volume.
• Team leadership: Directed a team of freelance marketing professionals.
• Transformed brand image to from naturopathic clinic to one-stop-shop wellness destination
with brand identity overhaul project, increasing website traffic by 30%

Marketing Director

Cheam Wellness Group

• Leading the marketing team vision and strategy. Managing a team of marketing coordinators
incldung social media interns.
Managed a digital marketing budget of $13K per month, overseeing campaigns across five
major platforms.
• Achieved a 60% increase in social media engagement for Cheam by launching an influencer
partnership program and leading strategic collaborations.

Digital Marketing Manager

Serotina Media Inc.

Drove $6.9M in sales pipeline for a multinational B2C Ecommerce client (~$1.36M annual
spend)
* Improved an eCommerce client's ROl year-over-year:
* 2021: $3.7M revenue / $940K spend (3.95:1)
* 2022: $6.87M revenue / $1.36M spend (5.05:1)
* ~10,000 leads/mo generated & re-engaged using CRM marketing automation via the
HubSpot marketing platform.

Growth Marketing Manager

Worked with various B2B & B2C clients; Scaled client campaigns utilizing search, display,
remarketing, social, video, landing page creation, conversion rate optimization, etc.


Performed Google Analytics audits for 11+ clients in addition to setting up tracking
implementation. Using tools such as Google Analytics, Google Tag Manager, Google Data
Studio, Google Spreadsheet but also Tableau, Supermetrics, SQL, API call, etc...

Freelance Digital Marketing Consultant

LM Global Enterprises LTD

- Implemented and managed PPC campaigns across a variety of Search engines (Google, Microsoft, Yahoo)

- Monitor and analyzed the performance of global campaigns, ensuring their continued growth and optimization

Head of Digital Advertising

Perform daily account management of pay per click accounts on Google AdWords, Bing and other. In addition to developing new campaigns across multiple channels. More:

Manage the maintenance and monitoring of keyword bids, impressions, quality score and other important account metrics.

Monitor and administer web analytics dashboards, reports and key reporting tools.

Communication to team and management on project development, timelines, and results.

PPC Specialist

Dear Marketing Student

Founder, Managing Editor

My City Movers ltd

Managed 15 paid search campaigns, Driving 50 high-quality leads per month. performed keyword targeting and bid management as well as overall account optimization.

Paid Search Specialist

Digital Economy Forum

Identifying and executing on opportunities to grow traffic for the
publications through AdWords.

Marketing Coordinator

SkipTheDishes

I Aided the sales team's push to build restaurant supply in Winnipeg and Edmonton by contacting potential new restaurant partners.Successfully developed partnerships with over 12 restaurants such as Kenko sushi, Tutti Frutti and Simple Simon pies to name a few.

Inside Sales Associate

I’ve spent years executing strategic advertising campaigns across Google Ads, Bing Ads, and Meta Ads for brands like Quickbooks, Perfectlens & Cheam Wellness.

With expertise in paid media and marketing leadership. One of my proudest wins was increasing a client’s monthly revenue from $8K to $58K MRR in just 10 months by optimizing and implementing marketing campaigns.

Now, I work as a Fractional Chief Marketing Officer (CMO), helping businesses grow through paid ads and SEO to scale revenue past $1M and grow brand authority by organizing resources and building marketing systems.

I also mentor up-and-coming business owners through Futurepreneur, helping them avoid the same marketing mistakes I made when I was first starting out.

Ready to level up your marketing?

I’m opening up 2 spots for March to provide personalised marketing consulting:

✔️ One-on-one consulting calls (ask questions, present problems)
✔️ $60 for 60 min (or $1 per minute—your call)
✔️ Unlimited 1:1 chat with me via text or email with 24-hour response guarantee (or your money back)

If you’re a business owner who’s serious about scaling and wants clear, actionable advice tailored to your business, I’m here to help.

Ayo Afolabi

Pareto Digital People

🚀 Helping Professionals & Entrepreneurs Achieve Financial Independence 🚀

As a Business Consultant, I empower individuals to take control of their financial future through a proven online digital business model. I partner with ambitious professionals looking to diversify their income streams beyond traditional paychecks, creating the financial independence that you have always dreamed of.

If you're ready to explore new opportunities and take the next step toward financial independence, let’s connect via my website! 💡

Business Consultant

In my role as a Career Coach, I partner with individuals at various career stages to find clarity and direction. 

• Offer listening support and ask thought-provoking questions to help clients see new possibilities and perspectives.
• Assist with making career pivots, whether small adjustments or complete changes, to guide clients towards their desired goals.

Career Coach

Mount Royal University

• Developed engaging course materials to enhance student learning experience.
• Incorporated real-world examples to bridge theory and practice in the classroom.
• Member, Collective Bargaining Caucus of the Faculty Association.

Sessional Instructor

GoodMorning.com

Led a team of two direct reports and led engagements with business leaders and functions owners on people initiatives, including revamping the recruitment, onboarding and performance management processes for the organization. 
•	Employer Branding Initiative: Increased social media followership of the organization by 300% by highlighting its people, business and social initiatives to strategically position it as an employer of choice.

•	Employee Engagement Initiative: Increased employee engagement and satisfaction scores by 15% through townhall events that deepened communication with stakeholders and the development of a grievance resolution procedure. 
 
•	Employee Retention Program: Enhanced employee retention by 19% through the development of a job mobility program that increased employee engagement and retention.

•	Succession Planning Program: Developed a learning and development plan which supported organizational succession planning and reduced time to fill for key positions by 50%.

Human Resources Manager

Bayshore HealthCare

Led a team of six and oversaw people and talent operations in support of the 700-employee Edmonton Branch. 
•	Performance Management: provided regular coaching on performance management and improvement to a management team of four Managers and three Team Leaders within the organization.
•	Performance Appraisal: developed a formal appraisal process for the branch and reduced escalations around performance management by 54%.
•	HR Service Delivery: developed SLA standards for timely handling employee complaints, requests, and enquiries, improving employee satisfaction by 51% and HR efficiency by 59%.
•	Complaints and Investigations: served a primary contact point for complaints and investigations on conduct and compliance with employment legislations.

PLATO Testing

Supported a 250-employee workforce as the primary contact point for policy interpretations, requests, and enquiries.
•	Benefits Administration: managed the employee benefits onboarding process and benefits provider relations.
•	Employee Onboarding: oversaw the onboarding and orientation plans for new hires.
•	Employee Relations and Compliance with Legislative Standards: provided guidance to managers on workplace issues around conduct, performance, and absence management; advised managers on hiring best practices and termination processes.

Human Resources Generalist

Aviso Wealth

Provided people and talent programs support to the Insurance and Investment business portfolios, supporting 20 Managers and 450 employees.
•	HR Policy Interpretation: provided policy guidance to managers on recruitment, benefits and disability management, and performance management.
•	HR Reporting and Administration: maintained employee data in the HRIS and provided periodic analytics to business leaders on workforce trends.
•	Health and Safety: managed our return to office (Future of Work) project, which included the health and safety stream as well as the selection and implementation of our desk booking app for the project.

Human Resources Advisor

Nigerian-British Chamber of Commerce (NBCC)

Built a collaborative environment to empower the staff and facilitated strategic initiatives for the Chamber’s members and other stakeholder relationships.
•	Supported ten committees of the chamber in executing our organizational strategy.
•	Conducted staff audit and designed job descriptions, where skills gaps existed, developed learning programs to fill them, and recruited new staff as needed.
•	Improved employee engagement by designing staff recognition programs and setting up performance measurement processes as attested to by staff satisfaction surveys.
•	Enhanced overall communications strategy for better engagement with 300+ members by using more effective email software.

Executive Director & HR Business Partner

Lagos Business School

Lagos Business School is the premier Business School in Nigeria. 
1. Managed the alumni relations team with responsibility for charting and executing on the alumni engagement strategy for the school. 
2. Raised fund for the school’s endowment fund
3. Editor of the Alumni Magazine - Improved magazine content and increased reach by introducing online hosting and electronic copies of the magazine
4. Had oversight of the digital engagement strategy for Alumni Relations
5. Took charge of budgeting and management of the resources for programs and events
6. Designed the strategy and led the change process for global alumni (6,000+ members) engagement 
7. Improved social interaction by introducing innovations in our annual social event

Alumni Relations Director

Ideate Technologies

•	Led the execution of the sales and anti-piracy strategy for the Nigerian territory as part of my P&L responsibility.
•	Rebuilt the trust and relationship with our top 10 partners and worked with the top-five to increase their sales 200% through anti-piracy efforts. 
•	Developed a healthy sales pipeline which had tripled by the end of my contract though active engagement with clients and various solution selling strategies.

Country Head

Bi-Trax Axxent Co Ltd

As the only HR professional at the start of the company and until my departure, I was responsible for developing the HR function from the ground up. This included job design, recruitment and selection, policy development, employee relations, compensation structure, performance management, and learning and development.

Executive Director (HR & Operations)

💻 Digital Business Mentor | Career Coach | Possibility Partner | HR Leader

I help ambitious professionals create income beyond the 9–5 by building digital businesses that align with their values, lifestyle, and goals. Whether you’re starting over, starting fresh, or just done with the corporate grind, I’m here to help you design your next chapter—with clarity, strategy, and soul.

With a background in HR and a passion for personal growth, I blend structure and support to help clients launch online businesses, grow multiple income streams, and reclaim their time and freedom.

🚀 Digital Entrepreneurship | 🎯 Career & Life Coaching | 🌍 Income with Impact

Let’s connect if you’re ready to build a life you don’t need a vacation from.

taplio

The Battle

Ayo Afolabi

Bunmi Afolabi MBA, CPHR, SHRM-SCP, ACC, PMP®, ACP®

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