Futurpreneur

As a Futurpreneur Canada mentor, I’m paired with a Canadian
entrepreneur who has just started their business. As a Business Mentor, My role is to provide marketing advice, as well as support and encouragement, to help entrepreneurs remain focused on what is important for the success of their business.

As part of ongoing 1:1 mentorship support, my activities include:
• Provide an objective perspective;
• Question, challenge and support the entrepreneur;
• Coach in a non-directive manner, letting the entrepreneur
come to their own conclusions with guidance;
• Help the entrepreneur to reflect on their learnings from
business launch and beyond.

Marketing Mentor

Yaletown Integrative Clinic

• Increased clinic monthly revenue by 725% in 10 months by implementing and optimizing
marketing campaigns.
• Cut marketing expenses by over 15% while growing lead generation volume.
• Team leadership: Directed a team of freelance marketing professionals.
• Transformed brand image to from naturopathic clinic to one-stop-shop wellness destination
with brand identity overhaul project, increasing website traffic by 30%

Marketing Director

Cheam Wellness Group

• Leading the marketing team vision and strategy. Managing a team of marketing coordinators
incldung social media interns.
Managed a digital marketing budget of $13K per month, overseeing campaigns across five
major platforms.
• Achieved a 60% increase in social media engagement for Cheam by launching an influencer
partnership program and leading strategic collaborations.

Digital Marketing Manager

Serotina Media Inc.

Drove $6.9M in sales pipeline for a multinational B2C Ecommerce client (~$1.36M annual
spend)
* Improved an eCommerce client's ROl year-over-year:
* 2021: $3.7M revenue / $940K spend (3.95:1)
* 2022: $6.87M revenue / $1.36M spend (5.05:1)
* ~10,000 leads/mo generated & re-engaged using CRM marketing automation via the
HubSpot marketing platform.

Growth Marketing Manager

Worked with various B2B & B2C clients; Scaled client campaigns utilizing search, display,
remarketing, social, video, landing page creation, conversion rate optimization, etc.


Performed Google Analytics audits for 11+ clients in addition to setting up tracking
implementation. Using tools such as Google Analytics, Google Tag Manager, Google Data
Studio, Google Spreadsheet but also Tableau, Supermetrics, SQL, API call, etc...

Freelance Digital Marketing Consultant

LM Global Enterprises LTD

- Implemented and managed PPC campaigns across a variety of Search engines (Google, Microsoft, Yahoo)

- Monitor and analyzed the performance of global campaigns, ensuring their continued growth and optimization

Head of Digital Advertising

Perform daily account management of pay per click accounts on Google AdWords, Bing and other. In addition to developing new campaigns across multiple channels. More:

Manage the maintenance and monitoring of keyword bids, impressions, quality score and other important account metrics.

Monitor and administer web analytics dashboards, reports and key reporting tools.

Communication to team and management on project development, timelines, and results.

PPC Specialist

Dear Marketing Student

Founder, Managing Editor

My City Movers ltd

Managed 15 paid search campaigns, Driving 50 high-quality leads per month. performed keyword targeting and bid management as well as overall account optimization.

Paid Search Specialist

Digital Economy Forum

Identifying and executing on opportunities to grow traffic for the
publications through AdWords.

Marketing Coordinator

SkipTheDishes

I Aided the sales team's push to build restaurant supply in Winnipeg and Edmonton by contacting potential new restaurant partners.Successfully developed partnerships with over 12 restaurants such as Kenko sushi, Tutti Frutti and Simple Simon pies to name a few.

Inside Sales Associate

I’ve spent years executing strategic advertising campaigns across Google Ads, Bing Ads, and Meta Ads for brands like Quickbooks, Perfectlens & Cheam Wellness.

With expertise in paid media and marketing leadership. One of my proudest wins was increasing a client’s monthly revenue from $8K to $58K MRR in just 10 months by optimizing and implementing marketing campaigns.

Now, I work as a Fractional Chief Marketing Officer (CMO), helping businesses grow through paid ads and SEO to scale revenue past $1M and grow brand authority by organizing resources and building marketing systems.

I also mentor up-and-coming business owners through Futurepreneur, helping them avoid the same marketing mistakes I made when I was first starting out.

Ready to level up your marketing?

I’m opening up 2 spots for March to provide personalised marketing consulting:

✔️ One-on-one consulting calls (ask questions, present problems)
✔️ $60 for 60 min (or $1 per minute—your call)
✔️ Unlimited 1:1 chat with me via text or email with 24-hour response guarantee (or your money back)

If you’re a business owner who’s serious about scaling and wants clear, actionable advice tailored to your business, I’m here to help.

Ayo Afolabi

Motion (Creative Analytics)

Motion is a SaaS platform with $3OM in Series B funding. With 3x revenue growth in one year and $13B in media spend analyzed by our customers every year, we’re just getting started 🚀

Motion is creating a new category of creative analytics and is used by elite ecom and DTC brands like Vuori, True Classic, Ridge, HexClad, Jones Road, MuteSix, Wpromote, Power Digital, and hundreds more. 

My role includes: 

- Work other leaders on our management team to set and execute the GTM strategy to achieve ambitious ARR goals.

- Lead a team of nine people which includes content marketers, brand designers, a creative strategist, video managers, and a senior social media manager. 

- Oversee editorial content strategy, including development, execution and evolution of key concepts and storylines across marketing channels and events. 

- Own the content execution of the GTM strategy focusing on organic social, influencer activation, paid ads, events, video ads, and long-form educational content as the primary pipeline drivers. 

- Raise the standard of delivering exceptional content for our ICP with useful content that helps DTC brands succeed with paid ads. 

- Build product launch strategies and then execute them with my team.

- Execution: I create ads, write video scripts, and ship content at a relentless pace.

Head of Content

Mighty Networks

Mighty Networks is a Series B company with $50M in funding. Mighty is where creators, entrepreneurs, and brands build their own digital communities, courses, and memberships. I joined at Series A. 

I owned the demand generation strategy for Mighty Network's enterprise-level plan, a $30,000 ACV product.

- Owned quarterly pipeline number including reporting, building CRM processes for SDRs and AEs, and attribution analytics.

- Delivered segmentation, positioning, and targeting strategies which we used in website redesigns, ad campaigns, and sales enablement content. 

- Helped to deliver high-value organic and paid traffic which kept our lead-to-opportunity conversion rate at 30%.

Director of Marketing | Mighty Networks 

Hootsuite

I was at Hootsuite as we grew from $70M ARR to $240M ARR, a fun, wonderful journey. 

I was Head of Content at Hootsuite, responsible for our global content strategy. I managed a team of seven copywriters, editors, and managers. I built global content strategies and worked across our 100+ person marketing org to launch world-class content and integrated GTM campaigns. 

My team was the strategy engine for our 30-person brand team, working in partnership with our video team, social media team, PR team, and event teams. 

My role included:

- Delivering global integrated campaigns that brought millions of dollars in sourced pipeline. 
- Leading a team of copywriters, editors, and content strategists, as well as managing external contractors and vendors. 
- Creating B2B thought-leadership campaigns that hit revenue, brand, and customer targets.
- Working across product, growth, and regional marketing teams to deliver brand strategy, customer research, and GTM messaging. 
- Delivering advanced customer insights including 10,000-person surveys and relentless research of emerging digital behaviors and industry trends.

At Hootsuite, I managed four intermediate and lead copywriters.

- Analyzed industry trends and build thought leadership narratives for our global sales team.
- Developed inbound strategies that generated traffic, email subscriptions, and sourced pipeline.
- Created content for a variety of audiences and formats from editorial content to email nurture campaigns to executive talk tracks and global webinars. 
- Built inbound lead generation programs based on SEO and social data. 
- Conducted content and competitor audits to inform our global strategy.

KEY PROJECTS AT HOOTSUITE

Thought Leadership Content—Led research and developed the thought leadership narrative for our global Social Trends campaign. It was the most successful content campaign in our company history with 45K webinar registrants, 25K email leads, and millions in sourced pipeline.

Conversion Testing and Optimization—Completed a stretch program with our Growth Optimization Team. My duties include gathering conversion optimization data from Google Analytics, running customer surveys, creating A/B tests, and looking for ways to drive more revenue from our web properties. 

Inbound strategy—Led the research and planning for Hootsuite's global inbound strategy. This was a cross-team strategy effort that included competitor audits, analysis of search and social data, and collaborative strategy workshops. 

Forrester Wave GTM Content Strategy—Led content strategy for our global GTM campaign after Hootsuite was named a leader in the Forrester Wave: Social Media Management Solutions. This involved messaging, writing web pages, social videos, and social advertising.

Manager, Content 

At Hootsuite, I worked closely with our product marketing and sales enablement teams to build the credibility of Hootsuite's enterprise SaaS solution and generate leads from Fortune 1000 organizations. 

- Worked with multiple teams and departments to develop campaign messaging and concepts for global product launches.
- Developed creative strategy for paid user acquisition campaigns on Facebook, Instagram, LinkedIn, and Twitter.
- Developed value propositions and headlines for A/B testing for the homepage.
- Developed and execute B2B lead generation and inbound content strategy. 
- Created sales enablement content for our enterprise sales team (infosheets, white papers, guides). 
- Drove leads and sales from gated assets, content upgrades, and nurture sequences.
- Grew demand for our enterprise solution with thought-leadership content including creating webinar decks, leading research projects, and blog content.

Lead Copywriter

I joined Hootsuite as a copywriter on the enterprise marketing team. My focus was driving B2B leads from Fortune 1000 organizations through content marketing. This involved long-form content, email campaigns, landing pages, and helping with content strategy to reach new verticals.

Enterprise Copywriter (Analytics)

One Net Marketing

One Net Marketing focuses on tech and SaaS brands. Key clients I worked on included Google Wildfire, Google DoubleClick, AppLovin, Thomson Reuters, eBillity (a top performing app in the Intuit marketplace), and Wealthfront.

Conversion Optimization Strategy 
I led the conversion optimization efforts for two years for eBillity, one of the most popular business apps in the Intuit App Directory. The goal was to boost conversions from free trials to paid subscriptions. My role included developing onboarding flows, A/B testing, analytics, user surveys, and cohort analysis to identify cancellation trends. 

B2B Video Campaigns 
I was the lead copywriter for the agency's B2B lead generation services including video campaigns, landing pages, and content marketing. Key accounts I worked on included Google Wildfire, Google DoubleClick, AppLovin (mobile advertising company), Thomson Reuters, and Wealthfront. 

Business Development 
I co-wrote the business case that won one of our major clients a competitive bid with Thomson Reuters, one of the world's largest digital media brands. This led to the development of a new legal billing product called Time and Billing, sold by Thomson Reuters' sales team. We helped our client launch the product at Thomson Reuters' annual sales conference in Las Vegas.

Conversion Optimization Copywriter

Redbird Communications

I was responsible for online media planning, copywriting, and executing the digital component for traditional TV and print campaigns. Clients included the Heart and Stroke Foundation, social enterprises, and Postmedia Group (Ottawa Sun, the Province, the Vancouver Sun).

Online Marketing Specialist

Head of Content @ Motion (Creative Analytics) | Fun Loving Brunette | Growing B2B SaaS Brands

I help SaaS brands build content machines to dramatically ramp up marketing-sourced pipeline.

My experience in 10 seconds: 

+ I've worked in marketing leadership roles at SaaS companies at scale ($200M ARR), traction ($10M to $20M ARR), and seed-level.

+ Currently leading a team of nine people at Motion including content managers, copywriters, and designers.

+ Led a content team of seven including senior copywriters, editors, and managers at Hootsuite.

+ Owned Hootsuite’s thought leadership strategy delivering research reports, event keynotes, and global brand campaigns. 

+ Owned pipeline targets for a Series B SaaS company with a direct revenue contribution from inbound marketing programs.

+ Strong analytical skills including pipeline analysis, customer research, positioning, and messaging strategy. 

+ Previous client work at agencies includes B2B campaigns for Google, Intuit, Thomson Reuters, AppLovin (a mobile ad company acquired for 1.2 billion), Project Makeover by Magic Tavern (the top mobile game in 142 countries with 60M users), and Wealthfront.

James Mulvey

"Iceland is fake"

👀


One of the tells that an ad is AI?

Design inconsistencies.

It triggers the BS radar in our brain.


That's why Jacob Russo built this AI workflow for video ads.


Quick context for you:

We just analyzed 380+ DTC marketers and interviewed 15 creative strategists for our latest Thumbstop Quarterly Pulse report on AI in creative strategy including Jacob. One pattern stood out: 62% of teams use AI during content creation and over half report lower costs. But satisfaction with video tools sits at 5.2 out of 10.



📌 Save Jacob's modular video production system:

Step 1: Define concept and visual style

Build visual mood boards using Nano Banana, Seedream and Midjourney. (Due to copyright issues, brands should avoid Midjourney for production.)

Use an LLM to turn references into structured prompt templates: lighting, texture, composition.



Step 2: Generate key frames and assets first

Skip text to video. Generate hero frames, environments, and characters first. Photoshop typically needed for refinement (Harmonize or Generative Fill work well).

This image first approach maintains character consistency across multiple shots, especially for recurring actors or products.



Step 3: Build and iterate in Weavy ai 

Chain image generation and editing nodes inside Weavy.ai: image to video, interpolation, overlays.

This node based structure lets you swap frames, rerun sequences, and restyle elements without starting over.



Step 4: Layer in audio and finishing touches

Using ElevenLabs, generate character dialogue, voiceovers, sound effects, and custom musical scores that match pacing and emotion.

For lip syncing: Sync Pro 2, Hedra, Dreamina, or Runway Act Two.



Step 5: Export, review, and archive

Final assets get archived with prompt logs and node setups. These archives become production toolkits you can adapt for future campaigns.

Pro tip: Even if you're not ready to build full pipelines, adopting the image to video sequencing immediately improves consistency and quality.




👋 P.S. Get the full report with all 5 AI Creative Strategy workflows:

https://lnkd.in/g5ebFDCn

Fully ungated. No email needed.

Appreciate you Jacob!

CEOs always pick the red pill

😉 



You can't have micromanagement AND high volume ad production

Like oil and vinegar, they just don't mix

Just like marketing and micromanagement


What's happening?

Meta’s retrieval system now favors VARIETY.

AKA, the more creative angles, scripts, visuals, and hooks you give it, the better it performs. 


Which is why you need systems to:

1) Test 4 to 6 variants weekly using a fixed brief  
2) Analyze winners by CTR, hook rate, and watch time  
3) Update SOPs only after running your test flights
4) Standardize naming, tagging, and archiving across all files

Then...


Build your modular asset bank. Store product shots, testimonials, reviews, raw UGC, and motion templates. Give shared folder access to all your creatives

Everyone on our marketing team makes ads.

We ALL can pull from the shared bank.

It takes a ton of the stress away.




Lastly...

Make decision making easy.

Use decision trees for every milestone:

If an ad variant falls below a preset CTR after X days?

Rotate it out and sub in a new angle.

Volume + systems is how you win.

taplio

The Battle

Ayo Afolabi

James Mulvey

Followers

Posts

Engagements

Likes

Performance ScoreJames Mulvey's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Ayo Afolabi

James Mulvey

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}James Mulvey's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJames Mulvey's LinkedIn Performance