Futurpreneur

As a Futurpreneur Canada mentor, I’m paired with a Canadian
entrepreneur who has just started their business. As a Business Mentor, My role is to provide marketing advice, as well as support and encouragement, to help entrepreneurs remain focused on what is important for the success of their business.

As part of ongoing 1:1 mentorship support, my activities include:
• Provide an objective perspective;
• Question, challenge and support the entrepreneur;
• Coach in a non-directive manner, letting the entrepreneur
come to their own conclusions with guidance;
• Help the entrepreneur to reflect on their learnings from
business launch and beyond.

Marketing Mentor

Yaletown Integrative Clinic

• Increased clinic monthly revenue by 725% in 10 months by implementing and optimizing
marketing campaigns.
• Cut marketing expenses by over 15% while growing lead generation volume.
• Team leadership: Directed a team of freelance marketing professionals.
• Transformed brand image to from naturopathic clinic to one-stop-shop wellness destination
with brand identity overhaul project, increasing website traffic by 30%

Marketing Director

Cheam Wellness Group

• Leading the marketing team vision and strategy. Managing a team of marketing coordinators
incldung social media interns.
Managed a digital marketing budget of $13K per month, overseeing campaigns across five
major platforms.
• Achieved a 60% increase in social media engagement for Cheam by launching an influencer
partnership program and leading strategic collaborations.

Digital Marketing Manager

Serotina Media Inc.

Drove $6.9M in sales pipeline for a multinational B2C Ecommerce client (~$1.36M annual
spend)
* Improved an eCommerce client's ROl year-over-year:
* 2021: $3.7M revenue / $940K spend (3.95:1)
* 2022: $6.87M revenue / $1.36M spend (5.05:1)
* ~10,000 leads/mo generated & re-engaged using CRM marketing automation via the
HubSpot marketing platform.

Growth Marketing Manager

Worked with various B2B & B2C clients; Scaled client campaigns utilizing search, display,
remarketing, social, video, landing page creation, conversion rate optimization, etc.


Performed Google Analytics audits for 11+ clients in addition to setting up tracking
implementation. Using tools such as Google Analytics, Google Tag Manager, Google Data
Studio, Google Spreadsheet but also Tableau, Supermetrics, SQL, API call, etc...

Freelance Digital Marketing Consultant

LM Global Enterprises LTD

- Implemented and managed PPC campaigns across a variety of Search engines (Google, Microsoft, Yahoo)

- Monitor and analyzed the performance of global campaigns, ensuring their continued growth and optimization

Head of Digital Advertising

Perform daily account management of pay per click accounts on Google AdWords, Bing and other. In addition to developing new campaigns across multiple channels. More:

Manage the maintenance and monitoring of keyword bids, impressions, quality score and other important account metrics.

Monitor and administer web analytics dashboards, reports and key reporting tools.

Communication to team and management on project development, timelines, and results.

PPC Specialist

Dear Marketing Student

Founder, Managing Editor

My City Movers ltd

Managed 15 paid search campaigns, Driving 50 high-quality leads per month. performed keyword targeting and bid management as well as overall account optimization.

Paid Search Specialist

Digital Economy Forum

Identifying and executing on opportunities to grow traffic for the
publications through AdWords.

Marketing Coordinator

SkipTheDishes

I Aided the sales team's push to build restaurant supply in Winnipeg and Edmonton by contacting potential new restaurant partners.Successfully developed partnerships with over 12 restaurants such as Kenko sushi, Tutti Frutti and Simple Simon pies to name a few.

Inside Sales Associate

I’ve spent years executing strategic advertising campaigns across Google Ads, Bing Ads, and Meta Ads for brands like Quickbooks, Perfectlens & Cheam Wellness.

With expertise in paid media and marketing leadership. One of my proudest wins was increasing a client’s monthly revenue from $8K to $58K MRR in just 10 months by optimizing and implementing marketing campaigns.

Now, I work as a Fractional Chief Marketing Officer (CMO), helping businesses grow through paid ads and SEO to scale revenue past $1M and grow brand authority by organizing resources and building marketing systems.

I also mentor up-and-coming business owners through Futurepreneur, helping them avoid the same marketing mistakes I made when I was first starting out.

Ready to level up your marketing?

I’m opening up 2 spots for March to provide personalised marketing consulting:

✔️ One-on-one consulting calls (ask questions, present problems)
✔️ $60 for 60 min (or $1 per minute—your call)
✔️ Unlimited 1:1 chat with me via text or email with 24-hour response guarantee (or your money back)

If you’re a business owner who’s serious about scaling and wants clear, actionable advice tailored to your business, I’m here to help.

Ayo Afolabi

Hook Point

Creative strategy without creative engineering is an expensive strategy, and it doesn't guarantee success. Hook Point marries the two together rather than relying on 20+ years of a faltering traditional approach to marketing.

Hook Point has been used by companies such as MTV, Viacom, Vice Magazine, Taylor Swift, IKEA, Skechers to: 
 
- Generate 60+ billion views and hundreds of millions of followers online
- Set international records for advertising and content marketing campaigns
- Generate hundreds of millions in e-commerce revenue
- Elevate musicians, athletes, and influencers to become global superstars
- Innovate and redefine marketing trends across multiple industries
- Launch major motion pictures, leading to a billion in revenue
- Secure partnerships with Fortune 100 corporations
- Save tens of millions in advertising spend
- Raise millions in financing

Chief Marketing Officer

Mosca Digital

Co-Founder & Rainmaker

Letra Cinética

Co-Founder & Growth Hacking Officer

IPSIS

Digital Strategy
Social Media Trends 
Crisis Communication
Social Media Monitoring
PR Strategy
Reporting
Clipping

Digital Consultant

Freelancer

Social Media Management 
SEO
Adwords
Design

🎯 Chief Marketing Officer at Hook Point | Viral Marketing Strategist | Digital Growth Expert

I transform brands into digital powerhouses by blending creative storytelling with data-driven strategy.
My track record speaks for itself:

💰 Managed $30M+ in paid media campaigns
🚀 Converted 1M+ leads
📈 Generated $70M+ in revenue
🦠 Built viral campaigns reaching millions
🏆 Orchestrated successful campaigns for Netflix, P&G, Danone, Primark, and Infosys

With a decade of experience in marketing communications, I specialize in turning the complex world of digital marketing into a competitive advantage for brands. My expertise lies in creating campaigns that don't just capture attention—they convert.

As CMO at Hook Point, I lead our marketing initiatives with a focus on strategic lead generation and client acquisition, consistently delivering measurable results that drive business growth.

Looking to create marketing experiences that don't just perform—they transform.

Let's connect and explore how we can make your brand impossible to ignore.

taplio

The Battle

Ayo Afolabi

José Brízida

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