Futurpreneur

As a Futurpreneur Canada mentor, I’m paired with a Canadian
entrepreneur who has just started their business. As a Business Mentor, My role is to provide marketing advice, as well as support and encouragement, to help entrepreneurs remain focused on what is important for the success of their business.

As part of ongoing 1:1 mentorship support, my activities include:
• Provide an objective perspective;
• Question, challenge and support the entrepreneur;
• Coach in a non-directive manner, letting the entrepreneur
come to their own conclusions with guidance;
• Help the entrepreneur to reflect on their learnings from
business launch and beyond.

Marketing Mentor

Yaletown Integrative Clinic

• Increased clinic monthly revenue by 725% in 10 months by implementing and optimizing
marketing campaigns.
• Cut marketing expenses by over 15% while growing lead generation volume.
• Team leadership: Directed a team of freelance marketing professionals.
• Transformed brand image to from naturopathic clinic to one-stop-shop wellness destination
with brand identity overhaul project, increasing website traffic by 30%

Marketing Director

Cheam Wellness Group

• Leading the marketing team vision and strategy. Managing a team of marketing coordinators
incldung social media interns.
Managed a digital marketing budget of $13K per month, overseeing campaigns across five
major platforms.
• Achieved a 60% increase in social media engagement for Cheam by launching an influencer
partnership program and leading strategic collaborations.

Digital Marketing Manager

Serotina Media Inc.

Drove $6.9M in sales pipeline for a multinational B2C Ecommerce client (~$1.36M annual
spend)
* Improved an eCommerce client's ROl year-over-year:
* 2021: $3.7M revenue / $940K spend (3.95:1)
* 2022: $6.87M revenue / $1.36M spend (5.05:1)
* ~10,000 leads/mo generated & re-engaged using CRM marketing automation via the
HubSpot marketing platform.

Growth Marketing Manager

Worked with various B2B & B2C clients; Scaled client campaigns utilizing search, display,
remarketing, social, video, landing page creation, conversion rate optimization, etc.


Performed Google Analytics audits for 11+ clients in addition to setting up tracking
implementation. Using tools such as Google Analytics, Google Tag Manager, Google Data
Studio, Google Spreadsheet but also Tableau, Supermetrics, SQL, API call, etc...

Freelance Digital Marketing Consultant

LM Global Enterprises LTD

- Implemented and managed PPC campaigns across a variety of Search engines (Google, Microsoft, Yahoo)

- Monitor and analyzed the performance of global campaigns, ensuring their continued growth and optimization

Head of Digital Advertising

Perform daily account management of pay per click accounts on Google AdWords, Bing and other. In addition to developing new campaigns across multiple channels. More:

Manage the maintenance and monitoring of keyword bids, impressions, quality score and other important account metrics.

Monitor and administer web analytics dashboards, reports and key reporting tools.

Communication to team and management on project development, timelines, and results.

PPC Specialist

Dear Marketing Student

Founder, Managing Editor

My City Movers ltd

Managed 15 paid search campaigns, Driving 50 high-quality leads per month. performed keyword targeting and bid management as well as overall account optimization.

Paid Search Specialist

Digital Economy Forum

Identifying and executing on opportunities to grow traffic for the
publications through AdWords.

Marketing Coordinator

SkipTheDishes

I Aided the sales team's push to build restaurant supply in Winnipeg and Edmonton by contacting potential new restaurant partners.Successfully developed partnerships with over 12 restaurants such as Kenko sushi, Tutti Frutti and Simple Simon pies to name a few.

Inside Sales Associate

I’ve spent years executing strategic advertising campaigns across Google Ads, Bing Ads, and Meta Ads for brands like Quickbooks, Perfectlens & Cheam Wellness.

With expertise in paid media and marketing leadership. One of my proudest wins was increasing a client’s monthly revenue from $8K to $58K MRR in just 10 months by optimizing and implementing marketing campaigns.

Now, I work as a Fractional Chief Marketing Officer (CMO), helping businesses grow through paid ads and SEO to scale revenue past $1M and grow brand authority by organizing resources and building marketing systems.

I also mentor up-and-coming business owners through Futurepreneur, helping them avoid the same marketing mistakes I made when I was first starting out.

Ready to level up your marketing?

I’m opening up 2 spots for March to provide personalised marketing consulting:

✔️ One-on-one consulting calls (ask questions, present problems)
✔️ $60 for 60 min (or $1 per minute—your call)
✔️ Unlimited 1:1 chat with me via text or email with 24-hour response guarantee (or your money back)

If you’re a business owner who’s serious about scaling and wants clear, actionable advice tailored to your business, I’m here to help.

Ayo Afolabi

Creator Confidential

The Premier In-Person UGC Creator Event: Creator Confidential is the first large-scale, in-person event designed specifically for the UGC community. We unite top creators, brands, and digital marketers for a dynamic experience rooted in collaboration, creative strategy, and real-world growth.

Founded by Leaders in the Creator Economy: Launched by Kelly Rocklein (founder of UGC Pro), alongside industry mentors Mehr and Keeley, Creator Confidential was built to bridge the gap between the digital creator economy and in-person influence. 

Together, our founders have:
👉 Grown six-figure UGC businesses
👉 Partnered with 1,000+ brands
👉 Generated over $500M in tracked revenue
👉 Built a combined following of 180,000+ creators and marketers

From Digital Impact to IRL Power Moves: After years of shaping the online space through educational content, community-building, and digital tools, we’re now bringing the UGC movement offline — into an IRL event format that fuels partnerships, skill-building, and brand advocacy.

What to Expect at Creator Confidential 2025: Connect with 500+ total participants (200 in-person, 300+ via livestream), including some of the top UGC creators, agency leaders, content strategists, and brand founders, performance marketers and social-first creative professionals from across the U.S. and Canada.

Event Highlights
🎤 Expert Panels & Speaker Sessions
🍸 Curated Cocktail Party — Pre- and post-event networking to spark brand-creator connections
🍽️ Exclusive VIP Dinner — Intimate pre-event gathering for deeper collaboration

🧠 2025’s official headlining sponsor: Motion (https://motionapp.com/)

CMO: Founding Member

UGC Studio

UGC Studio was born out of demand—and built on expertise.

After launching UGC Pro, the industry-standard video course and resource hub for training UGC creators and creative strategists to drive conversions and maximize return on ad spend (ROAS), we quickly became a trusted authority in the space. With over 10,000 students trained and an engaged audience of 100,000+ followers across platforms, UGC Pro has set a new benchmark for performance-focused UGC education.

As the impact of our training programs grew, so did the number of inquiries from agencies, brands, and past industry colleagues—many of whom knew our team’s roots in performance creative and agency work. They consistently came to us with one challenge: finding high-quality, conversion-driven UGC creators. Traditional sourcing platforms were falling short on quality and strategy, and they knew we could do better.

That’s why we created UGC Studio—a curated UGC sourcing and production service powered by trained, vetted creators who understand performance. Whether you’re an agency, DTC brand, or in-house team, UGC Studio connects you with top-tier talent capable of producing scroll-stopping, sales-driving content rooted in the strategic foundations of UGC Pro.

We don’t just source creators—we build pipelines for scalable, high-ROAS UGC production that drives real results.

Co-Founder

Forbes

Forbes Business Council

UGC Pro

Performance marketers turned educators, building a growing community of 100,000+ across social platforms since June 2022. Since, we've taught over 10,000 students how to break into the creator economy with clarity and confidence.

🎓 UGC Pro is now one of the leading educational platforms for UGC creators and creative strategists — offering a robust learning hub, one of the largest communities online, and a library of free tools. Our mission? To help thousands of creators ditch the 9–5 and build thriving businesses through content.

Self Employed

Supporting brands and agencies in roles such as: Head of Performance Creative, Creative Director, and Director of Creative Strategy. Kelly has worked with hundreds of direct to consumer brands over her career from pretty much every vertical you can think of, including:

— Fashion and Apparel
— Beauty and Personal Care
— Health and Wellness
— Food and Beverage
— Home Goods and Furniture
— Electronics, Apps and Gadgets
— Sports and Outdoor Equipment
— Pet Supplies
— Children’s Products
— Books and Educational Materials
— Subscription Services
— Sustainable and Eco-Friendly Products

Notable Clients | Amazon Photos, Crypto.com, WPromote, TubeScience, Everyday Dose, WYNK, Hopper, Sweet Green, Apollo Neuro, Michael Todd Beauty, Paire Eyewear, Merit Beauty, Kinfield, Oh Polly / Bo + Tee, Bite, Usual Wines, Clever Blends, Wolf + Shepherd, Asarai, Overnight Oats, Ancient Nutrition, Javy, and Alpha Lion.

Fractional Creative Strategist + Director

Metabolic

Led creative strategy and UGC production for hundreds of paid media assets on a weekly cadence receiving 6-7 figures.

Creative Director

310 Nutrition

Spearheaded paid media creative strategy and UGC production of hundreds of asserts on a weekly cadence for Meta, TikTok, and Google. These campaigns regularly received 6-7 figures in ad spend and offered a significant ROAS. Dozens of those ads are still running in present day (2024).

One of her most notable accomplishments was a script she wrote for multiple creator personas to follow. Her goal was to open up a completely new and untapped audience (Gen-zers and Zillennials who want to prioritize their health but aren't interested in hearing "weight loss"). KPI call-outs include (but are not limited to):
— The cheapest CPCs in the entire account. Along with being the top performer for new customer ROAS. With a 1.92% CTR, which is the highest in the account.
— Between August 2022 & January 2023, one of the UGC creator's ads following Kelly's script received over two million dollars in ad spend with an incredibly profitable ROAS (still running).

Director of Creative Strategy

Betabrand

Created thousands of paid media assets from start to finish with 100% autonomy, that generated close to 100 million dollars in revenue for the company during this three year partnership. Performance was so good, they left TubeScience to work with Kelly exclusively. 

The top 18 historical performing ads from 2021 were all Kelly’s - receiving 85% of that year's ad spend (totaling to $12.6 million), generating 45+ million in revenue in less than 12 months. With an average CTR of 1.1% (high of 2%) and average ROAS of 3.56 (high of 6.05).

Performance breakdown available by request.

Fractional Creative Strategist

Rootly

Kelly and her partner Shane launched their proof of concept round entirely self-funded in January 2021 for 12 months, totaling $50k. Since closing their proof of concept round, business operations have paused as they consider strategic investors to re-launch and scale appropriately. 

In the first 6 months, accomplishments include being approached by multiple individual investors offering up to half a million dollars in seed funding, Shark Tank for a possible investment opportunity, United Airlines for a nationwide activation, and a publicly traded holding company interested in an acquisition.

Co-founder

RealEyes Digital

Associate Creative Director

Led creative strategy for all tier 1 clients and operated as Associate Creative Director by managing the team of creatives and projects coming through the pipeline.

Notable Clients | Outstanding Foods, Imperfect Foods, Pura Vida Bracelets, Kinder Beauty, Herbivore, Jouer, Jaanuu, Rael, Haus Labs, & Keyper Squad.

Senior Creative Strategist

📧 Want to work with Kelly? Email Kelly@UGC.pro with the subject: "New client inquiry."
✨ Currently considering contract opportunities for fractional creative strategy & creative department management.
🎙️ Have a podcast, live event, or other collaboration you'd like Kelly to take part in? Email Kelly@UGC.pro with the subject: "Creative collaboration."

Kelly is a seasoned expert in the dynamic world of UGC, social media, and digital marketing. With a decade of hands-on experience, she has been instrumental in generating over half a billion dollars in revenue for clients since 2017. As a fractional creative strategist and UGC creator for high-spend brands, Kelly blends strategic acumen with creative flair to drive remarkable results.

A self-taught maverick with no college degree, she is a testament to the power of determination and skill. Having mentored over 10,000 creative marketers since August 2022, Kelly is dedicated to empowering others to find success in the ever-evolving digital landscape with her company, UGC Pro.

As a Forbes Council Contributor with an online audience of over 100,000, Kelly shares insights to not only inform but also inspire her students to build a thriving business as a creative marketer.

taplio

The Battle

Ayo Afolabi

Kelly Rocklein

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