Futurpreneur

As a Futurpreneur Canada mentor, I’m paired with a Canadian
entrepreneur who has just started their business. As a Business Mentor, My role is to provide marketing advice, as well as support and encouragement, to help entrepreneurs remain focused on what is important for the success of their business.

As part of ongoing 1:1 mentorship support, my activities include:
• Provide an objective perspective;
• Question, challenge and support the entrepreneur;
• Coach in a non-directive manner, letting the entrepreneur
come to their own conclusions with guidance;
• Help the entrepreneur to reflect on their learnings from
business launch and beyond.

Marketing Mentor

Yaletown Integrative Clinic

• Increased clinic monthly revenue by 725% in 10 months by implementing and optimizing
marketing campaigns.
• Cut marketing expenses by over 15% while growing lead generation volume.
• Team leadership: Directed a team of freelance marketing professionals.
• Transformed brand image to from naturopathic clinic to one-stop-shop wellness destination
with brand identity overhaul project, increasing website traffic by 30%

Marketing Director

Cheam Wellness Group

• Leading the marketing team vision and strategy. Managing a team of marketing coordinators
incldung social media interns.
Managed a digital marketing budget of $13K per month, overseeing campaigns across five
major platforms.
• Achieved a 60% increase in social media engagement for Cheam by launching an influencer
partnership program and leading strategic collaborations.

Digital Marketing Manager

Serotina Media Inc.

Drove $6.9M in sales pipeline for a multinational B2C Ecommerce client (~$1.36M annual
spend)
* Improved an eCommerce client's ROl year-over-year:
* 2021: $3.7M revenue / $940K spend (3.95:1)
* 2022: $6.87M revenue / $1.36M spend (5.05:1)
* ~10,000 leads/mo generated & re-engaged using CRM marketing automation via the
HubSpot marketing platform.

Growth Marketing Manager

Worked with various B2B & B2C clients; Scaled client campaigns utilizing search, display,
remarketing, social, video, landing page creation, conversion rate optimization, etc.


Performed Google Analytics audits for 11+ clients in addition to setting up tracking
implementation. Using tools such as Google Analytics, Google Tag Manager, Google Data
Studio, Google Spreadsheet but also Tableau, Supermetrics, SQL, API call, etc...

Freelance Digital Marketing Consultant

LM Global Enterprises LTD

- Implemented and managed PPC campaigns across a variety of Search engines (Google, Microsoft, Yahoo)

- Monitor and analyzed the performance of global campaigns, ensuring their continued growth and optimization

Head of Digital Advertising

Perform daily account management of pay per click accounts on Google AdWords, Bing and other. In addition to developing new campaigns across multiple channels. More:

Manage the maintenance and monitoring of keyword bids, impressions, quality score and other important account metrics.

Monitor and administer web analytics dashboards, reports and key reporting tools.

Communication to team and management on project development, timelines, and results.

PPC Specialist

Dear Marketing Student

Founder, Managing Editor

My City Movers ltd

Managed 15 paid search campaigns, Driving 50 high-quality leads per month. performed keyword targeting and bid management as well as overall account optimization.

Paid Search Specialist

Digital Economy Forum

Identifying and executing on opportunities to grow traffic for the
publications through AdWords.

Marketing Coordinator

SkipTheDishes

I Aided the sales team's push to build restaurant supply in Winnipeg and Edmonton by contacting potential new restaurant partners.Successfully developed partnerships with over 12 restaurants such as Kenko sushi, Tutti Frutti and Simple Simon pies to name a few.

Inside Sales Associate

I’ve spent years executing strategic advertising campaigns across Google Ads, Bing Ads, and Meta Ads for brands like Quickbooks, Perfectlens & Cheam Wellness.

With expertise in paid media and marketing leadership. One of my proudest wins was increasing a client’s monthly revenue from $8K to $58K MRR in just 10 months by optimizing and implementing marketing campaigns.

Now, I work as a Fractional Chief Marketing Officer (CMO), helping businesses grow through paid ads and SEO to scale revenue past $1M and grow brand authority by organizing resources and building marketing systems.

I also mentor up-and-coming business owners through Futurepreneur, helping them avoid the same marketing mistakes I made when I was first starting out.

Ready to level up your marketing?

I’m opening up 2 spots for March to provide personalised marketing consulting:

✔️ One-on-one consulting calls (ask questions, present problems)
✔️ $60 for 60 min (or $1 per minute—your call)
✔️ Unlimited 1:1 chat with me via text or email with 24-hour response guarantee (or your money back)

If you’re a business owner who’s serious about scaling and wants clear, actionable advice tailored to your business, I’m here to help.

Ayo Afolabi

Walmart Marketplace

Manager, Strategic Workforce Planning

Beachbody

I led strategic initiatives focused on optimizing workforce operations for a leading digital fitness platform. My role involved driving efficiency and cost reduction through data-driven planning and process improvements, and overseeing key projects like operational integrations.

✅ Drove multimillion-dollar annual cost reduction and double-digit percentage operational efficiency through strategic workforce management and process optimization.

✅ Led strategic workforce planning & staffing for 400 agents across 5 countries and multiple channels.

✅ Successfully integrated workforce operations during a major company merger.

✅ Managed performance to achieve targeted expense-to-revenue percentage.

Senior Workforce Manager

Young Living Essential Oils

I oversaw workforce planning, analytics, and process improvement for global Member Services. I played a key role in supporting significant growth and navigating operational challenges, leveraging data to inform decisions, particularly during the COVID-19 pandemic.

✅ Coordinated workforce planning for 7K daily contacts across multiple channels.

✅ Guided executive leadership as a WFM consultant, leveraging data analysis to inform decisions during COVID-19.

✅ Led implementation of Microsoft 365 applications, improving communication and automation.

✅ Coordinated global contact center expansion by launching WFM/CC platforms (Calabrio, Five9, PowerBI, etc.).

Workforce Manager II

Solutionreach, Inc.

I led Workforce Management operations and a small team. My focus was on optimizing performance, standardizing processes, and improving WFM understanding within the client engagement department to enhance overall efficiency and effectiveness.

✅ Supervised a team of 2 Analysts supporting 150+ agents handling technical contacts.

✅ Improved WFM understanding across the department and by training 100+ agents.

✅ Created a Workforce Coordinator role, expanding team capacity for strategic initiatives.

✅ Developed WFM performance standards and implemented incentives/shift bidding to improve performance.

Workforce Development Manager

The Results Companies

I managed strategic resource planning and staffing for high-volume contact center operations. I served as a WFM consultant to major clients, focusing on optimizing performance metrics like bill-to-pay, SLA, and shrinkage.

✅ Oversaw strategic resource planning and staffing for 30,000+ daily contacts across multiple channels.

✅ Partnered with major clients as a WFM consultant, managing bill-to-pay and SLA performance.

✅ Improved billing capacity by implementing a flex hybrid schedule, significantly reducing attendance issues and improving shrinkage.

Workforce Planning Supervisor

Teleperformance

Beginning my career in Workforce Management, I utilized core WFM software and planning tools. In this analyst role, I managed staffing, scheduling, and tracked key operational metrics for global digital business services.

✅ Managed staffing and scheduling using WFM planning tools.

✅ Oversaw tracking of key Workforce Metrics using Verint WFM software.

Workforce Management Analyst

I'm a strategic Workforce Management (WFM) leader with 18 years of experience optimizing global contact center operations in 20+ countries. I focus on maximizing efficiency, productivity, and service delivery across industries like fitness, healthcare, and e-commerce. I excel at transforming challenges into successes by analyzing data, forecasting demands, and collaborating with stakeholders to achieve objectives.

My approach combines data-driven strategy with a deep understanding of workforce dynamics, informed by my background in social sciences. I simplify complex problems and challenge norms with insights backed by experience. My expertise includes forecasting, capacity planning, optimizing resource allocation, implementing WFM software, and leading high-performing teams to improve processes.

I'm proud of my track record, which includes a $2 million cost reduction, a 15% boost in operational efficiency, and transitioning over 700 agents to remote work. My interest in research and artificial intelligence drives me to stay ahead of workforce trends, applying innovative solutions to organizational challenges. I aim to leverage my expertise in workforce optimization to drive operational excellence and promote human-centric success.

taplio

The Battle

Ayo Afolabi

Lacey Graham

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