Impakt

In the dynamic world of marketing and communication, success hinges on more than just strategies and tactics. It’s about people - the creative minds that fuel innovation, the team members who execute plans, and the stakeholders who define objectives.

At our core, we believe in a people-centric approach to project management. We prioritize understanding your internal and external stakeholder needs, wants, motivations, and concerns. By managing workflows, processes, resources, and communication effectively, we ensure that everyone is heard, assumptions are avoided, and your project achieves the impact it deserves.

Co-Founder

The Magic Pencil

•Responsible for managing the client relationship through effective communication, problem solving, and responding to requests
•Responsible for managing several accounts and regularly meeting clients to discuss future projects
•Ensuring all briefs are dispatched in the studio based on individuals strengths and skills
•Creating a workflow structure & ensuring work is delivered on deadline
•Keeping all departments informed about project status, dispatching workload and finally resource management across both freelance and permanent

Account Manager & Studio Manager

•Establishing relationships with new clients
•Responsible for managing the client relationship through effective communication, problem solving, and responding to requests
•Ensure the timely and successful delivery of projects according to customer needs and objectives
•Responsible for managing several accounts and regularly meeting clients to discuss future projects
•Provide regular feedback to the senior management about marketplace activity

Account Manager

•Complete project management: from client’s brief, supply cost estimates and timeline, briefing and coordinating design studio and network of partners, ensuring all parties meet deadlines, budget management
•Provide regular feedback to the senior management about marketplace activity
•Develop effective working relationships with clients through regular meetings
•Adhere to all quality standards and processes for the acquisition of future customers
•Find and gain further sales and business development opportunities
•Negotiating with clients, solving any problems and making sure deadlines are met

Business Development & Account Executive

Paradieso

•Created several Social Media platforms (Facebook, Twitter, Pinterest)
•Designed and distributed flyers to attract specific target group
•Follow up with Media House for Ad insertion in a local Newspaper
•Organized and in charge of Marketing/Communication for an Art Exhibition
•Follow up with suppliers to design and print roll up banners
•In charge of creating and implementing Social Media Ads

Marketing Executive

Beau-Rivage Palace Lausanne

•Worked as a Chef De Rang and also as a Commis De Rang
•Responsible for serving the food to the customers
•Responsible to check for deliveries in the restaurant
•Learn menu items and be able to describe them appropriately to guests

Waiter

"As the Founder of Impakt, I leverage my expertise in project management to bring a unique, people-centric approach to every project. With a track record of successfully managing projects, time, and budgets, I prioritize understanding the unique needs of all stakeholders involved. My passion for project management stems from my belief in the power of understanding people and their needs to drive successful project outcomes.

With over 8 years of experience in the industry, I've developed strong skills in stakeholder management, project management, and resource management, which have driven success in my previous roles.

Ayrton Vencatachellum

Brandfinity

Creating visibility for Brandfinity with an organic Social media approach, marketing automation implementation, SEO auditing, market research, surveys, and benchmarking analysis;
monitoring Google trends and seasonality;
analysing competitor presence and online performance;
auditing and keyword research;
offering strategy and technical recommendations;
managing SM and creating media plans;
providing guidance for resellers on positioning and improving visibility on Google Maps;
creating ads and online events; she carried out a number of research projects, made SEO recommendations, implemented SEO for selected topics, and provided administrative support for the internal ticketing database.

Co-Founder, Digital marketing manager

Creating and Implementing marketing automation flow for NCAcademy. Creating a Media Plan for the company and managing its Social Media channels.

mandate - Responsable du Marketing Digital pour NCAcademy

Event management for Swissinterpro including all necessary digital set up and management as setting up online ticketing, social media, advertising, creative visuals, LP and article management, e-news for association members, collaboration with speakers, moderator, video team and providing after event analytics.

project launch /mandate - Event management + digital for Swissinterpro

Branding  - Creating the App identity and the website
Analytics - Performing market research, SEO, testing.
Advertising - app promotion

Co-founder/1 year mandate - Responsable du marketing for App Contact mind

Developing Brand identity for the accessory online shop

Branding for Une-coquette

SEO mandate consultant for 2markets: Switzerland and France. 
Website analysis. Behaviour analysis. Traffic Analysis. Recommendations for website optimisation.
Keywords research. Keywords trends on the website. Google trends. Keywords analysis of the company vs competition. Keywords mapping. Keywords recommendations.
Buyer persona for all Social Media channels.  Recommendation for action.
Content analysis. Competition performance vs chosen domain. 
Content recommendations. Media Planning

Mandate-SEO consultant for launching IGGI, Laurastar

Product creation for Gulf Air .
Concept and design creation of customised prints and Souvenir products (silk scarves) for corporate clients (1 market) according to Gulf Air brand book. (From 0 to the packed product delivery and customer happiness).

Design and project manager manager for Gulf Air's corporate clients souvenirs production 

Rebranding of the product, logo
Supporting the website transfer
Influencer marketing
Build the social media and content strategy from scratch
15 Pop-up stores creation and collaborations Adori, Safonov home boutique, Estetika, expo in Salle Polyvalente, Artisan marche de Noel, Maillard cafe, bank BCV, Ketrin shops, Lady's event, beauty salon, cafe La Place, Showroom with Lamodedistribution, Pointpro, Impact Hub, addictlab, iLab.
SEO
Google my business
Advertising on Facebook, Google, Instagram, Ebay. Promotion on the SM channels (ebay, pinterest, instagram, facebook) Analysing and  Reporting

Marketing & E-commerce manager for Beammehome.com  

Analysing the website performance of Hotela.ch. Ranking. Trends. Keywords research. Providing information about organic competition. Providing results and recommendations on improving

Mandate-Researcher & SEO consultant for Hotela.ch

Social Media platforms evaluation . 
Contacting company's representative, making research of available data about platforms.
Performing Social Media platform evaluation (9 Social media platforms).
Reporting in xls with all capacity and functions. Providing ppt presentation with recommendations.

Mandate-Social Media platform Researcher and Consultant

Brandfinity- creative part. Project with travel inspired products.
Product testing and Brand creation.
Managing the Content for the website
Creating the strategy and Social Media channels (Facebook, instagram, tweeter, pinterest)
Webmaster at CMS
Visuals creation.
Creating surveys
Organising fundraising for startup 

Marketing & E-commerce manager, Brandfinity travel inspired maps.

Vipstudent.ch  Identity webmaster 
Pages identity creation and structuring for the website.

 Identity webmaster for Vipstudent.ch 

Swiss Marketing Léman

Membre du comité

Singapore Airlines

Appointed as single point of contact for airlines and staff matters.
Organised main governance meetings with General manager and posted staff, partners, vendors, to ensure effective information sharing, constructive discussions and decision making.
Provided succinct reporting and maintained project KPI, schedules, vendor's evaluation, quotation.
Communicated with authorities.
Ensured resources are properly allocated, acts pro-actively to increase quality and cost efficiency.
Implemented new tools on country level. Ensures that gaps are identified towards resolution.
Looked after company registration, certificates extension, internal documents.
Organised and supported posted staff, including personal and family needs.
Purchased Stationary for events.
MAC administrator - agent's ticket caps.
ASW administrator - managed agents via system
Performed HR and finance supervision: payment and invoice control for appointed vendors, Staff expenses, Staff travel authorisation, staff rosters and salary payments.
Increased market's transparency for accountable documents by investigating and tracking all documents and placing them to accounting system. Performed Vendors' stocks control and reports for HO.
Increased station efficiency by managing tasks professionally.
Helped General Manager, during executive decision-making process, generating customer and performance data reports, evaluating vendors' data, negotiated with the market on the local level, recommended actions for improvements.
Streamlined operations by organising files and documents to implement improved workflow and organisation, including accounting documents.
Organised meetings with partners and new year party completely for all team members.
Facilitated day-to-day operations, including staff recruitment, manpower negotiations, registrations and business development.

Administrator & General Manager assistant (FAO)

Appointed as single point of contact for e-commerce,for 1 market representative for HO and RO for
website matters & related issues towards resolution.
Helped to HO in global launch (on country local level) of new friendly website version.
Ensured that projects developed by Market reflect strategic priorities agreed by HO.
Implemented first the Direct Sales in 1 market. Conducted periodic e-commerce reviews
Manages e-commerce Projects in terms of governance, content, milestone deliverables and KPIs
(including structure, content updates, promotions placing, creating landing and closed group pages and reports)
First implemented SEO, best practices at market level 
Ensured that gaps are identified, action plans are put in place to drive continuous improvement
for station.
Supervised Mobile App launch, including translation and testing
Launched Email marketing campaigns, including content, design, testing .
Prepared reports to HQ on KPI on marketing campaigns performance and analytics, which
increased their result almost by 60%.
Attended and actively contributed to monthly departmental meetings, conferences.
Increased online sales significantly through effectively implementing Online sales payment
options, new technologies, channels, best practices, closely monitoring local market.
Resolved problems for company in systems for agencies and corporate clients communication
processes and tracking, maintained customer base.
Worked with HO and marketing teams to create, deploy and optimise effective content and
visuals for website.
Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
Established, initiated and optimised business development strategies based on company targets,
product specifications, market data and budget factors.
Captured new customers by optimising business strategies and launching products to diversify
offerings.
Covered admin topics as General Manager assistant (mentioned in position above).

E-commerce & Admin (FAO)

Assistance for Finance and Admin matters.

Assisant to Station Manager and Head of Accountant

Appointed as single point of contact - representative for Onboard meal and Craft preparation
before fly
Participated in control, and acted as local representative during meal presentations at Airline
food factory, during price and quality negotiation meetings.
Performed load control, by supervising teams from catering, security, lost and found and cleaning
services on board.
Coached and mentored new team members to provide high-performing staff for optimum
productivity.
Regularly monitored loading progress alongside provided budgets to ensure cost-effective,
efficient service provision.
Carried out thorough risk assessment, ensuring continued compliance with company's health and
safety regulations.
Built firm but respectful relationships with staff, leading by example and providing continued
encouragement for high levels of motivation and satisfaction.
Executed on-time, under-budget projects by solving complex issues for senior leadership.
Welcomed clients in upbeat and friendly manner.
Reduced financial discrepancies by accurately analysing and managing customer orders and
invoices for airline.
Maintained all office documents, files, both electronic and hard copies, by organising and placing all
accountable documents in SAP.
Enhanced customer satisfaction ratings by resolving issues efficiently.

Catering officer for Singapore Airlines

Evgeniya heads Brandfinity’s business administration and digital marketing and has over 10 years of experience in these fields.
Her responsibilities involve co-managing the company; preparing the company’s sales and marketing plan; raising Brandfinity’s profile on social media and its overall presence; supporting client businesses in their digital marketing development; marketing automation, evaluating platforms; creating e-newsletters for Brandfinity’s subscribers; defining website architecture; managing the content for Brandfinity’s website; analyzing the performance of the company’s digital activities; helping clients define strategy and providing adept actionable plans, guides and recommendations based on auditing, market research, industry benchmarking and other analyses.
A big part of her work involves developing and supporting new business ideas. 
In 2015, she successfully created the BeamMeHome concept with Yves-Alain Schwaar and herself developed this e-commerce project with her City-Map products. 
Together with Yves-Alain and Hotelconsulta, she launched Addfinity, a concept to assist restaurant owners in creating websites to raise their businesses' visibility.
For Gulf Air, she created customized gifts for the airline’s corporate clients for 1 market.
Her work experience also extends to advancing the digital presence of small enterprises through various digital marketing solutions. For example, she has created websites for several medical professionals to advance their digital presence.
In 2020, she launched the hand-made fashion accessories website, Une-Coquette. 

She holds a BA (Hons) degree in marketing and pedagogy. She subsequently deepened her knowledge of digital technology and business management through a range of online study programmes. 
She is a creative force, eager to discover new ideas and technologies, test theories, and, ultimately, learn more. She loves a challenge both for herself and her team and understands that adversity can bring a team together to produce amazing results and drive development. She has a flair for connecting with others, prioritises a fair give-and-take approach and is at her best when organising projects. Her focus on detail in everything she undertakes ensures gratifying feedback and long-term partnerships with clients.

Evgeniya is always interested in meeting new people and committing to new projects and their success!

taplio

The Battle

Ayrton Vencatachellum

Evgeniya Schwaar

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