Stories & Launches

"Ayush has a great blend of both an incredibly strategic mind and an incredibly creative mind. His email campaigns made me stop, read, and laugh (in a good way). 

He was able to create an email campaign for my own brand in my brand voice causing my email list to want to read, want to respond, and when the time was right for them, want to reach out and book a call with me. 

I found Ayush to be on the ball, and professional in all interactions. I highly recommend him if you are looking to create engaging, effective email campaigns."

👆- A 6-Figure Public Speaking & Presentation Coach

"Ayush first grabbed my attention when he sent me an engaging, hilarious email. I thought to myself, "I have to meet this person!" Ayush has a real knack for speaking directly to your audience. 

He hears their situation, understands them, and hits on their pain points with accuracy. Many people have responded to my emails written by Ayush, complimenting me on the emails and also saying how they felt I was speaking only to them. 

He uses humor and recognizing how people think to genuinely connect. He did the research to obtain a deep knowledge of my prospective clients, their behavior, and what motivates them. I highly recommend him for any of your copywriting needs."

👆- A 6-Figure Mindset & Career Change Coach

----

At Stories & Launches, I help high-ticket coaches book quality, pre-qualified calls for their high-ticket coaching program so they can increase their close rate and improve the quality of your pipeline.

If you're interested, send me a DM and lets cook something.

Talk soon.

Founder

Boundless Potential Coaching, LLC

- Crafted her high-ticket coaching offer for her audience
- Deeply survey her audience to understand their true needs and problems
- Designed a strategic PRE-launch strategy to build solid anticipation for the offer
- Wrote Story-driven, Personality-infused emails during the campaign

Email Copywriter & Strategist

Illuminated Story

- Crafted her high-ticket offer and validated it (before we launched it)
- Understood the needs of her audience by effectively surveying and listening to them
- Crafted a solid PRE-launch strategy to build anticipation and "hype" for the launch of the offer
- Wrote Personality-driven emails in her brand voice during the launch

Wealth Accelerator Hub

- Wrote a landing page for his lead magnet
- Set up a Cart-Abandonment Sequence
- Designed the email strategy for his low-ticket product
- Wrote a full email sequence for their signature high-ticket program

Think School ®

- Wrote 5+ YouTube Ad Scripts
- Wrote A Landing Page For Their Course
- Wrote A Complete Cart-Abandonment Sequence
- Came Up With Their Email Marketing & Storytelling Strategy

I helped a 6-figure coach RE-launch her high-ticket coaching offer and generate 10+ high-ticket, qualified leads from her DEAD email list of less than 1,000 people – by sending plain text “story-driven” emails.

The process involved:

• Crafting her premium positioning to attract our ‘best’ clients
• Pre-launch strategy to build excitement for the offer
• A Google Doc Offer to qualify the best-fit leads
• Story-driven emails during the campaign

If you’re a coach with a proven high-ticket offer and an engaged email list of your target audience…

… and want to ‘attract’ highly-qualified, ready-to-buy leads, you’ve ended up at the perfect place. Here’s why:

My name is Ayush, and unlike 99% of the “I cAn wRiTe eVeRY kINd oF cOPy” copywriters out there, I focus on one thing: ‘Helping coaches fill their calendar with highly-qualified, ready-to-buy leads via Story-driven Email Campaigns and Google Doc Offers.’

Look, filling your calendar with high-quality, qualified prospects isn’t rocket science. All you need are 3 assets:

1. An Engaged List
2. One Core Offer
3. Kickass Copy

I can’t help you with #1 – Contrary to many eager rookies, pros know that the quality of people on your list and the bond you’ve got with them is the BIGGEST factor behind a kickass campaign. 

But I can help you position your offer so your audience's ‘wants’ to buy it…

… And I can write copy in your brand voice, but it is sprinkled with timeless salesmanship principles.

Not only that, I use “Strategic Launch System” to ensure you get the copy aligned with your brand values and voice – and your calendar is filled with high-quality, qualified appointments. 

My process involves 3 steps, and here’s how it works:

✔ Craft Your Premium Positioning. It’s about positioning your core offer in such a way where your ‘ideal’ prospects see you as the ONLY logical choice in the market, making closing deals effortless without ever resorting to price cuts.

✔ Sell Through Google Docs. I don't believe in fancy web pages or complex funnels. I believe in pre-selling using a Simple Google Doc that pre-qualifies prospects before they land on your calendar.

✔ Story-driven 14-part Email Sequence. It’s a human-psychology-driven 14-part email sequence that takes your prospects on a journey where they “feel” understood and empathized with to choose you.

Put all that together and you’ll have a natural – yet very compelling – mechanism to get only qualified prospects on your calendar.

No Coercion. No Gimmicks. No Short-Term Marketing Crap. 

If you’re interested, feel free to DM me, and let’s chat.

Ayush

Ayush Goyal

ISB Co'24 | Independent Consultant

About me in one line- I help raise funds to create social impact.

You can block some time using the link, would love to see you on the other side- https://topmate.io/bhagyashree_lodha13

I also host a podcast where we invite industry leaders- 

YouTube- https://youtube.com/@bhagyashreelodhaa?si=kAzlpuK0bXWt5gA-

Spotify- https://open.spotify.com/show/4CblVN6KCXOjAzw7noPUQs?

Bhagyashree Lodha

25,000 reasons to say thank you.

Grateful for this community.

25,000 of you here, and I don’t take it lightly.

What matters more than the number is the conversations, questions, and shared intent to build stronger social impact.

Thank you for being here and growing together.

More learning, sharing, and value ahead.

Sumit Chauhan breaks down the concept of "Brand-Led CSR," shares actionable advice for NGOs on how to pitch effectively, and discusses the critical balance between scaling impact and maintaining depth.

Whether you are a social work professional, an NGO founder looking for funding, or someone aspiring to build a career in CSR, this conversation is packed with a lot of insights.

What we discussed:

--Brand-Led CSR: Why corporates fund what they fund.

--The Funding Pitch: Common mistakes NGOs make and how to stand out.

--Scale vs. Depth: Why chasing numbers can sometimes hurt the actual impact.

--Career Advice: The top skills required to succeed as a CSR professional.

--Mphasis Initiatives: Tech-enabled social mobility and environmental sustainability.

The episode is now live on YouTube & Spotify, link in the comment

What I do- I help organizations in fundraising

The podcast with Sumit Chauhan, CSR Head Mphasis, is now live

Watch the full episode on YouTube & Spotify

Link is in the comments

Let me know your thoughts

Top 5 of 25

Being featured in the Top 5 of Top 25 (2025) on Topmate under Unique 
Expertise is a moment of quiet pride.

This recognition isn’t about rankings.

It’s about trust from founders, NGO leaders, and social sector professionals who believed that fundraising doesn’t have to be guesswork, jargon-heavy, or driven by desperation.

Over the years, my work has stayed focused on one thing:

👉 helping organisations think clearly about funding, not chase it blindly.

Thank you to everyone who booked sessions, asked hard questions, challenged assumptions, and implemented what we discussed. 

Your progress is the real reward.

If you’re an NGO, social enterprise, or institution looking to:
• build a realistic fundraising strategy
• engage CSR more effectively
• move from ad-hoc grants to predictable funding

I help organizations raise funds in a structured, credible, and sustainable way.
Onwards. 

If you want to book a call, link in the comment

Dear Hyderabad 

I’ll be facilitating this 2-day in-person workshop on Fundraising Strategies at Bala Vikasa - Center For Social And Responsible Business 

The sessions are designed for social enterprises, early-stage startups, and NGOs looking to build realistic, stage-appropriate fundraising strategies across grants, CSR, impact investors, and more.

If fundraising feels overwhelming or fragmented, this workshop will focus on clarity, readiness, and practical tools you can immediately apply.

📍 Bala Vikasa CSRB Campus, Hyderabad
🗓 29–30 January 2026

Bala Vikasa - Center For Social And Responsible Business

View company: Bala Vikasa - Center For Social And Responsible Business

📢 Registrations Open

Fundraising Strategies Workshop
Bala Vikasa CSRB is organizing a 2-day in-person workshop on “Fundraising Strategies for Social Enterprises, Early-Stage Startups, and NGOs”

📅 Dates: 29th & 30th January 2026
⏰ Time: 10:00 AM – 5:00 PM
📍 Venue: Bala Vikasa CSRB Campus, Ghatkesar, Hyderabad

👉 Register here: https://lnkd.in/dxw_EXkB

 ⏳ Limited seats available

For any queries, please contact us at 
anil@balavikasa.org (9603861851) & shamini@balavikasa.org (6304621534)

Shoury Reddy Singareddy Sunitha Reddy Rahul Bhardwaj Mogili Vijender Moses John Paul Roy Anil Battini Shamini Ganna Janani Mohan Saadhika Naidu VVS Ramakrishna Bhagyashree Lodha Parvathy A Manoj Kumar Bada Ghar Wala Annie Vijaya Dr. Raveena Kousar

#socialentrepreneurship #socialimpact #startups #fundraising #fundraisingstrategies #NGOs #ruralentrepreneurs

List of CSR that support disability related initiatives

Tata Consultancy Services - India (TCS)

Infosys

Microsoft India

Wipro

IBM India

Accenture in India India

HDFC Bank

Google India

Mphasis

PS- I also host a podcast where we invite leaders from social impact space
Link is in the comments

Fundraising at scale is increasingly happening in places we didn’t traditionally associate with philanthropy.

In one of his recent posts, Arjun Vaidya mentioned how sport is no longer a niche market in India, sharing what he saw at the Get Fit Expo while collecting his half-marathon bib ahead of the Tata Mumbai Marathon.

That same scale is now clearly visible on the philanthropy side.

The Tata Mumbai Marathon has evolved into one of the country’s largest fundraising platforms:

-- ₹72.39 crore raised in 2024 for social causes

-- ₹53+ crore raised in 2025, supporting hundreds of NGOs across sectors

These are not incidental outcomes.

They reflect how sport has moved beyond being just a commercial or engagement platform.

Sport today is:
== not niche for profits

== and no longer niche for philanthropy either

For those of us working in the social sector and fundraising, this is an important shift to recognise.

Large, public, participatory platforms are now central to how capital for impact is being mobilised.

#Fundraising #Philanthropy #SocialSector #CSR #TataMumbaiMarathon

5 Fundraising Skills that will change how you raise funds in 2026:- 


1. Research That Digs Deeper


2.  Skills That Solve Problems


3.  Stories That Move People


4.  Understanding What Makes Donors Happy


5.  Smart Negotiation Top fundraisers create win-wins


Which of these skills are you working on?

Don't do this if you want funding

One of the biggest mistakes organisations make is trying to pitch their cause to anyone willing to listen. 

The result? Diluted messaging, wasted effort, and frustrated teams.

The truth is: clarity beats volume.

 When you decide which donors to target, you stop chasing shadows and start building meaningful partnerships.

== Understand donor priorities.

== Focus your energy where alignment is strongest.

==Map your mission to their CSR or philanthropic goals.

As a fundraiser, I’ve seen how this simple shift from “let’s talk to everyone” to “let’s talk to the right ones” saves time, improves conversions, and builds trust.

Because in the end, donors are not just funders. 

They are partners in impact. And the right partner can transform your vision into reality.

How do you identify and prioritise the right donors for your cause?

CSR budgets don’t close in March. Reputations do.

By the last quarter of the financial year, most CSR leaders are not asking:

-- Who has the most innovative idea?

They’re asking:

- Who will help us close the year cleanly?

This is why funding at FY close consistently flows to “safe hands.”

Safe hands are organisations that:

- Have delivered before
- Understand compliance and reporting expectations
- Don’t create last-minute surprises

In Jan–Mar, uncertainty is the biggest risk.

 And risk is what CSR teams are actively managing.

This is also why new NGOs struggle during this window, not because they lack impact, but because they lack institutional familiarity.

At FY close:
- Long discovery cycles are compressed
- Due diligence is selective, not exhaustive
- Trust substitutes for time
- Credibility becomes a shortcut.

== A strong reputation can do in weeks

== What a fresh proposal may not achieve in months.

This is often misunderstood as conservatism.

 In reality, it’s operational discipline.

At FY close, CSR is less about innovation and more about risk management.

The highest annual allocation so far


The Gates Foundation has announced a record $9 billion budget for 2026, its highest annual allocation so far.

At the same time, it plans to gradually reduce up to 500 staff roles over the next five years, as part of a long-term plan to cap operating costs and focus more resources on grants.

What does this mean in simple terms?

• The foundation is increasing funding for global health, women’s health, vaccines, polio eradication, AI for public systems, and U.S. education

• Annual operating expenses (staff, travel, administration) will be limited to ~14% of the total budget

• Larger grants will be made selectively, especially in areas facing setbacks like rising child mortality

• Teams working on HIV, TB, and global health are shifting closer to the regions they serve, including Africa and India

• This aligns with the foundation’s earlier decision to spend down $200B and close by 2045

The leadership has described the next two decades as the foundation’s most impactful phase, with sharper focus, fewer layers, and bigger bets.

For anyone working in the development, CSR, or philanthropy ecosystem, this is a useful reminder:

-- Budgets, staffing, geography, and grantmaking strategy are deeply connected, and large funders are actively redesigning how they operate for the long term.

Worth paying attention to.

Thank you Mr. Bill Gates for doing what you are doing for the community

Source: NDTV

What actually moves funds in Jan–Mar (and what doesn’t)

After working on multiple fundraises, one pattern is clear:

== Jan–Mar funding decisions are rarely emotional.

== They are operational, reputational, and timing-driven.

Here’s what that looks like on the ground.

What funders have usually already decided by December

- Core renewals with trusted partners

- Strategic commitments aligned to annual CSR plans

- NGOs they are not funding this year

By January, most doors are already labelled even if they aren’t closed.

What can still move in Jan–Mar

- Top-ups to existing or known partners

- Compliance or utilisation-linked allocations

- Organisations with strong credibility, clean documentation, and quick absorption capacity

== At this stage, funders optimise for low friction and low risk.

Their first cohort was house full and this cohort closes on 27th Jan

An NGO helping other NGOs to digitise their ground work flow so that it's easy to track their impact and keep their ground team digitally equipped.

Free access to Avni's robust platform to launch a real, working digital pilot that elevates program monitoring, field data, and reporting.

Kudos to Arjun Khandelwal and his team for the great work on launching this initiative

More details in the comment

🚀 Avni Launchpad — Cohort 2 is here!

After an encouraging first cohort, we’re excited to announce  𝐀𝐯𝐧𝐢 𝐋𝐚𝐮𝐧𝐜𝐡𝐩𝐚𝐝 – 𝐂𝐨𝐡𝐨𝐫𝐭 2 🎉

A cohort program for organisations looking to digitise a core program and strengthen it for scale.

Avni Launchpad supports teams in moving from intent to implementation — helping them set up, pilot, and refine digital workflows that actually work on the ground.

This cohort is ideal for organisations that want to:
◆Digitise program data in a structured way
◆Improve visibility, follow-ups, and reporting
◆Prepare own digital systems for long-term scale

📅 Key Dates:
◆Jan 27, 2026: Applications close
◆Mar 12–13, 2026: 2-day in-person workshop (New Delhi)

Learn more about Cohort 2 👉
https://lnkd.in/gYaJ9WyS

#Avni #AvniLaunchpad #Cohort2 #TechForGood #Digitisation #SocialImpact #NGOTech

6th January is the last day for the EOI

So, if u haven't applied yet or wanted to apply, please do

Comment Impact Stories and I'll DM u the link to apply

#impactstories

Call for Expression of Interest

This time, you decide the budget and we design, craft and create the video impact stories.

To amplify the powerful work your organization does

I’m launching an Impact Storytelling Initiative aimed at helping grassroots organisations document and communicate their work through powerful, well-crafted video stories.

With the financial year coming to a close, this initiative can also support organisations in showcasing impact to current and potential funders, helping strengthen reporting, visibility, and future funding conversations.

What this initiative includes:

✔️ On-ground field visits

 ✔️ Professional videography

 ✔️ Deep-dive conversations to understand your work and impact

 ✔️ Thoughtfully crafted narratives aligned to your goals

How the process works:

To ensure depth and quality, a structured screening process will be followed:

-- Understanding your organisation’s work and context

-- Identifying storytelling needs and intended use

-- Designing the storytelling approach based on the Projects and donor requirements

Only shortlisted organisations will be taken forward for detailed planning and execution.

If you are an organisation or know one that could benefit from this initiative, please express your interest below

Comment Impact Stories and I'll share the details

PS- I also host a podcast with senior leaders from the industry. The link is in the comments

taplio

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Bhagyashree Lodha

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The Battle

Ayush Goyal

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Likes

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