Humma.AI

Developing an interactive story for marketing with creative team including Omar Francia and Tillavision .

Producer/Writer

Weirdbunch Entertainment

Co-Founder and Head of Technology for our multinational entertainment studio focused on all ages entertainment ranging from superheroes to mythological adventures.

Co-Founder

Marvel Entertainment

- Co-writer DAREDEVIL AND ECHO series premiered MAY 2023
- Co-writer DEADLY NEIGHBORHOOD SPIDER-MAN debuting SEPTEMBER 2022.
- Co-writer GHOST RIDER: KUSHALA (2021) series.
- Co-writer WEREWOLF BY NIGHT (2020) series.
- Co-writer MARVEL #1000 (2019)
- Co-writer MASTERS OF THE SUN (2017) graphic novel

Writer

Sudowrite

I have been producing and creating videos talking about how we can use the software in our creative writing and brainstorming endeavors.

Creative Producer

Lore Machine

Writer / Advisor

The Philosophical Research Society

I have been running workshops teaching Tarot as a storytelling tool used to better explore symbols and our connection to a universal journey.

Educator

Gaumont

Four projects in various stages of development and sale.

Executive Producer

Pithy Publishing

Co-founded Pithy Publishing, a publisher focusing on short form content, flash fiction, pulp stories, and genre fiction. Our tagline is “Books that get to the point.”

VentureBeat

Contributing Writer

SkyView Way

Founding partner with Taboo of Black Eyed Peas. SkyView Way Studios is focused on multi-cultural narratives, with a primary lens through the Native American and Meso-American experience. Four projects in development with Gaumont. One project in development with Cartoon Network. Directing the documentary BALISTYX, a story focused on when hip-hop first came to the Sunset Strip. Our slate is focused on the core concept "Mythology through Music" and ranges from pre-school to adult.

Partner

I have been working in the entertainment business for the past 20 years ranging from documentaries to graphic novels to feature films to community building. Currently I am writing for Marvel Comics while producing projects with my creative partner, Taboo, under our SkyView Way Studios banner. We have projects currently set up with Cartoon Network and Gaumont. 

I am also heavily involved in the blockchain space, using NFTs as storytelling nodes for both community and world-building. The current project I am running and creating is called Chiwawows (www.chiwawows.com) which is built on the Solana Blockchain. I have two other story-driven NFT projects in development called Realms of Avalon and Angryfoot.

My focus is to create multi-media experiences in entertainment using new and emerging technologies that engage communities into creative activity. 

Having founded the largest comic book club in LA in 2008 called COMIC BOOK SUNDAY! (CBS!), with members around the globe, my finger is on the pulse of what is trending across the board and my access to those creators is unparalleled. 

Specialties: Writing, Producing, Event Production, Community Building, Film/TV, Comic Books/Graphic Novels, VR Storytelling, Video Games, Film Editing, Product Management, Team Building, Web Content Development.

B. Earl

René & Co.

Co Managing Director

Helping companies with the design, set up and sustainable operation of their multichannel customer service platforms.

New media, sounds new? 32+ years building sales by customer engagement. Segmentation, 1:1 communication, interactive media and response analysis.

For customer driven executives ONLY, we deliver customer centric, profitable, integrated marketing multichannel inbound solutions.

General Manager

Quantum Rewards

Loyalty, what a big word! Marketers have to look for these three: positioning, demand generation and loyalty.

We are here to help them define and execute a customer loyalty strategy that will respond to the three above.

So to deliver, we had to bring a state of the art solution. We set the goals, defined the functionality needed to became leaders in the market place, Mexico, and we achieved it by developing a whole new product!

Latin America's first open loop loyalty card solution up and running in +30,000 multi channel retail stores in Mexico; redemption in +480,000 establishments; and a discount network of +24,000 locations in only 6 months.

Strategic Consulting, including business plan & sales strategy development.
Advising new businesses on formation of corporations and business structures, drafting privacy policies and structuring commercial transactions.
Brand strategy development.
New product strategy.
Comprehensive database management.

My position lead Marcom, Product Marketing and On-line iniciatives.

Planning and Marketing VP / QUANTUM® Fidelity™ IBU Manager

360 BTL

Below the Line Advertising Agency. Guerrilla, CRM, Interactive, POP, Event, Sales Promotion, Entertainment and Direct marketing services:
- Strategy             - Tactics              - Logistics             - Outsourcing
- Implementation  - Tracking

Business planning, start up & management; C&A supervision; consultant and new business acquisition. BASF, CASA CUERVO, CAPITALIZA, CFE, FEMSA, HERDEZ, LEVI'S, P&G, ROCHE, SCHERING PLOUGH, SENADO DE LA REPÚBLICA and PFIZER.

Award winning creativity. 4 ASPID GOLD. Pharmaceutical advertisement creativity. EFFIE finalist.

360 BTL migrated to BRAND Publicidad after acquisition.

President

Bata México

In charge of leveraging the sales force moral; switch the name of the company, re-launch the brands and increase sales &amp; margin.
Leading, training and evaluation of Sales, Customer Service and Marketing staff (55 people), including budgeting, order taking and inventories management.
2004/2 contingency plan and execution, and 2005 marketing plan.
Budget administration.
In charge of product development and pricing strategies for 4 brands.
Full responsibility to merchandise a complete product line to retail channels.
Commercial Information System implemented.
Evaluation and recommendation for new launching campaigns.
Sales and profit, up by 17.65% and 28.9% respectively. Inventory rotation up to 5 times.
Media purchase gaining a 27% refund.
Trading obsolete merchandise enhancing storage capacity and turns.

Cia. Mfra. De Calzado Emyco S.A. de C.V.

To create the marketing staff (straight and dotted line) from planning, building and training to supervision.
Strategic planning process implementation and follow up. Marketing strategies to build 9 brands in Mexico and 14 countries.
Full responsibility of product development, pricing and launching by creating innovative communications strategies. And e-Commerce strategy for B2B purposes.
Budget planning and administration.
Launch and re-launch of brands within Mexico and other countries by creating and implementing competitive marketing strategies.
To design and execute plans that increase brand equity.
New channel identification and development.
Agencies scouting, recruiting end performance evaluation.
22% increase in sales (domestic and export), 19% increase in market share, 15% positioning increase, 150% increase in ROI.

Grupo Casa Saba

After the acquisition of Tecnografix by Casa Saba (Casa Autrey) in 1996, I remained as CEO of the Direct Sales division of Casa Autrey in Mexico with 500 telephone sales representatives.
P&amp;L and overall business responsibility with national distribution, marketing and advertising, PR and professional relationships.
Pioneer in direct to consumer / chronic patient programs. First B2B loyalty program in pharmaceutical distribution. First magazine subscription center.
24/7 order taking and processing for 24 distribution centers nationwide.
1.5% contribution in Casa Autrey market share, 30% sales increase and 15% profit increase.
Consultant for companies like Bancomer, Bristol Myers Squibb, Estrella Roja, L’Oreal, Merck Sharp and Dohme, PFIZER, Revlon, O’Gilvy One, Roche, Reader’s Digest and Schering Plough.

IBU CEO / Contact Center

Tecnografix

First Direct Marketing Integral Service Workshop in Mexico.

P&amp;L responsibility, new business acquisition, marketing and advertising, PR, professional relationships and strategic alliances development.
Planning and launching Tecnografix from scratch up to its' acquisition by Casa Autrey; including personnel scouting, recruiting, hiring and training.
Consultant for companies like: Allied Domecq, América Economía, Andersen Consulting, Coca Cola, Club Med, FedEx, IBM, Kodak, Microsoft, Seguros Comercial América and Radio Shack.

Founder and CEO

Dell

Launching Dell's subsidiary and new products in Mexico, marketing, advertising and PR.
New business with discount clubs.
Fastest growing subsidiary in 1992 7% market share in 5 months.

Marketing Manager

Grupo Sistemas Inteligentes de Cómputo

Marketing, advertising, PR and set up of the first call center / direct sales service for computers, peripherals and consumables in Mexico.
18% to 24% market share growth.
First computer sweepstake for IBM and HP computers in the world.
Part of Compufinanciamiento selling strategy task force.

As a managing director with extensive experience in leadership, strategy, integrated marketing and operations my objective is to contribute to an organization's growth and success. With a proven track record of driving profitability thru implementing demand generation strategies, differentiation and effective processes, I am dedicated to creating high-performance teams and fostering a culture of collaboration and innovation. My focus on customer satisfaction and continuous improvement ensures that I am always striving for excellence in everything I do.

Internationally awarded strategic consultant with the experience and skillset to imagine and create refreshed, innovative and disruptive strategies for Pharmaceutical, Entertainment, FGCG and IT companies; customer centric with a high focus on achieving their satisfaction and ROI.

38 years blending marketing and technologies for fast pace companies, pioneered in several marketing emergent disciplines, technologies and new media.

taplio

The Battle

B. Earl

René Ybarra

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