🎙️ Co-Host of The B2B Playbook | 💭 Bringing Clarity to Demand Generation That Drives Revenue | The 5 BEs Framework

If you're in a small B2B marketing team, I'm guessing you've felt some of these pains:

❌ you're unsure if your brand awareness and thought leadership are getting results
❌ it's hard to show your marketing is making an impact on revenue
❌ you want more engagement with your content from Dream Customers
❌ you are in service of sales
❌ you look for B2B 'hacks' and tactics on sites like Hubspot and LinkedIn
❌ you struggle to get 'buy-in' on your content strategy
❌ your costs on advertising platforms keep going up
❌ you don't have time to document your strategy for your boss

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So how can I help you?
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With our 5 BEs Framework, that shows marketers exactly how to create more demand for your business

Here's what your life looks like after implementing it:
✔️ you have higher intent leads
✔️ you have faster sales cycles
✔️ you have more word of mouth and brand loyalty

Not to mention the other benefits:
✅ you have a system to build relationships at scale, and know how to demonstrate it's working
✅ you are able to show how demand generation wins you more business
✅ you build a community that will vouch for you
✅ sales love you as you send them more qualified buyers
✅ you have all the strategy and tactics you need
✅ you move beyond just 'thought leadership', and experts outside the marketing department help you create content
✅ your entire b2b demand generation strategy is documented for your boss

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So! Here's 2 ways you can use The 5 BEs Framework

1/
👉 Listen to The B2B Playbook podcast 🎙️

https://the-b2b-playbook.captivate.fm/listen

2/ 
👉 Get the strategy, tools & templates you need to generate new demand for your business

https://theb2bincubator.com/

Questions?

👉🏼 Shoot me a DM

George Coudounaris

Last year we outranked Hubspot, Cognism and other monsters with SEO in just 67 days... driving pipeline and closed-deals for our demand gen course The B2B Incubator. And when I say "we" - I mean Sam Dunning did it for us. 

Time to see if he can help us do it again. Here’s Sam's battle-plan to scale inquiries from SEO/AEO in record time:

BACKGROUND.

We worked together a year back and outranked Hubspot driving pipeline and revenue in 67 days for ‘demand generation course’ and similar keywords. Now for The B2B Playbook we want to ramp inquiries for our core paid media services offerings to B2B SaaS. So Sam and the Breaking B2B team have crafted an aggressive plan to get SEO and LLM visibility and drive inbounds from high-intent dream clients as quick as humanly possible. 

Sharing it with you here. 
Lets dive in.


NET NEW CONTENT

Landing pages.

Focused on driving high intent leads from people needing our solutions.
Following problem, agitation solution framework. Plenty of social proof and FAQs to answer real sales call Qs.

- google ads agency for b2b (1.3k searches/mo)
- b2b meta ads agency (10 searches/mo)
- demand generation agency (1.5k searches/mo)
- linkedin ads agency

Listicle articles.

Sam tells us these rank super well in classic organic search and get pulled from like crazy in LLMs and AI search to get brand mentions. We'll include a quick summary + shortlist, larger comparison table above main list, at least 11 options, consistent subsections for each agency section, position us as #1 backed by customer research sharing pricing, differentiator, social proof and where we are a great and poor fit.

- best linkedin ads agencies for b2b (300 searches/mo)
- b2b saas marketing agencies (700 searches/mo)
- best google ads agencies [for b2b] (100 searches/mo)
- best demand generation agencies (350 searches/mo)


UPDATE EXISTING CONTENT

Landing page:
- linkedin ads agency

Turn the social proof under the hero into a slider with multiple images and intro with an H3 like “Real Results from Our LinkedIn Ads Clients.”

Add a customer testimonial block under “What to expect from our LinkedIn Ads Agency.” H2 something like “Hear From Our Clients”

Listicle article: 
- b2b marketing courses

Add shortlist table + adjust the title tag (cut “the ultimate list of” and make it “13+ best…”). Add any other options that make sense. Update last published date (LLMs often pull from fresh, relevant content).


EARN BACKLINKS

DA50+ niche relevant backlinks for:

- b2b linkedIn ads agency 
- linkedIn ads agency for b2b
- linkedin ads
- the b2b playbook linkedin ads agency
- Linkedin ads agency

We'll ramp up external listicle placements and backlinks again next month once all the net new content is written and published.

Follow along as Sam Dunning and I share learnings and results!

Anything we're missing in this plan?

It's time for us to get expert help with YouTube. At 1,506 subscribers, it's been a key touchpoint for new business at The B2B Playbook - and it has offset some of the reduced organic reach we're seeing from LinkedIn.

Step in Samu Kovács 

With Samu's help, we want to grow:
+ The velocity of new subscribers (currently 50 in last 28d)
+ The amount of business generated from YouTube

Currently our posting schedule is 4x 45min videos (episodes from The B2B Playbook) each week. 

With Samu's help, 
We're going to cut some best moments into 2x 10-15min clips for those who don't want to sit through the whole thing

It will also hopefully allow our video to rank for more, relevant terms. 

He's also helping us:
• increase the production quality of our video (more engaging intros, 3x camera angles)
• overlaying graphics and explainers
• ensuring we have clear CTAs  
• Improving our thumbnails for better CTR

And he's helping us do this across our agency services and educational programs. 

Of course making these the natural conclusion of our content - without selling. 

It's super important to us that we cover topics that our audience genuinely cares about, instead of just chasing volume. 

---

P.S. next steps I gotta fix that lighting in the background, and change the picture frames to be our lines of business instead!

And the screen in the background should have our logo on it. 

Follow along The B2B Playbook to see how we go! Will be sharing learnings along the way.

Greencross Pet Wellness Company

Spearheaded lifecycle marketing strategies, enhancing customer engagement and retention for vet clinics and emergency hospitals. Implemented a churn propensity model, significantly reducing customer churn, and ran successful advocacy campaigns, boosting the Healthy Pets Plus program’s rating to become Australia’s most loved pet wellness program.

Customer Value Marketing Manager

Woolworths at Work

Developed and implemented CRM strategies focusing on customer retention, acquisition, and loyalty. Enhanced new user adoption and ongoing engagement through targeted campaigns, resulting in a 15% increase in NPS. Collaborated to boost feature awareness and customer success stories, reinforcing brand credibility.

Marketing Executive

Intuit

Conducted detailed SME buyer persona building and collaborated with sales teams to drive high-quality leads. Managed trade media strategies and relaunched in-person events post-pandemic, significantly boosting lead generation. Implemented triggered email journeys to maintain a robust sales pipeline and enhance lead nurturing.

Marketing Associate - Advisor Segment

Protecht Group

Managed online webinar campaigns during Covid, becoming the primary source of lead generation. Aligned marketing efforts with sales goals, utilized HubSpot for email automation and segmentation, and initiated Salesforce dashboards for actionable insights. Conducted market research to support Protecht’s US market launch.

Marketing Coordinator

Arctic Intelligence

Built and managed the marketing funnel on HubSpot, leading to enhanced B2B customer segmentation. Spearheaded lead generation campaigns through email, social media, and paid ads, achieving significant growth in LinkedIn followers and page views. Oversaw website rebranding to align with evolving brand identity.

Marketing Assistant

Chilli Dee Digital Marketing Group

Served as digital marketing allrounders : )

Digital Marketing Intern

Captain Cook Cruises Australia

Sales Marketing Intern

The University of Nottingham Ningbo China

Teaching Assistant

Bank of Communications Co.,Ltd.

- Tasks performed:
  • Received clients of index department
  • Managed major clients’ transaction profiles of past 3 years
  • Learned knowledge about current index issues in China

Summer Intern

MassMutual Financial Group

Tasks performed:
• Data collecting and marketing analysis 
• With members, came up with ways to double the sale of FLEXI-ULife Prime Saver within one year.
• Prepared product launch simulation, finished business plan report and presented in English

Business Internship

I am an experienced Lifecycle Marketing Manager with over six years of expertise in both B2B and B2C marketing. My career spans various industries, including fintech, SaaS, and pet wellness, where I've successfully developed and executed comprehensive marketing strategies that drive customer engagement, retention, and growth.

At Greencross Pet Wellness Company, I lead the development and execution of multi-channel lifecycle marketing strategies for vet clinics and emergency hospitals. My initiatives have significantly reduced churn rates and increased customer advocacy, making our Healthy Pets Plus program the most loved pet wellness program in Australia.

Previously at WoolieX - Woolworths At Work, I enhanced customer segmentation and launched targeted onboarding, education, and retention campaigns. These efforts resulted in a 15% increase in NPS and greater customer adoption of new products.

My role at Intuit QuickBooks involved in-depth SME buyer persona building and collaboration with sales teams to craft field marketing engagements that delivered high-quality leads. I successfully managed trade media strategies and rebooted in-person events post-pandemic, driving significant lead generation and engagement.

At Protecht Group, I managed lead generation through webinars and digital advertising campaigns, driving substantial growth in our sales pipeline. I also initiated the first marketing performance dashboard in Salesforce, providing critical insights for strategic decision-making.

My technical expertise includes advanced use of CRM and marketing automation tools like HubSpot, Adobe Campaign and Salesforce, ensuring data-driven and efficient marketing processes. I excel at customer segmentation, lifecycle marketing, and multi-channel campaign execution, always aiming to optimise customer experiences and business outcomes.

I am passionate about leveraging data insights to inform strategic decisions, enhancing customer journeys, and collaborating with cross-functional teams to achieve marketing goals. I thrive in dynamic environments and am always eager to take on new challenges that drive growth and innovation.

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The Battle

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Likes

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