🎙️ Co-Host of The B2B Playbook | 💭 Bringing Clarity to Demand Generation That Drives Revenue | The 5 BEs Framework

If you're in a small B2B marketing team, I'm guessing you've felt some of these pains:

❌ you're unsure if your brand awareness and thought leadership are getting results
❌ it's hard to show your marketing is making an impact on revenue
❌ you want more engagement with your content from Dream Customers
❌ you are in service of sales
❌ you look for B2B 'hacks' and tactics on sites like Hubspot and LinkedIn
❌ you struggle to get 'buy-in' on your content strategy
❌ your costs on advertising platforms keep going up
❌ you don't have time to document your strategy for your boss

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So how can I help you?
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With our 5 BEs Framework, that shows marketers exactly how to create more demand for your business

Here's what your life looks like after implementing it:
✔️ you have higher intent leads
✔️ you have faster sales cycles
✔️ you have more word of mouth and brand loyalty

Not to mention the other benefits:
✅ you have a system to build relationships at scale, and know how to demonstrate it's working
✅ you are able to show how demand generation wins you more business
✅ you build a community that will vouch for you
✅ sales love you as you send them more qualified buyers
✅ you have all the strategy and tactics you need
✅ you move beyond just 'thought leadership', and experts outside the marketing department help you create content
✅ your entire b2b demand generation strategy is documented for your boss

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So! Here's 2 ways you can use The 5 BEs Framework

1/
👉 Listen to The B2B Playbook podcast 🎙️

https://the-b2b-playbook.captivate.fm/listen

2/ 
👉 Get the strategy, tools & templates you need to generate new demand for your business

https://theb2bincubator.com/

Questions?

👉🏼 Shoot me a DM

George Coudounaris

Unreal moment for Closed Circuit Selling™ (our Revenue Alignment Architecture with Adem Manderovic ) to be featured in Haris Halkic's SalesDaily.co 
It has been put alongside 15x other frameworks like Challenger Sale, SPIN, MEDDPIC, Value Selling, BANT

But there's a difference between what we're doing, the frameworks listed alongside it

It's not a script, a sequence or a tactic 

Closed Circuit Selling™ goes beyond optimising individual performance or siloed functions 

And re architects the entire commercial system across sales, marketing and customer success to re-connect your GTM with the market, align feedback loops between departments, and build a more commercially viable engine

---

We've started to see a real shift in the understanding and need for this in the last 6 months - as organisations need to become more commercially viable

If you want a clear explainer of what Closed Circuit Selling is, and why it has been validated by 12 of the biggest names in Revenue - check out the resource below!

⤷ Get my results-driven sales cheat sheets – used by top reps & sales leaders 👇

16 Sales Methodologies Explained Visually

Tired of asking ChatGPT "what is SPIN" or piecing together half-baked summaries of Challenger, MEDDIC, or GAP?

I’ve put together a PDF with 16 sales methodologies - each one explained on a clean, visual one-pager. For SalesDaily readers only.

No long reads. Just the core ideas you need to understand each system quickly. 

----
Btw, don’t miss this AI online event on how AI changes sales: https://lnkd.in/dXcrZMVx 
---

What’s inside:

 • GAP Selling
 • Challenger Sale
 • Closed Circuit Selling
 • SPIN Selling
 • MEDDPIC
 • SNAP Selling
 • Value Selling
 • BANT  
 • Command of the Sale
 • Solution Selling
 • Inbound Selling
 • Consultative Selling
 • Target Account Selling
 • NEAT Selling
 • SPICED

👀 Want the full PDF?

1. Like this post
2. Comment "16"

Fun fact: Last time I posted this, a sales training company threatened to sue me. Seems I was giving too much away for free.

If your plan for content in 2026 is just to “add value” adn “build awareness”,
you might be wasting your time.

Awareness on its own isn’t a strategy.

If I recognise your brand
but don’t associate you with a problem, a category,
or a buying moment,

You won't make it on my list when I'm looking to buy. 

And when the problem you solve shows up,
I won’t think of you.

That’s why most B2B content fails.

It gets seen.
It gets liked.
And then it gets forgotten.

Effective content does something different.

It builds memory structures, not noise.
It shapes how buyers see the problem
before they’re in market.

So when timing is right,
your solution feels like it's the prime candidate.

---

This doesn't mean all you should do is talk about your product. 

But instead think of it like this:

How can you frame the problems your buyers have in a way that makes your product/service the NATURAL conclusion of the conversation? 

There's been some really cool examples of this come out of The B2B Incubator 

--

We broke this down on the latest episode of The B2B Playbook,
including the framework we use to anchor every content system we build.

Check it out below!

--

P.S. the 90% statistic is based on vibes - don't quote us on that one!

Most B2B marketing fails at the enterprise level for one reason.

It asks for attention before it earns trust.

Enterprise buyers aren’t short on options.
They’re short on certainty.
Every decision carries career risk, internal politics, and real operational fallout.

That’s why “launch faster”, “convert more”, and now “AI-powered everything” so often gets ignored.

Ari Yablok spent years building brands inside enterprise environments, and his framing stuck with me:

Brand isn’t decoration. It’s infrastructure.

When brand is clear, relevant, and grounded in how buyers actually make decisions:

• Risk feels lower
• Familiarity exists before the first conversation
• Marketing earns permission
• Sales doesn’t have to force momentum

Ari shared an INCREDIBLE presentation at our virtual conference Full Circle last year - and now it's available on The B2B Playbook 

Check it out and learn

• Why enterprise buyers tune out most B2B messaging
• How positioning, personality, and story actually work together
• And what small B2B teams can do without big budgets

If you’re selling into enterprise and wondering why “good marketing” still isn’t opening doors, this one’s for you.

Vivanti Consulting

Marketing Advisor

Chief Marketing Officer

VisualCortex

Operoo

Head of Marketing and Communications

Head of Content and Communications

Linius Technologies Ltd

Director of Communications and Marketing

Owning CareMonkey's content and communications strategy, my role included:
*Client communications and engagement strategies
*eDM and lead generation strategies
*Website content and management
*Public relations and social media engagement
*Partner management and engagement
*Event management

CAMMS

Managing a team of nine people, I was responsible for developing and executing CAMMS' 12-month global marketing communications strategy, plan and budget.  I was also responsible for developing and approving all digital and traditional marketing and communications campaigns; writing and overseeing the creation of all communications, PR and marketing content; managing all relationships with marketing, content, advertising, PR and SEO agencies.

Key achievements included:
*Building CAMMS’ inbound leads and lead nurturing programs, resulting in a 665% increase in inbound leads
*Developing, implementing and managing CAMMS’ new websites and digital content marketing strategies, which included writing cammsstrategy.com from scratch
*Managing and delivering global product launches, including the company's most significant and successful product launch - the updated and rebranded version of its Strategic Planning solution, cammsstrategy

Marketing Communications Manager

Yellowfin BI

Responsibilities:
*Develop and implement strategic communications plans and global content marketing campaigns
*Manage and execute corporate PR strategy, including hiring and managing PR agencies
*Spearhead all corporate communications and oversee all written content
*Organise and deliver events, conferences and global product launches
*Manage communications, PR and content budget
*Manage internal communication to Yellowfin stakeholders
*Plan and deliver integrated direct marketing campaigns (digital and print)
*Content optimisation and lead nurturing to convert website visits and leads into sales

Achievements:
*Increased inbound leads by approximately 800%
*Increased website traffic by approximately 1800%
*Delivered eleven highly successful global product launches
*Successfully submitted Yellowfin for inclusion in globally recognised industry analyst research reports, including Gartner’s Magic Quadrant

Global Communications Manager

Responsibilities:
*Build relationships with journalists and industry analysts
*Manage and maintain relationships with printers, marketing and PR agencies
*Manage and support the marketing communications needs of Yellowfin’s 300 global software partners
*Identify and nurture strategic alliances with other technology companies
*Manage all website content
*Develop and deliver SEO aware content marketing campaigns
*Implement and manage a range of pay-per-click advertising
*Email marketing and webinar campaigns

Achievements:
*Attained favourable and sustained coverage in leading media, including The Wall Street Journal, Forbes, The Australian, CIO Magazine, information-management.com and Sky Business News
*Organised and hosted successful global Yellowfin conferences (average 150 attendees from 10 countries)
*Delivered successful national and international Yellowfin roadshows
*Compiled successful submissions for industry awards, including the Global Growth category at Anthill Magazine's 2012 Cool Company Awards
*Delivered many successful webinar campaigns (average 500 attendees)
*Boosted Yellowfin’s Page Rank for key industry search terms to increase organic search volume

Communications Coordinator

I began working at Yellowfin as the company's eighth full-time employee, and sole marketing communications professional.

Responsibilities:
*Research, design, write and edit communications materials for external and internal audiences (print and online), including:
o Direct marketing materials
o Blogs and vodcasts
o Video testimonials
o Electronic direct mail (eDM) templates and landing pages
o Media materials (media releases, backgrounders, executive profiles, briefing notes)
o Presentations, white papers, brochures, case studies, newsletters

*Develop and maintain company social media profile (Twitter, LinkedIn, YouTube, Slideshare)
*Develop and execute marketing strategies to support Yellowfin’s global resellers
*Develop and maintain media and analyst lists and relationships

Communications Officer

Chief Marketing Officer (CMO) at VisualCortex

I am an experienced marketing communications and public relations (PR) professional. I am looking for opportunities to build brands, readerships and online visibility, and engage stakeholders through quality writing, content marketing and best practice multi-channel communications campaigns.

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