🎙️ Co-Host of The B2B Playbook | 💭 Bringing Clarity to Demand Generation That Drives Revenue | The 5 BEs Framework

If you're in a small B2B marketing team, I'm guessing you've felt some of these pains:

❌ you're unsure if your brand awareness and thought leadership are getting results
❌ it's hard to show your marketing is making an impact on revenue
❌ you want more engagement with your content from Dream Customers
❌ you are in service of sales
❌ you look for B2B 'hacks' and tactics on sites like Hubspot and LinkedIn
❌ you struggle to get 'buy-in' on your content strategy
❌ your costs on advertising platforms keep going up
❌ you don't have time to document your strategy for your boss

---------------
So how can I help you?
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With our 5 BEs Framework, that shows marketers exactly how to create more demand for your business

Here's what your life looks like after implementing it:
✔️ you have higher intent leads
✔️ you have faster sales cycles
✔️ you have more word of mouth and brand loyalty

Not to mention the other benefits:
✅ you have a system to build relationships at scale, and know how to demonstrate it's working
✅ you are able to show how demand generation wins you more business
✅ you build a community that will vouch for you
✅ sales love you as you send them more qualified buyers
✅ you have all the strategy and tactics you need
✅ you move beyond just 'thought leadership', and experts outside the marketing department help you create content
✅ your entire b2b demand generation strategy is documented for your boss

------------

So! Here's 2 ways you can use The 5 BEs Framework

1/
👉 Listen to The B2B Playbook podcast 🎙️

https://the-b2b-playbook.captivate.fm/listen

2/ 
👉 Get the strategy, tools & templates you need to generate new demand for your business

https://theb2bincubator.com/

Questions?

👉🏼 Shoot me a DM

George Coudounaris

Unreal moment for Closed Circuit Selling™ (our Revenue Alignment Architecture with Adem Manderovic ) to be featured in Haris Halkic's SalesDaily.co 
It has been put alongside 15x other frameworks like Challenger Sale, SPIN, MEDDPIC, Value Selling, BANT

But there's a difference between what we're doing, the frameworks listed alongside it

It's not a script, a sequence or a tactic 

Closed Circuit Selling™ goes beyond optimising individual performance or siloed functions 

And re architects the entire commercial system across sales, marketing and customer success to re-connect your GTM with the market, align feedback loops between departments, and build a more commercially viable engine

---

We've started to see a real shift in the understanding and need for this in the last 6 months - as organisations need to become more commercially viable

If you want a clear explainer of what Closed Circuit Selling is, and why it has been validated by 12 of the biggest names in Revenue - check out the resource below!

⤷ Get my results-driven sales cheat sheets – used by top reps & sales leaders 👇

16 Sales Methodologies Explained Visually

Tired of asking ChatGPT "what is SPIN" or piecing together half-baked summaries of Challenger, MEDDIC, or GAP?

I’ve put together a PDF with 16 sales methodologies - each one explained on a clean, visual one-pager. For SalesDaily readers only.

No long reads. Just the core ideas you need to understand each system quickly. 

----
Btw, don’t miss this AI online event on how AI changes sales: https://lnkd.in/dXcrZMVx 
---

What’s inside:

 • GAP Selling
 • Challenger Sale
 • Closed Circuit Selling
 • SPIN Selling
 • MEDDPIC
 • SNAP Selling
 • Value Selling
 • BANT  
 • Command of the Sale
 • Solution Selling
 • Inbound Selling
 • Consultative Selling
 • Target Account Selling
 • NEAT Selling
 • SPICED

👀 Want the full PDF?

1. Like this post
2. Comment "16"

Fun fact: Last time I posted this, a sales training company threatened to sue me. Seems I was giving too much away for free.

If your plan for content in 2026 is just to “add value” adn “build awareness”,
you might be wasting your time.

Awareness on its own isn’t a strategy.

If I recognise your brand
but don’t associate you with a problem, a category,
or a buying moment,

You won't make it on my list when I'm looking to buy. 

And when the problem you solve shows up,
I won’t think of you.

That’s why most B2B content fails.

It gets seen.
It gets liked.
And then it gets forgotten.

Effective content does something different.

It builds memory structures, not noise.
It shapes how buyers see the problem
before they’re in market.

So when timing is right,
your solution feels like it's the prime candidate.

---

This doesn't mean all you should do is talk about your product. 

But instead think of it like this:

How can you frame the problems your buyers have in a way that makes your product/service the NATURAL conclusion of the conversation? 

There's been some really cool examples of this come out of The B2B Incubator 

--

We broke this down on the latest episode of The B2B Playbook,
including the framework we use to anchor every content system we build.

Check it out below!

--

P.S. the 90% statistic is based on vibes - don't quote us on that one!

Most B2B marketing fails at the enterprise level for one reason.

It asks for attention before it earns trust.

Enterprise buyers aren’t short on options.
They’re short on certainty.
Every decision carries career risk, internal politics, and real operational fallout.

That’s why “launch faster”, “convert more”, and now “AI-powered everything” so often gets ignored.

Ari Yablok spent years building brands inside enterprise environments, and his framing stuck with me:

Brand isn’t decoration. It’s infrastructure.

When brand is clear, relevant, and grounded in how buyers actually make decisions:

• Risk feels lower
• Familiarity exists before the first conversation
• Marketing earns permission
• Sales doesn’t have to force momentum

Ari shared an INCREDIBLE presentation at our virtual conference Full Circle last year - and now it's available on The B2B Playbook 

Check it out and learn

• Why enterprise buyers tune out most B2B messaging
• How positioning, personality, and story actually work together
• And what small B2B teams can do without big budgets

If you’re selling into enterprise and wondering why “good marketing” still isn’t opening doors, this one’s for you.

Michael Pedersen

Revenue Growth | Emotion-Based Brand Messaging To 3x Your Revenues | Bridging the gap between sales and marketing

High-pressure phone sales teams lose 30%-40% when recovery takes longer than the next dial.

DecideFast™ Between-Calls Performance Stability Software 
"Tough calls don’t crash the day.”

"DecideFast™ runs alongside your existing tech. 
No integration required.
No coaching.
No training.
No workflow changes.
No IT involvement.

Teams do not fade because of skill or effort. They fade because timing breaks under pressure.

Training happens before the shift.
Coaching happens after the shift.
Dashboards explain the problem once the day is already lost.

Nothing supports recovery in the seconds after a call, when performance actually drops.

That is the gap DecideFast™ fills.

DecideFast™ compresses after-call recovery so each interaction starts clean.

Used in seconds.

No management overhead.

See fast after-call recovery live. 
No slides. No pitch.

CEO & Founder

Does your website convert? When was the last time you gave it a refresh? How does it compare to your competitors?

Your company website is your brand on the Internet. An under-performing and outdated website will cost you revenues. 

Let’s jump on a discovery call to see if we are good fit to work together 

Visit: www.AZNetmarketing.com or 
Email: mike@aznetmarketing.com

How is this even possible?

30–45% annual attrition has become normal in phone sales.

That range shows up consistently across industry benchmarks from Contact Center Pipeline and ICMI, especially in high-volume and BPO environments.

Now put a dollar frame on it.

Research from SQM Group and Gartner estimates the cost to replace a frontline agent typically lands between $10,000 and $20,000 once you account for recruiting, training, ramp time, and lost productivity.

That means a 300-seat operation turning over a third of its workforce each year is quietly absorbing millions in replacement cost alone.

What’s important here.

This didn’t become normal because leaders stopped caring.

Managers are under real pressure. They run WFM, QA, coaching, engagement tools, training programs. They are actively trying to stabilize performance with the systems available to them.

The issue is timing.

Most of those programs work before the day starts or after the damage shows up in reports.

Performance doesn’t usually break in meetings or dashboards.

➡️ It breaks in the moments between interactions.
➡️ Right after a bad call.
➡️ Right before the next one.
➡️ When pressure carries forward and nobody sees it.

So teams adapt.
🚫 They manage averages.
🚫 They absorb churn.
🚫 They normalize something that would feel unacceptable in almost any other function.

This isn’t about blame.

It’s about noticing when something abnormal quietly became accepted as “just how it works.”

At what point did “this is brutal” turn into “this is normal”?

Mike Pedersen

High Call-Volume Teams Lose 30%-40% Output After Lunch | Between-Calls Performance Stability Software That Keeps Afternoons From Breaking | No Training. No IT. No Workflow Changes

Every sales leader I talk to shows the same curve.

Mornings prove the team can execute.
Afternoons make it look like they can’t.

✅ Same reps.
✅ Same scripts.
✅ Same leads.

Most explanations miss the point because they focus on effort, motivation, or skill. None of those change at noon.

What actually changes is the operating condition.

🚫 Calls stack.
🚫 Difficult interactions cluster.
🚫 Nothing clears between one call ending and the next beginning.

So by mid-afternoon, reps aren’t performing worse.
They’re performing under load.

That’s why dashboards lag reality.
By the time the numbers dip, the damage already spread across dozens of calls.

If morning performance exists, the capability exists.
The question isn’t how to train harder.
It’s how to stop degradation from compounding during the day.

Most teams don’t have a way to manage what happens after the call and before the next one.

That gap quietly decides how the day finishes.

If you run a floor, you already know this pattern.

Most phone sales teams don’t struggle because of tools, talent, or effort.

They struggle because daily output isn’t predictable.

Same team.
Same dialer.
Same leads.

One day hits.
The next day misses.

That inconsistency creates real downstream problems.

• Managers spend their afternoons intervening instead of managing
• Clients feel the instability before reports ever show it
• Forecasts become guesses, even with solid activity data

The dialer does its job.
Activity is optimized.

What changes is execution as the day wears on.

Pressure accumulates.
Judgment slips.
Tone changes.
Small drops compound across dozens of calls.

Most systems measure results after this happens.
They were never designed to stabilize performance while it’s forming.

That gap is why output feels harder to control than it should.

Sales performance still drops later in the day.

Even in teams using Gong or similar tools.
That confuses a lot of sales leaders.

Because the calls are recorded.
➡️ The data is there.
➡️ Coaching is happening.
➡️ Yet consistency still breaks.

Here’s why.
Most sales tools explain what happened on the call.
They do not support what happens after the call.

➡️➡️ Insight explains what happened.
What carries forward after a call determines what happens next.

Between calls is where problems stack:
➡️ One bad conversation carries forward
➡️ Confidence dips before the next dial
➡️ Hesitation shows up quietly
➡️ Call blocks lose stability

By the time coaching or reviews happen, the day is already off track.

This isn’t a tooling failure.
It’s a missing layer.

Insight explains performance.
Recovery protects it in real time.

If your team starts strong and fades by the afternoon, what actually happens between calls today?

That’s the question worth looking at.

After Call Work looks fine on dashboards.

It’s killing output in reality.

Reps finish a hard call.
✅ They log notes.
✅ They click dispositions.
✅ They pause.

🚫 That pause turns into hesitation.
🚫 Hesitation turns into slower dials.
🚫 Slower dials turn into crushed afternoons.

Leaders see:
 • ACW implemented
 • Systems configured
 • Activity targets set

But still spend the day reacting.
ACW tracks tasks.
It doesn’t stabilize execution.

If nobody owns what happens between calls, consistency erodes even when everything looks “set up correctly.”

That gap is where performance quietly breaks.

Solution providers sell “performance software.”

Here's my problem with it.

Most of it measures. Almost none of it improves execution/outcomes.
Here’s the line that gets blurred.

What most companies call performance:
➡️ Dashboards
➡️ Reports
➡️ Visibility
➡️ Retrospective analysis

Trends after the outcome is locked.
That is measurement.
Measurement explains what already happened (lagging indicators).

What performance actually is
✅ Execution under pressure
✅ Consistency as conditions deteriorate
✅ Output holding when rejection stacks up
✅ Results changing in real time

I come from an athletic background (a full-ride D1 college scholarship).
Track and field. Javelin, then Decathlon. Attempted to make an Olympic team.

➡️ Performance was never the quality of the data.
➡️ Performance was the clock. The distance. The placing.
➡️ You didn’t win because practice was tracked better.
➡️ You won because execution improved.
➡️ Coaching works, but not in the moment of pressure between calls.

Phone sales work the same way.
If execution doesn’t change between calls, performance doesn’t change.
If nothing stabilizes execution during the day, afternoons break.

If tools only explain losses after the fact, they are not performance tools.
Measurement tells you what happened.
Performance determines what happens next.

This is why DecideFast™ sits in performance stability.
We operate where execution actually breaks.
Between calls. Under pressure. In real time.
✅ It does not measure outcomes after they fall.
✅ It stabilizes execution while work is happening.
That distinction is the whole point.

It's time companies focus on outcomes, not just measurement.

If you’re an inside sales leader and output is still off, you fix it. You don’t keep buying dashboards.

Phone-based sales operations lose 30% of daily output after lunch.

The pattern appears across teams, industries, and tech stacks.

What operations leaders see:
✅ Strong morning dial rates.
🚫 Declining afternoon production.
➡️ Same reps. Same leads. Same hour count.

What the metrics show:
✅ First-half call volume: 12-13 per hour
🚫 Second-half call volume: 8-9 per hour
🚫 Conversion rates: drop proportionally
✅ Manager intervention: increases 3 PM onward

What this represents operationally:
⬇️ 30% of capacity unused every afternoon.
⬇️ Full payroll expense. Reduced output delivery.
⬇️ Forecast misses despite effort increases.

Standard fixes don't address it:
🚫 Better list quality doesn't prevent the decline.
🚫 Script improvements don't maintain afternoon pace.
🚫 Incentive adjustments don't change the pattern.
🚫 Additional coaching doesn't stabilize output.

Because the constraint isn't in those areas:
➡️ Training builds capability over weeks.
➡️ Coaching refines execution over days.
➡️ Dialers optimize connection rates continuously.
➡️ CRMs track activity after it occurs.

None operate in the moments between calls when one difficult interaction affects the next four attempts.

That's where the 30% disappears.

That's the operational gap costing seven figures annually.

It's time to stop normalizing 30% drops and fix it.

Inside Sales Leaders:

Your dashboard is red. Again.

12 calls/hour this morning. 8 calls/hour right now.
Same reps. Same leads. Different output.

You know exactly when it started.

That brutal rejection at 1:47 PM. The one where the prospect hung up mid-sentence. Your rep stared at the screen for 12 seconds. Dialer queued the next call. Rep wasn't ready.

That call tanked the next four.

You watched it happen. You couldn't stop it.

Every. Single. Day.

DecideFast™ operates in those 8 seconds.

Between one call ending and the next connecting. Where your rep either clears what happened or carries it forward.

Pilot teams: Afternoons now match mornings.

If you're done watching 30% disappear daily, let's talk.

DM me. 10 minutes.

The One Moment No Phone Sales Tech Stack Covers

Between-Calls.

These moments during the phone sales day explain why performance breaks even when everything appears to be in order.

It is the only moment no system owns.
Dialers move the next call. CRMs log the last one. Nothing is responsible for what carries from one interaction into the next.

It is the only moment managers cannot scale into.
A manager can step in after the damage is visible. They cannot be present in the seconds between every call across dozens of reps.

It is the only moment dashboards cannot see.
Dashboards show outcomes after execution already changed. They never show the hesitation, tone shift, or pace decay forming between calls.

It is the only moment where one interaction affects the next.
A harsh rejection does not stay isolated. Without clearing, it alters the next conversation, then the next, then the next.

It is the only moment that explains same-day instability without blaming reps.
The capability is proven in the morning. The breakdown happens later because carryover compounds, not because reps forgot how to sell.

That moment sits between calls.

DecideFast™ is a between-calls stability performance software for phone-based sales teams, designed to prevent output decline throughout the day. 
Not training. Not coaching. No IT lift. No workflow change. 

Used in the seconds after a tough call to clear the carryover fast and maintain dial pace and next call success.

We are executing low-risk, 14-day, 25-rep contained tests to stabilize afternoons for phone sales teams. 

Let's talk if you want to hit your afternoon numbers and have your managers intervene less.

I spent an hour reading call center Reddit threads.

Reps aren't complaining about their CRM. They're not asking for more training. They're not asking for better scripts.

Here's what they're actually saying:
➡️ "We need 1-2 minutes between calls. This shit is not right."
➡️ "Back to back calls with no time to recover - even 5 minutes without one was rare, and when it happened I felt relieved."
➡️ "Our after-call time is 10 seconds. If we had 3-5 minutes between calls it would be way more bearable."
➡️ "Max allowed between calls is 4 seconds."
➡️ "I literally have 5 SECONDS between calls. It's hell."

The problem isn't the calls.
It's what happens between them.

Notice what they're NOT asking for: More coaching. More training. Better tools.
They need recovery between calls. That's it.

How long do we keep normalizing this?

🚫 A 100-rep team losing 30% output after lunch is burning $1.2M+ annually in wasted payroll. Same people. Same pay. 70% productivity.

Companies are paying for coaching platforms they don't use. Training programs they forget. Software they ignore.

🚫 Meanwhile, the actual problem costs companies $1.2M per 100 reps. Every year.

They pay for 8 hours, and get 5.5 hours of output. Every day. Every month. Every year.

➡️ 14-Day, contained tests. Your data. Your choice. Contact me if you want to stop normalizing this.

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