Staceefy

I specialize in catalyzing business growth through a blend of strategic mindset, creative tactics, and an arsenal of powerful tools. I'm the driving force behind Staceefy, and they gave me this nickname because I always carry more than one bag of tricks.

🎯 What I Do:

🔹 Interim or Fractional Chief Marketing Officer / Head of Growth: I step in as your strategic partner to lay the foundations for sustainable company growth.

🔹 Growth Experiments: Execution is key. I design, plan, and execute growth experiments. 
With a player-coach style, I can also lead and collaborate with your team to execute growth marketing experiments.

🔹 Tool Stack Optimization: I'm a tool enthusiast! Let me help you unleash the full potential of your growth and digital tool stack for unparalleled results.

🔹 Marketing Automation Systems: Seamlessly streamline your marketing efforts with my expertise in building robust marketing automation systems.

💡 Expertise Areas:

✨ Marketing Automation

✨ CRO (Conversion Rate Optimization): Transform website visitors into loyal customers by optimizing your conversion funnel.

✨ Growth Marketing: My passion lies in crafting and executing strategies that fuel your business growth.

✨ UX (User Experience): Elevate your brand experience with a focus on user-centric design.

✨ Digital Marketing: Harness the power of digital channels to amplify your brand presence and engagement.

✨ B2B Growth: Tailored solutions for driving growth in the B2B landscape.

Let's embark on a journey to elevate your business to new heights.

Freelance Growth & Fractional CMO

Digital Ladies

We guide you on the road to success thanks to our complete digital caretaking offer. 

What I do:
- Growth strategy & Execution 
- Digital Due Diligence / Audit
- Website development 
- Social Media & E-reputation Management 
- Conversion Rate Optimization (CRO) 
- Coaching (Digital Maturity, Marketing, Growth Sprint, How to build your tool stack)
- Lead generation 
- Business Idea (un)validation using growth marketing tactics
- Social Media

CMO / Digital Strategist

ISCOM

Information Communication Technology lecturer

HEC Paris

Mission pour la 3e année consécutive pour le programme entrepreneurs HEC Startup Launchpad

Instructor / Coach

International Institute for Learning

Course material development and workshop facilitation : "Maximizing Content Impact: Content Creation and Repurposing Strategies for Social Media, SEO, Podcasts, and More" for IIL's client, Axa Partners

Corporate Trainer - Digital Marketing

Growth Tribe

Lead Corporate Trainer

Growth Marketing Trainer

Sendcloud

Growth Marketing Manager

Marketing manager France 

MapCreator

At MapCreator, we’re a family of map fanatics working together to make map-making easy, fast and accessible for everyone.
We are helping our clients to define their visual and stylistic map design to provide them with the perfect mapping tool to publish their maps through printed media, websites, products and more. 
We are proud of our long-standing relationships with clients all over the world ranging from news media companies to all kinds of publishers and direct marketing companies.

MapCreator develops a cartographic production software for:
- Cartographic publishing/Production companies
- Directory companies (Yellow Pages)
- Direct mail purposes
- Newsrooms

Nomadia

Founded in 1990, GEOCONCEPT Group is a company specialized in design and implementation of cartographic optimization technologies for professional use.

With its own proprietary Geographical Information System (GIS), the GEOCONCEPT Group now ranks among the world leaders in cartographical information and optimization applications for corporations and public organizations.

Always at the cutting-edge, the GEOCONCEPT Group is the only “designer” of innovative solutions aiming to transform companies’ and organizations’ efficiency. By combining geographical information with optimization tools, the GEOCONCEPT Group invented "geo-optimization"; optimizing activities by intelligently integrating geographical information with systems.

Digital Marketing Manager

YouLoveWords

While brands and companies are still adapting to the demands of dispersed communication, while we live in a world saturated with messages, the content revolution is underway. This revolution is about quality and relevance. This revolution is ours. We work every day to produce customized and quality content. YouLoveWords offers a new model of content production (writing, computer graphics, video ...). Its strength: to solicit a community of 25,000 international writers and writers, able by their great diversity, their expertise and their talent, to meet all the needs of its clients. YouLoveWords collaborates with many brands including: Deliveroo, L'Occitane en Provence, Volkswagen, Cartier, Beats By Dre, Spotify, Universal Music, Flammarion, Danone, Les Echos, Amazon Web Services

Freelance Consultant & Corporate Trainer @Growth Tribe ✴️ | Digital Strategist & Interim CMO @Digital Ladies Agency | B2B SaaS | Product-Led Growth Enthusiast

I am a freelance Growth/fractional CMO specialising in critical phases or Year 0.
I step in to structure or accelerate business transformations, and I generally have fun laying marketing foundations, empowering teams or optimising tools stacks. 

I am analytical, creative, pragmatic and I give my best to blend strategic vision with operational execution.

Key expertise : Growth Marketing, UX, CRO, Digital Marketing & Strategy, Tool Stack Optimisation.

When I am not freelancing or teaching, I do Muay Thai 🥊 and dedicate time to providing socio-professional guidance to young people from underprivileged backgrounds, helping them navigate their careers.

Stacy Ozier-Lafontaine

Schneider Electric

Responsable Marketing Digital - Clientèle H&D

INSEEC Campus Chambéry Savoie

Pour l'instant : 
- Participation, notation et correction de soutenances de Bac+5
- Correction et notation de mémoire de Bac+3
- Création de Syllabi pour des cours en Stratégie et Management de Marque en Bac+4/+5
- Création de cours (théorie, travail en groupe, Design Thinking, etc.)
- Animation de cours (à venir)

Intervenant en école de commerce

Start Energy - Batteries, Chargers, Solar Energy

Start Energy is a company founded in 2011 close to Grenoble, France. It is the specialist in autonomous energy (batteries, chargers, solar energy, on-board electricity, etc.). It's an organization that makes sense to me. Human relationships are central, the values ​​of ethics, respect for others and mutual aid are the very origin of the creation of the organisation. The products and services offered to customers are also in line with current environmental concerns. By replacing the energy source rather than replacing the entire product (for example: replacing a phone or computer battery rather than changing the device), or by optimising the consumption of energy. (for example: setting up a system of solar panels + batteries + devices with low electric consumption) Start Energy's team has for main goal to do all it can to allow its customers to reach their objectives. Associate of the family business, I therefore support the management team as a junior consultant (unpaid). Some examples of missions that are entrusted to me and / or that are on my own initiative could be: 
- Construction of the marketing and communication strategy of the company. 
- Implementation and implementation of an action plan 
- Remote management of the sales and marketing team 
- Structuring of the brand strategy 
- Study of new potential markets for the company 
- Communication with stakeholders (employees , partners, suppliers, service providers, etc.) 
- Animation of meetings, writing and publication of reports 
- Creation of photo and video supports (use of Premiere Pro, After Effects and Photoshop) 
- Community management / Management of physical and digital networks 
- Writing and publication of technical articles concerning the activity of the company 
- etc.

Associate (not employed)

mapetitemaison.com

At Mapetitemaison.com I am the marketing guy. With the managers, our mission is to offer, in a market under strong tension and which is one of the most polluting, a decent, ecological and accessible habitat for modest families. 

As a marketing manager, I am led to carry out strategic thinking around: 
- the brand identity
- the current markets 
- the potential markets 
- the study of the competition and the implementation of an active watch 
- the study of the current range 
- etc. 

From a more operational point of view, I take care of leading: 
- the redesign of the website 
- the communication (social networks, direct marketing, etc.) 

(This is a summary description that I will enrich as and when)

Marketing Manager

IDRAC Business School

Accompagnement de cinq étudiants dans la définition de leur thématique de recherche, de leur problématique et suivi de l'avancement de leurs travaux. Niveau Bac+3 en alternance, les étudiant.e.s ont tous.tes choisi de travailler sur un enjeu de leur entreprise d'accueil dans différents secteurs (cosmétique, bâtiment, assurance, etc.)

Directeur de mémoire

ICL - Lyon's school for Business Developers

My mission (during the 6 months of my contract) is to ensure the continuity of students and future students' accompaniment and support in a sticky period (COVID19) where moreover activity is growing. 

On a daily basis I carry out these mission : 
- follow-up of students who have shown interest in joining the school 
- carrying out admission interviews following the 100% online entry test 
- updating the data in the CRM and ERP used by the school.

Strong adaptability, an appetite for human relations and an assertive character were required for this position and I am happy to have fulfilled the expectations of the people who recruited me

Development Manager

BÖLLHOFF Group

As a marketing assistant, I am in charge of several missions. These are as much operational as strategic. For example, I carried out studies / audits on our B2B online sales strategy (eshop), as well as on the communication strategy for the aerospace market. Some of my missions are more operational: 
- Implementation of the action plan that I carried out during my study on communication dedicated to the Aerospace market (creation and implementation of a content strategy: press relations ( several co-written technical articles published, among others, in the specialized magazine Aerospace Manufacturing), community management, support for market managers, etc.) 

- Project management: 
- I was project manager for an internal event bringing together 300 people (out of 400 employees): https://www.youtube.com/watch?v=zfIa4mduiP8
- I was project manager for the production of a video explaining the technology of RIVKLE crimp nuts and studs ® around the world, and especially for Asia: translation of the video into 8 languages ​​including Mandarin (Chinese), Japanese, Korean, etc. (this is the group's first Motion design): https://www.youtube.com/watch?v=jH9vTxiL3Uo 
- Organization and participation in trade fairs (JEC World 2018, SIAE (Le Salon du Bourget) 2019, Global Industries 2019) 
- In collaboration with the RIVKLE® product manager, creation of supports for promotion and sales (3D videos, installation device maintenance videos, explanatory video of the product). 
- In connection with product managers, launch of new products (IMTEC® HR with launch at trade fair + organization of an internal launch event + technical features in magazines, HITSERT® Screwlock with publications in magazines) 
- In connection with product managers, updating and translating catalogs, creating brochures, sample bags, etc. 
- etc.

Marketing Assistant

Isere Domotique / Le Comptoir 38

In direct contact with the general manager of the company, I was responsible for the development of the new activity: B2B retailing of all types of home automation equipment, building automation, automatic doors, access controls, etc.
In charge of creating media and non-media communications strategies, my previous experience of community management allowed me to work on online and offline communication. I also had to build a network of professionnals and develop the brand image of the company.

I was in direct contact with professional customerss, which allowed me to acquire technical skills and thus be more efficient in my monitoring work, constant search for new suppliers and advertising.
I also formulated many strategic recommendations (followed by the manager) regarding different new digital tools, and also the management of customers, suppliers and all stakeholders in retail.

Marketing and Communication Assistant

Durant mon stage dans l'entreprise Isère Domotique, spécialiste de la fermeture automatisée et du point d'accès, j'ai appris à gérer la croissance interne par la création d'un point de vente B2B. Ce point de vente répond à une problématique claire de diminution des coûts liés non seulement au bâtiment, mais également à des notions de surstockage. J'ai été en charge du développement commercial et de la stratégie marketing de l'entreprise, sous la tutelle du directeur général.

Sales and Marketing Intern

By continuing my collaboration with Posinergy, which became START Energy in 2015, I had at heart to manage the company's web image by taking charge of social networks as well as the showcase site ww.startenergy.fr. There has been a lot of work done to get the Facebook page and the website up and running, and there is still a lot to do. Having resumed my studies for more than a year at IDRAC Business School, I decided to leave the company so as not to affect my education. The experience that I have thanks to this company is better than years of lessons but I have well realized that without these prior theorical knowledge, to evolve in a company and to make a company grow is very difficult. I was thus able to see in class theoretically things that I had observed in a concrete way in business. This brought solidity to the knowledge transmitted by the teachers of the school.

Head of Marketing and Sales

Since its creation in 2011, I have always been with this company. From the development of the concept to the business development of the activity. I have always been keen to bring this small local store specializing in autonomous energy and renewable energy to life.
I first started as a simple battery seller, not knowing much about the world of low voltage electricity, solar energy and batteries. I learned while doing and was able to acquire good technical and commercial knowledge in this not well known sector.

Technical Salesman

Flunch

Travailler dans une cafétéria de cette envergure (environ 1000 clients/jour) m'a permis de mettre en place une organisation bien précise de mon temps de travail afin d'accomplir chacune des taches quotidiennes mais également de m'occuper des personnes venant se restaurer.
Expérience très enrichissante!

Employé polyvalent de restauration

Federating, engaging and bringing people together around a cause, an idea or a project is what passions me. Both my professional and personal life allow me to develop this passion. 

As expressed by a professional coach with whom I was able to talk recently, respecting human-centered values and giving meaning to my work is fundamental for me to use my skills and develop myself in a project / a job. 

By discovering my profile, you will have an overview of my life, my personal and professional journey. If any point interests you or makes you want to react, don't hesitate to send me a message ☺ 

Good discovery 
Guillaume

taplio

The Battle

Stacy Ozier-Lafontaine

Guillaume GABRIELE

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