Staceefy

I specialize in catalyzing business growth through a blend of strategic mindset, creative tactics, and an arsenal of powerful tools. I'm the driving force behind Staceefy, and they gave me this nickname because I always carry more than one bag of tricks.

🎯 What I Do:

🔹 Interim or Fractional Chief Marketing Officer / Head of Growth: I step in as your strategic partner to lay the foundations for sustainable company growth.

🔹 Growth Experiments: Execution is key. I design, plan, and execute growth experiments. 
With a player-coach style, I can also lead and collaborate with your team to execute growth marketing experiments.

🔹 Tool Stack Optimization: I'm a tool enthusiast! Let me help you unleash the full potential of your growth and digital tool stack for unparalleled results.

🔹 Marketing Automation Systems: Seamlessly streamline your marketing efforts with my expertise in building robust marketing automation systems.

💡 Expertise Areas:

✨ Marketing Automation

✨ CRO (Conversion Rate Optimization): Transform website visitors into loyal customers by optimizing your conversion funnel.

✨ Growth Marketing: My passion lies in crafting and executing strategies that fuel your business growth.

✨ UX (User Experience): Elevate your brand experience with a focus on user-centric design.

✨ Digital Marketing: Harness the power of digital channels to amplify your brand presence and engagement.

✨ B2B Growth: Tailored solutions for driving growth in the B2B landscape.

Let's embark on a journey to elevate your business to new heights.

Freelance Growth & Fractional CMO

Digital Ladies

We guide you on the road to success thanks to our complete digital caretaking offer. 

What I do:
- Growth strategy & Execution 
- Digital Due Diligence / Audit
- Website development 
- Social Media & E-reputation Management 
- Conversion Rate Optimization (CRO) 
- Coaching (Digital Maturity, Marketing, Growth Sprint, How to build your tool stack)
- Lead generation 
- Business Idea (un)validation using growth marketing tactics
- Social Media

CMO / Digital Strategist

ISCOM

Information Communication Technology lecturer

HEC Paris

Mission pour la 3e année consécutive pour le programme entrepreneurs HEC Startup Launchpad

Instructor / Coach

International Institute for Learning

Course material development and workshop facilitation : "Maximizing Content Impact: Content Creation and Repurposing Strategies for Social Media, SEO, Podcasts, and More" for IIL's client, Axa Partners

Corporate Trainer - Digital Marketing

Growth Tribe

Lead Corporate Trainer

Growth Marketing Trainer

Sendcloud

Growth Marketing Manager

Marketing manager France 

MapCreator

At MapCreator, we’re a family of map fanatics working together to make map-making easy, fast and accessible for everyone.
We are helping our clients to define their visual and stylistic map design to provide them with the perfect mapping tool to publish their maps through printed media, websites, products and more. 
We are proud of our long-standing relationships with clients all over the world ranging from news media companies to all kinds of publishers and direct marketing companies.

MapCreator develops a cartographic production software for:
- Cartographic publishing/Production companies
- Directory companies (Yellow Pages)
- Direct mail purposes
- Newsrooms

Nomadia

Founded in 1990, GEOCONCEPT Group is a company specialized in design and implementation of cartographic optimization technologies for professional use.

With its own proprietary Geographical Information System (GIS), the GEOCONCEPT Group now ranks among the world leaders in cartographical information and optimization applications for corporations and public organizations.

Always at the cutting-edge, the GEOCONCEPT Group is the only “designer” of innovative solutions aiming to transform companies’ and organizations’ efficiency. By combining geographical information with optimization tools, the GEOCONCEPT Group invented "geo-optimization"; optimizing activities by intelligently integrating geographical information with systems.

Digital Marketing Manager

YouLoveWords

While brands and companies are still adapting to the demands of dispersed communication, while we live in a world saturated with messages, the content revolution is underway. This revolution is about quality and relevance. This revolution is ours. We work every day to produce customized and quality content. YouLoveWords offers a new model of content production (writing, computer graphics, video ...). Its strength: to solicit a community of 25,000 international writers and writers, able by their great diversity, their expertise and their talent, to meet all the needs of its clients. YouLoveWords collaborates with many brands including: Deliveroo, L'Occitane en Provence, Volkswagen, Cartier, Beats By Dre, Spotify, Universal Music, Flammarion, Danone, Les Echos, Amazon Web Services

Freelance Consultant & Corporate Trainer @Growth Tribe ✴️ | Digital Strategist & Interim CMO @Digital Ladies Agency | B2B SaaS | Product-Led Growth Enthusiast

I am a freelance Growth/fractional CMO specialising in critical phases or Year 0.
I step in to structure or accelerate business transformations, and I generally have fun laying marketing foundations, empowering teams or optimising tools stacks. 

I am analytical, creative, pragmatic and I give my best to blend strategic vision with operational execution.

Key expertise : Growth Marketing, UX, CRO, Digital Marketing & Strategy, Tool Stack Optimisation.

When I am not freelancing or teaching, I do Muay Thai 🥊 and dedicate time to providing socio-professional guidance to young people from underprivileged backgrounds, helping them navigate their careers.

Stacy Ozier-Lafontaine

LIPSTICK LINK

Bringing my cosmetics industry expertise including sales, marketing and international business development, into creating LIPSTICK LINK - a first ever smart matchmaking collaborative platform. 
LIPSTICKLINK combines market expertise with digital innovation and revolutionizes the way beauty companies connect, collaborate, and grow.
The project is being developed in partnership with Mastermind CMS, La Fabrique de la Beauté, et Chartres métropole.

New Business Development

Growth Solutions Lab

Consulting services focused on finding and capturing growth opportunities for B2B2C; B2B and B2C  companies.

Business Consultant

WORLD BEAUTY EXPERTS

International business development of cosmetics brands. Advising on go-to-market strategy, business planning, business negotiation, sales management of new and ongoing projects, distributor and key account management, export operations.

Head of Sales and Business Development EMEA

Neza

Providing consulting services for niche perfume creator on go-to-market strategy and marketing activity (B2B and D2C), social media presence, new product and service development, process digitalisation.

Marketing Consultant

JVWEB

Have conducted market research and delivered go-to-market startegy for a new B2B digital marketing service. Designed proposal fo commercial, marketing and communication strategy

The Estée Lauder Companies Inc.

Led MAC Cosmetics, #1 prestige makeup brand across 35 countries of EMEA with P&L ownership in the region. Retail sales €100M, 100+ points of sale, team of 500 talents. Has driven retail, wholesale, distribution expansion and brand awareness and has delivered significantly higher than industry average profitability. 

✔Optimised OPEX structure and achieving significant savings in T&E; increased FTE productivity by 20%, increased marketing activation budget by 25%. Transformed and digitalised education function and developed new retail concepts that improved consumer shopping and service experience.

✔Oversaw key account management  for the brands across Travel Retail EMEA

✔Implemented brand portfolio optimisation that has resulted in SCU productivity growth.
- Launched Travel Retail Exclusive products and services and grew their MOB from 0% to double digit.
- Developed and successfully applied new VM tools improving key categories’ performance. 
- Designed and executed powerful omnichannel strategy including story-telling campaigns for star products.

✔Grew MAC brand awareness across EMEA region and maximised business with key consumer segments (e.g. sales to Chinese travellers has grown up to 5 – 10 times in selected stores):
- Created and implemented 360 action plans by key retailer, key nationality, major airports, key travel moments. Led CRM & Consumer Engagement Programs.
- Developed influencer collaboration and communication strategies according to nationality of travellers

✔ Have launched successfully Too Faced brand in European airports supporting the launch with 360 campaigns targeting generation Z travellers. 

✔Led brand digitalisation in Travel Retail EMEA via introduction in-store retail-tech and piloting new omnichannel retail formats

✔ Led cross-branded projects in education, people management, internal communication, business optimisation.

International Business Director MAC, Too Faced Travel Retail EMEA

Scaled-up MAC Russian business, ensured top brand standards, rolled out distribution protecting LDG, cultivated relationship with retail partners, EMEA and global teams. Brought Russia to the #1 MAC market of Continental Europe (in terms of retail sales (€70M/ year), profitability and store productivity).

✔Multiplied sales and distribution:
- Developed and executed distribution strategy across 6 countries (Russia, Ukraine, Kazakhstan, Azerbaidjan, Georgia, Armenia) and all key cities expanding from 12 to 60 stores.
- Drove sales growth (CAGR 35%+) maintaining double digit like door growth.

✔Delivered record NOP value increases
- Developed and implemented the system of retail employee motivation resulted in reduction of staff turnover by 20%, growth of customer satisfaction and FTE productivity increase by 15%.
- Optimised commercial terms for the retail partners based on progressive bonification for meeting defined KPIs. 

✔Defined requirements, prioritized features, and launched e-commerce business & CRM achieving 10% of e-com MOB.

✔Created and maintained the culture of service excellence across the region. Gained top score in EMEA mystery shopper. 

✔Oversaw activity of MAC AIDS Fund in Russia and CIS (budget $1M- $3M a year).

Business Unit Director MAC Russia & CIS

Managed €3M retail sales business.  Led sales, marketing and retail employee education with full accountability for Darphin brand P&L. 

✔Oversaw the transition of the recently acquired brand from the distributor into ELC Russia and spearheaded a new pharmacy distribution channel. 

✔Created and executed go to market strategy Aveda and Beauty Bank brands in the Russian market.

✔ Led ELC employee corporate store opening.

Business Unit Director Darphin, Aveda Russia

Led  marketing function of Estee Lauder brand in Russia and CIS being responsible for leading the marketing team, planning and execution of marketing and trade marketing activity,  supporting brand growth in terms of size of the business and market share.

Marketing Director (Estee Lauder) Russia

UNITED EUROPE-HOLDING

Was in charge of performance P&G fine fragrances (Boss, Hugo, Baldessarini, Lacoste, Valentino, Jean Patou, Laura Biagiotti) in main retail chains in Russia.
✔Managed the brand team
✔Have developped relationships with the brand owner (EMEA headquarters), retail partners and smaller distributors, advertising agencies.
✔ Executed effective planning, budgeting, forecasting and order management.

Senior Brand Manager P&G fine fragrances

Tidy

New Brand launch and development from product development and registration stage till launch and promotion.

Project Manager New Business

International sales and brand development leader with 15+ years of experience accelerating growth for global beauty brands across selective distribution, pharmacies, digital channels, and Travel Retail. I have driven complex, high-stakes projects across 35+ countries - from managing €100M+ P&Ls, launching innovative omnichannel strategies at flagships and airports to launching innovative digital B2B matchmaking platform.

My corporate journey includes over a decade with Estée Lauder Companies, where I led regional development (EMEA, CIS) for MAC, Too Faced, Darphin, Aveda, Tom Ford, Estée Lauder, as well as a strategic role managing P&G’s selective fragrance portfolio. More recently, I’ve enriched my expertise through entrepreneurial and consulting ventures, supporting beauty brands in scaling internationally.

I thrive at the intersection of commercial strategy and operational execution - passionate about building high-performing teams, unlocking market potential, and delivering exceptional consumer experiences. My approach blends structure with agility, and global vision with local relevance.

Based in France and mobile internationally, I’m ready to bring my dual corporate and entrepreneurial mindset to a new role in International Brand and/ or Business Development, Export, or Travel Retail.

Trilingual: English, French, Russian.

Key Expertise:
International Business Development | Cosmetics & Luxury Industry | Travel Retail | Omnichannel Strategy | Distributor & Key Account Management | Brand Portfolio Optimization | Consumer Retail Experience | P&L Ownership | CRM & Consumer Engagement | Go-to-Market Strategy & Execution

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Stacy Ozier-Lafontaine

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