Bahar Selman, PCC

You look successful on paper.

Senior title. Strong salary.
Respect inside your company.

But your career is more fragile than it looks.
AI is compressing senior roles.
Restructuring doesn’t care about loyalty.
And your 15–25 years of expertise is invisible outside your employer.

If corporate ended tomorrow, most leaders at your level have:
• No external personal brand
• No consulting or advisory options
• No income diversification
• No real Plan B

That’s not a talent problem.
It’s a career longevity problem.

Career longevity isn’t about staying in one job longer.
It’s about staying relevant, visible, and in demand across decades—
regardless of age, AI disruption, or employer dependency.

That’s where career autonomy comes in.

Career autonomy means:
• Your expertise is portable
• Your reputation exists outside one company
• You have options before you need them
• One corporate decision can’t derail your future

I work with senior corporate leaders (Directors, VPs, C-suite) who:
• Have built impressive careers inside multinationals
• Feel the growing risk of invisibility and replaceability
• Want to protect their income, identity, and legacy
• Need a strategic way to build visibility without harming their corporate role

This is not about quitting your job.
And it’s definitely not about becoming an “online influencer.”

It’s about strategic positioning.

I spent over 15 years inside global corporations, building brands, leading teams, and operating at senior levels.

I’ve seen firsthand how quickly:
• Roles disappear
• Experience gets discounted
• High performers become “too expensive”
• Loyal leaders get caught unprepared

Since then, I’ve worked with 500+ senior professionals to help them:
• Turn corporate experience into visible authority
• Build reputation-safe personal brands
• Create consulting, advisory, and portfolio options
• Design exit strategies on their own terms

Through The Career Autonomy Blueprint™, I help experienced leaders:
• Clarify their next chapter
• Position their expertise for the external market
• Build LinkedIn visibility that attracts opportunities
• Create a strategic safety net before they’re forced to use it

The outcome isn’t noise or vanity metrics.

The outcome is power:
• Options
• Confidence
• Leverage
• Control over your future

If you’re still employed but quietly thinking:
“Something needs to change but I don’t know where to start”
You’re exactly who this work is for.

DM me on LinkedIn or email info@baharselman.com when you’re ready to explore your options

Consultant

Bahar Selman

I might lose friends over this, but:

Staying in one company for 15+ years without building external relevance is career suicide in 2026.

Here’s why I’m willing to bet my reputation on it:

Because loyalty doesn’t protect you anymore.

AI eliminates roles. Restructuring is constant. And the longer you stay invisible in one company, the harder it is to pivot when you’re forced to.

I’m not saying quit your job.

I’m saying build Career Autonomy WHILE you’re employed.

So when the time comes(and it will)you have options.


Do you have options? Or are you hoping loyalty will save you?

Bahar Selman,PCC

Career Longevity & Personal Branding Strategist │ Executive Coach │ Corporate Trainer │ Corporate Workshops & Keynotes @ Uphuman

If I had to rebuild my career from zero today with $0, this is the first thing I'd do.
(Hint: It's not what you think.)

I wouldn't update my resume.
I wouldn't apply to 100 jobs.I wouldn't network randomly.

I'd spend 30 days building a visible personal brand on LinkedIn.

Because in 2026, your LinkedIn profile IS your resume.
And if you're invisible online, you're invisible to opportunities.

What would you do if you had to start over tomorrow?

Most people ignore “feeling invisible at work.”

They think: “It’s fine. I’m still getting my paycheck.”

But in 6 months, that turns into:

	•	Being passed over for promotions
	•	Being “too expensive” during restructuring
	•	Being eliminated because “no one knows what you do”

Are you ignoring it?

Because the cost of staying invisible is higher than the cost of building visibility.


When was the last time someone outside your company asked for your expertise?

No alternative text description for this image

I track one metric that most people ignore:

“Profile visits from people OUTSIDE your company.”

Here’s how it proves whether Career Autonomy is actually working:

If your profile visits are only from colleagues, you’re building internal visibility. That’s good.

But if your profile visits are from recruiters, industry leaders, and potential clients? You’re building Career Autonomy.

The difference?

Internal visibility keeps you employed.

External visibility gives you options.


Where are your profile visits coming from?

The last ten days fundamentally altered the rhythm of our lives.

The disruptions we are experiencing now remind me of how deeply interconnected we truly are.

My days are usually spent helping leaders find their voice, build their presence, and navigate corporate challenges. 

But this week, the conversations have shifted. 

I have spoken with brilliant professionals who are struggling to focus, leaders who are trying to project strength while quietly managing their own anxieties, and expatriates who are constantly checking their phones for news from home or worrying about the safety of their loved ones.

We often talk about "bringing our whole selves to work," but what does that mean when our whole selves are exhausted, worried, and grieving?

In my 15 years of professional experience, I have learned that true leadership is not about having all the answers or maintaining a facade of invulnerability. 

It is about holding space for the uncomfortable realities. 

It is about acknowledging that it is okay if productivity is not at 100% right now. 

It is about looking at the person across the table (or the screen) and recognizing their humanity before their job title.

The human disruption is what requires our immediate attention. 
We cannot simply "business as usual" our way through this.

To the leaders reading this: 
Your teams are watching how you respond. 

They don't need you to solve the geopolitical crisis. 
They need you to show empathy. 
They need you to offer flexibility. 

They need you to say, "I know this is hard, and I am here to support you."

To the professionals feeling overwhelmed: 
Your silence right now is not a sign of weakness; it is a natural response to trauma and uncertainty. 
But please, do not isolate yourself. 
Reach out to your network, lean on your colleagues, and give yourself the grace to process what is happening.

Resilience does not mean ignoring the pain; it means moving through it together.

Check on your colleagues. 
Be patient with your clients. 

And above all, be kind to yourselves.

Before working together, my client thought the problem was:
"I don't have enough experience."

After one hour, they realized it was actually:
"I don't have enough VISIBILITY."

Here's the shift:
You don't need more experience. 
You need more people to KNOW about your experience.

That's Career Autonomy.

Are you building experience? Or building visibility?

I say "No" to:
•Clients who want quick fixes
•Clients who aren't willing to invest 3 hours/week
•Clients who want me to "do it for them"

Here's why I refuse to take their money:
Because Career Autonomy is a "done-with-you" process, not a "done-for-you" service.

If you're not willing to do the work, no coach can save you.

And why it's better for my actual clients:
Because I only work with people who are committed. 
And that means better results for everyone.

Ask yourself this one question:
"If I lost my job tomorrow, would I have 3 people I could call who would hire me or refer me immediately?"

If the answer is No, you have a gap in your Career Autonomy that needs fixing.

Because Career Autonomy isn't just about visibility.
It's about having a network that creates opportunities for you.

Can you name 3 people right now?

Being the smartest person in the room means nothing if you don't speak up.

If you can't express your idea at the right moment, in the right way it's as if you never had it at all.

In 15 years of corporate marketing and coaching hundreds of professionals, I've seen it over and over: 
the most brilliant people are often the quietest ones.

In my latest video I walk you through the VOICE Framework exactly how to get heard, build visibility and show up with executive presence in any meeting.

If you have 8 minutes 👇

https://lnkd.in/d5ABa-Vp

P.S : Oh, and I recently started a YouTube channel where I share weekly tools on confidence and communication still growing, still finding my rhythm, but if you're curious, the link is below.

Open video: Give Me 8 Minutes and I'll Make You the Most Confident Voice in Any Room on youtu.be

Give Me 8 Minutes and I'll Make You the Most Confident Voice in Any Room

Let me ask you something uncomfortable.
When was the last time you were in a meeting, had the perfect insight, knew exactly what needed to be said  and said absolutely nothing?
Continue reading 👇

Career Upgradewhere we stop pretending, stop playing small, and finally talk about the real mechanics of career advancement. Let me ask you something 

Open article: Episode #22 — Your Silence Is Not Humility. It's Invisibility. by Bahar Selman,PCC • 4 min read

Episode #22 — Your Silence Is Not Humility. It's Invisibility.

I hear most in my coaching sessions is "uncertainty." in the last 10 days. 

When the macro environment is this unpredictable, it’s natural to feel like you’re losing control over your own career and daily life.

But here is what I remind my clients: 

You cannot control the geopolitical landscape, but you can control your micro-environment.

In times of deep uncertainty, we must anchor ourselves in what we know to be true.

1. Acknowledge the reality
• Toxic positivity helps no one. 
• It is okay to admit that things are difficult and that you are distracted.

2. Focus on the immediate: 
• When the long-term is blurry, shrink your horizon. 
• What can you accomplish today? 
• What does your team need from you in this exact moment?

3.Communicate transparently: 
• If the regional disruptions are impacting your deliverables, say so early. 
• Over-communicate with your stakeholders.

As professionals in the GCC, we are used to a fast-paced, forward-looking environment. 

Pausing feels counterintuitive. 
But right now, pausing to breathe, to reassess, and to support one another is the most strategic move you can make.

How are you and your teams navigating the uncertainty this week?

Managing_Uncertainty_in_Times_of_Crisis.pdf

Helping entrepreneurs & coaches add $10k/mo in profit with 1 offer & world building | xPhD in Space | 2x Founder

You didn't leave corporate to build another job.

But here you are. 

You're booked with 3-4 clients, making decent money, and somehow more trapped than when you had a boss. 

Every new opportunity means saying no to something. 

Your calendar owns you. 

You can't take two weeks off without things falling apart. 

And the worst part is everyone thinks you're winning while your old colleagues made Partner. 

You're not sure anymore.

I work with fractional executives, ex-Big 4 advisors, and independent experts across the UAE who've hit this ceiling. 

People with 10, 15, 20 years of expertise who didn't leave corporate for freedom just to build a different kind of prison.

We build consulting & advisory firms that run on systems instead of your calendar. 

You keep the strategy, the relationships, the expert judgment. 

AI handles the execution, the research, the deliverables. 

You go from doing everything to 4 focused hours a day, 80% margins, and actually leading the thing you built.

100+ experts have used this system to break through the ceiling.

Before Seyola: I put satellites in orbit... with 5 spacecraft missions, selected 1 of 5 for a $2M+ defense program, guidance-navigation-control systems where one mistake meant hardware burning up on reentry. 

That taught me how to build systems that hold up under pressure without you watching.

I brought that methodology to business. 

The same thinking that gets spacecraft into orbit builds consulting/advisory firms that don't need their founder in every meeting.

What I've learned: 

You're not stuck because you're bad at what you do. 

You're stuck because you ARE the business. 

The bottleneck isn't your expertise. 

It's the delivery model.

What I believe:

- Your expertise is the asset, not the product. 
- Stop selling hours, start selling outcomes through levels of access.
- The goal isn't more clients. It's more capacity without more hours.
- You don't need to become technical. You need systems that let you stay strategic.

What drives me:

- Real Impact: Firms that actually scale. Revenue up, hours down, clients served better.
- Building People Up: Helping experts own what they built instead of being owned by it.
- Precision Over Noise: The rigor from building things where failure isn't an option.
- Trust and Partnership: I work with clients for years, not weeks.
- Creating Legacy: Firms that compound. Systems that outlast tools, trends, and even me.

If you want a BIG life, with a big business to fund it, send me a message

Adham Alkhaja

I have 13 employees...1 is human.

(the human costs 42x more)

Everyone says they "use AI".

I ask them how:

"I open ChatGPT, type something, copy paste, done."

If you hired a consultant. and gave them ZERO context about your business.

Then, you asked them 1 vague question.

You wouldn't expect world-class results.

You'd even fire them asap.

But that's exactly how you're "using" AI.

And end up blaming the technology.

"But AI doesn't write like me".

Here's what I did instead:

I stopped using AI.

I started hiring it.

Think of it this way:

Every AI agent gets a proper CV (like humans).

- They have a soul (interest & personality)
- They have skills (education & certificates)
- They have experiences (learnings from doing)

My copy AI writes better than a copy writer I hired in 2020 for $4k/mo.

I named all of them:

1. Mohammad is the CEO (reports to me)
2. Maitha is his secretary (admin work)
3. Mansour is the LinkedIn specialist

(don't judge)

They ask for a $20/month salary.

Without "notice periods" or "we need to talk".

And when one underperforms, I don't call HR.

I don't schedule an awkward meeting.

I hit delete and they're fired.

Exactly.

I'm not saying fire your whole team.

I'm saying you're doing the work of 13 people when you could hire all 13 for $20/month.

Unless your time is worth $20/month?

Your AI can work 24 hours.

They don't call in sick.

They don't quit.

They get BETTER every week.

You tell me:

Why are you still doing everything yourself?

My guess:

"You don't know where to begin"

(that's what I hear the most)

That's the only barrier.

Once you hire your first one, you won't go back.

CEO, Seyola: where you’ll build a $1m+ consulting business | AI | Ex-PhD | Ex-space & defense

That viral AI adoption graph is a LIE.

(insider info from my industry)

"Only 0.34% of people truly use AI"

You read that & felt special for using ChatGPT.

You felt like Einstein.

And that's by design.

It's a pat on the back for YOU. 

And the perfect sales pitch for THEM.

I was also happy when I saw those stats too.

I wanted it to be true so I leverage it.

But I proved it wrong after research.

ChatGPT has 900 million weekly active users.

AI hit 1.2 billion users in under 3 years.

It's the fastest adopted technology in history.

It's faster than the internet.

It's faster than the smartphone.

In the UAE, we have the highest adoption in the world.

64% of the working population uses AI tools.

97% of government entities use AI.

And globally, 94% of companies use AI in at least one function.

So why does that graph keep going viral?

Because "only 0.34% use AI" sells better than "everyone already has it".

That feeling of "being behind" makes you buy:

- Courses & memberships
- Consulting packages
- Coaching and masterminds

(all built on the promise that you're "early")

I hate to say this, but you're not early.

You were a couple of months ago.

But not today.

Being "AI-first" is no longer a selling point.

It's expected.

Your clients assume you're using it.

If you're not, something feels off to them.

They just won't tell you why they went somewhere else.

The question isn't "should I learn AI?"

That ship has sailed.

The question is "what am I building with it?"

I sold $76k in May from posts I wrote in January.

(your posts TODAY will sell in Q3)

I've tracked $1m+ of our sales in consulting:

- Across 16 offer variations
- With 250+ clients
- And 20 months of data

And the BIGGEST finding wasn't about hooks.

It wasn't about a well-designed LinkedIn profile.

It wasn't even about personal brand.

It was this:

1. Know what you'll sell in 3-5 months
2. Start building context for it today

Because context pillars > content pillars.

The goal of your content today is to build CONTEXT.

And to train your audience "indirectly" that something is coming.

Because they're reading.

They're watching.

But 97% are not ready to buy "yet".

(they will be in 3-5 months)

I tell you this because I ignored it.

And paid the price in "revenue drop".

You may remember in Feb 2025, I wrote about:

- "How to quit your job"
- "How to build a consulting business"
- "How to be free without your boss knowing"

That's what led to $76,000 in profits in May.

Because I launched an offer around exactly that.

But I messed up this revenue line right after.

Why?

Because I landed a BIG whale client in AI.

My focus shifted, and my content became AI-focused.

(You: "what happened to Adham?")

That's when I saw engagement drop.

I launched the AI offer anyway.

I got -80% sales from the same audience.

So now I don't plan posts.

I plan what my audience needs to believe before I sell.

If I'm selling in June, I start writing context in March.

The posts are the setup.

The offer is the payoff.

And if you're posting every day but your offers still flop, don't touch your sales page.

Go back and read what you wrote 3 months ago.

That's where it broke.

PS. I'm writing an in-depth playbook on this, stay tuned for it.

You keep saying "I'll learn AI later, inshallah".

We know that'll never happen.

I get it... you're not technical.

Also, you have no clue where to begin.

And you don't know what a terminal is and honestly don't want to.

Every time someone brings up AI you think:

- "That's for tech people"
- "I don't have time for this"
- "I'll figure it out when it gets simpler"

You downloaded ChatGPT and use it like Google.

You maybe use it to write a LinkedIn post.

Or ask it something about your cat.

And you think you "use AI".

(I apologize, but you don't)

Only 0.04% of people "properly" use AI right now.

There's a high chance you're in the 99.96%.

And you're in a country that has a Minister of AI.

A country that invested AED 543 billion in AI.

A country running at 97% government AI adoption.

The country moved into the future. 

And you haven't.

But that's not a you problem.

The barrier was never intelligence.

The barrier was never being "technical".

The barrier was seeing HOW it works.

I broke that barrier for a non-technical person today.

Her first words:

"OMG Adham what would happen to all these jobs this is crazy"

(she also said: "McKinsey is so done")

She went from 99.96% to 0.04% in one hour.

That's your way in.

Find your someone, and come to the dark side.

I studied my 341 posts that led to $100k/month in 1 year.

(promise: copy to AI & make money)

I dumped my 10k followers on Instagram last year & made LinkedIn be my MAIN marketing channel.

Today, we generate 10-20 leads per day & $100k+ per month just from content.

I spent 120 mins figuring out WHY from 2m+ data points.

(data sources are my post + my clients)

I've created an in-depth + AI-optimized report including:

1. The 3-line hook behind 10-20 leads/day
2. 16 power words that print inbound leads
3. 13 poison words silently killing your reach
4. The emotional arc behind every viral post
5. Exact posting times worth 2x engagement
6. Why 85% of AI posts flop (and the fix)
7. The topic split behind our $100k/mo months
8. The 15-point checklist we score before every post

This report is our internal SOP for LinkedIn in 2026.

I could charge for this. 

But that's not how I build trust.

It's all yours for FREE.

If you read it, you become a LinkedIn content expert.

If you're too lazy to read, click the "copy for AI" button.

To get access:

1. Comment "12" below (special number to me)
2. And I'll send you the internal SOP report

Feel free to repost if you want to disrupt agencies & gurus that charge you for this.

CAREFUL, your boss is watching on LinkedIn.

 Don't post anything about your plans.

 You don't want him/her mad right?

 I know, you are:

- leaving around 6 pm every day (with traffic)
- having that 15-min call while playing with your kids
- already planning a meeting when on leave

 It's ok, they're happy so far...right?

 Think positively:

 - That 3 year overdue promotion will come
 - You'll get a pat on your back for your extra work
 - Maybe you get to travel with your family some "year"

Don't worry about your childhood dreams.

They're not important.

Don't think about "impacting the world".

You're doing a good job in your office.

Don't look at your bank account.

You'll be a millionaire for sure...some day.

But honestly answer this:

NOTE: don't comment, your boss will see.

 Was this what the 10-year-old you wanted?

 Was this the life you dreamed of the day you graduated?

 What happened?

 All those work calls & emails marked "urgent" are really not.

All those fires burning can burn a little longer.

 (it can all wait)

 But your life has been in emergency for years.

 Now let me say this with genuine care:

 You put yourself in this spot.

 It's not the "I have bills you don't get it".

It's not "life is not fair and just happens".

 It's YOU.

 The good news: it's easy to change.

 You're already being paid for something by the market.

You have the AI super power in your hands to outwork and outcompete anyone you want.

 You just need decide.

 Don't worry about:

- Conflict of interest marketing yourself
- Uncertainty of a consistent & safe income
- Starting from 0 with no corporate leverage

None of those will matter when your "boss" decides to kick you out.

 The point is, you can have:

- MORE time with your kids
- MORE money in the bank
- MORE travel days in a year

Without you spending half your life in traffic.

Stop funding a business with your life.

Start funding your life with YOUR business.

That you run with your own rules.

(without work calling every 20 minutes)

 Read this.

Don't comment.

 Your boss is watching us.

(enjoy your ride home)

I went through all 341 posts I wrote in 19 months.

(most of what I believed was wrong)

I thought my best content was my smartest content.

The "MASSIVE value" posts (Tony Robbins style).

Or the posts that were "useful".

But the data told me I was wrong.

My worst 20 posts averaged 37 engagements.

My best 20 averaged 283.

That's a 7.6x gap.

And it had nothing to do with how "valuable" the content was.

My personal stories outperformed everything else by 36%.

Every time I talked about quitting my $300k PhD, going broke, starting from zero...people didn't just like the post.

They stopped scrolling and typed.

The comment-to-like ratio on personal stories was 0.59.

And 0.40 on my "smart" AI content.

People here don't engage with information.

They engage with TRANSFORMATION.

50 of my posts were pure AI content with a "smart" hook.

They averaged 85 engagements.

Which is 30% below my average.

Those 50 posts made up nearly 15% of everything I wrote.

And they were dragging this entire account down.

But when I wrapped AI inside a personal story or case study, the numbers jumped right back up.

It was the same exact topic.

But it got a COMPLETELY different result.

I also found that my best posts were almost twice as long as my worst.

- Winners: 384 words, 45 short paragraphs
- Losers: 222 words, 25 paragraphs

With more empty lines (like this ^).

And the emotional arc mattered more than the content itself.

My top 3 posts started with pain & ended with hope.

My bottom posts stayed flat.

"My client Sally made $5" just flops. 

You don't need more content.

You don't need to post every single day.

You need the right 100 people reading the right story at the right time.

That's worth more than 10,000 followers scrolling past your "valuable" post.

The data doesn't lie.

And it doesn't care about how smart you sound.

It only cares about how much you make people feel.

(give them the "feels")

I read 8,182 competitor emails from ~3 years.

Here's the guide to beat your market:

I'll be blunt: 

99% of your market are copying each other.

I mapped it for mine.

I know who copied who, when, and in what order.

(also put it in a public report for you to see)

I've subscribed to 47 coaches, consultants, and mentors on a burner account.

Then, I downloaded everything they sent since late 2023.

I ran some analytics (K-means, PCA, etc.) on:

- 8,182 emails
- 379 product launches
- 28 months of market evolution

What I found: it's the same business with different faces.

And they all "pivot" the same time.

For example: 35 out of 47 used "$250/week" pricing.

It was from a guy adopting it in July 2024. 

Another branding it "Offer Shell" in January 2025. 

By September, the entire market copied it.

The curve was interesting to see.

For the email subject, they copied it EXACTLY.

(the highest earners kept it 35 chars btw)

For their launches:

- 73% lead with social proof
- 40% use urgency
- And proof beats pressure by 1.8x.

For their CTAs: 

The top earners don't use links to sign people up.

They use "reply with [keyword]". 

And what separated the top 3 from others:

- They email daily (1.0-1.67 emails/day)
- They sell in EVERY email, not in "launch windows"
- They have 4 tiers ($27 product → $149 workshop → $350/wk coaching → $10K install)

Now coming to the "AI" part:

56% of their delivery is automatable TODAY.

Only 3 out of 47 have more than 15% AI in their offers.

The other 44 are exposed and don't know it.

The 12-month projection for this space is:

(my hypothesis)

First AI-delivered offer drops at $100-150/week, even less.

$250/week gets compressed from both sides.

And the market splits: 

- SIDE 1: premium human ($500+/wk) 
- SIDE 2: AI-native ($100-200/wk)

And those in the middle get crushed.

Oh and zero of them target Dubai or the MENA region.

You want the full details, it's here:

Here it is: https://lnkd.in/djV_wx3J

Pro-tip:

Copy-paste the whole thing into AI and you'll know more about their strategy than they do.

I also lay out how to outcompete them in 2026.

That's literally what I'm doing (:

I tracked every offer I sent for 20 months.

(at every price, pivot, and client)

That's  a total of 16 offers, 250+ clients, and over $1m+ in revenue mapped.

Every Stripe transaction recorded.

Every client who stayed and every one who left.

Every price point that converted and every one that got zero takers.

I turned all of it into one playbook.

(I'll be using this for 2026)

The Offer Playbook breaks down:

- The exact price range that converted 132 clients
- The price that got ZERO takers twice
- Why 1 month did $76K & another did $0 in new sales
- The 8-section offer structure behind every invite that worked
- Retention data showing when clients decide to stay or leave
- A pre-publish checklist that predicted conversion across all 16
- Payment data from 2,400+ Stripe transactions nobody looks at
- The words that sell vs. the words that killed it overnight

The only variable was the offer document.

This is 20 months of real decisions with real money attached.

(not a framework I made up in Canva)

I wouldn't even call it a lead magnet.

It's the playbook I wish I had before offer no. 1.

Comment "OFFER" and I'll send it to you.

I scraped 875 of my own LinkedIn posts last week.

(read if your content is not getting $)

I built an AI system to pull every post I ever wrote since 2022.

Then I ran the numbers.

- Median engagement Q4 2024: 144
- Median engagement today: 45

A 69% drop in 5 months.

My first instinct was to blame the algorithm.

"THE NEW ALGO!"

(the classic response)

But then I looked at the actual data.

My top 20 posts were 85% image format.

My bottom 20 were 100% text-only.

My top 20 opened with a number or a stat.

My bottom 20 opened with a flat statement.

94% of my posts had ZERO call to action.

The 6% that did, they got 17x more engagement.

I used to write about quitting my PhD.

About $100 left in my bank account.

About selling 22 properties.

About 539 coffee meetings.

Those personal stories got 158 median engagement.

Then I slowly replaced them with generic consulting advice.

(a polite way of saying: I got lazy with my own content)

The consulting posts without a personal angle had a median of 11.

I was posting more. 

Getting less.

And I was blaming LinkedIn for a problem I created with my own hands.

The hardest part was seeing it in the data.

I stopped wrapping business lessons in my story.

I stopped adding CTAs.

I stopped using hooks that made people click "see more".

I started posting content I would scroll past myself.

So here is what changes:

Every post gets an image or carousel. 

Every post opens with a real number from my life.

And at least 2 posts a week go back to the personal story format.

The algorithm didn't change "much".

I changed.

If your engagement dropped, don't look at LinkedIn.

Look at your last 50 posts.

Then compare them to your best 10.

The gap is your answer.

taplio

The Battle

Bahar Selman

Adham Alkhaja

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Performance ScoreBahar Selman's LinkedIn Performance

Performance ScoreAdham Alkhaja's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Bahar Selman

Adham Alkhaja

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Bahar Selman's LinkedIn Performance

Performance ScoreAdham Alkhaja's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBahar Selman's LinkedIn Performance