Balaji V

BalajiOnBrand

Building HERO BRANDS for Coaches through Brand Strategy + Design Frameworks + Hero Systems → Reducing Content Design efforts by 70% to focus on attracting PREMIUM clients.

Founder

Sky10 Social Media Private Limited

GoCinema is a technology platform for movie enthusiasts to collaborate, share, and socialize over Cinema. A one-stop community space for people to follow multi-lingual movie interests. The main idea revolves under personalization, belongingness, interactions & sharing of info. It was built under the values of confidence, creative thinking, innovation with open communication. 

👨🏻‍💻Tools Used: Microsoft Office, Google Suite, iWork, Mail Chimp, Sketch, Adobe

🏆Achievements🏆
- Launched the platform within 14 months in 4 different languages and further scaled to 8 languages in 24 months 
- Achieving targets for the ‘New User Acquisition’ & ’User Engagement’ resulted in 6.5M page views, 19M hits, and served over 10M views 
- Getting GoCinema featured in Mint - A Wall Street Journal India Publication
- Successfully running the Marketing campaign across social/web ensuring ROI with a targeted 15% increase in user adoption month on month

► Design
- Conceptualized and designed UI/UX wireframes for web & mobile app development using Sketch 

► Marketing
- Spearheaded the new user acquisition program by monitoring data-driven trends and develop creative marketing strategies
- Networked with PR, video influencers and movie bloggers to work on an ongoing basis to boost awareness
- Written, edited and executed numerous e-mail marketing campaigns and resulted in a 20% consistent increase in adoption every quarter
- Tracked and analyzed data-driven social media trends and strategized digital marketing campaigns with ROI resulting in the targeted 15% increase in user adoption every quarter

► Operations
- Mentored a 6-member apex team and was responsible for persona identification, benchmarking, competitive research, platform determination, messaging, budgeting and ensuring design consistency across platforms with best practices
- Oversaw business operations and led a cross-functional team of 7 and launched the platform within 14 months in 4 different languages

Co-Founder

Sieger Parking - Sieger Spintech Equipments Pvt Ltd

Spearheaded the initiatives to build the Brand, Marketing & Account Management verticals from scratch. Continuous market research helped fuel the roadmap for product mapping, feature sets, sales & brand strategy. I worked with the CEO to build a scalable brand and product marketing strategy focusing on user experience. 

👨🏻‍💻Tools Used:  Microsoft Office, Google Suite, iWork, Mail Chimp, Salesforce, Sketch, Adobe.

🏆 Achievements🏆
- Growing Sieger’s revenue to 7Mn from scratch and positioning the company to be one of the top 5 manufacturers in the country in 3 years
- Exceeded sales quota by 140% in the most challenging year ‘2016’ in business
- Maintained 70% hit rate for renewals/ up-sells worth $2M 
- Increased product awareness through trade shows/cold prospecting/campaigns boosted product enquires by 40% 

► Account Management & Business Development
- Cold prospected and successfully closed new businesses and exceeded quota by 140% 
- Engaged with C-level executives to gather insights, deliver strategic recommendations, and process improvements 

► Branding
- Designed and developed content for creatives, collaterals, and pitches across web/social/sales decks for sales enablement
- Designed media strategies, including content planning for product brochures, and storyboard design for product photography and videography for web, social media, and trade shows 
- Created exclusive content for conferences/trade shows involving C-level executives 

► Sales
- Hired, trained, and led a 5-member cross-functional team 
- Monitored KPIs’s ensuring planned vs. actual, led to winning prestigious projects worth 4.5M in 2 years
- Successfully penetrated tier 2 cities increasing YOY revenue by 15%

Manager - Branding And Business Development

Deloitte Touche Tohmatsu India

Deloitte was a dream start to my career. I was hired for being dedicated support for all activities under the ‘Middle Market’ program. I reported to the program’s country head. I was lucky to have access and to work along with Partners and Senior Directors that served with excellent direction and mentorship. It helped me grow my boundaries and go beyond my best.

👨🏻‍💻Tools Used: Microsoft Office, Google Suite, iWork.

 🏆Achievements 🏆
- Successfully assisted and co-ordinated the CNBC televised roadshow focusing on SME clusters across 5 cities
- Successfully managed 5 middle market accounts which kick-started the business unit generating revenue of $500+k 

► Sales
- Actively engaged in developing client relationships to identify opportunities to promote solutions and services 
- Built strategic portfolio plans to influence internal stakeholders in supporting the middle-market program positively 

► Internal Firm Services
- Served as a dedicated resource for all Middle Market activity to ensure consistency in regional execution 
- Worked closely with middle-market companies and Deloitte teams across geographies to understand the markets and presented findings to Senior Directors 

► Marketing
- Supported Senior Managers, towards building Deloitte services around the middle market space, as well as generating various brand-compliant presentations for internal pitches

Assistant Manager

Tools Used: Microsoft Office, Google Suite, iWork.

 🏆Achievements🏆
- Successfully won and managed 5 middle market accounts which kick-started the business unit generating revenue of $500+k 
- Conceptualized and designed the pan India marketing collateral ‘Our focus, for the stars of tomorrow‟ 
- Part of the compilation team for the “SME Vision Paper, 2009,” a Deloitte Publication, launched by the then “President of India, Dr. APJ. Abdul Kalam” 

►Sales & Account Management
- Prime owner for 5 SME accounts, understanding client requirements, providing need-based solutions by  highlighting the right combination of services across Deloitte verticals 
- Maintained customer feedback program to review and present key insights to better envision approaches 

► Internal Firm Services
- Served as a dedicated resource for all Middle Market activity to ensure consistency in regional execution 
- Worked closely with middle-market companies and Deloitte teams across geographies to understand the markets and presented findings to Senior Directors 

► Marketing 
- Conceptualized and designed the pan India marketing collateral ‘Our focus, for the stars of tomorrow‟ 
- A key member involved in extensive secondary data collection, analysis, and compilation for the “SME Vision  Paper, 2009,” a Deloitte Publication, launched by the then “President of India, Dr. APJ. Abdul Kalam”

Marketing Analyst

- Key member of the “SME Vision Paper, 2009” a Deloitte Publication, involved in extensive secondary data collection, analysis and compilation of various presentations for the middle market study

Intern

Building HERO BRANDS for Solopreneurs through Brand Strategy + Design Frameworks + Hero Systems → Reducing Content Design efforts by 70% + Improving Brand Recall → attracting PREMIUM clients consistently.

Everyone says, ‘Build your Brand Identity’, that's the best way people relate, connect, and remember you.
It’s easier to say than to ‘Create’ your HERO BRAND Identity.

I’ve seen:

➔  Amazing people lost in trying different ways to create a cohesive Brand Identity on Social.
➔  Consistently write good content, but get stuck when putting it into a good design that attracts engagement.
➔  People feel disconnected from their Branding and give up because they don’t see the results and quit only to make it worse.

👇 This is how ONE of my clients reached out:

"I feel overwhelmed and don't know how and where to start.

There was a time when I wasn't overly critical of myself, but now I just have a sort of paralysis when it comes to Branding & Designing Content.

The very thought of all this has left me procrastinating for months."

🎓 After being on my 1:1 Champions Program 🏆

"Joining your Champions Program was the best decision that I have made in 2022.

I was looking for a Coach who could help me with Brand Strategy & Brand Design to attract my ideal clients and build a brand that could help me stand out.

I could have easily seen myself wasting 100’s of hours, thankfully this program gave me a ton of value.

Balaji, you’ve always been encouraging, patient, and available for any guidance/support throughout the program, making the entire experience so rich and seamless."

🤝 We can do this 1:1 with:
     -----------------------
➔  Making your Brand Identity authentic & differentiated
➔  Cut through the noise and deliver a clear message
➔  Create visual consistency that represents your brand's personality
➔  Be trusted and recognized by your ideal customers

📲 The BIGGEST ONE ➔  with design frameworks your Content Design efforts are reduced by 50%
You can focus on building your business and not get caught up in producing content.

👉 If you want to know more ➔ see you in the FEATURED SECTION

Founder ➔ 🟣 Visual Storyteller

Building 🦸‍♂️ HERO BRANDS for solopreneurs in 21 days → Crafting a VISUAL IDENTITY that attracts high ticket clients + Reducing 🧑‍💻 CONTENT DESIGN efforts by 50% → YOU are in the right place 👊

➔ BalajiOnBrand.com 📲

INOX media

In today's digital world, having a strong online presence is crucial for business success. 
I'm a Digital Marketing Specialist, and I'm here to assist you in excelling in online marketing strategies. Together, we will shape your digital channels into vibrant platforms where your audience can connect with what you offer.

Here is how I can help:

➤ Crafting engaging content

➤ Managing your social media accounts

➤ Optimizing for search engines (SEO)

➤ Managing online advertising (SEA)

➤ Assisting with personal branding

➤ Providing online marketing consultation

Leave your online marketing strategy to me, so you can focus on running your business effectively.

Böllinghaus Steel

As a Marketing Manager at Böllinghaus Steel, I played a pivotal role in enhancing the company's online presence and marketing strategies. 

Key Responsibilities:

➤ Social Media Growth: I successfully established and managed all social media accounts, cultivating a dedicated audience of more than 10.000 followers. Through strategic content planning and execution, I elevated the company's online presentation, resulting in increased brand visibility and engagement.

➤ Google Ads Campaigns: With a keen understanding of digital advertising, I conceptualized, executed, and optimized Google Ads campaigns that effectively reached our target audience. 

➤ Communication and PR: I oversaw communication and public relations efforts, ensuring consistent and effective messaging across various platforms.

Marketing Manager

Epson Deutschland GmbH

As an Online Marketing Specialist at Epson, I played a pivotal role in enhancing the company's digital presence and engagement.

Key Responsibilities:

➤ Content Creation: Executed content creation initiatives, producing materials that resonated with the target audience and contributed to heightened brand awareness.

➤ Online Marketing Initiatives: Orchestrated effective online marketing strategies to amplify brand visibility, traffic, and lead generation.

➤ Newsletter Marketing: Led newsletter marketing campaigns, delivering valuable information to subscribers and reinforcing Epson as a trusted industry authority.

Online Marketing Specialist

In my role at 3M, I integrated sales and marketing efforts, creating a unified force that propelled our objectives forward.

Key Responsibilities:

➤ Strategic Marketing: Crafting marketing strategies that not only retained our valued customer base but also attracted new prospects into our business sphere.

➤ Product Positioning: Leveraging strategic product marketing to enhance the visibility of our offerings. I delivered market-focused campaigns and optimized strategic advertising.

➤ Creative Collateral: Engaging presentations, compelling literature, and insightful competitor analyses formed part of my creative toolkit.

Sales And Marketing Specialist

ZTE Corporation

As a vital link to internal customers, suppliers, and the Chinese headquarter, I played a key role in facilitating smooth communication and collaboration.

Key Responsibilities:

➤ Market Insights: I analyzed competitive and market data, providing insights that guided our strategic decisions.

➤ Product Launch Management: I led product launches, steering launches, aligning stakeholders, and driving outcomes.

➤ Creative Content: I created presentations, refined marketing materials, and curated website content, contributing to our digital narrative.

I help you increase your revenue through LinkedIn marketing / LinkedIn Growth Strategist / Personal Branding Consultant / Social Media Manager / Keynote Speaker

Hey there 👋

I'm Anastasia, founder of INOX media, and I'm passionate about everything related to online marketing. 
My mission revolves around helping businesses and entrepreneurs embrace the immense power of LinkedIn through organic growth strategies and engaging content.

In today's digital landscape, having a strong presence in online marketing is no longer negotiable – it's essential for your business's success. I'm here to help you succeed in these digital realms by crafting engaging content, fostering a strong community, and transforming your customers into enthusiastic fans. 

This approach will boost your sales and establish you as a leader in your field. Together, we'll reshape your online marketing channels into vibrant platforms where your audience can engage with your products, and services.

Feel free to drop me a DM or get in touch via 📩 𝗮𝗻𝗮𝘀𝘁𝗮𝘀𝗶𝗮.𝗸𝘃𝗶𝘁𝗸𝗶𝗻𝗮@𝗶𝗻𝗼𝘅-𝗺𝗲𝗱𝗶𝗮.𝗱𝗲

Anastasia Kvitkina

Afraid to post on LinkedIn?

You are not alone. I was too.

I would write something, delete it.
Rewrite it, delete it again.
Overthinking every word like my career depended on it.

But here is the thing:
👉 Playing it safe is the fastest way to stay invisible.
👉 Silence is not protection. It is permission—to be overlooked.
👉 Imperfect content > perfect hesitation.

The moment I hit publish for the first time, everything changed.

No, it was not viral.
No, it did not bring in 10 clients.
But it did something better:

It proved that I could show up scared—and still add value.

Every post since then has built clarity, courage, and connection.
And it started by being OK with being seen before I felt ready.

So if you are still holding back, let me ask you:
1. What opportunities might be passing by because you are too quiet?
2. What would it look like to post something before you feel 100% ready?
3. If visibility is the new credibility—how long will you wait to be seen?

Founder of INOX media / Favikon Top 20 LinkedIn Experts in Germany in 2025 / Helping B2B companies to stand out on LinkedIn / Speaker

Afraid to post on LinkedIn?

Your LinkedIn content isn’t landing? 
This might be why: you're still posting like it’s 2015.

If your posts sound like a generic newsletter...
If your DMs feel like cold emails...
If your strategy ignores who’s on the other side of the screen…

Then you're not being ignored because of the algorithm.
You’re being ignored because you’re not personal.

Let’s be real — personalization is no longer a “nice-to-have.”
It’s the only way to stand out in a crowded B2B world.

✨ Why it matters:
- 4 out of 5 people on LinkedIn influence business decisions.
- Personalized content builds trust, drives engagement, and lands deals.
- Generic messaging? Leads to missed opportunities and zero visibility.

This platform gives you all the tools: Sales Navigator, Analytics, Messaging.

The only thing missing? Your effort to connect like a human being.
Real connections are built on real relevance.
One-size-fits-all messaging is dead.

🔁 So before you hit publish again…
Ask yourself:
Am I speaking to my audience — or just broadcasting?
What do they care about right now that I can help with?
If I read this post — would I feel seen or scroll on?

#LinkedInMarketing #B2BMarketing #PersonalBranding #ContentStrategy

Your LinkedIn content isn’t landing?

“I don’t know what to post.”

I hear this every week from founders, freelancers, and even marketing teams.

Here’s the truth:
1. Your next post is not hiding in a marketing strategy doc.
2. It’s in that frustrating client call.
3. That team mistake that taught you something.
4.  That random advice from a friend that made you stop scrolling.

You do not need a social media calendar to be visible.
You need to start paying attention to your life.
🧠 That small insight? Share it.
😵‍💫 That lesson learned the hard way? Talk about it.
💬 That one question you keep getting from clients? Turn it into a post.

👉 Content is not about looking smart.
It’s about being real.

Because people connect with people.
Not perfection.

So, let me ask you:
- What’s one thing you learned this week?
 
Start writing.
The goldmine is already yours.

#personalbrand #linkedinmarketing #b2bcontent #thoughtleadership

I don’t know what to post.

If you are not consistent, you are invisible.

Most creators do not lack ideas.

They lack a system.

Here is the truth no one wants to admit:
🚫 It is not about having a brilliant idea every single day.
✅ It is about knowing where to look — and using what you already have.

The best content is already hiding:
→ In your DMs
→ In your FAQs
→ In your audience’s objections

You do not need to start from scratch.
You need to listen, repurpose, and document.

💡 One idea → three formats
💡 One insight → five angles
💡 One comment → a full carousel

This is how you scale your voice without burning out.
Because perfect content? It is not real.
But consistent content? That builds trust, authority, and leads.

What is really stopping you from showing up?
→ Are you overthinking instead of documenting?
→ Are you trying to create instead of repurpose?
→ Are you consuming more than you are posting?

Let me know below 👇

 #ContentCreation #LinkedInMarketing #B2BContent #PersonalBranding

If you are not consistent, you are invisible.

Your LinkedIn silence is costing you deals.

Still think LinkedIn is just “nice to have” for B2B?
- Then you are invisible to decision-makers.
- Your competitors are already starting conversations.
- And you're missing the one platform where 89% of B2B companies are active.

Buyers don’t want to be sold to.
They want to trust you.
And trust is built through visibility, thought leadership, and consistency.

If you are not posting, commenting, or showing up — someone else will.
And they will get the deal.

So before you wonder why leads are slow…
Ask yourself this:
- Are you using LinkedIn as a business driver — or just a résumé?
- Are you creating content — or excuses?
- Are buyers finding you — or your competitors?

The opportunity is right here.
But only if you show up.

Your LinkedIn silence is costing you deals.

“The algorithm hates me.”

No.
The algorithm doesn’t care about you.

But you know what does hold you back?
Perfectionism.

❌ “This post isn’t ready yet.”
❌ “What if it doesn’t perform?”
❌ “Let me just tweak it one more time…”

And while you’re editing your caption for the 17th time…
1. Someone else is showing up.
2. Getting seen.
3. Building trust.
4. Closing deals.

Because visibility beats perfection. Every. Single. Time.
The algorithm rewards momentum.
You just have to give it something to work with.

- Done is better than perfect.
- Messy is better than invisible.
- Progress > perfection.

So next time you blame the algorithm…
Ask yourself:
- Are you really being shadowbanned — or just silent?
- Is the post “not ready” — or are you scared to be seen?
- What would happen if you hit publish today?

Creating content should not feel like writing your thesis.

But for many?
It does.

❌ Overthinking every word
❌ Stressing over “originality”
❌ Creating from scratch every. single. time.

Let me say it louder:
- Great content does not come from complexity.
 It comes from clarity.

Here’s what changed everything for me:
1. I stopped trying to reinvent the wheel.
2. I reused content that already worked.
3. I focused on value, not length.
4. I engaged like a human, not a megaphone.
5. I used templates. Over and over again.

The result?
⚡ More consistency
⚡ Less stress
⚡ Better engagement
 (Oh, and actual fun showing up again.)

If content feels overwhelming, your problem isn’t time — it’s overcomplication.

So here’s your permission slip to simplify.
(And still win.)

Now I want to hear from you:
🧠 What’s one piece of content you could repurpose this week?

Creating content should not feel like writing your thesis.

Three years ago, I had 17 drafts.
But zero posts.

I would write something.
Read it.
Judge it.
Delete it.

“What if it sounds dumb?”
“What if no one reacts?”
“What if they all react and think it’s cringe?”

So I stayed quiet.

But here’s what no one tells you:
👉 You do not grow by thinking about content.
You grow by sharing it.

Every post I almost did not publish —
was a missed opportunity:
- to connect,
- to build trust,
- to attract clients,
- to show up as me.

Now?
I still edit.
I still doubt.
But I hit publish anyway.

Because done > perfect.
And silent never built a brand.

You do not need confidence to start.
You build confidence by starting.

Ask yourself:
💬 What is one thing you are holding back from posting?
💬 Who could benefit if you shared it today?
💬 What would change if you stopped waiting to feel ready?

#personalbranding #linkedincontent #thoughtleadership #b2bmarketing

If you are not visible, you are forgettable.

I used to think “just doing great work” was enough.

But in B2B, people do not buy from companies.
They buy from people they know, like, and trust.

And guess where trust is built these days?

Not in pitch decks.
Not in email funnels.
Not at the 2 trade fairs you attend each year.

👉 It is built right here on LinkedIn.

📊 4 out of 5 decision-makers are here.
🧠 They are researching.
🤝 They are connecting.
💸 They are deciding who they want to work with.

Still hiding behind a logo?

Your competitors are not.
They are showing up.
They are sharing insights.
They are claiming the space that could have been yours.

If you are not part of the conversation, you are not part of the decision.

Let me ask you this:
- Are you showing up where your buyers are already looking?
- What story is your profile telling right now?
- What is the cost of staying invisible?

#B2BMarketing #PersonalBranding #LinkedInMarketing

taplio

The Battle

Balaji V

Anastasia Kvitkina

Followers

Posts

Engagements

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Performance ScoreAnastasia Kvitkina's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Balaji V

Anastasia Kvitkina

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anastasia Kvitkina's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAnastasia Kvitkina's LinkedIn Performance