Balaji V

BalajiOnBrand

Building HERO BRANDS for Coaches through Brand Strategy + Design Frameworks + Hero Systems → Reducing Content Design efforts by 70% to focus on attracting PREMIUM clients.

Founder

Sky10 Social Media Private Limited

GoCinema is a technology platform for movie enthusiasts to collaborate, share, and socialize over Cinema. A one-stop community space for people to follow multi-lingual movie interests. The main idea revolves under personalization, belongingness, interactions & sharing of info. It was built under the values of confidence, creative thinking, innovation with open communication. 

👨🏻‍💻Tools Used: Microsoft Office, Google Suite, iWork, Mail Chimp, Sketch, Adobe

🏆Achievements🏆
- Launched the platform within 14 months in 4 different languages and further scaled to 8 languages in 24 months 
- Achieving targets for the ‘New User Acquisition’ & ’User Engagement’ resulted in 6.5M page views, 19M hits, and served over 10M views 
- Getting GoCinema featured in Mint - A Wall Street Journal India Publication
- Successfully running the Marketing campaign across social/web ensuring ROI with a targeted 15% increase in user adoption month on month

► Design
- Conceptualized and designed UI/UX wireframes for web & mobile app development using Sketch 

► Marketing
- Spearheaded the new user acquisition program by monitoring data-driven trends and develop creative marketing strategies
- Networked with PR, video influencers and movie bloggers to work on an ongoing basis to boost awareness
- Written, edited and executed numerous e-mail marketing campaigns and resulted in a 20% consistent increase in adoption every quarter
- Tracked and analyzed data-driven social media trends and strategized digital marketing campaigns with ROI resulting in the targeted 15% increase in user adoption every quarter

► Operations
- Mentored a 6-member apex team and was responsible for persona identification, benchmarking, competitive research, platform determination, messaging, budgeting and ensuring design consistency across platforms with best practices
- Oversaw business operations and led a cross-functional team of 7 and launched the platform within 14 months in 4 different languages

Co-Founder

Sieger Parking - Sieger Spintech Equipments Pvt Ltd

Spearheaded the initiatives to build the Brand, Marketing & Account Management verticals from scratch. Continuous market research helped fuel the roadmap for product mapping, feature sets, sales & brand strategy. I worked with the CEO to build a scalable brand and product marketing strategy focusing on user experience. 

👨🏻‍💻Tools Used:  Microsoft Office, Google Suite, iWork, Mail Chimp, Salesforce, Sketch, Adobe.

🏆 Achievements🏆
- Growing Sieger’s revenue to 7Mn from scratch and positioning the company to be one of the top 5 manufacturers in the country in 3 years
- Exceeded sales quota by 140% in the most challenging year ‘2016’ in business
- Maintained 70% hit rate for renewals/ up-sells worth $2M 
- Increased product awareness through trade shows/cold prospecting/campaigns boosted product enquires by 40% 

► Account Management & Business Development
- Cold prospected and successfully closed new businesses and exceeded quota by 140% 
- Engaged with C-level executives to gather insights, deliver strategic recommendations, and process improvements 

► Branding
- Designed and developed content for creatives, collaterals, and pitches across web/social/sales decks for sales enablement
- Designed media strategies, including content planning for product brochures, and storyboard design for product photography and videography for web, social media, and trade shows 
- Created exclusive content for conferences/trade shows involving C-level executives 

► Sales
- Hired, trained, and led a 5-member cross-functional team 
- Monitored KPIs’s ensuring planned vs. actual, led to winning prestigious projects worth 4.5M in 2 years
- Successfully penetrated tier 2 cities increasing YOY revenue by 15%

Manager - Branding And Business Development

Deloitte Touche Tohmatsu India

Deloitte was a dream start to my career. I was hired for being dedicated support for all activities under the ‘Middle Market’ program. I reported to the program’s country head. I was lucky to have access and to work along with Partners and Senior Directors that served with excellent direction and mentorship. It helped me grow my boundaries and go beyond my best.

👨🏻‍💻Tools Used: Microsoft Office, Google Suite, iWork.

 🏆Achievements 🏆
- Successfully assisted and co-ordinated the CNBC televised roadshow focusing on SME clusters across 5 cities
- Successfully managed 5 middle market accounts which kick-started the business unit generating revenue of $500+k 

► Sales
- Actively engaged in developing client relationships to identify opportunities to promote solutions and services 
- Built strategic portfolio plans to influence internal stakeholders in supporting the middle-market program positively 

► Internal Firm Services
- Served as a dedicated resource for all Middle Market activity to ensure consistency in regional execution 
- Worked closely with middle-market companies and Deloitte teams across geographies to understand the markets and presented findings to Senior Directors 

► Marketing
- Supported Senior Managers, towards building Deloitte services around the middle market space, as well as generating various brand-compliant presentations for internal pitches

Assistant Manager

Tools Used: Microsoft Office, Google Suite, iWork.

 🏆Achievements🏆
- Successfully won and managed 5 middle market accounts which kick-started the business unit generating revenue of $500+k 
- Conceptualized and designed the pan India marketing collateral ‘Our focus, for the stars of tomorrow‟ 
- Part of the compilation team for the “SME Vision Paper, 2009,” a Deloitte Publication, launched by the then “President of India, Dr. APJ. Abdul Kalam” 

►Sales & Account Management
- Prime owner for 5 SME accounts, understanding client requirements, providing need-based solutions by  highlighting the right combination of services across Deloitte verticals 
- Maintained customer feedback program to review and present key insights to better envision approaches 

► Internal Firm Services
- Served as a dedicated resource for all Middle Market activity to ensure consistency in regional execution 
- Worked closely with middle-market companies and Deloitte teams across geographies to understand the markets and presented findings to Senior Directors 

► Marketing 
- Conceptualized and designed the pan India marketing collateral ‘Our focus, for the stars of tomorrow‟ 
- A key member involved in extensive secondary data collection, analysis, and compilation for the “SME Vision  Paper, 2009,” a Deloitte Publication, launched by the then “President of India, Dr. APJ. Abdul Kalam”

Marketing Analyst

- Key member of the “SME Vision Paper, 2009” a Deloitte Publication, involved in extensive secondary data collection, analysis and compilation of various presentations for the middle market study

Intern

Building HERO BRANDS for Solopreneurs through Brand Strategy + Design Frameworks + Hero Systems → Reducing Content Design efforts by 70% + Improving Brand Recall → attracting PREMIUM clients consistently.

Everyone says, ‘Build your Brand Identity’, that's the best way people relate, connect, and remember you.
It’s easier to say than to ‘Create’ your HERO BRAND Identity.

I’ve seen:

➔  Amazing people lost in trying different ways to create a cohesive Brand Identity on Social.
➔  Consistently write good content, but get stuck when putting it into a good design that attracts engagement.
➔  People feel disconnected from their Branding and give up because they don’t see the results and quit only to make it worse.

👇 This is how ONE of my clients reached out:

"I feel overwhelmed and don't know how and where to start.

There was a time when I wasn't overly critical of myself, but now I just have a sort of paralysis when it comes to Branding & Designing Content.

The very thought of all this has left me procrastinating for months."

🎓 After being on my 1:1 Champions Program 🏆

"Joining your Champions Program was the best decision that I have made in 2022.

I was looking for a Coach who could help me with Brand Strategy & Brand Design to attract my ideal clients and build a brand that could help me stand out.

I could have easily seen myself wasting 100’s of hours, thankfully this program gave me a ton of value.

Balaji, you’ve always been encouraging, patient, and available for any guidance/support throughout the program, making the entire experience so rich and seamless."

🤝 We can do this 1:1 with:
     -----------------------
➔  Making your Brand Identity authentic & differentiated
➔  Cut through the noise and deliver a clear message
➔  Create visual consistency that represents your brand's personality
➔  Be trusted and recognized by your ideal customers

📲 The BIGGEST ONE ➔  with design frameworks your Content Design efforts are reduced by 50%
You can focus on building your business and not get caught up in producing content.

👉 If you want to know more ➔ see you in the FEATURED SECTION

Founder ➔ 🟣 Visual Storyteller

Building 🦸‍♂️ HERO BRANDS for solopreneurs in 21 days → Crafting a VISUAL IDENTITY that attracts high ticket clients + Reducing 🧑‍💻 CONTENT DESIGN efforts by 50% → YOU are in the right place 👊

➔ BalajiOnBrand.com 📲

Helping Agency Owners & B2B Founders close 2-10 clients on Linkedin in the next 180 days (Or You Don't Pay).

I help founders turn Linkedin into a consistent lead-gen channel. 2M+ b2b revenue generated, case studies attached below.

Naim Ahmed

We've generated over 40M+ Linkedin views, scaled 35+ b2b founders using this playbook...

Our Content-Led Linkedin system.

Get our updated 29 page content playbook for free:

You’ll learn how we:

- Generated over 40,000,000+ impressions
- Built over 20+ 6-figure accounts from scratch
- Made over $2.5M+ in new revenue organically

And, I'll show you how we're using AI...
To create the content faster than ever before.

I could charge $97 for this, but you can have it, free.

Want it?

--> Like this post & comment "CONTENT" below

P.S. Please make sure we're connected, so I can DM you.

"Son, you’re making the BIGGEST mistake of your life." That’s what my parents told me when I told them I wasn't going to University...

I don’t blame them, they grew up in a different time.

A time when a degree was your ticket to the good life.

So, when I told them I wasn't going.

They were shocked, angry and confused.

Honestly, they were just scared i'd become a loser.

And, honestly, they had a point.

But, I KNEW I already had everything I needed:

- Books
- YouTube
- Online mentors
- Relentless work ethic

So, I got to work.

Whilst my friends were partying, chilling, playing fifa.

I was hustling my a$$ off.

Long-story short. A few years later. It all paid off.

My parents are proud of me now.

Lesson?

Bet on yourself.

I tell all my clients to stop posting valuable content.

It gets pushback sometimes, here's why:

Founders love to share "value".

But, value alone isn't enough to build a personal brand.

You don't want to be known as a robot that "runs ads" or "sends emails".

You want to be the expert that's relatable, has cool stories, goes through ups and downs. Has a life outside work. Inspires people. 

Sharing valuable content is 1 pillar of your strategy...

You also need to write about mistakes, lessons learned, regrets, your first job, your biggest personal win this year, your hobbies... All of a sudden you're connecting with people at an emotional level.

These topics reach more people and allow you to have more impact.

They reach prospects, potential partners, future employees and friends.

Yes, tactical content is great.

But, think about the bigger picture and long-term payoffs.

Share your story.

It's never been easier to be successful than it is today.

It's also never been easier to be distracted.

Try this today:

Sit down with a timer.

Leave your phone in another room.

Headphones to block noise.

Do important work.

Don't you dare check Twitter or watch a YT video.

Just do work that moves the needle forward.

FOCUS.

This is how you make your dreams come true.

P.S. I'm talking to myself btw.

Posting on Linkedin = Trust at scale

Engaging with your ICP = Trust at less scale

Talking 1-1 in the DMs = High trust low scale

Now, imagine you do all 3 to your prospects.

First you post and show up on their feed...

Then, you show up in their comments...

Then, you start a natural/relevant conversation.

Imagine the trust you build BEFORE selling anything.

This is the power of social selling.

POWERFUL.

Underrated Linkedin outbound tip:

If you're sending automated outreach, your goal is NOT to trick people into thinking you sent it manually.

Your goal is to make the message/offer so good that they DON'T CARE if it's automated or not.

Prospects respond because they WANT that you have.

Offer > Fake Personalisation.

One of my clients told me he was casually losing $100,000+ a year on Linkedin...

He had a 6-figure agency…
He had 12,000+ followers…
50-100 likes on every post…

But, he wasn’t closing any meaningful deals from it.

I audited his account and he had 2 BIG ISSUES:

1. Content messaging

He was talking to other marketers just like him. His content was all tips and tricks. But, decision makers don’t just want tips and tricks. They want clear proof that you are the right guy that can come in and make them money.

After a 1hr call with him we fixed his messaging, started crafting content that showed his authority and resonated with founders not just other marketers.

2. He wasn’t sending DMs

He had thousands of connections sitting there and he hadn’t spoken to any of them. I helped him script world-class DMs to open conversations every day which led to multiple audits, discovery calls and deals.

Now, he closes 2-3 deals a month from Linkedin.

Can’t complain.

Sounds dumb but one of the easiest ways to get more inbounds on Linkedin is to NOT talk about your business.

Like 1x a week say something completely unhinged lol.

Show you're human.

Show you actually have a life, so people can relate to you.

No, not a crying selfie.

Just a part of your story people can connect with.

- Your faith
- Your travels
- Your goals
- Your failures
- Your lessons
- Your family
- Your hobbies
- Your struggles

If you master this art of emotional connection ^

1. You'll get more inbounds

2. You’ll get more positive word-of-mouth

3. Your sales calls will never be the same again.

Easiest closes of your life. Promise.

Commenting on LinkedIn is the most underrated sales tactic of 2025 and has helped me close MULTIPLE b2b deals this year...

Think about this…

Your prospects are posting content right now or people from their team are… 

And, guess what?

Their content probably doesn't get much engagement.

So, when you are the ONE person that shows up in their world.

Leaves a genuinely good comment under their post, they WILL see you.

It's such an easy way to follow-up or warm-up prospects without coming across salesy at all.

These comments lead to conversations.

Conversations lead to sales.

It all starts with a comment.

A lot of founders want to add Linkedin content into their lead-gen strategy. But, they fail 99% of the time because they forget one thing...

Content is just one piece of the puzzle.

You also need to:

- Comment & engage with ur community
- Comment & engage with your ICP
- Connect with your ICP daily
- Talk to your ICP consitently
- Monitor your profile views
- Have a process which turns all of the engagement you're getting from content into things you can measure. Booked calls. Closed deals.

Content is authority building. It's brand awareness.

But, without committing to building your social selling strategy alongside the content.

You're just another "post and hope" merchant.

taplio

The Battle

Balaji V

Naim Ahmed

Followers

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Performance ScoreNaim Ahmed's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Balaji V

Naim Ahmed

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Naim Ahmed's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNaim Ahmed's LinkedIn Performance