Headway Capital Investments

Director of Investor Relations

Blue Oak Capital

•	Execute business development strategies to new potential investors and clients to screen for alignment & investment capacity. Lead the outsourcing of lead-funnel creation and strategy to attract new investing clients.
•	Build and manage CRM email nurturing campaigns to keep potential investing clients warm. Cold call leads who fall into our funnel; regularly nurture warm leads through email/call/text/networking.
•	Lead rebranding strategy to position the company for strong 2023 growth. 
Accomplishments:
•	Grew CRM database from 120 investors to 2300 investors in 24 months through networking.
•	Increased average investment amount in 24 months. 
•	Helped the firm raise retail equity from investor clients, leading to strategic partnerships.
•	Recognized among peers as having industry-leading brand presence and marketing expertise.
•	Optimized average investment from Limited Partners by $19k.
•	Served as an SME on Client Relations and Email Marketing. 
•	Implemented new sales processes, including customer follow-up sequences and email automation drip campaigns.

Partner, Investor Relations & Business Development 

Blockhouse Coffee & Kitchen

•	Led business planning for a commercial coffee bar and kitchens within a budget before construction. 
•	Managed P&L, budgeting, cost controls, and all café financials & performance on a weekly basis and implemented strategies for improvement.
•	Designed and implemented all drink and menu recipes to align with cost-of-goods goals.
•	Developed all training materials; led recruitment and onboarding strategies, including, Baristas & Café Managers. 
•	Handled community outbound and inbound requests to generate local brand loyalty.
Accomplishments:
•	Grew café from one location to two locations (March 2020) and sales 50% YoY from 2018-2019, 
•	Optimized sales growth by 35% from 2019 to 2021 YoY.
•	Implemented COGs tracking system to improve costs and menu pricing. 
•	Built all training materials to lay a foundation for growth.
•	Developed and implemented a CRM system to improve all community relationships.

Partner, Director of Operations

Raising Cane's Chicken Fingers

•	Managed P&L, budgeting and cost controls, forecasting strategies for a $5Million in AUV achieving operational goals.
•	Directed Leadership Team (6+ Managers) on all operational objectives. 
•	Developed and implemented community outbound and inbound requests to generate local brand loyalty and sales growth.
•	Improved relationships in the community leading to top 10 positioning in system sales out of 400+ locations.
Accomplishments:
•	Built most seasoned management team in the entire restaurant system (average tenure of 5+ years). 
•	Achieved ranking in the Top 10 in restaurant sales out of  400+ locations.
•	Increased sales growth from <$2m in AUV to $4.8m in 10 years through strategic relationship building in the community with schools, churches, local businesses & government agencies.

Operations Advisor

General Manager

Operations Manager

Shift Manager

Fry Cook & Cashier

“Cash Flow Is King” | I help busy professionals upgrade their lifestyle & achieve financial independence through commercial real estate investing

In 2018, I got into real estate and thought I could create passive income all on my own. 

Boy was I wrong...

I learned that to generate passive income, you have to work with a team. So I joined one. 

I'm Brian, Director of Investor Relations at a Houston-based real estate private equity firm with over $500mm of AUM. 

We’re a rockstar team that's been trusted with over $100mm of capital from investors just like you.

I help busy, high-income professionals put their money to work in smart, risk-adjusted real estate investments.

My mission is to help others build passive income with real estate to help them leave a legacy they can be proud of.

I'm driven by one of my favorite quotes, "cash flow is king, but relationships are gold."

We first seek to understand each investor's unique story & goals… then we find cash-flowing investment opportunities that align with their goals. 

Each month, we invite new members to join our private Investor's Club exclusively for high-income, accredited professionals.

If you're interested in joining, follow the link in my "Featured" section. Once you apply, we'll schedule a quick consultation call to see if you're a good fit for our firm. 

If you're a busy, high-income W2 professional, successful business owner, or someone looking to 1031 exchange your portfolio into a passive position, let's talk! 

Happy Investing,
Brian

Brian Alfaro 🏢☕

Entrepreneurs, Tech & Sales: Own Your Voice on LinkedIn | Social Selling and Personal Branding —> Increase Pipeline & Brand Awareness | LEGO Flower Power 🌻

I'm on LinkedIn to get OFF LinkedIn.

I know, crazy for someone who teaches LinkedIn.

But getting off LinkedIn and building real relationships? That's what fills my cup and my pipeline (and bank account).

I teach you the same.

Your expertise deserves to be known.🙌

You're a business owner, tech leader, or executive who's built something incredible. 
You solve real problems. You get results. Your clients love working with you.

But your ideal clients are scrolling right past you on LinkedIn.

Here's what I see every day:
— Brilliant professionals who are invisible online while their competitors get all the attention. 
— Leaders who've built amazing businesses but can't translate that success into LinkedIn visibility. 
— Executives who know they should be networking but feel awkward and inauthentic trying to "work" the platform.

You're probably struggling with:
— Your network could be an asset, but right now it's untapped potential
— You're tired of relying on cold outreach, referrals, or waiting for leads to find you
— You know LinkedIn has potential, but you don't have a system to use it effectively
— You want to build genuine relationships, not just chase vanity metrics
— You feel overwhelmed by the platform and don't know where to start

The frustrating part? You're amazing at what you do, but that expertise isn't translating into the visibility and opportunities you deserve.

There are two approaches to LinkedIn:
1. Random posting and cold outreach that leads nowhere
2. Strategic visibility + intentional relationship-building

I help leaders like you transform from invisible to influential through my REALationship Growth Method.

Real results from real clients:
Scott: Closed a $400k deal from LinkedIn relationships
Michelle: Landed 2x $30k speaking engagements in 3 months
Dr. Ashley: 2 speaking gigs in 2 weeks, 5-figure client in 4 weeks

This isn't generic social media coaching. I built my own multi-six figure business using these exact strategies while being an introvert who hates traditional networking (and definitely hates cold outreach). 

Ready to be known for what you do?

DM me "LFG" and let's chat! 💜

Natasha Walstra

I’ve never had a year test me like this one.
 
Last Thanksgiving, I wasn’t thinking about business growth or strategy.  

I was sitting in the NICU.
 
Our son arrived 7 weeks early. He was where he needed to be, but leaving the hospital without him broke me in a way I still struggle to put into words.  

Coming home not pregnant and without our baby was one of the hardest things I’ve ever lived through.
 
Unsurprisingly, postpartum depression hit fast and hard.  
My mindset tanked.  My business struggled.  
I questioned everything, including whether I was meant for entrepreneurship at all.
 
But what I know now:  
Sometimes your business doesn’t grow because you push harder.  
It grows because you do.
 
And that’s what happened.
 
Today, our little dude is thriving.  
My business is the strongest it has ever been.  
And last week, we moved into our forever home.
 
This Thanksgiving, I feel an 𝘰𝘷𝘦𝘳𝘸𝘩𝘦𝘭𝘮𝘪𝘯𝘨 sense of gratitude.  

And I want to say thank you.
 
To the people who checked on me during my lowest moments. 

To my 1:1 clients who trusted me while I was still finding my footing.  

To the 25 who've signed up for my group program even knowing group was out of my comfort zone. 

To my coaches and mentors who helped me rebuild from the inside out.  

To my loving husband who is the best partner and father I could ever have dreamed of.

And to YOU, who continue to support the very unpolished, but always real, me.
 
I am not curated.  
I am not perfect.  
And there is no flawless strategy behind any of this.
 
But you still show up.  
You still support me.  
You make all this possible.
 
If you told me six months ago that we would be buying our dream home, there's no way I'd believe it.  But here we are.
 
I am grateful.  
My family is grateful.  
And I couldn't have done this without you. 
 
Happy (late) Thanksgiving. 💜

Grow the REAL (and profitable) way on LinkedIn | Social Selling for Entrepreneurs & B2B Teams | Filling February cohort of the REALationship Growth Method - ask me about it! 🙌

Having a network of REAL connections matters.

In the last month, I've made 26 introductions.

That's almost one per day. (Although, did 4 in one day!)

I can only do that because I actually KNOW these people.
Not just their LinkedIn profiles. 
Not just their business cards.
I know them.

Which is why I'm excited about expanding my network by joining The Dames, LLC

By amazing luck, they had an in-person conference here in Charleston last week.

I heard from incredible women with 6, 7, and 8-figure businesses.

I deepened relationships with connections I already had - Deb Boulanger 💫 and Jess Sato 

I met Kim Boudreau Smith IRL - a friend I met on (you guessed it) LinkedIn nearly 2 years ago. 

And I'm excited for the new connections I made: Julia Linn, Samantha Irish, Elizabeth Hill, MSW, Nicole Glover

I love being in rooms where women choose collaboration over competition.
Where truth and honesty echo through conversations.
Where everyone's network benefits from the new relationships being formed.

I was randomly introduced to the Charleston chapter VP while looking for a new community AND trying to figure out how to get out of my baby bubble. (I will be honest, the introvert in me has been LOVING this bubble)
Grateful to Kim Russo for taking that call.

And to the founder, Meghann Conter, for being so incredibly welcoming as I nervously showed up at the welcome BBQ not knowing anyone. (We both lived in the south of France which is a unique connection to have in common!)

This is what real community looks like.
Not transactional networking.
Not "what can you do for me?"
Just people genuinely supporting each other's success.
And that room was FULL of this.

P.S. My entire network now gets to benefit from these new relationships I'm forming. That's the compound effect of showing up and actually building connections that matter.

Grow the REAL (and profitable) way on LinkedIn | Social Selling for Entrepreneurs & B2B Teams | Filling January cohort of the REALationship Growth Method - ask me about it! 🙌

Last week I posted once.

And I "posted & ghosted" that same post.

No engagement. No comments. A handful of DMs.

Why? Life was life-ing and I had no capacity to show up on here.

And that's OKAY.

There are seasons for everything.

Sometimes I'm heavy on engagement and network building.

Other times I'm focused on the behind-the-scenes stuff that doesn't show up in my feed.

Like the last few weeks:

→ Putting on my first live workshop
→ Speaking on a panel IRL (also a first)
→ Consulting with a Big Four (stay tuned)
→ Launching my group program (another first)
→ Selling out of my 2nd and filling my third cohort

That's a lot of doing the thing while not talking about the thing.

LinkedIn isn't about showing up perfectly every day.

It's about showing up consistently over time.

Some weeks that's 4 posts and 50 comments.

Other weeks it's 1 post and radio silence.

Both are fine.

The goal isn't perfection.

It's presence. Over the long haul.

Don't let the fear of "not doing LinkedIn right" keep you invisible.

Imperfect visibility beats perfect invisibility. Every time.

P.S. Oh, and something BIG on the personal front happened on Friday... can't wait to share more about that soon!

Anyone else's life life-ing hard right now??

P.S.2. Hiiii!! 👋👋 My little guy just learned to wave so you can imagine, we've got lots of waving going on in the house these days. 👋

"Spend 2 hours a day commenting on LinkedIn."

That's what a top personal brand creator recommended.

My reaction: 
Who the heck has time for that? 👀

Then I realized the problem:
You're taking advice from the wrong people on LinkedIn.

Most LinkedIn "experts" are content creators.

Their business model is completely different from yours.

I'm breaking down the difference and why it matters for your strategy.
Check it out 👇

P.S. I'm already filling up my next cohort in January - which isn't actually that crazy because there are only 35 working days left in the year. 35! You've got one week left to join at the founding member rate PLUS lifetime access (yep, I did accidentally start a community 😅 and it's AWESOME). 

DM me "LFG" for deets!

(And that's OK!) I recently saw one of the top personal brand creators in the world recommend spending 2 hours a day commenting on LinkedIn. 2 hours. 

Open article: You're not a content creator by Natasha Walstra • 2 min read

"It worked!" - my client, shocked.

He was skeptical adding a CTA at the end of his posts.

For weeks I'd been trying to get him to do it. WEEKS!

But I was insistent: If people don't know how to take the next step with you, how will they know how to take the next step with you?

For some context...this is person is reaching out to engineers.
If you're struggling with what to say in DMs, imagine an engineer who doesn't post at all.

So we put together a simple CTA: "DM me [keyword] for [offer]"

The result?
The FIRST time he used it, someone reached out. 👀

People are tired of being pitched in DMs.
But we're all here to grow our businesses, right?

The difference: This is a soft sell. 
An entry point to the bigger offer.

We're not trying to get them to buy immediately.
We're trying to welcome them into our orbit EASILY so they can see what we have to offer.

This is exactly how 164 people registered for my workshop.
Not through promotional posts saying "come to my workshop."
Through a nudge in the P.S. and comments.

Give people an easy way to raise their hand.
Then have a real conversation.

_____

P.S. If you're not using soft CTA/CTEs in your posts, you're making people work too hard to connect with you.

I've been testing something on my profile.

And it's leading to inbound DM's.
 
For years, my headline followed the standard formula:
 
"I do X for Y | Punchy tagline | Title | Personal touch | Random emoji 🌻"
 
But I got bored of it.
 
Your headline follows you everywhere.
 
When you post. 
When you comment. 
When you send a connection request.
 
Those first 50 characters (5-8 words) still matter. A lot.
 
And yes, keywords are important for SEO, too.
 
But I wanted to try something different.
 
Instead of just describing what I do, I made it interactive.
 
I gave my audience a reason 𝘁𝗼 𝘁𝗮𝗸𝗲 𝗮𝗰𝘁𝗶𝗼𝗻.
 
The result?
 
Multiple people have asked me about my next cohort since I made the change.
 
Not from a post. Not from a DM.
 
From seeing my headline and getting curious.
 
Your headline doesn't just have to say what you do.
 
It can invite people into a conversation.

_____
 
P.S. This only works when your profile AND content speak to your ideal clients while showcasing expertise and social proof. They should come to your page and think, "This person can help me."

"I'm back to being a LinkedIn fan. 😍"

Jackie posted this after 3 weeks of joining my cohort.

Before: 
→ Rewriting every post multiple times 
→ Spreadsheets full of content 
→ Feeling like LinkedIn was taking away from her business

3 weeks later: 
→ Confident about what to post 
→ Booking clients 
→ Actually enjoying it

What changed? It wasn't tactics.

This week's newsletter breaks down the shift that matters + an announcement about switching things up with this newsletter.

____

P.S. Day 2 of what I'm grateful for: Community. I'm about to jump on a call with Aprelle Duany who I met through Entreprenista. We already collaborated on an AI Summit she hosted last year, and now we're connecting to share insights in our respective expertise to support and grow our businesses. Collaboration > competition everyday. 🙌

Hello, subscriber! Quick announcement: I'm switching things up You're still getting this newsletter here on LinkedIn on Tuesdays. But I just switched 

Open article: "I'm back to being a LinkedIn fan. 😍" by Natasha Walstra • 4 min read

24k impressions on one post.
Sounds great, right?

The number that's actually impressive:
→ 209 profile views.

Those are the people who didn't just scroll past.
They saw my clients content and clicked to check out his profile.
That's intent.

And here's the wild part:
Only 160 people liked the post.

That means 49 people were interested enough to visit his profile but too uncomfortable to engage publicly.

They're lurking.
And they're everywhere on LinkedIn.

67% of people log in weekly but never comment or like anything.
That's over 670+ million lurkers (!)

They're reading your content. They're interested. 
But too uncomfortable to engage publicly.

Don't look just at likes and comments to tell you who's interested.
Profile views are a quiet little 'hellos'

After every post, check who's viewing your profile.
If they're your ideal client? Reach out directly.

Big caveat:
This only works if your profile actually speaks to them.
If they land on a corporate resume? They bounce.
If it clearly solves their problem? They remember you.

The most interested people often engage the least publicly.
Don't let vanity metrics fool you.

Your biggest opportunities might be in those profile views, not those likes.

___

P.S. This client just started posting on LinkedIn 3 months ago. Never used social media before in his life. Now with my custom AI bot helping him create content consistently? One post got 24K impressions and 209 profile views. Not bad for being 3 months in!

Y'all, I love that posts live longer on LinkedIn. 🙊

(I might be one of the few who feel this way.)

Why?

Because that means if you only post 2-3x a week, you're still top of mind in your network.
Unlike Meta where posts die after 24 hours, on here they stick around.

I absolutely dig it. 

In October I had a LOT going on and just couldn't get to my usual posting (and I hate posting & ghosting).
So I only posted 3x a week.

But every morning I woke up with notifications - comments and likes from past posts.

And guess what?
October was my best month ever. By nearly double.
Let that sink in.
Less posting and I closed more deals.

Use this as an opportunity to reevaluate how often you're posting.

If you're posting 5x a week: 
→ Do you feel like you're burning out? 
→ Is the quality of your posts all good?

If you're not posting at all: 
→ What if you only had to post 2x a week instead of 5x? 
→ Does that help reframe your overwhelm and make it seem easier to start?

While LinkedIn figures out its algorithm, remember this:
Quality beats quantity. Every time.

Your posts show up in feeds for days...even weeks.
So give yourself permission to post less and stress less.
Your content has a longer shelf life than you think.

___

P.S. My goal is still to show up with quality content at 4-5x a week, but sometimes life keeps life-ing and I can't do it. And that's OKAY. Give yourself grace and do what works for you that doesn't lead to burnout. The LAST thing I'd want is for you to go ham on here and then disappear for months at a time because it got too overwhelming. You've got this! 🙌

"Would I say this if I ran into them at a coffee shop?"

This is what you should be asking yourself before you send any DM. 

If the answer is no... don't send it.

This one filter will save you from 99% of bad LinkedIn DMs.

Most people have forgotten that LinkedIn follows the same social rules as real life.

And that there's a real HUMAN on the other side of the screen.

You wouldn't walk up to a stranger at Starbucks and say: "I noticed you're in leadership and wanted to explore synergies with our AI-powered solutions..."

So why would you say it in a DM?

Instead of treating LinkedIn like a networking platform.
Treat it like your office.

Your connections? 
They're your colleagues.

Comments? 
Water cooler conversations.

DMs? 
Dropping by someone's desk to say hi.

When you make this mental shift, everything changes.

____

P.S. Today in the REALationship Growth Method we're covering "Social Selling & Conversation Starters" - I went through all my DM's in the last month and compiled examples for the group. Might have to make this a lead magnet...would anyone be interested in this?

The most valuable thing I added to my business this year? 

→ A small (but growing!) newsletter.

(Hard to say exact numbers, but it's ~$75k in 6 months and I currently have 381 subscribers + my LinkedIn subscribers)

Here's the thing about newsletters: 
It's not about size. It's about attention.

These people invited me into their inbox. 
They want to hear from me every week. 
No algorithm deciding if they see my stuff.

Just real attention from real people.

When I hosted my first workshop, 176 people registered. 
More than half came from my newsletter. 
And I didn't send a single promotional email! 
Just mentioned it naturally, the way I'd tell a friend.

That's the power of a list that actually pays attention.

This week's newsletter breaks down why newsletters work, what I didn't expect, and why NOW is the time to start one (or fix yours).

P.S. I'm the LinkedIn Lady, yes... but growing your business? That's the actual mission. 😎

Are you thinking about starting a newsletter? Do it. Already have one but not seeing results? Keep reading…you might be missing a few key elements. St

Open article: The most valuable thing I added to my business by Natasha Walstra • 3 min read

The most valuable thing I added to my business

How I create 5+ posts from one call.

This is so simple, but no one was doing this!

Whenever I have a really good conversation with a client or team - great questions, big problem solved, interesting debate - I take that transcript and drop it into my chat.

My super simple prompt: 
"Pull all the themes and questions discussed on this call."

It gives me ~3-5 themes/?s (or more in this case)

From there, I turn the best ones into posts.

Here's what it gave me from last Monday's call:

Themes:
- Google Alerts for prospecting
- Post engagement & follow-up strategies
- Avoiding pitch slaps in DMs
- Content creation struggles
- Using call transcripts for content (𝘱𝘰𝘴𝘵 𝘺𝘰𝘶'𝘳𝘦 𝘳𝘦𝘢𝘥𝘪𝘯𝘨 𝘳𝘪𝘨𝘩𝘵 𝘯𝘰𝘸)

Questions:
• "Should I reach out to people who liked my post?"
• "How do I make content creation faster?"
• "What's the balance between content creation and engagement?"
  
All solid. All post-worthy.

If one client is asking these questions, you can bet others are wondering the same thing.

You're literally getting handed post ideas every day - you just need to capture them.

"𝘋𝘰 𝘐 𝘮𝘦𝘯𝘵𝘪𝘰𝘯 𝘪𝘵 𝘸𝘢𝘴 𝘧𝘳𝘰𝘮 𝘢 𝘤𝘭𝘪𝘦𝘯𝘵 𝘤𝘢𝘭𝘭?"

As much as possible. Why?

→ It turns it into a unique story.
Not some generic advice post anyone could write.

→ It's social proof. Shows I'm doing the thing I say I do. 
On calls. With real clients.

Obviously, I respect privacy - I don't share names or identifying details, unless discussed.

But this approach shows you do what you say you do while creating relevant content.

Easy peasy.

___

P.S. I thought everyone was doing this, until I started to share it with my clients and realized no one was doing it.

Best way to think of this: instead of creating content, you're capturing it.

Is this an AWS meltdown but Cloudfare style? 

I can't access half my tools right now. 😐

(I actually have a great post for today, but Canva wasn't having it and you know me, I like images with posts haha). 

Anyone else feeling stuck?

taplio

The Battle

Brian Alfaro 🏢☕

Natasha Walstra

Followers

Posts

Engagements

Likes

Performance ScoreNatasha Walstra's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Brian Alfaro 🏢☕

Natasha Walstra

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Natasha Walstra's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNatasha Walstra's LinkedIn Performance