Bani Kaur

Exit Five

- Built the Exit Five B2B Marketing Salary Benchmark Report (from data analysis to design)

Research Report Creator

Typeform

Writing three long form pieces every month that brought together proprietary research, customer stories, and the Typeform product in Typeform's brand voice.

Product-led Content Writer

HockeyStack

End-to-end research report processes including:
- Analysis
- Writing
- Interactive content (quizzes and calculators)

Writer

- Interview-based writing for Writer's C-Suite for a technical audience. 

- Building repurposing strategies for Writer's long form assets (guides and ebooks).

Thought Leadership Writer

Storyblocks

Creating multi-expert guides, landing pages, and repurposing strategies

Research Report Creator and Thought Leadership Writer

Motion

Shopify

B2B SaaS Freelance Writer (Specializing in Email Marketing, Sales, and Fintech)

Teal

Jasper

Building Jasper's thought leadership series "How Jasper Uses Jasper"

Who am I?
I am a content strategist and writer for B2B SaaS brands, with clients like Writer, Jasper, Litmus, Typeform, Shopify and a writer for the SaaS Nordic CEO and Executive Network. I combine design thinking with deep research to create content that doesn’t just inform—it influences.

What I can do for you
1. Content Management
Scaling content is two parts management and one part strategy. You need to keep all your opportunities organized, yes. But you also need to strategize for automation, repurposing, and efficient communication. 

I work with teams to:
✔ Build content calendars that align with business goals
✔ Establish internal processes for research, writing, and approvals
✔ Maintain consistency across formats and distribution channels

2. Research Reports & Thought Leadership Assets
B2B audiences value depth. I have a team of analysts and designers in-house to build assets that cater to both logic and aesthetic. 

✔ Interview your team to distill insights into premium reports, whitepapers, and long-form blogs
✔ Develop original research reports with proprietary data and trend analysis
✔ Structure content in a way that drives direct revenue

3. Repurposing & Distribution Strategies
Your best ideas shouldn’t be limited to one format. I help brands maximize reach by transforming existing content into new, high-performing assets.

Want to talk content strategy? Let’s connect.

Email: hello@banikaur.net

Long form SEO writer

This is going to be a VERY hot take. Some might even say a pretentious take. But I actually really enjoy LinkedIn.

When I first started posting 4 years ago about everything under the sun—no niche, no strategy, and no audience—LinkedIn was the only platform where I always found my people. Someone to share ideas with and some others to challenge them. 

I don't know if you can tell but I'm quite nerdy. I actually think that the products I write for are super cool and make people's jobs easier and lives better. 

Do they contribute in the same way as cancer research or disaster response? No.

But do they help people do their jobs better and have higher job satisfaction as a result? 
100%.

Every single time I conduct a case study interview or interview an enthusiastic subject expert, I'm reminded of this detail. Every time I read Reddit threads or G2 reviews about my clients' products, I'm happy to be creating, strategizing, marketing for a tool that genuinely helps people. 

And a LOT of how I learned how to do it, and do it well, is because people on this platform were nerdy enough to share the nitty gritty of every article, every interview, and every brief like it mattered. 

I try my very best to give back through detailed processes, housekeeping systems, and industry insights of my own. Which LinkedIn absolutely hates now and pushes to the bottom of people's feeds. But I persist. 

I have no shame in admitting that I'm thoroughly nerdy, process-oriented, and an avid consumer of the content my favorite creators build for this platform. Would I be considered a thousand times cooler if I just said "ugh, I have to do it for work. I don't actually enjoy it." Hell yes.

But you'll just have to put up with me being uncool. 

Do *you* actually enjoy LinkedIn?

Content strategist, writer, and Research Report Creator for B2B SaaS in Fintech, Marketing, AI and Sales | Clients: Hotjar, Klaviyo, Shopify, Copy.ai, Writer, Jasper

In 2022, I was hitting a wall with blogs-only writing. I realized I had started to enjoy it lesser with each assignment, despite the promise of stability. 

It had gotten a bit mechanical and "templated" and I was afraid that a good-enough template that could create 2x faster might *eventually* replace me. 

Then came ChatGPT. Plonk in the middle of my dilemma. 

What I'd feared would happen 2 years down the line, started happening with one launch. But such is the nature of working in a tech-related industry. The tech Gods giveth and then they invent a tech God that taketh away. 

Luckily, I'd been investing in a different skill. Interview-based writing. Taking journalistic courses, researching techniques from the world's best interviewers. 

At that time, "thought-leadership" writing was a new-ish term. And I was a newish thought-leadership writer. 

The portfolio pieces and skills I'm proud of now were in their infant phase when I first started out. I stumbled oh-so-many times. I'd schedule half-hour long interviews only to run out of questions by the 7th minute. I found it hard to dig deep. I had to overcome several mindset blocks:

- "It's going to make people uncomfortable if I ask them to elaborate"
- "I have to give them several examples to make sure I'm not misunderstood"
- "No, no I don't have to give them any examples so as not to bias their responses"
- "My face looks ridiculous when I speak!"

I had another half-a-dozen of these frantic thought both before and during an interview. 

Now, 3 years later, I've come a LONG way from the nervous, terrified of judgement, interviewer I used to be. 

And the biggest lesson I learnt? The only way out is through.

I only got better by practicing, interviewing, and asking the uncomfortable questions. And it's only since about the start of 2025 that I began to feel that the experts I talk to are equally interested in talking to me. They participate, share personal anecdotes, and sometimes *laugh*. 

And because I practiced past the awkwardness and past the "I'm not sure I understand"s, did I even have the opportunity to interview mind-blowingly brilliant people. 

I guess what I'm getting to is that even thought this is a pivot I willingly chose, it was not easy. And if you're going through a similar upskilling pivot, give yourself grace but also give yourself exposure. 

📩  And if you're looking for an interview-based writer, send me a note! I've worked extensively with brands like Shopify, WRITER, and Jasper to build out their expert-led series.

I do not hate AI-assisted content at all. I think AI has given a lot of people the means to communicate in a way that helps their interpersonal relationships and their career. 

And I’m happy to be living in a day and age where people can have better opportunities and relationships through tools.

What I do hate is how it’s become super hard to find distinctive voices and original stories ON PLATFORMS MEANT FOR STORIES. 

I used to turn to Instagram for fashion inspo, travel planning tips, and even credit card hacks. But now everytime I open up any social media platform, I see a sea of sameness. 

Travel tips are now “Travel is not just a fun experience, it’s life altering new reality.” 

GRWM is no longer “white shirts save most outfits! And here are mine!.” It’s become “White shirts are no longer wardrobe basics, they’re appearance elevaters.”

Moisturisers have pivoted from a list of daily essentials and entered a league of “life savers.” (Sorry, doctors.) 

I think you get the theme. 

I hate hate the demise of original stories in human, flawed, grammatically ambiguous formats. 

I hate how creators have become lazy enough to stop even editing their own scripts to sound like themselves.

I hate that I recognize this AI-drivel and compare it to a time with *human* story-telling. Even poorly narrated human stories. 

I know hate is strong word and that’s why I’ve chosen it for my post today.

Are you feeling this too?

I have availability coming up after almost a year of 0 calendar spots! So if you've wanted to work with me, now's the time. Here's who I help:

✅ 1. B2B SaaS business in AI, Sales and Marketing, and Fintech with long form content: While my clients include enterprise brands like Writer and Shopify, I also work with start ups (I worked with Copy.ai at the very start). 

Formats I specialize in:
👉 Ebooks
👉 Competitor comparison pieces
👉 Blogs and Case Studies

✅ 2. B2B brands who want to get started with or produce more proprietary research or interview-based content. 

👉 Have customer data that you'd like to codify into a benchmark report?
👉 Want to survey your audience and share the report as a lead gen magnet? 
👉 Have incredible experts inhouse but are pressed for time to interview them?

Leave a comment and I'll reach out!

✅ 3. B2B SaaS startups that need help with strategy and management. 

👉 I have worked as a content marketing manager at Cloudshare. 
👉 I'll build faster processes (I built a SaaS that saved my team 6 hours/day)
👉 I have over a year of experience with a B2B SaaS mastermind and learning how 100+ businesses are run.

Does this sound like something you need support with? DM me!

I have to admit that I got on this bandwagon of sharing my personal life on LinkedIn *rather* reluctantly. 

"You mean share details here that are UNPROFESSIONAL?" 😱 I asked, not wanted to be jolted from my comfortable and reliable "processes and testimonials" bubble.

But now the more I share, the more joy, community, and relationships I build. It's given me the ability to see myself beyond what I do for work. It has helped me connect to a lot of folks who share my interests, passions, and ... obsessions (ehm, hobbies).

And because I chose to share a sneak peak of my life outside of my assignments, I found opportunities that were squarely within my zone of genius. Strategy, writing AND operations. Opportunities that might not have otherwise made it to my inbox because I was only talking to people who did exactly what I do/did.

And a combination of these things has made LinkedIn a much more fun, social, and happier place for me to hang out at. 

What's something/someone that has made LinkedIn more fun for you? 😍

💰 Planning to create a research report this year? Here's the budget you need to be putting aside (+ some workarounds) 👇 

👉 1. Strategy and survey design: Why are you doing this survey? What do you expect to gain out of it? It could be any of these things:

- Brand awareness
- Leads
- Bragging rights 

Then, you'll build the format and the question-flow for asking the right people the right questions to drive leads, insights, or shareable stats.

💰 3-6K, depending on whether you're just outsourcing this part or the whole report (Can go lower is you’ve already outlined the survey content and just need light structuring.)

👉 2. Collecting responses: Sending the survey to the right ICP. B2B Marketers if you're writing for B2B Marketers, Leaders, recruiters and hiring managers if you're targeting job seekers. 

💰 USD 5-20K: 
✂️ Workaround: Use your owned audiences like newsletter subscribers or co-partner on collection and distribution. 

👉 4. Data analysis & insight distillation: Turning raw survey responses into a story that answers your audience's questions. 

This is where most reports fall flat—dumping stats in charts and hoping the reader will connect the dots. Don’t do that.

You want someone who knows what to cross reference, can spot patterns, and shape a narrative that ties to your goal. 

💰 3K–6K
✂️ Workaround: If your team has internal analysts, pair them with a strategist who can help frame insights for marketing and sales. Don’t silo it.

👉 5. Report copywriting: Writing the thing people will actually read and shaping it to look like something they want to share.

This step includes:
- Writing an intro that earns trust
- Explaining what the data actually means
- Pulling out callouts, quote blocks, and stat cards
- *Thinking* in a layout that’s scan-friendly and branded

💰 3K–6K, depending on the length and how many stakeholders need to sign off.

👉 6. Report design: Making the data not just look good, but communicates your vision to people who wont be reading every line. 

Work with a designer who gets your audience, your narrative, and your goals.

Someone who knows:
- How to use visual hierarchy to guide the eye
- When to let a stat breathe—and when to tuck supporting copy beside it
- How to highlight insights in a way that makes a busy exec stop scrolling
- How to balance white space, typography, and brand consistency across formats (PDF, web, carousel)

💰 3K–10K, depending on complexity, asset count, and whether you’re also producing modular social formats.
✂️ Workaround: If you’re lucky, you’ll find a marketer who’s also a designer—someone who can think in insights and layouts. (AKA me. And I have a design team). 

Want to build a research report but don't know where to start? Book a call on my website or DM me! :)

Aaron Orendorff

Operators Podcast

Chief Content Officer

Executive Editor: Newsletter

iconiContent

Founder

FERMÀT

Fractional Content

VP of Growth

Recart

Head of Marketing

Common Thread Collective

Vice President Marketing

Editor in Chief

Content Marketer

Klamath Community College

2015-2014 Outstanding Faculty Leader

Phi Theta Kappa Honors Society Advisor (4 Stars)

Full-time faculty member in Klamath Community College's Arts & Communication department. I currently teach a host of communication, writing, public speaking, and philosophy courses aimed at preparing and training students for the compositional, academic, and intellectual world of higher education.

Professor | Communication & Philosophy

CREO Agency

As a copywriter and content strategist for CREO Agency—a design and development firm—I specialized in producing both commercial and nonprofit content, editing existing projects, and creating communication strategies for a variety of digital products.

As a project manager, I oversaw teams primarily of 2-3 people in the production of mobile applications, websites, print materials, and marketing strategies. Clients included both startups—most notably GreenGoose and Sumazi—as well as established organizations—e.g., JELD-WEN, Lowe's & Atlatl.

Content Strategist & Project Manager

Warner Pacific College

In Warner Pacific’s NWCCU accredited Adult Degree Program, I taught multiple courses in the areas of written composition, oral communication, literature, ethics/philosophy, Biblical Studies, and history.  Duties include:

➾ Developing and delivering regular lectures, learning activities, and accompanying written materials;

➾ Writing and implementing curriculum to meet institutional standards;

➾ Grading and evaluating student work, both written and oral;

➾ Coaching and counseling students regarding educational, career, and life goals.

Student feedback as collected through Warner’s End of Course Evaluations (EOCEs) reveals a strong commitment both to my students as well as to the educational process itself.  In addition to receiving an average instructor rating of 4.84 out of 5, written comments reflect a deep passion for engagement and personal attention (documentation is available on request):

➾ “I enjoyed having Aaron.  He spent lots of time to help us really understand.  I really enjoyed taking this class.”

➾ “Wonderful instructor.  He did a great job presenting the information.  He was very thorough and energetic.”

➾ “He was awesome!”

➾ “My favorite teacher so far.”

Communications Instructor

New Life Church

As the lead pastor for New Life’s third campus, I oversaw the merger of two existing, outside churches into one, new organization.  This process involved:

An intensive schedule of regular, public teaching;

Production of externally focused promotional materials including online videos, Facebook integration, blogging, and demographic-specific mailers;

Short-term and crisis management counseling;

Managing, coordinating, and equipping paid staff members as well as various ministry teams; 

Investing extensively in the recruiting, training, and deployment of new leaders at multiple levels; 

Generating and leading a comprehensive new membership process, which both established a fully functioning constitution and integrated nearly two hundred members.

Pastor

VP of Growth at FERMÀT | Previously Shopify Plus (Editor in Chief) & VP of Marketing at Common Thread Collective + Recart

The power of content resides not in its direct ability to sell, although it can. Truly great content — the kind that drives leads into and through your funnel — galvanizes an audience through a consistent story … well told. One with people, not products, at its core.

Every piece of content has to answer two questions:

(1) What hell does it save its audience from?

(2) What heaven does it deliver unto?

That might sound a bit theological, but it’s the most visceral way to make your content about your audience instead of you. Why? Because …

Self-centeredness is a plague — branded content that screams branded. 

At the opposite extreme is content for the sake of content. Feeding the beast for no greater purpose than, “We’re supposed to make content, right?”

Business results come from content that above all rescues its audience from their fears, struggles, and pains. Moreover, it must do so prior to and independent of a purchase.

Together, let’s save your business, your audience, and the world … from bad content.

———

Aaron’s work has appeared on The New York Times, Mashable, Entrepreneur, Business Insider, Lifehacker, Inc., Success Magazine, Content Marketing Institute, and more.

This is a Matt Parkin appreciation post. He leads growth + partnerships at Fulfil. And he is incredible.

Matt is probably the best partner I work with one-on-one at the Operators Podcast. He gets marketing. He cares about Fulfil’s customers (like, genuinely cares). He’s a hustler. Extraordinarily so. He’s taught me to be better at my job. He has ideas. And he follows through. He is consistent. He’s willing to take risks. He gets my jokes. He’s appreciative. He supports pretty much anything I do — even if Fulfil isn’t an explicit part of it (that’s wildly rare). He pays attention to the details. He is the only sponsor of our next online event that literally went through the entire signup process and sent me screenshots of mistakes I’d made. He did that the same day I sent him the landing page. I love Matt for that. I already know that Fulfil knows how lucky it is to have him. I am lucky to get to work with Matt. He’s f****** awesome.

Chief Content Officer, Operators | Fmr. Editor in Chief Shopify, VP Common Thread Collective, VP FERMÀT

WE WANT TO SUPPORT YOU!

On Black Friday, Operators Podcast is going to send a dedicated newsletter featuring ↓ 

10 unsung brands (HEROES)

- Not 9-figures
- Not usual suspects
- Not behemoths

If you want to get your offer in front of thousands upon thousands upon thousands of the most engaged decision makers in ecommerce, comment with …

1️⃣ Your offer
2️⃣ Your why
3️⃣ Your URL

Or, drop a comment nominating someone you love!

Tagging the crew (1) to get their nominations and (2) to get ‘em ready to buy, buy, buy 🤑 from you!

- Sean Frank
- Jason Panzer 
- Mike Beckham
- Matthew Bertulli 
- Cody Plofker 
- Connor MacDonald 
- Connor Rolain
- Mehtab S. Bhogal

Get in, operators. We’re going shopping. Why? To support 40+ unsung hero brands and get my “employees” presents.

Here’s what I bought the Operators Podcast hosts yesterday with my own money.

And what I’m going to spend $1,356.25 of their money on later today!

GIFT GUIDE TIME 🎁

💪 Bar Bruhis’ BoostCous

For the wants-to-live-forever CEO who’s already well hydrated, Mike Beckham.

⛳️ Mordechai Hoffmann’s Blurrd Goods

For the ecom-grandpa president who deserves golf swagger, Jason Panzer.

🍪 Simon Paquin’s Félix & Norton

For the burns-100M-calories-each-weekend Canadian CEO, Matthew Bertulli.

🍿 David & Tal’s Popsmith:

For the already-has-everything CEO but pickles-plus-popcorn, Sean Frank.

🗒️ Jeff Sheldon’s Ugmonk

For the needs-to-display-his-Taylor Holiday-card CMO, Connor MacDonald.

🪒 Adam Simone’s Leaf Shave

For the really-hates-shaving but still-has-to CMO turned CEO, Cody Plofker.

⛰️ David Lindahl’s Rainier Watch

For the only-one-with-a-real-life-and-hobbies head of growth, Connor Rolain.

🦁 Ben Leonard’s Beast Gear

For the used-to-lift-heavy and is still thick (in a good way) investor, Mehtab.

😍 Seth Haber’s Trek Light

For the never-warm-enough + never-enough-beautiful towels, my lovely wife!

Later today, I’m going to pick one of our beloved newsletter subscribers who replies showing their support of the 40+ unsung hero brands and …

Send ‘em David Lindahl’s 🤑 EVERYTHING RAINER WATCH Bundle … it’s $1,356.25.

Do you want it?

Link below to get in on all 40+ brands ↓

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The Battle

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