I’m a results-driven marketing executive with 20+ years of global experience leading B2C and B2B brand transformation, growth acceleration, and digital innovation. I help startups scale and global giants thrive; blending creative storytelling with data, AI, and performance marketing.

From iconic powerhouses like L’Oréal, Ralph Lauren Fragrances, Danone, Evian, and Nestlé to disruptive innovators like Else Nutrition, SodaStream, and SavorEat, I’ve led high-impact initiatives that deliver measurable results in revenue, market share, and customer engagement.

Core Strengths:

✅ Go-to-Market & Growth Strategy – Launched and scaled multi-million dollar products across North America, Europe, and APAC. Skilled at crafting agile GTM strategies for both high-growth startups and enterprise brands.
✅ Brand Positioning & Creative Campaigns – Deep expertise in brand identity, repositioning, and multi-award-winning storytelling that connects with modern consumers.
✅ AI-Powered & Performance Marketing – Mastery of digital strategy, AI for marketing, paid media, SEO/SEM, influencer marketing, omnichannel campaigns, and MarTech automation.
✅ E-commerce & DTC Growth – Proven track record scaling Amazon, Shopify, and DTC ecosystems using conversion-optimized tactics and data-driven insights.
✅ Marketing Strategy Consulting & Fractional CMO Leadership – Partner to founders and C-suites driving brand evolution, cross-functional alignment, and full-funnel growth.

Born in Canada, fluent in English and Hebrew, and globally oriented - I bring a unique mix of big-brand discipline and startup hustle. Whether it’s building a household name or launching a category-defining product, I deliver with precision, passion, and purpose.

Certified in:

🎓 Kellogg Northwestern – Digital Marketing Strategies: AI, Automation & Data; University of Toronto - Digital marketing


Marketing Executive | CMO | VP Marketing | Growth Marketing | Fractional CMO | Consumer Marketing | Tech Marketing | Digital Strategy | Demand Generation | Brand Storytelling | Generative AI | Food-Tech | SaaS | FMCG | Health & Wellness | Product Launch | E-commerce Strategy | Amazon Growth | Performance Media | Omnichannel | Content Strategy | PR | Social Media | Market Research | Team Leadership

Barak Orenstein

Well, hello friend. 

Thanks for visiting! Here's all you need to know:

👉 MY EXPERIENCE: For over Sixteen years I've helped companies, nonprofits, political organizations, and individual brands achieve success through digital marketing. 

My main area of expertise is marketing consulting. I have extensive B2C and B2B experience. Here are some highlights:

💯 Planned and executed $2 million+ campaigns for Fortune 500 companies like Sherwin Williams, electrolux (Frigidaire) and Sunbelt Rentals
💯 Increased the email list at Townhall Media by over 1 million addresses through both paid and organic methods.
💯 Acquired over 60,000 emails in one day (60% organic).
💯 Reduced the cost per acquisition of emails at Media Research Center by over 90%. 
💯 Built email lists for political campaigns ranging from city council races to U.S. Senate. 
💯 Acquired emails for Grabien as low as $0.06 per email.
💯 I have managed and planned over $150 million in advertising on PPC, SMM and SEM campaigns.
💯 I've acquired over 10,000,000 emails for clients.

👉 CORE BUSINESS SKILLS:

💯 Media Strategy
💯 Media Planning
💯 Lead Generation
💯 Digital strategy
💯 Facebook advertising
💯 Google advertising
💯 Email acquisition
💯 B2C & B2B
💯 Persona building

👉 WHO I WORK WITH: It has been my pleasure to work with people from all over the spectrum. From a local merchant selling kettle corn to multi-billion dollar companies, and everything in between. 

👉 A BIT ABOUT ME: To say I've been at the forefront of digital advertising for over fifteen years is an understatement. 

I was optimizing ads on Facebook before they even had conversion tracking. I started working with Google Search and Google Display back when the platform was completely unrecognizable from today's version.

Digital strategy is not a job for me, it's a passion.

But, admittedly, it's not my biggest passion. I'm blessed with a loving wife and two amazing children. Everything I do in my career is to build a better life for them. We live in South Carolina in a lovely home with an adorable Newf. 

I mention this only to give some idea of my drive. My work is not about checking boxes until it's time to clock out. When I'm working hard for clients, I'm working hard for my family.

I'm also a published author! Check out my novel here: https://www.amazon.com/gp/product/B0B29FGWHD/ 

💬 PM me today with questions! 💬 I respond quickly!

Alan Moore

The Real Reason Most Entrepreneurs Plateau
Hook style used: “Everyone wants the outcome, but few understand the process...”

Everyone wants the outcome, but few understand the process behind building a sustainable business.

The truth is, entrepreneurs don’t plateau because of lack of ambition.
They plateau because of decision fatigue—the silent killer of growth.

In the beginning, hustle is the strategy.
You wear every hat.
You react to every opportunity.
You say yes because you can’t afford not to.

But at a certain point, the habits that helped you survive become the same habits that stop you from scaling.

Growth requires a shift:

- From doing everything to building systems that do the work for you.

- From chasing revenue to building leverage that increases your freedom.

- From reacting to the market to creating your own demand.

Entrepreneurship isn’t about working harder.
It’s about learning how to make your time, influence, and brand work independently of you.

If you feel stuck, it’s not a sign of failure.
It’s a sign that you’ve outgrown your current strategy and need to evolve.

You don’t need more motivation.
You need a new operating system.

If you're ready to build a business with structure, predictability, and real scalability:
https://lnkd.in/epjmgbsY

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paton-digital

moore-business-solutions-llc

Founder & Marketing Consultant specializing in revenue growth through digital strategies

Think your online growth should be moving faster than it is? You’re not alone—and it’s not bad luck or the algorithm. Most brands stall because of a few avoidable mistakes that quietly block momentum. 

In this video, I break down what’s actually holding your growth back this year and how to correct it with clarity and intention. Growth works when strategy replaces guesswork.

#DigitalMarketing #OnlineGrowth #MarketingStrategy #BusinessGrowth #ContentMarketing #BrandBuilding #EntrepreneurLife #SocialMediaMarketing #MarketingTips

The Ability to Decide With Incomplete Information Separates Winners From Everyone Else

Entrepreneurs spend an extraordinary amount of time searching for clarity.
They collect data.
They gather opinions.
They poll their network.
They research endlessly.

And while there’s value in analysis, there’s a point where it becomes paralysis.

The most successful entrepreneurs share one skill above all others:

They make decisions without perfect information.

Because perfect information does not exist.
Markets shift too quickly.
Customer behavior changes too unpredictably.
Competition adapts too rapidly.
Technology evolves too fast.

If you're waiting for certainty, you’ll always be late.

The best founders understand this. They don’t move recklessly — they move intelligently. They act based on patterns, not perfection. They test their assumptions quickly. They gather feedback from execution, not speculation.

And most importantly, they stay flexible.
They treat decisions as experiments, not commitments.
They treat failure as data, not identity.
They treat movement as a requirement, not a reward.

Business rewards momentum, not caution.

The world doesn’t belong to the smartest entrepreneur.
It belongs to the one who makes the most informed decisions the fastest — and adjusts even faster.

If you're stuck, you're not lacking clarity.
You're lacking forward motion.

Learn more at: https://lnkd.in/epjmgbsY

Why Founder-Led Content Is Becoming Mandatory for Paid Ads Success

A powerful yet under-discussed trend is reshaping the paid advertising world:

Creator-driven ads are outperforming traditional brand ads by significant margins, especially in service-based and expert-driven industries.

Why?
Because audiences now crave authenticity more than ever.
And the founder represents the clearest, strongest, and most trusted expression of the brand.

When the founder shows up:

Trust is established faster.
Expertise becomes visible.
Skepticism decreases.
Conversion rates increase.

People don’t want polished brand statements.
They want real explanations, real insights, and real people.

This shift is occurring for a few reasons:

- Ad fatigue from overly-designed, overly-scripted brand creatives.

- Consumer demand for transparency and human connection.

- Platform algorithms giving preferential delivery to content that feels native, not produced.

- Higher watch time and better click-through rates when the founder appears on camera.

- Stronger retargeting journeys based on the founder’s distinct voice and style.

Founder-led creative is no longer optional for premium positioning.
It has become a competitive advantage that directly affects acquisition costs.

And perhaps most importantly:
Founders are the only ones who can articulate the mission, philosophy, and unique value of the business in a way that feels unmistakably genuine.

The market doesn’t want faceless brands.
It wants leaders.

If you want to build a paid ads strategy that leverages the power of your founder identity and positions your brand with authority:
https://lnkd.in/epjmgbsY

The Hidden Growth Advantage in Business: Decision Velocity and the Power of Fast, Imperfect Action

One of the biggest bottlenecks holding entrepreneurs back is not lack of ideas, funding, or resources. It’s slow decision-making. Many entrepreneurs analyze endlessly, plan excessively, and wait for certainty before moving. But certainty rarely exists at the start of anything worthwhile.

The entrepreneurs who grow the fastest have mastered decision velocity: the ability to make well-informed decisions quickly and adjust just as quickly when new information emerges. They don’t aim for flawless execution. They optimize for fast execution followed by rapid refinement.

Decision velocity matters because markets don’t wait. Competitors don’t wait. Opportunities vanish when you hesitate. The businesses thriving today are those that gather feedback faster, launch sooner, and improve continuously rather than trying to perfect version one.

This is why action-oriented entrepreneurs outperform research-oriented ones. They learn through doing. They gather real-world data instead of predicting outcomes in a vacuum. They build momentum, and momentum compounds in ways planning never can.

Entrepreneurship is ultimately a game of speed, iteration, and resilience—not perfect strategy.

If you want your business to grow with clarity and accelerated execution, visit patondigitalmarketing.com.

Your personal brand on LinkedIn should work for you, not blend in.

This video breaks down how to build it with clarity, positioning, and consistency so it attracts the right opportunities.

#PersonalBrand #LinkedInStrategy #BrandBuilding #ContentStrategy #Entrepreneur #Marketing

Your Audience Doesn’t Trust You Because Your Message Isn’t Clear Enough

Brands often confuse frequency with trust. They assume posting more will fix everything. But in reality, the number one reason audiences don’t connect is because the message is muddy, inconsistent, or forgettable.

Your brand message should be so clear that your audience can repeat it to someone else in a single sentence. Very few businesses achieve this. They post randomly, reactively, or based on trends that don’t reflect their identity.

When your message is unclear, everything else becomes harder:

Your content is inconsistent.
Your offer feels generic.
Your brand feels replaceable.
Your audience doesn’t understand what makes you different.

Trust is not built from repetition.
Trust is built from clarity.

And clarity does not mean branding jargon or fancy taglines. It means telling your audience exactly who you help, how you help them, and why your approach works.

Look at the brands people follow loyally.
They speak with unmistakable voice.
They hold strong opinions.
They communicate values, not just features.
They stand for something real.

Your audience doesn’t want more content from you.
They want more conviction.

If your message isn’t strong enough to anchor your content, your content won’t be strong enough to anchor your brand.

Start with the message, then build the strategy, not the other way around.

Learn more at: https://lnkd.in/epjmgbsY

The most consistent creator beats the most creative creator almost every time.

Social media rewards one thing above all else: reliability.

Yes, creativity matters. Strong visuals matter. Great storytelling matters. But none of those outperform consistency over time.

Most brands and entrepreneurs quit social media too early because they expect immediate results. They post for two weeks, don’t see traction, and conclude that “social media doesn’t work.”

What they fail to realize is that social media is not a spotlight — it’s a trust-building machine.

Here’s what consistent posting actually does:

- It trains the algorithm to understand your audience.

- It trains your audience to expect value from you.

- It builds authority through repetition, not virality.

- It compounds reach over time, even if early posts underperform.

The brands seeing results today didn’t get lucky. They showed up when no one was watching. They refined their message slowly. They tested formats, hooks, and ideas without quitting.

Consistency doesn’t mean posting everything. It means posting intentionally, repeatedly, and with purpose.

If you want social media to work, stop treating it like a campaign and start treating it like a relationship.

Discover proven social media systems that actually scale at
https://lnkd.in/epjmgbsY

Attention is expensive. Trust is priceless.

In a world saturated with ads, content, and promotions, audiences are no longer impressed by bold claims. They are looking for credibility, transparency, and consistency.

Modern consumers don’t just buy products. They buy confidence.

Trust-driven marketing wins because:

- People research before purchasing.

- Reviews matter more than ads.

- Authentic messaging outperforms exaggerated promises.

- Long-term brands outperform short-term hype.

Trust is built through:

- Clear communication.

- Honest positioning.

- Valuable content without constant selling.

- Delivering what you promise, consistently.

Marketing that prioritizes trust doesn’t chase conversions — it earns them.

If your brand focuses only on selling, audiences tune out. If it focuses on helping, they lean in.

Learn how to build trust-driven marketing strategies at
https://lnkd.in/epjmgbsY

Clarity creates confidence.

Confidence drives action.

#ClearMessaging #BrandCommunication #MarketingTips

Entrepreneurs don’t fail because they’re lazy. They fail because they’re too productive.

Modern entrepreneurship has turned into a cycle of endless optimization. More tasks. More goals. More systems. More hacks. More routines. But growth doesn’t come from adding more. It comes from strategically doing less.

Founders often mistake motion for progress. They optimize their calendar, organize their to-do list, and fill every hour with something that feels productive. But productivity without intention leads to burnout, not breakthroughs. The entrepreneurs who scale the fastest operate with ruthless prioritization. They eliminate tasks, simplify processes, and focus exclusively on high-leverage actions that amplify growth.

The truth is uncomfortable: most entrepreneurs are drowning in low-quality work. They respond to emails that don’t matter. They plan instead of execute. They build instead of sell. They perfect instead of publish. They fix internal problems instead of driving revenue. This cycle feels responsible—but it slows everything down.

The entrepreneurs who win look at their week and ask one simple question: Which task, if completed, would make all other tasks easier or irrelevant? Then they protect that task with everything they have.

Scaling isn’t about discipline. It’s about design. You need a work structure that reduces friction, removes unnecessary decisions, and channels your energy into the actions that truly matter—whether that’s improving your offer, building your audience, sharpening your messaging, or optimizing your acquisition system.

If you feel stuck, you don’t need more hours. You need more clarity.

Learn the systems and structures that help entrepreneurs scale with precision, not exhaustion:
https://lnkd.in/epjmgbsY

Short-Form Video Creates Attention, Not Loyalty (Here’s How to Fix Your Content Mix)

Short-form video has taken over the digital landscape.
Creators are pumping out clips faster than ever.
Brands are hiring editors before they hire strategists.
Every platform is prioritizing vertical video.

So everyone follows the trend:
Faster cuts.
Shorter scripts.
More hooks.
More volume.

But here’s the uncomfortable truth:

Short-form video builds visibility, not connection.

It gets you discovered, but it doesn’t make people stay.
It generates reach, but not respect.
It creates awareness, but not alignment with your brand’s values.

Viewers swipe as quickly as they arrive. The relationship becomes transactional — a quick hit of entertainment or information. But when it’s time to convert, short-form almost always falls short.

Why? Because loyalty is created in depth, not speed.

The brands that thrive understand the balance:

Short-form attracts new eyes.
Long-form earns trust.
Community-driven content creates believers.

If you want long-term growth, you must build an ecosystem:

A system where your short videos serve as the doorway.
Your long-form content serves as the living room.
Your community serves as the foundation.

Look at the creators who dominate. They don’t just go viral. They guide their audience somewhere meaningful — deeper into their world, not just back into the scrolling feed.

The brands who rely solely on short-form content are building a house on sand. The brands who combine formats are building empires.

If you want staying power, stop chasing views and start building relationships.

Learn more at: https://lnkd.in/epjmgbsY

Ever notice how premium products launch expensive and get cheaper over time? 

That’s not an accident—it’s a strategic pricing move used to capture early demand, build perceived value, and maximize profit before scaling to the mass market. Smart pricing is never about being cheap, it’s about being intentional.

#MarketingStrategy #PricingStrategy #BusinessGrowth #BrandPositioning #EntrepreneurMindset #DigitalMarketing #ProductMarketing

CourseCareers is the best way to land a digital marketing job without previous experience.

Follow me to start the free intro course! 
Check them out: https://lnkd.in/eAZBceQt

#digitalmarketing #marketingjob #careerdevelopment #careertiktok #jobhunt #careeradvice #workfromhomejobs #jobshiring

CourseCareers

Ever wonder how ads seem to show up at the perfect moment? That’s data-driven advertising at work, using real-time signals to place the right message in front of the right person. 

When targeting is smart, ads feel relevant instead of random.

#ProgrammaticAdvertising #DigitalAds #AdTech #MarketingStrategy #PaidMedia #OnlineMarketing #BusinessGrowth

AI Is Not the Threat. The Real Threat Is Professionals Who Refuse to Evolve Their Skill Set.

People worry that AI will replace marketers, copywriters, strategists, and creators. But AI is not replacing professionals—it’s replacing outdated workflows. It’s replacing people who cling to old methods despite the world changing around them.

What AI actually does is remove the repetitive work that slows professionals down: drafting first versions, organizing data, analyzing patterns, generating variations, and predicting performance. This frees marketers to focus on the strategic and creative parts of the work—the parts that truly drive revenue.

The professionals thriving today aren’t those who are “better than AI.” They are the ones who learn how to collaborate with AI. They know how to use it to accelerate production, enhance creativity, and uncover insights that used to take hours or days to find manually.

The real value of a marketer in the AI era is not in producing more content—it’s in directing content with greater intelligence. AI is the new baseline. Human strategy is still the competitive edge.

The future belongs to marketers who evolve, not the ones who resist change.

If you want to integrate AI into your marketing in a way that strengthens—not replaces—your brand identity, visit patondigitalmarketing.com.

You’re doing the work, but the results aren’t matching the effort. That’s because real digital growth isn’t about posting more or spending more—it’s about clarity, strategy, and intent. 

When your message, offer, and audience align, results follow.

#digitalmarketing #marketingstrategy #contentmarketing #paidads #businessgrowth #entrepreneurlife #brandstrategy #onlinebusiness #marketingtips

Shift perspectives.

Inspiration + education = impact.

#InspireEducate #MarketingWisdom #BrandVoice #ContentThatMatter

AI is changing the marketing funnel—step by step.

👉 Swipe to discover how AI impacts every stage

AI's Power in Marketing Funnel

If you want extra income without falling for scams, focus on proven opportunities that fit your time and skills. 

Real money comes from simple, repeatable actions—not shortcuts or hype.

#makemoneyonline  #sidehustle  #extraincome #passiveincome #onlineincome #hustlelife #financialgrowth #workfromanywhere

taplio

The Battle

Barak Orenstein

Alan Moore

Followers

Posts

Engagements

Likes

Performance ScoreAlan Moore's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Barak Orenstein

Alan Moore

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alan Moore's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAlan Moore's LinkedIn Performance