Else Nutrition

Else Nutrition is at the forefront of the plant-based infant and kid's nutrition space, changing people's lives worldwide through clean, sustainable, healthy alternatives to their nutritional needs. The family brand sets the foundation early in life to create healthy eating habits.

-Built brand from inception, leading go-to-market GTM strategy, resulting in $10M 
in revenue.
-Drove market penetration across 15,000 retail locations Walmart, CVS, Sprouts) 
and top Amazon U.S. rankings (#1 in new product sales).
-Led brand & performance marketing, influencer partnerships, and digital content 
strategy, increasing engagement by 300%.
-Scaled omnichannel presence, launching a direct-to-consumer DTC e-commerce strategy that increased sales by 250%.
-Developed global expansion strategy, securing distribution across the U.S., Canada, 
and APAC.

Vice President Marketing

-Drove 219% revenue growth ('21 vs. 20); nearly 3x online business sales between Jan 2021 to March 2022. 
-Attained 40% q-on-q growth on Amazon.com
-Attained World Plant-Based Expo's 'Best Dairy Alternative Award' (Dec '21), and Good Housekeeping Parenting Award ('21).

Global Director of Marketing

SavorEat 🍔🤖🌿

SavorEat is a revolutionary  AI-powered platform that allows customers to order delicious, plant-based food created to their exact specifications, cooked in minutes by a Robot Chef. 

-Launched AI-powered Food-Tech solution in the U.S. market, driving partnerships 
with Sodexo, Google, Monday.com, and ironSource.
-Increased brand awareness by 150% through strategic PR, rebranding, and digital 
growth strategies.
-Led product positioning and storytelling, securing media coverage in top-tier 
publications.
 -Executed data-driven content marketing, improving lead conversion rates by 40%.

Fractional CMO  - Consultant

Mindspace

-Managed global marketing across seven countries and 13 cities including London, 
San Francisco, Bucharest, and Frankfurt, increasing customer acquisition by 35%.

Global Marketing Director & Director of Content Marketing

AHAVA Dead Sea Laboratories

-Rebranded the global skincare brand for the first time in company history, with "Deeper than Beauty Campaign," leading to record-breaking revenue growth.
-Optimized e-commerce and direct-to-consumer performance, increasing digital 
sales by 45%.
-Conceptualized and launched new-to-world best-selling products, in collaboration 
with R&D.
-Spearheaded SEO, influencer partnerships, content marketing engine, and digital 
advertising, leading to a 300% increase in online engagement.

Chief Marketing Officer

SodaStream International, Ltd.

-Role leading brand-building strategy for SodaStream's 45 global markets with strategic influence over $75 million global marketing budget, and strong focus on US market. 
-Major multi country/city blitz approach, spanning 360 degree activation (TV, Digital, OOH, Social); repositioning the brand into the 'Maker Movement' (Empowerment) and Sparkling Water Space.
- Leading global market research, mining for actionable insights; re-branding, brand strategy development, curating core brand materials & deployment to markets. 
-Introduced UGC platforms to drive brand heat through original content.
- Developing and managing global digital assets (including building new Content Marketing platform "The Stream" 
- Leading U.S. Partnerships including the Food Network, Contently, New PR & Social Media Agencies, and marketing technology platforms.

Global Brand Communications Director

-Led global marketing of the Machines Category, including including new machine launches.

Global Machines Category Director

Danone

-Revitalized the Evian brand in North America, implementing a data-driven brand 
repositioning strategy that restored revenue growth and increased market share.
-Developed and executed a 360-degree go-to-market GTM strategy, integrating 
digital, influencer, and experiential marketing, leading to a 25% increase in consumer 
engagement.
-Led the local implementation of the award-winning Evian Roller Babies campaign, 
recognized by Guinness World Records as the most viral advertisement at the time, 
generating 100M views globally and driving double-digit brand awareness growth.
-Spearheaded omnichannel marketing campaigns, optimizing retail and e-commerce 
strategies that resulted in a 15% increase in sales across key Canadian markets.
-Managed multimillion-dollar marketing budgets, ensuring maximum ROI across paid 
media, digital advertising, and public relations efforts.
-Strengthened B2B partnerships, driving product placement and promotional 
collaborations with major retailers and hospitality chains to enhance brand visibility.
-Oversaw the expansion of Evian’s DTC and e-commerce presence, implementing 
SEO and performance marketing strategies that boosted online conversions by 40%.
-Fully managed B2B Marketing relationship with the Coca-Cola Company. 
-Devised and implemented breakthrough mobile ad campaign in partnership with the Weather Network Application; nominated for 2013 ICON digital award. 
-Received Danone Humanism Award for excellence in interpersonal abilities both internally and with partners.

Marketing Director - evian Natural Spring Water / Badoit Sparkling

Maxxium Canada

-Managed multiple product portfolios, including: ABSOLUT Vodka, Piper & Charles-Heidsieck Champagnes, Russian Standard Vodka. 
-Drove 17%+ volume growth on ABSOLUT Vodka brand. 
-Achieved $1M+ incremental company profit through company’s strategic new product launch; Russian Standard in 2009. 
-Developed successful brand communication & PR initiatives related to Dita Von Teese
Launched ‘The Cointreaupolitan’ cocktail during the Toronto International Film Festival; achieved 20%+ increase in sales.

Senior Brand Manager - Absolut Vodka and champagnes

Kraft Foods Group

Directed brand growth initiatives to increase awareness, business development, revenue generation and company performance.

Brand Manager

L'Oreal Canada

-Assumed accountability for marketing, branding and launches for Garnier Fructis hair care and styling products (20 sku portfolio)
Achieved record market shares of 8.8% in units. 
-Drove complete range package re-launch and associated media campaign, resulting in +$2.4mm in sales uplift.  
-Created and led Master Brand program, Garnier Green Room, resulting in over $3mm in incremental sales. Worked with CTV network on a new music television show, ‘Playlist’ sponsored by Garnier. Voted Top Contest by Strategy Magazine.
-Recognized as “Marketers of the Year 2003” by Marketing Magazine.
-Received L’Oreal Global Marketing Basics Challenge top prize, for 1st place in marketing competition for new marketers.

I’m a results-driven marketing executive with 20+ years of global experience leading B2C and B2B brand transformation, growth acceleration, and digital innovation. I help startups scale and global giants thrive; blending creative storytelling with data, AI, and performance marketing.

From iconic powerhouses like L’Oréal, Ralph Lauren Fragrances, Danone, Evian, and Nestlé to disruptive innovators like Else Nutrition, SodaStream, and SavorEat, I’ve led high-impact initiatives that deliver measurable results in revenue, market share, and customer engagement.

Core Strengths:

✅ Go-to-Market & Growth Strategy – Launched and scaled multi-million dollar products across North America, Europe, and APAC. Skilled at crafting agile GTM strategies for both high-growth startups and enterprise brands.
✅ Brand Positioning & Creative Campaigns – Deep expertise in brand identity, repositioning, and multi-award-winning storytelling that connects with modern consumers.
✅ AI-Powered & Performance Marketing – Mastery of digital strategy, AI for marketing, paid media, SEO/SEM, influencer marketing, omnichannel campaigns, and MarTech automation.
✅ E-commerce & DTC Growth – Proven track record scaling Amazon, Shopify, and DTC ecosystems using conversion-optimized tactics and data-driven insights.
✅ Marketing Strategy Consulting & Fractional CMO Leadership – Partner to founders and C-suites driving brand evolution, cross-functional alignment, and full-funnel growth.

Born in Canada, fluent in English and Hebrew, and globally oriented - I bring a unique mix of big-brand discipline and startup hustle. Whether it’s building a household name or launching a category-defining product, I deliver with precision, passion, and purpose.

Certified in:

🎓 Kellogg Northwestern – Digital Marketing Strategies: AI, Automation & Data; University of Toronto - Digital marketing


Marketing Executive | CMO | VP Marketing | Growth Marketing | Fractional CMO | Consumer Marketing | Tech Marketing | Digital Strategy | Demand Generation | Brand Storytelling | Generative AI | Food-Tech | SaaS | FMCG | Health & Wellness | Product Launch | E-commerce Strategy | Amazon Growth | Performance Media | Omnichannel | Content Strategy | PR | Social Media | Market Research | Team Leadership

Barak Orenstein

Wavo

Your sales team competes in a crowded market, targeting the same merchants in every B2B contact database. These databases only show half the picture. Wavo reveals qualified merchants others miss, helping teams drive predictable pipeline growth.

Traditional B2B databases rely primarily on professional social networks, missing the "invisible 40%" of the e-commerce market. Our analysis reveals approximately 1.12 million US e-commerce sellers (40% of the total active 2.8 million US online retailers) are not active on professional networks, making them absent from standard B2B contact databases.

This isn't just a minor data gap, it represents a massive segment of qualified buyers spanning all revenue bands, from micro-sellers to enterprise-tier merchants generating over $5M annually.

Wavo identifies merchants through their digital footprint and performance signals rather than professional profiles, giving you access to 735,000+ qualified prospects that traditional databases miss entirely. Our integrated platform combines this exclusive merchant database with enterprise grade email automation and AI personalization, providing 88% better deliverability and 3X more replies.

Leading e-commerce sales teams at agencies, software companies, and 3PLs trust Wavo to standardize prospecting success across their organizations while accessing opportunities before competitors.

Founder

Huron

Done for you outbound prospecting agency. Team of 20 built millions in pipeline for clients worldwide.

Carsy

Tech enabled OMVIC registered used motor vehicle dealer.
Sold cars at near wholesale prices with home delivery and extended protections for consumers.

Monnsoon

Screening deals and guiding entrepreneurs at family office technology investment arm.

Director, Portfolio Growth

Rogers Communications

Licensed 5Stars software to re-brand and launched as Vicinity Rewards in Canada. Financed by Rogers Ventures.

Consultant

Brave Commerce

Part of founding team that launched first daily deal platform leveraging mobile carrier based billing. Acquired by Rogers Communications.

Director of Sales

Omazo Ventures

Built financial models and pitch decks. Raised money for startups.

Associate

Tech enthusiast. Dad.

I love to show our users how to scale their sales pipelines selling to E-Commerce retailers @ https://wavo.co/

Anton van Rhyn

Niching down doesn't shrink your market.
Being vague does. And it's killing your pipeline.

Here's what happens when you try to serve everyone.

You think stacking design, dev, PPC, email, and CRO makes you more valuable.

It just makes you forgettable.

When a brand needs Amazon help, they look for the Amazon agency.
Need Shopify? They go straight to the Shopify expert.

You're not getting anyone's attention because you're everything to no one.
So you keep rotating offers and tactics, hoping something finally lands.

And every project starts from scratch.
No systems. No leverage.

Just custom work that keeps you trapped at the center of everything.

You can't hire because nothing's repeatable. You can't scale because you're the bottleneck.

The agencies breaking through? They picked one thing, built a system around it, and became the obvious choice.

Specialists get chosen. Generalists compete on price.

Focus doesn’t limit opportunity. It multiplies it.

Building predictable 7-figure ecom agencies: leads every day, clients every week, delivery that runs without you · Creator of The Momentum Model™

Julian went from stuck at $20K MRR to $1M ARR in 6 months.

He'd been cold DM'ing on Instagram for over a year with poor results.

Then he changed his approach and started building momentum.

Now he's past $1M ARR, promoted to co-founder, booking clients in industries you can't even run ads in.

The problem wasn't effort.

It was the approach.

Volume tactics taught by influencers who've never closed a deal.
Spray and pray templates that burn bridges instead of starting conversations.

Julian stopped fishing in overfished ponds.

He started reaching prospects competitors didn't know existed.
Different approach. Real conversations.

The pipeline went from empty to predictable.
Weekly calls. Steady clients. Zero panic.

This kind of growth isn't luck. It's rhythm.

Watch The Momentum Model breakdown to see how we built it.

Link in profile. No opt-in required.

You're buried in delivery. Nobody knows you exist.

You help clients grow. Yours stays stuck.

Most agency founders aren't lazy. They're trapped in a cycle they can't see.

Land clients → bury yourself in delivery → marketing stops → pipeline dies → panic.

Then you scramble. Cold outreach. Content sprints. Anything to fill the gap.

It works just enough to get busy again. And the cycle repeats.

You're not failing at marketing. You're failing at rhythm.

Client work always comes first. Your business work always gets ignored. And every quarter, you're back at zero wondering where the next deal comes from.

The freedom you built this for? It's gone.

Replaced by Sunday night dread, empty calendars, and the quiet fear that maybe you've peaked.

This isn't a lead problem. It's a system problem.

Fix the rhythm, and the pipeline stays alive... even when you're busy.

Every like and comment from a friend pushes your content further away from potential clients. Here's why.

LinkedIn shows your posts to people similar to the ones who engage.

So when agency owners engage, LinkedIn assumes you're creating content for agency owners.

And it shows your posts to more agency owners.

For ecommerce agencies, the cycle looks like this:

You post something smart about brand growth.

Agency founders like it.
Software companies comment.
Consultants pile on.

LinkedIn now thinks:
"This person makes content for service providers."

Your posts never reach ecommerce brand owners.

Meanwhile, the people you actually want to work with?

They're in their inbox.
Managing their store.
Dealing with suppliers.
Running ads.

They're trying to fix the exact problems you solve.
They're not scrolling LinkedIn looking for agencies.

The agencies hitting a million plus?
They stopped trying to be discovered.

They started showing up where buyers actually are.

The Momentum breakdown shows how to reach them.

Link in profile.

One go to market channel. 45 employees. $10M ARR. No chaos at all.

Most agencies juggle five channels and still can't crack a million.

Gabe started as junior biz dev at a scrappy Amazon agency.

Money was tight.
Sales cycles dragged for months.
They were chasing the same tired pool of Amazon sellers everyone else was fighting for.

Then we figured out how to reach brands that most agencies have never even heard of.

Everything shifted.

They expanded beyond Amazon.
Reached any ecommerce business.
Sales cycles dropped from months to six weeks.
Close rates jumped 5X.

Five years later:
7 employees to 45.
Struggling to make payroll to $10M ARR.

Gabe's now co-owner.

New house.
More time with his family.
No stress about where the next client comes from.

One channel. Better data. Predictable rhythm.

The breakdown in my profile shows how one channel beats five when you're reaching the right people.

Cold email. Content. LinkedIn. Ads. Repeat.

Something's broken. And it's not the tactics.

Every quarter you're right back where you started.

New strategy.
New framework.
New spark of hope that this one will finally crack the code.

It doesn't.

So you pivot again.

Maybe the channel's wrong.
Maybe your messaging's off.
Maybe you need better copy, better targeting, better timing.

You keep changing the how.

But the how was never the problem.

And every failed attempt chips away at something deeper.
You start second guessing everything.
Wondering if you're even cut out for this.

Here's what nobody tells you:

Marketing your agency is a different skill than marketing for clients.
Different buyer. Different cycle. Different game.

You're not bad at marketing.
You were just never taught the version that applies to you.

Every referral you celebrate is a win you didn’t create.

That’s the real problem.

You can’t scale a pipeline built on chance.

Most agencies say referrals are their best source.

What they mean is their only source.

When your pipeline depends on someone else remembering you, you’re not building a business. You’re waiting.

Referrals are reactive.

You can’t control the timing, the fit, or the volume.

So you end up in this cycle:

Celebrate the referral.
Deliver great work.
Wait for the next.
Panic when it doesn’t come.
Scramble to fill the gap.

The agencies that break through?

They build systems that generate leads whether anyone refers them or not.

Referrals become a bonus, not the baseline.

That's the difference between luck and momentum.

If your business would collapse without referrals, you don’t have a business model.

You have a dependency.

Stop posting content for other agency owners.

They're never going to hire you.

You already know this. You just don't want to admit it.

Scroll through the likes on any agency founder's post.

It's the same faces every time.

Other agency founders.
SaaS guys selling to agencies.
Consultants doing the same dance.

That's not an audience. That's an echo chamber.

And you wonder why marketing your agency is so damn hard.

While you’re posting every day trying to stand out in a room full of people who’ll never hire you, your real buyers are somewhere else.

They're not on LinkedIn shopping for agencies.
They're not scrolling thought leader posts.
They're not falling for another "it's not X, it's Y" hook.

They're running their stores.
Dealing with inventory issues.
Managing ad accounts.
Fixing conversion problems.

They’re doing all the things you could help them with.
While you're creating content they'll never see.

You can't sell to people who aren't in the room.

The agencies that crack $1M+ ARR aren't relying on LinkedIn content.

On Friday: I'll show you what they're doing instead.

taplio

The Battle

Barak Orenstein

Anton van Rhyn

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taplio

The Battle

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Anton van Rhyn

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