Else Nutrition

Else Nutrition is at the forefront of the plant-based infant and kid's nutrition space, changing people's lives worldwide through clean, sustainable, healthy alternatives to their nutritional needs. The family brand sets the foundation early in life to create healthy eating habits.

-Built brand from inception, leading go-to-market GTM strategy, resulting in $10M 
in revenue.
-Drove market penetration across 15,000 retail locations Walmart, CVS, Sprouts) 
and top Amazon U.S. rankings (#1 in new product sales).
-Led brand & performance marketing, influencer partnerships, and digital content 
strategy, increasing engagement by 300%.
-Scaled omnichannel presence, launching a direct-to-consumer DTC e-commerce strategy that increased sales by 250%.
-Developed global expansion strategy, securing distribution across the U.S., Canada, 
and APAC.

Vice President Marketing

-Drove 219% revenue growth ('21 vs. 20); nearly 3x online business sales between Jan 2021 to March 2022. 
-Attained 40% q-on-q growth on Amazon.com
-Attained World Plant-Based Expo's 'Best Dairy Alternative Award' (Dec '21), and Good Housekeeping Parenting Award ('21).

Global Director of Marketing

SavorEat 🍔🤖🌿

SavorEat is a revolutionary  AI-powered platform that allows customers to order delicious, plant-based food created to their exact specifications, cooked in minutes by a Robot Chef. 

-Launched AI-powered Food-Tech solution in the U.S. market, driving partnerships 
with Sodexo, Google, Monday.com, and ironSource.
-Increased brand awareness by 150% through strategic PR, rebranding, and digital 
growth strategies.
-Led product positioning and storytelling, securing media coverage in top-tier 
publications.
 -Executed data-driven content marketing, improving lead conversion rates by 40%.

Fractional CMO  - Consultant

Mindspace

-Managed global marketing across seven countries and 13 cities including London, 
San Francisco, Bucharest, and Frankfurt, increasing customer acquisition by 35%.

Global Marketing Director & Director of Content Marketing

AHAVA Dead Sea Laboratories

-Rebranded the global skincare brand for the first time in company history, with "Deeper than Beauty Campaign," leading to record-breaking revenue growth.
-Optimized e-commerce and direct-to-consumer performance, increasing digital 
sales by 45%.
-Conceptualized and launched new-to-world best-selling products, in collaboration 
with R&D.
-Spearheaded SEO, influencer partnerships, content marketing engine, and digital 
advertising, leading to a 300% increase in online engagement.

Chief Marketing Officer

SodaStream International, Ltd.

-Role leading brand-building strategy for SodaStream's 45 global markets with strategic influence over $75 million global marketing budget, and strong focus on US market. 
-Major multi country/city blitz approach, spanning 360 degree activation (TV, Digital, OOH, Social); repositioning the brand into the 'Maker Movement' (Empowerment) and Sparkling Water Space.
- Leading global market research, mining for actionable insights; re-branding, brand strategy development, curating core brand materials & deployment to markets. 
-Introduced UGC platforms to drive brand heat through original content.
- Developing and managing global digital assets (including building new Content Marketing platform "The Stream" 
- Leading U.S. Partnerships including the Food Network, Contently, New PR & Social Media Agencies, and marketing technology platforms.

Global Brand Communications Director

-Led global marketing of the Machines Category, including including new machine launches.

Global Machines Category Director

Danone

-Revitalized the Evian brand in North America, implementing a data-driven brand 
repositioning strategy that restored revenue growth and increased market share.
-Developed and executed a 360-degree go-to-market GTM strategy, integrating 
digital, influencer, and experiential marketing, leading to a 25% increase in consumer 
engagement.
-Led the local implementation of the award-winning Evian Roller Babies campaign, 
recognized by Guinness World Records as the most viral advertisement at the time, 
generating 100M views globally and driving double-digit brand awareness growth.
-Spearheaded omnichannel marketing campaigns, optimizing retail and e-commerce 
strategies that resulted in a 15% increase in sales across key Canadian markets.
-Managed multimillion-dollar marketing budgets, ensuring maximum ROI across paid 
media, digital advertising, and public relations efforts.
-Strengthened B2B partnerships, driving product placement and promotional 
collaborations with major retailers and hospitality chains to enhance brand visibility.
-Oversaw the expansion of Evian’s DTC and e-commerce presence, implementing 
SEO and performance marketing strategies that boosted online conversions by 40%.
-Fully managed B2B Marketing relationship with the Coca-Cola Company. 
-Devised and implemented breakthrough mobile ad campaign in partnership with the Weather Network Application; nominated for 2013 ICON digital award. 
-Received Danone Humanism Award for excellence in interpersonal abilities both internally and with partners.

Marketing Director - evian Natural Spring Water / Badoit Sparkling

Maxxium Canada

-Managed multiple product portfolios, including: ABSOLUT Vodka, Piper & Charles-Heidsieck Champagnes, Russian Standard Vodka. 
-Drove 17%+ volume growth on ABSOLUT Vodka brand. 
-Achieved $1M+ incremental company profit through company’s strategic new product launch; Russian Standard in 2009. 
-Developed successful brand communication & PR initiatives related to Dita Von Teese
Launched ‘The Cointreaupolitan’ cocktail during the Toronto International Film Festival; achieved 20%+ increase in sales.

Senior Brand Manager - Absolut Vodka and champagnes

Kraft Foods Group

Directed brand growth initiatives to increase awareness, business development, revenue generation and company performance.

Brand Manager

L'Oreal Canada

-Assumed accountability for marketing, branding and launches for Garnier Fructis hair care and styling products (20 sku portfolio)
Achieved record market shares of 8.8% in units. 
-Drove complete range package re-launch and associated media campaign, resulting in +$2.4mm in sales uplift.  
-Created and led Master Brand program, Garnier Green Room, resulting in over $3mm in incremental sales. Worked with CTV network on a new music television show, ‘Playlist’ sponsored by Garnier. Voted Top Contest by Strategy Magazine.
-Recognized as “Marketers of the Year 2003” by Marketing Magazine.
-Received L’Oreal Global Marketing Basics Challenge top prize, for 1st place in marketing competition for new marketers.

I’m a results-driven marketing executive with 20+ years of global experience leading B2C and B2B brand transformation, growth acceleration, and digital innovation. I help startups scale and global giants thrive; blending creative storytelling with data, AI, and performance marketing.

From iconic powerhouses like L’Oréal, Ralph Lauren Fragrances, Danone, Evian, and Nestlé to disruptive innovators like Else Nutrition, SodaStream, and SavorEat, I’ve led high-impact initiatives that deliver measurable results in revenue, market share, and customer engagement.

Core Strengths:

✅ Go-to-Market & Growth Strategy – Launched and scaled multi-million dollar products across North America, Europe, and APAC. Skilled at crafting agile GTM strategies for both high-growth startups and enterprise brands.
✅ Brand Positioning & Creative Campaigns – Deep expertise in brand identity, repositioning, and multi-award-winning storytelling that connects with modern consumers.
✅ AI-Powered & Performance Marketing – Mastery of digital strategy, AI for marketing, paid media, SEO/SEM, influencer marketing, omnichannel campaigns, and MarTech automation.
✅ E-commerce & DTC Growth – Proven track record scaling Amazon, Shopify, and DTC ecosystems using conversion-optimized tactics and data-driven insights.
✅ Marketing Strategy Consulting & Fractional CMO Leadership – Partner to founders and C-suites driving brand evolution, cross-functional alignment, and full-funnel growth.

Born in Canada, fluent in English and Hebrew, and globally oriented - I bring a unique mix of big-brand discipline and startup hustle. Whether it’s building a household name or launching a category-defining product, I deliver with precision, passion, and purpose.

Certified in:

🎓 Kellogg Northwestern – Digital Marketing Strategies: AI, Automation & Data; University of Toronto - Digital marketing


Marketing Executive | CMO | VP Marketing | Growth Marketing | Fractional CMO | Consumer Marketing | Tech Marketing | Digital Strategy | Demand Generation | Brand Storytelling | Generative AI | Food-Tech | SaaS | FMCG | Health & Wellness | Product Launch | E-commerce Strategy | Amazon Growth | Performance Media | Omnichannel | Content Strategy | PR | Social Media | Market Research | Team Leadership

Barak Orenstein

RealMusicIsLife Enterprises

Leading a revolutionary music marketing agency and digital label that amplifies authentic voices and shapes cultural narratives. At RMIL, we don't just create content - we architect experiences that resonate with the pulse of contemporary culture.
As both flagship artist and chief strategist, I embody the dynamic fusion of creative expression and business acumen that defines modern ARTrepreneurship. Our approach transforms artists into architects of their own success while helping brands tap into genuine cultural conversations.
Key Innovations & Impact:

Pioneered a hybrid agency model that bridges the gap between artistic authenticity and commercial success
Cultivated a creative ecosystem where artists evolve from performers to powerful personal brands
Developed cutting-edge marketing strategies that honor cultural authenticity while driving digital engagement
Orchestrated breakthrough collaborations between emerging artists and established brands

Creative Leadership:

Artist Development: Nurturing raw talent into market-ready brands while preserving authentic artistic voice
Strategic Consulting: Guiding creators through the digital landscape with customized growth strategies
Brand Partnerships: Creating synergistic connections between cultural influencers and forward-thinking brands
Content Innovation: Producing compelling narratives that resonate across platforms and communities

RMIL stands as a testament to the power of creative entrepreneurship in the digital age - where every project is an opportunity to elevate culture, empower artists, and create lasting impact in the creative economy.

Producer-Artist and CEO

MFM Media Agency

Orchestrating digital success stories through innovative marketing strategies and authentic brand narratives. Leading a dynamic team that bridges the gap between creative vision and market impact.
Key Achievements:

Pioneered a hybrid creative-strategic approach that increased client ROI by implementing data-driven artistic solutions
Built and nurtured a diverse portfolio of clients across industries, from emerging artists to established brands
Developed proprietary methodologies for translating artistic vision into measurable business outcomes

Founder/CEO 

Off The Wall Media & Entertainment LLC

Architecting spaces where creativity meets commerce, I've pioneered innovative approaches to community-driven marketing that elevates both brands and creators. My role transcends traditional marketing boundaries, focusing on building sustainable ecosystems where businesses and creatives thrive together.
Key Achievements:

Cultivated thriving creative networks that serve as incubators for collaboration, resulting in groundbreaking cross-industry partnerships and innovative market solutions
Designed and implemented educational initiatives that empower creators to navigate the digital landscape while maintaining their authentic artistic voice
Orchestrated community-focused campaigns that bridge the gap between commercial success and creative fulfillment
Established mentorship programs that nurture emerging talent while creating valuable connections between established brands and fresh perspectives

Core Focus Areas:

Community Architecture: Building sustainable networks that foster organic growth and meaningful collaborations
Educational Leadership: Creating platforms for knowledge sharing and skill development
Strategic Partnership Development: Connecting visionary brands with authentic creative talent
Impact-Driven Marketing: Implementing strategies that serve both business objectives and community advancement

Director of Sales Marketing

Bank of America

Leveraged my expertise in building authentic connections to deliver personalized financial solutions and exceptional client experiences. Applied my creative problem-solving approach to complex financial scenarios, demonstrating that effective relationship building transcends industry boundaries.

Key Achievements:
• Cultivated and maintained a diverse portfolio of client relationships, consistently exceeding customer satisfaction metrics
• Translated complex financial products into clear, actionable solutions for clients across various financial literacy levels
• Developed innovative approaches to client engagement that merged traditional banking practices with modern relationship-building techniques
• Exceeded quarterly goals through strategic needs assessment and solution-focused consulting

Core Competencies:
• Relationship Development: Applied artistic listening skills to understand and anticipate client needs
• Financial Advisory: Provided strategic guidance for personal and business banking solutions
• Process Optimization: Streamlined customer experience through creative problem-solving
• Cross-functional Collaboration: Orchestrated seamless interactions between clients and specialized banking teams

Relationship Banker

Southern Fried Poetry Slam, Inc.

Director of Marketing 

I transform creative vision into meaningful connections and measurable growth. As an artist turned business strategist, I've learned that the same principles that command attention on stage can revolutionize how brands connect with their audiences.
My journey from performing artist to marketing innovator has taught me an invaluable truth: authentic communication transcends all platforms. Whether conducting an orchestra or orchestrating a marketing campaign, success lies in understanding the delicate interplay between creator and audience.
Drawing from years of performance experience, I bring a unique perspective to brand storytelling and audience engagement. My approach combines:

The storytelling power of a stage performer.

The analytical precision of a marketing strategist.

The innovative spirit of an entrepreneur.

The empathetic understanding of a relationship builder.

As Marketing Director at MFM Media Agency, I specialize in being the catalyst that transforms brand potential into market presence. I don't just create marketing strategies - I choreograph experiences that resonate with audiences and drive meaningful engagement.

My mission is simple yet profound: to be the bridge between vision and reality, helping brands and creators find their authentic voice in today's digital symphony.

Ready to transform your brand's story? Let's create something extraordinary together.

Specialties: Brand Strategy | Digital Marketing | Creative Direction | Performance Optimization | Audience Development | Strategic Communications

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Barak Orenstein

Branden A. Price

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