Else Nutrition

Else Nutrition is at the forefront of the plant-based infant and kid's nutrition space, changing people's lives worldwide through clean, sustainable, healthy alternatives to their nutritional needs. The family brand sets the foundation early in life to create healthy eating habits.

-Built brand from inception, leading go-to-market GTM strategy, resulting in $10M 
in revenue.
-Drove market penetration across 15,000 retail locations Walmart, CVS, Sprouts) 
and top Amazon U.S. rankings (#1 in new product sales).
-Led brand & performance marketing, influencer partnerships, and digital content 
strategy, increasing engagement by 300%.
-Scaled omnichannel presence, launching a direct-to-consumer DTC e-commerce strategy that increased sales by 250%.
-Developed global expansion strategy, securing distribution across the U.S., Canada, 
and APAC.

Vice President Marketing

-Drove 219% revenue growth ('21 vs. 20); nearly 3x online business sales between Jan 2021 to March 2022. 
-Attained 40% q-on-q growth on Amazon.com
-Attained World Plant-Based Expo's 'Best Dairy Alternative Award' (Dec '21), and Good Housekeeping Parenting Award ('21).

Global Director of Marketing

SavorEat 🍔🤖🌿

SavorEat is a revolutionary  AI-powered platform that allows customers to order delicious, plant-based food created to their exact specifications, cooked in minutes by a Robot Chef. 

-Launched AI-powered Food-Tech solution in the U.S. market, driving partnerships 
with Sodexo, Google, Monday.com, and ironSource.
-Increased brand awareness by 150% through strategic PR, rebranding, and digital 
growth strategies.
-Led product positioning and storytelling, securing media coverage in top-tier 
publications.
 -Executed data-driven content marketing, improving lead conversion rates by 40%.

Fractional CMO  - Consultant

Mindspace

-Managed global marketing across seven countries and 13 cities including London, 
San Francisco, Bucharest, and Frankfurt, increasing customer acquisition by 35%.

Global Marketing Director & Director of Content Marketing

AHAVA Dead Sea Laboratories

-Rebranded the global skincare brand for the first time in company history, with "Deeper than Beauty Campaign," leading to record-breaking revenue growth.
-Optimized e-commerce and direct-to-consumer performance, increasing digital 
sales by 45%.
-Conceptualized and launched new-to-world best-selling products, in collaboration 
with R&D.
-Spearheaded SEO, influencer partnerships, content marketing engine, and digital 
advertising, leading to a 300% increase in online engagement.

Chief Marketing Officer

SodaStream International, Ltd.

-Role leading brand-building strategy for SodaStream's 45 global markets with strategic influence over $75 million global marketing budget, and strong focus on US market. 
-Major multi country/city blitz approach, spanning 360 degree activation (TV, Digital, OOH, Social); repositioning the brand into the 'Maker Movement' (Empowerment) and Sparkling Water Space.
- Leading global market research, mining for actionable insights; re-branding, brand strategy development, curating core brand materials & deployment to markets. 
-Introduced UGC platforms to drive brand heat through original content.
- Developing and managing global digital assets (including building new Content Marketing platform "The Stream" 
- Leading U.S. Partnerships including the Food Network, Contently, New PR & Social Media Agencies, and marketing technology platforms.

Global Brand Communications Director

-Led global marketing of the Machines Category, including including new machine launches.

Global Machines Category Director

Danone

-Revitalized the Evian brand in North America, implementing a data-driven brand 
repositioning strategy that restored revenue growth and increased market share.
-Developed and executed a 360-degree go-to-market GTM strategy, integrating 
digital, influencer, and experiential marketing, leading to a 25% increase in consumer 
engagement.
-Led the local implementation of the award-winning Evian Roller Babies campaign, 
recognized by Guinness World Records as the most viral advertisement at the time, 
generating 100M views globally and driving double-digit brand awareness growth.
-Spearheaded omnichannel marketing campaigns, optimizing retail and e-commerce 
strategies that resulted in a 15% increase in sales across key Canadian markets.
-Managed multimillion-dollar marketing budgets, ensuring maximum ROI across paid 
media, digital advertising, and public relations efforts.
-Strengthened B2B partnerships, driving product placement and promotional 
collaborations with major retailers and hospitality chains to enhance brand visibility.
-Oversaw the expansion of Evian’s DTC and e-commerce presence, implementing 
SEO and performance marketing strategies that boosted online conversions by 40%.
-Fully managed B2B Marketing relationship with the Coca-Cola Company. 
-Devised and implemented breakthrough mobile ad campaign in partnership with the Weather Network Application; nominated for 2013 ICON digital award. 
-Received Danone Humanism Award for excellence in interpersonal abilities both internally and with partners.

Marketing Director - evian Natural Spring Water / Badoit Sparkling

Maxxium Canada

-Managed multiple product portfolios, including: ABSOLUT Vodka, Piper & Charles-Heidsieck Champagnes, Russian Standard Vodka. 
-Drove 17%+ volume growth on ABSOLUT Vodka brand. 
-Achieved $1M+ incremental company profit through company’s strategic new product launch; Russian Standard in 2009. 
-Developed successful brand communication & PR initiatives related to Dita Von Teese
Launched ‘The Cointreaupolitan’ cocktail during the Toronto International Film Festival; achieved 20%+ increase in sales.

Senior Brand Manager - Absolut Vodka and champagnes

Kraft Foods Group

Directed brand growth initiatives to increase awareness, business development, revenue generation and company performance.

Brand Manager

L'Oreal Canada

-Assumed accountability for marketing, branding and launches for Garnier Fructis hair care and styling products (20 sku portfolio)
Achieved record market shares of 8.8% in units. 
-Drove complete range package re-launch and associated media campaign, resulting in +$2.4mm in sales uplift.  
-Created and led Master Brand program, Garnier Green Room, resulting in over $3mm in incremental sales. Worked with CTV network on a new music television show, ‘Playlist’ sponsored by Garnier. Voted Top Contest by Strategy Magazine.
-Recognized as “Marketers of the Year 2003” by Marketing Magazine.
-Received L’Oreal Global Marketing Basics Challenge top prize, for 1st place in marketing competition for new marketers.

I’m a results-driven marketing executive with 20+ years of global experience leading B2C and B2B brand transformation, growth acceleration, and digital innovation. I help startups scale and global giants thrive; blending creative storytelling with data, AI, and performance marketing.

From iconic powerhouses like L’Oréal, Ralph Lauren Fragrances, Danone, Evian, and Nestlé to disruptive innovators like Else Nutrition, SodaStream, and SavorEat, I’ve led high-impact initiatives that deliver measurable results in revenue, market share, and customer engagement.

Core Strengths:

✅ Go-to-Market & Growth Strategy – Launched and scaled multi-million dollar products across North America, Europe, and APAC. Skilled at crafting agile GTM strategies for both high-growth startups and enterprise brands.
✅ Brand Positioning & Creative Campaigns – Deep expertise in brand identity, repositioning, and multi-award-winning storytelling that connects with modern consumers.
✅ AI-Powered & Performance Marketing – Mastery of digital strategy, AI for marketing, paid media, SEO/SEM, influencer marketing, omnichannel campaigns, and MarTech automation.
✅ E-commerce & DTC Growth – Proven track record scaling Amazon, Shopify, and DTC ecosystems using conversion-optimized tactics and data-driven insights.
✅ Marketing Strategy Consulting & Fractional CMO Leadership – Partner to founders and C-suites driving brand evolution, cross-functional alignment, and full-funnel growth.

Born in Canada, fluent in English and Hebrew, and globally oriented - I bring a unique mix of big-brand discipline and startup hustle. Whether it’s building a household name or launching a category-defining product, I deliver with precision, passion, and purpose.

Certified in:

🎓 Kellogg Northwestern – Digital Marketing Strategies: AI, Automation & Data; University of Toronto - Digital marketing


Marketing Executive | CMO | VP Marketing | Growth Marketing | Fractional CMO | Consumer Marketing | Tech Marketing | Digital Strategy | Demand Generation | Brand Storytelling | Generative AI | Food-Tech | SaaS | FMCG | Health & Wellness | Product Launch | E-commerce Strategy | Amazon Growth | Performance Media | Omnichannel | Content Strategy | PR | Social Media | Market Research | Team Leadership

Barak Orenstein

Hoffman Advisory Services

As ADVISOR, I am impacting my Portfolio Companies thru Optimization of their Vision and Operational Strategies -  plus support the raising of Capital.

Business Advisor

2b1 Institute

MY STORY:
I truly believe that everyone is “on a Journey” – that we’re not a mistake and our lives are not accidents. So there’s got to be a meaningful reason why we were brought here.
I’m here to help you explore YOUR STORY and find meaning and purpose to it; especially those parts that disrupt your life or fill you full of shame and guilt.

TODAY:
Today, thanks to the Work I’ve done on myself and my marriage with my wife, I am – everyday – celebrating life – even when things don’t go my way.  Because, like I shared before, I am here for a reason – just like you.  And I am working on how 2b free, 2b whole and 2b connected.

INTERVENTION MODEL:l
My Clients are guided thru a series of Trained customized treatment modalities like IFS (Internal Family Systems) the 12 Step Program of Recovery, Duvid Chaim’s own BFATB Iceberg Model, plus the latest Tools in the Art and Science of Change – and thru a process of rigorous and honest introspection, we develop new and transformative personality changes – which leads one to move out of isolation and into the Light of Connection – connection with Self, with others and with God.

Executive and Personal Development - LIFE Coaching

Barak-Nadlan Real Estate Developers - Israel

Investors are more cautious and selective - seeking attractive rates of return and at the same time demanding more diversification and security!

Barak-Nadlan offers investors a broad and diverse selection of Real Estate Development Projects in:
1) Urban Redevelopment
2) Land Betterment
3) Yield Bearing Office and Retail Development
4) "Strike Price" Apartment Purchase/Investment Options

Barak-Nadlan excels in their ability to offer 3 Tier Guarantees/Collateral thru 
1) the Holding Company, 
2) the Specific Project and 
3) Third Party Trustees.

 SIZE MATTERS - Barak Nadlan's Portfolio is...
> 7.5 Billion NIS Asset Value
> 25,000 SQM Commercial Properties in Planning and Construction
> 15,000 SQM in Active Retail
> 4,000 Residential Units in Planning and Construction
> 380 Million NIS already Invested in Projects
> 140 Million NIS already Returned to Investors

There's more to share...let's talk.

Real Estate Development Specialist

Cinsay AiBuy

Actively involved in the launch of a revolutionary patented cloud-based software allowing websites to monetize their Product/Services Offerings.  Utilizing the Cinsay “Smart Store” generating unparalleled conversions and viral sharing.  Launched in April 2012, now with thousands of small and large business clients.
Also, responsible for Product and Market Development of HBC Products for Cinsay Celebrity Clients.

Business Development - Investor

SciBan, Inc.

•	Responsible for developing a world-class global company launching Science Based Natural Products.  
•	Working with scientists to develop products proven effective, safe and all natural.
•	Involved in all phases - product design, manufacturing and marketing.

Thera-Med

Owner/Inventor/Market Development offering a line of Pain Relief products.  Sold to Drug Stores, Grocery and Mass Retailers.  With Distribution in over 30,000 Retail locations.
Sold Thera-Med to Carex Healthbrands in 2007.

Founder, Owner, CEO

Baylor University

Facilitated the FastTrac Program for Adult Entreprenuers and Small Businesses; utilizing Baylor Graduate Students as Interns.  Utilizing the FastTrac Curiculum used by over 300,000 businessmen to systematically analyze their business and develop a Business Plan for Growth. Offering Modules covering Management, Marketing, Finance, Resources, I personally coached over 80 businesses.
Learn more at http://fasttrac.org

Professor, Faculty and Business Coach

Spin-Rite Office Products

Spin-Rite created a patented Desk Accessory.  Manufactured and sold to Office Supply Stores throughout the US. Became market leader.  Then sold to Fellows Manufacturing.

My passion is to nurture Individuals, Families and Business Ventures to create or re-create themselves for Success...

Blessed with over 4 decades of experience with businesses and Executives at all levels, CPGs, real estate, healthcare, ecommerce technologies and strategic investments.

Dedicated and proven Investor and Business Strategist who has networked with some of the most significant Retailers, Distributors and Manufacturers in the U.S. and globally. 

Adept at developing the "Optimal Mindset" for business, marketing and execution...

Opening doors to access key market verticals which generate revenues and profits; along with exit strategies if desired.  

Are you looking for high performance investment returns and personal development, then let's connect.

Looking Forward 
David

taplio

The Battle

Barak Orenstein

David H Hoffman

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