Else Nutrition

Else Nutrition is at the forefront of the plant-based infant and kid's nutrition space, changing people's lives worldwide through clean, sustainable, healthy alternatives to their nutritional needs. The family brand sets the foundation early in life to create healthy eating habits.

-Built brand from inception, leading go-to-market GTM strategy, resulting in $10M 
in revenue.
-Drove market penetration across 15,000 retail locations Walmart, CVS, Sprouts) 
and top Amazon U.S. rankings (#1 in new product sales).
-Led brand & performance marketing, influencer partnerships, and digital content 
strategy, increasing engagement by 300%.
-Scaled omnichannel presence, launching a direct-to-consumer DTC e-commerce strategy that increased sales by 250%.
-Developed global expansion strategy, securing distribution across the U.S., Canada, 
and APAC.

Vice President Marketing

-Drove 219% revenue growth ('21 vs. 20); nearly 3x online business sales between Jan 2021 to March 2022. 
-Attained 40% q-on-q growth on Amazon.com
-Attained World Plant-Based Expo's 'Best Dairy Alternative Award' (Dec '21), and Good Housekeeping Parenting Award ('21).

Global Director of Marketing

SavorEat 🍔🤖🌿

SavorEat is a revolutionary  AI-powered platform that allows customers to order delicious, plant-based food created to their exact specifications, cooked in minutes by a Robot Chef. 

-Launched AI-powered Food-Tech solution in the U.S. market, driving partnerships 
with Sodexo, Google, Monday.com, and ironSource.
-Increased brand awareness by 150% through strategic PR, rebranding, and digital 
growth strategies.
-Led product positioning and storytelling, securing media coverage in top-tier 
publications.
 -Executed data-driven content marketing, improving lead conversion rates by 40%.

Fractional CMO  - Consultant

Mindspace

-Managed global marketing across seven countries and 13 cities including London, 
San Francisco, Bucharest, and Frankfurt, increasing customer acquisition by 35%.

Global Marketing Director & Director of Content Marketing

AHAVA Dead Sea Laboratories

-Rebranded the global skincare brand for the first time in company history, with "Deeper than Beauty Campaign," leading to record-breaking revenue growth.
-Optimized e-commerce and direct-to-consumer performance, increasing digital 
sales by 45%.
-Conceptualized and launched new-to-world best-selling products, in collaboration 
with R&D.
-Spearheaded SEO, influencer partnerships, content marketing engine, and digital 
advertising, leading to a 300% increase in online engagement.

Chief Marketing Officer

SodaStream International, Ltd.

-Role leading brand-building strategy for SodaStream's 45 global markets with strategic influence over $75 million global marketing budget, and strong focus on US market. 
-Major multi country/city blitz approach, spanning 360 degree activation (TV, Digital, OOH, Social); repositioning the brand into the 'Maker Movement' (Empowerment) and Sparkling Water Space.
- Leading global market research, mining for actionable insights; re-branding, brand strategy development, curating core brand materials & deployment to markets. 
-Introduced UGC platforms to drive brand heat through original content.
- Developing and managing global digital assets (including building new Content Marketing platform "The Stream" 
- Leading U.S. Partnerships including the Food Network, Contently, New PR & Social Media Agencies, and marketing technology platforms.

Global Brand Communications Director

-Led global marketing of the Machines Category, including including new machine launches.

Global Machines Category Director

Danone

-Revitalized the Evian brand in North America, implementing a data-driven brand 
repositioning strategy that restored revenue growth and increased market share.
-Developed and executed a 360-degree go-to-market GTM strategy, integrating 
digital, influencer, and experiential marketing, leading to a 25% increase in consumer 
engagement.
-Led the local implementation of the award-winning Evian Roller Babies campaign, 
recognized by Guinness World Records as the most viral advertisement at the time, 
generating 100M views globally and driving double-digit brand awareness growth.
-Spearheaded omnichannel marketing campaigns, optimizing retail and e-commerce 
strategies that resulted in a 15% increase in sales across key Canadian markets.
-Managed multimillion-dollar marketing budgets, ensuring maximum ROI across paid 
media, digital advertising, and public relations efforts.
-Strengthened B2B partnerships, driving product placement and promotional 
collaborations with major retailers and hospitality chains to enhance brand visibility.
-Oversaw the expansion of Evian’s DTC and e-commerce presence, implementing 
SEO and performance marketing strategies that boosted online conversions by 40%.
-Fully managed B2B Marketing relationship with the Coca-Cola Company. 
-Devised and implemented breakthrough mobile ad campaign in partnership with the Weather Network Application; nominated for 2013 ICON digital award. 
-Received Danone Humanism Award for excellence in interpersonal abilities both internally and with partners.

Marketing Director - evian Natural Spring Water / Badoit Sparkling

Maxxium Canada

-Managed multiple product portfolios, including: ABSOLUT Vodka, Piper & Charles-Heidsieck Champagnes, Russian Standard Vodka. 
-Drove 17%+ volume growth on ABSOLUT Vodka brand. 
-Achieved $1M+ incremental company profit through company’s strategic new product launch; Russian Standard in 2009. 
-Developed successful brand communication & PR initiatives related to Dita Von Teese
Launched ‘The Cointreaupolitan’ cocktail during the Toronto International Film Festival; achieved 20%+ increase in sales.

Senior Brand Manager - Absolut Vodka and champagnes

Kraft Foods Group

Directed brand growth initiatives to increase awareness, business development, revenue generation and company performance.

Brand Manager

L'Oreal Canada

-Assumed accountability for marketing, branding and launches for Garnier Fructis hair care and styling products (20 sku portfolio)
Achieved record market shares of 8.8% in units. 
-Drove complete range package re-launch and associated media campaign, resulting in +$2.4mm in sales uplift.  
-Created and led Master Brand program, Garnier Green Room, resulting in over $3mm in incremental sales. Worked with CTV network on a new music television show, ‘Playlist’ sponsored by Garnier. Voted Top Contest by Strategy Magazine.
-Recognized as “Marketers of the Year 2003” by Marketing Magazine.
-Received L’Oreal Global Marketing Basics Challenge top prize, for 1st place in marketing competition for new marketers.

I’m a results-driven marketing executive with 20+ years of global experience leading B2C and B2B brand transformation, growth acceleration, and digital innovation. I help startups scale and global giants thrive; blending creative storytelling with data, AI, and performance marketing.

From iconic powerhouses like L’Oréal, Ralph Lauren Fragrances, Danone, Evian, and Nestlé to disruptive innovators like Else Nutrition, SodaStream, and SavorEat, I’ve led high-impact initiatives that deliver measurable results in revenue, market share, and customer engagement.

Core Strengths:

✅ Go-to-Market & Growth Strategy – Launched and scaled multi-million dollar products across North America, Europe, and APAC. Skilled at crafting agile GTM strategies for both high-growth startups and enterprise brands.
✅ Brand Positioning & Creative Campaigns – Deep expertise in brand identity, repositioning, and multi-award-winning storytelling that connects with modern consumers.
✅ AI-Powered & Performance Marketing – Mastery of digital strategy, AI for marketing, paid media, SEO/SEM, influencer marketing, omnichannel campaigns, and MarTech automation.
✅ E-commerce & DTC Growth – Proven track record scaling Amazon, Shopify, and DTC ecosystems using conversion-optimized tactics and data-driven insights.
✅ Marketing Strategy Consulting & Fractional CMO Leadership – Partner to founders and C-suites driving brand evolution, cross-functional alignment, and full-funnel growth.

Born in Canada, fluent in English and Hebrew, and globally oriented - I bring a unique mix of big-brand discipline and startup hustle. Whether it’s building a household name or launching a category-defining product, I deliver with precision, passion, and purpose.

Certified in:

🎓 Kellogg Northwestern – Digital Marketing Strategies: AI, Automation & Data; University of Toronto - Digital marketing


Marketing Executive | CMO | VP Marketing | Growth Marketing | Fractional CMO | Consumer Marketing | Tech Marketing | Digital Strategy | Demand Generation | Brand Storytelling | Generative AI | Food-Tech | SaaS | FMCG | Health & Wellness | Product Launch | E-commerce Strategy | Amazon Growth | Performance Media | Omnichannel | Content Strategy | PR | Social Media | Market Research | Team Leadership

Barak Orenstein

eBuzz Community

eCommerce Community Founder/Host

Joelene Wolfe Marketing

Helping online e-commerce stores unlock their full potential and increase revenue gets me out of bed in the morning (well, that and the coffee). If you're ready to take your brand to the next level, I’ll be on hand with tailored strategies and a burst of positive energy to help you grow.

As a seasoned eCommerce strategist, I delve into the heart of your business, fine-tuning each aspect to leverage the full power of organic growth.

CLIENTS: Newton Baby, Milkify, Figgy, Fathercraft, Little Crown Interiors, Lorencetti, SFuels, MomCaveTV, Kamenski Hockey, Larkspur & Thyme, Children's Aid & Family Services and more.

SERVICES: Marketing Strategy, Influencer Marketing, Partnerships, Creative Direction, Content Management, Giveaways, Social Media,  and more.

Please contact me for your consulting/project-based needs.

eCommerce Marketing Consultant / Advisor

WRAL

Writer for Raleigh/Durham's TV station, WRAL's Family column.

WRAL Family Contributor

Actor

Film, television, commercial and commercial print.

NYWIFT - New York Women in Film & Television

Member

Vitals

Oversaw the following for Vitals, a start-up providing patients with tools to find the right doctor and manage their care:
 - social media marketing
 - email marketing
 - mobile marketing
 - product marketing

Director Of Marketing

Raspberry Red

"Raspberry Red offers innovate digital solutions to drive traffic and online revenue through activating and growing your audience."

- Social media strategy, campaigns and influencer outreach
- SEO - on site optimization, content strategy
- Direct marketing programs 
- Email Newsletter from ESP selection to best practices and building database
- Identifying new customers and maximizing revenue from existing ones
- Industry and brand research to thoroughly understand the landscape
- Analytics - All good marketing is based on it's successes

For clients including: Shape Magazine, Men's Fitness, AMC TV, Christian Science Monitor, LA Times, Radar Online, Babble, Vince Camuto, Jessica Simpson Collection and more

Director of Digital Marketing

Toys R Us

Complete oversight of very large and successful children's loyalty program which included all program creative, direct mail, dedicated website, email, partnerships, in store promotions and co-marketing. 

Managed multi-million dollar budget, all strategic planning and tactical oversight.

Geoffrey's Birthday Club Program

Babies R Us

Married strategy to tactics designed to drive sales during specific times through new programs, offers, partnerships - all utilizing customer segmentation.

Key driver in facilitating cross division interaction, program creation and testing.

Marketing Integration

Elite Sports Academy LLC

Started and ran all business aspects of this 7K square foot state of the art hockey training facility. Handled everything from developing the business plan, construction, marketing, partnerships and financials. 

This was by far one of the most valuable business experiences I've had.

Co-Founder

As my life unfolded, a unique story evolved resulting in a very creative yet business driven experience.

As an entrepreneurial-spirited Business Professional with over 20 years’ success in directing a rich array of consumer businesses, I learned to follow my passions and incorporate them into my life and work.  I now balance my passion for all things creative with a proven strength in driving efficiencies, awareness, traffic and sales. 

But that's not all...

Life is short and we all have dreams.  After working many years in the corporate world  I took the big leap to follow my dream of acting/script writing. I am so fortunate to work with talented people across so many tv, film and commercial projects.  I love working on both sides of the camera.  

While I still actively consult on select business/marketing projects, I love working on projects that wrap all my experiences into one including driving businesses, social media, content strategy & creation (writing and video), speaking and more - all with a motivational twist and a little fun. 

I find that doing what you love, energizes all areas of your life and I am loving every minute of it.

taplio

The Battle

Barak Orenstein

Joelene Wolfe

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