Else Nutrition

Else Nutrition is at the forefront of the plant-based infant and kid's nutrition space, changing people's lives worldwide through clean, sustainable, healthy alternatives to their nutritional needs. The family brand sets the foundation early in life to create healthy eating habits.

-Built brand from inception, leading go-to-market GTM strategy, resulting in $10M 
in revenue.
-Drove market penetration across 15,000 retail locations Walmart, CVS, Sprouts) 
and top Amazon U.S. rankings (#1 in new product sales).
-Led brand & performance marketing, influencer partnerships, and digital content 
strategy, increasing engagement by 300%.
-Scaled omnichannel presence, launching a direct-to-consumer DTC e-commerce strategy that increased sales by 250%.
-Developed global expansion strategy, securing distribution across the U.S., Canada, 
and APAC.

Vice President Marketing

-Drove 219% revenue growth ('21 vs. 20); nearly 3x online business sales between Jan 2021 to March 2022. 
-Attained 40% q-on-q growth on Amazon.com
-Attained World Plant-Based Expo's 'Best Dairy Alternative Award' (Dec '21), and Good Housekeeping Parenting Award ('21).

Global Director of Marketing

SavorEat 🍔🤖🌿

SavorEat is a revolutionary  AI-powered platform that allows customers to order delicious, plant-based food created to their exact specifications, cooked in minutes by a Robot Chef. 

-Launched AI-powered Food-Tech solution in the U.S. market, driving partnerships 
with Sodexo, Google, Monday.com, and ironSource.
-Increased brand awareness by 150% through strategic PR, rebranding, and digital 
growth strategies.
-Led product positioning and storytelling, securing media coverage in top-tier 
publications.
 -Executed data-driven content marketing, improving lead conversion rates by 40%.

Fractional CMO  - Consultant

Mindspace

-Managed global marketing across seven countries and 13 cities including London, 
San Francisco, Bucharest, and Frankfurt, increasing customer acquisition by 35%.

Global Marketing Director & Director of Content Marketing

AHAVA Dead Sea Laboratories

-Rebranded the global skincare brand for the first time in company history, with "Deeper than Beauty Campaign," leading to record-breaking revenue growth.
-Optimized e-commerce and direct-to-consumer performance, increasing digital 
sales by 45%.
-Conceptualized and launched new-to-world best-selling products, in collaboration 
with R&D.
-Spearheaded SEO, influencer partnerships, content marketing engine, and digital 
advertising, leading to a 300% increase in online engagement.

Chief Marketing Officer

SodaStream International, Ltd.

-Role leading brand-building strategy for SodaStream's 45 global markets with strategic influence over $75 million global marketing budget, and strong focus on US market. 
-Major multi country/city blitz approach, spanning 360 degree activation (TV, Digital, OOH, Social); repositioning the brand into the 'Maker Movement' (Empowerment) and Sparkling Water Space.
- Leading global market research, mining for actionable insights; re-branding, brand strategy development, curating core brand materials & deployment to markets. 
-Introduced UGC platforms to drive brand heat through original content.
- Developing and managing global digital assets (including building new Content Marketing platform "The Stream" 
- Leading U.S. Partnerships including the Food Network, Contently, New PR & Social Media Agencies, and marketing technology platforms.

Global Brand Communications Director

-Led global marketing of the Machines Category, including including new machine launches.

Global Machines Category Director

Danone

-Revitalized the Evian brand in North America, implementing a data-driven brand 
repositioning strategy that restored revenue growth and increased market share.
-Developed and executed a 360-degree go-to-market GTM strategy, integrating 
digital, influencer, and experiential marketing, leading to a 25% increase in consumer 
engagement.
-Led the local implementation of the award-winning Evian Roller Babies campaign, 
recognized by Guinness World Records as the most viral advertisement at the time, 
generating 100M views globally and driving double-digit brand awareness growth.
-Spearheaded omnichannel marketing campaigns, optimizing retail and e-commerce 
strategies that resulted in a 15% increase in sales across key Canadian markets.
-Managed multimillion-dollar marketing budgets, ensuring maximum ROI across paid 
media, digital advertising, and public relations efforts.
-Strengthened B2B partnerships, driving product placement and promotional 
collaborations with major retailers and hospitality chains to enhance brand visibility.
-Oversaw the expansion of Evian’s DTC and e-commerce presence, implementing 
SEO and performance marketing strategies that boosted online conversions by 40%.
-Fully managed B2B Marketing relationship with the Coca-Cola Company. 
-Devised and implemented breakthrough mobile ad campaign in partnership with the Weather Network Application; nominated for 2013 ICON digital award. 
-Received Danone Humanism Award for excellence in interpersonal abilities both internally and with partners.

Marketing Director - evian Natural Spring Water / Badoit Sparkling

Maxxium Canada

-Managed multiple product portfolios, including: ABSOLUT Vodka, Piper & Charles-Heidsieck Champagnes, Russian Standard Vodka. 
-Drove 17%+ volume growth on ABSOLUT Vodka brand. 
-Achieved $1M+ incremental company profit through company’s strategic new product launch; Russian Standard in 2009. 
-Developed successful brand communication & PR initiatives related to Dita Von Teese
Launched ‘The Cointreaupolitan’ cocktail during the Toronto International Film Festival; achieved 20%+ increase in sales.

Senior Brand Manager - Absolut Vodka and champagnes

Kraft Foods Group

Directed brand growth initiatives to increase awareness, business development, revenue generation and company performance.

Brand Manager

L'Oreal Canada

-Assumed accountability for marketing, branding and launches for Garnier Fructis hair care and styling products (20 sku portfolio)
Achieved record market shares of 8.8% in units. 
-Drove complete range package re-launch and associated media campaign, resulting in +$2.4mm in sales uplift.  
-Created and led Master Brand program, Garnier Green Room, resulting in over $3mm in incremental sales. Worked with CTV network on a new music television show, ‘Playlist’ sponsored by Garnier. Voted Top Contest by Strategy Magazine.
-Recognized as “Marketers of the Year 2003” by Marketing Magazine.
-Received L’Oreal Global Marketing Basics Challenge top prize, for 1st place in marketing competition for new marketers.

I’m a results-driven marketing executive with 20+ years of global experience leading B2C and B2B brand transformation, growth acceleration, and digital innovation. I help startups scale and global giants thrive; blending creative storytelling with data, AI, and performance marketing.

From iconic powerhouses like L’Oréal, Ralph Lauren Fragrances, Danone, Evian, and Nestlé to disruptive innovators like Else Nutrition, SodaStream, and SavorEat, I’ve led high-impact initiatives that deliver measurable results in revenue, market share, and customer engagement.

Core Strengths:

✅ Go-to-Market & Growth Strategy – Launched and scaled multi-million dollar products across North America, Europe, and APAC. Skilled at crafting agile GTM strategies for both high-growth startups and enterprise brands.
✅ Brand Positioning & Creative Campaigns – Deep expertise in brand identity, repositioning, and multi-award-winning storytelling that connects with modern consumers.
✅ AI-Powered & Performance Marketing – Mastery of digital strategy, AI for marketing, paid media, SEO/SEM, influencer marketing, omnichannel campaigns, and MarTech automation.
✅ E-commerce & DTC Growth – Proven track record scaling Amazon, Shopify, and DTC ecosystems using conversion-optimized tactics and data-driven insights.
✅ Marketing Strategy Consulting & Fractional CMO Leadership – Partner to founders and C-suites driving brand evolution, cross-functional alignment, and full-funnel growth.

Born in Canada, fluent in English and Hebrew, and globally oriented - I bring a unique mix of big-brand discipline and startup hustle. Whether it’s building a household name or launching a category-defining product, I deliver with precision, passion, and purpose.

Certified in:

🎓 Kellogg Northwestern – Digital Marketing Strategies: AI, Automation & Data; University of Toronto - Digital marketing


Marketing Executive | CMO | VP Marketing | Growth Marketing | Fractional CMO | Consumer Marketing | Tech Marketing | Digital Strategy | Demand Generation | Brand Storytelling | Generative AI | Food-Tech | SaaS | FMCG | Health & Wellness | Product Launch | E-commerce Strategy | Amazon Growth | Performance Media | Omnichannel | Content Strategy | PR | Social Media | Market Research | Team Leadership

Barak Orenstein

The Davis Family Group of Businesses (DFG)

Strategic Sales Architect | Fractional Sales Leader
We help B2B CEOs fix broken sales systems—not just salespeople.

Architect of the Pipeline Ignition™ outbound system, delivering the Right Message, to the Right Buyer, at the Right Time. Helped founders move from cold lists to booked meetings with controlled scale, lifting close rates by 62%.

Engineered AI-enabled sales enablement programs spanning bootstrapped startups to enterprise organizations managing pipelines up to $1B.

Designed repeatable GTM systems that scale across SaaS, tech, and professional services, aligning strategy, execution, and accountability.

Founder | Davis Family Group of Businesses (DFG)

SalesStar

Practices Partner | SalesStar
Helping Growth-Minded CEOs Unlock Their Sales Organization’s Full Potential

Refined outbound frameworks and coaching methods that later informed independent systems deployed at DFG Businesses.

Evaluated outbound and fractional models, determining independence was required to design scalable solutions for enterprise clients.

President - Practice Partner

WOW! Business

Engineered brownfield market expansion processes that guided commercial targeting reviews across the region.

Designed bundling and revenue growth strategies that increased customer spend and expanded share of wallet.

Consistently ranked as the #1 manager, outpacing peers by 30+ points across all core performance metrics.

Field Sales Manager

TeamDynamix

Architected GTM planning and forecasting processes that improved pipeline accuracy in the higher education SaaS market.

Partnered with cross-functional leaders to design alignment between product roadmap and sales execution, reducing stalled deals and improving sales velocity.

Vice President - Head Of Sales

Nationwide Insurance

Designed and launched a new sales unit, holding churn under 10% while driving growth through bundled product adoption.

Led a team whose performance outcomes were later engineered into training and performance systems that improved agent productivity and retention.

Contact Center Sales and People Leader

Time Warner Cable Business Class

Created efficiencies and delivered a quality customer experience.
Provided leadership and management for the day- to-day operations of the Mid Ohio - SMB 39 county sales territory.  Instrumental in market development and network expansion initiatives. Worked with stake holders in other departments to increase efficiencies and deliver quality customer experiences. Sold fiber, coax, phone, PRI, SIP, Managed Services, XaaS and other cloud offerings.
•	Increased staff from 2 managers / 13 reps to 5 managers / 48 reps in 6 months
•	Increased market monthly revenue by 31% YoY since end of Q2 2012
•	Reached highest quota attainment /average rep productivity in market history
•	Developed key contact plan aspects were adopted by corporate marketing for rep efficiency 
•	Developed CRM funnel management tools aspects adopted by Midwest region
•	Transformed market and motivated staff to drive results

Director of Commercial Sales

Windstream

Responsible for P&L, Network Planning, Account Development and Sales for  Central Ohio Market 
•	Revamped struggling market improved from 80th to 30th in company ranking in first year
•	Increased market monthly revenue by 282% in past 2 years by closing high value accounts
•	Increase market profitability by lowering network cost in conjunction with network planning
•	Reduced market churn to .77% by implementing customer contact program
•	Team closed the largest account in market history - total contract value $3,000,000.00

Results accomplished by leveraging qualities and experiences that include:

- Change Management – Led teams thru mergers, acquisitions and rebuilds.
- Relationship Building – Develop trust / respect based relationships with internal and external resources.
- Persuasion – Able to influence others and cause them to move in the appropriate direction.
- Team Work – Able to build, nurture and drive performance of a team comprised of people with different skill sets.
- Coaching & Development – Expert at developing others, encouraging expansion of capabilities
- Integrity – Strong principles that won’t be compromised. Treat people as I want to be treated

Regional Sales Director

Sprint Nextel

Responsible for recruiting, coaching and driving productivity of MPLS, SIP trunking Wireless Intergration and wireless business sales efforts within the Cleveland Telco MSA.
•	Led a team of 8 - 12 B2B AEs
•	Consistently led region in rep productivity for General Business sales teams
•	Number 4 out of 76 Sales Managers in the region for Customer Renewals
•	Number 8 out of 76 Sales Managers in the region for Device and Plan Sales
•	Increased rep productivity over 200% since taking over leadership of all GBT reps in 2004
•	Drove new MPLS and Wireless Integration business from monthly wireline base of $260K

Hybrid Branch Sales Manager - Wireline / Wireless

Encore Marketing Group

Responsible for the development and successful implementation of a B2B outsourced “Feet on The Street” campaign for SBC.  Opened new markets and led 7 managers and 82 sales reps. Managed daily operations; KPI’s for sales productivity, provisioning and revenue assurance; P&L and operating budget.
•	Successfully opened 7 markets in 5 states in a 5 month period: Kansas City, KS; St. Louis, MO; Austin, TX; San Antonio, TX; Indianapolis, IN; Cleveland, OH; Columbus OH
•	Outperformed sales objectives in 5 of 7 markets managed to EBITDA positive
•	Earned the SBC 2003 Presidents Club Award for Top Sales Revenue

Regional Vice President of Sales

CTSI

Second tour of duty with CTSI. Reorganized and energized the Harrisburg, PA market. Combined the Major accounts and General Business teams to capitlalize on synergies and scale of the market.

Sr. District Sales Manager

𝗦𝗮𝗹𝗲𝘀 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗯𝗿𝗲𝗮𝗸 𝗮𝘁 𝘁𝗵𝗲 𝗯𝗼𝘁𝘁𝗼𝗺 𝗼𝗳 𝘁𝗵𝗲 𝗳𝘂𝗻𝗻𝗲𝗹, 𝗶𝘁 𝗯𝗿𝗲𝗮𝗸𝘀 𝗮𝘁 𝘁𝗵𝗲 𝘁𝗼𝗽. 𝗧𝗵𝗮𝘁’𝘀 𝘄𝗵𝗲𝗿𝗲 𝗜 𝗴𝗼 𝘁𝗼 𝘄𝗼𝗿𝗸.

I modernize legacy revenue models and realign misfiring systems, turning outbound chaos into growth-engine clarity for enterprise B2B teams… from bootstrapped startups to SaaS, tech, and professional services organizations managing pipelines up to $1B.

𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄:

𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝗚𝗿𝗼𝘄𝘁𝗵 𝗦𝘆𝘀𝘁𝗲𝗺𝘀: Revenue engines engineered to connect strategy, execution, and accountability into repeatable growth.

𝗔𝗜-𝗘𝗻𝗮𝗯𝗹𝗲𝗱 𝗢𝘂𝘁𝗯𝗼𝘂𝗻𝗱: Frameworks architected with intent data and psychographic messaging, lifting close rates by 62%.

𝗙𝗼𝘂𝗻𝗱𝗲𝗿-𝗟𝗲𝗱 𝗦𝗰𝗮𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆: Growth systems designed to work at every stage… from early teams to enterprise-funded orgs.

𝗞𝗲𝘆 𝗺𝗶𝗹𝗲𝘀𝘁𝗼𝗻𝗲𝘀:

𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗣𝗶𝗽𝗲𝗹𝗶𝗻𝗲 𝗜𝗴𝗻𝗶𝘁𝗶𝗼𝗻™ 𝗼𝘂𝘁𝗯𝗼𝘂𝗻𝗱 𝘀𝘆𝘀𝘁𝗲𝗺… built on Right Message. Right Buyer. Right Now. Helps founders move from cold lists to booked meetings with controlled scale.

𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗲𝗱 𝗯𝘂𝗻𝗱𝗹𝗶𝗻𝗴 𝗮𝗻𝗱 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗴𝗿𝗼𝘄𝘁𝗵 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 that increased customer spend and expanded share of wallet… outperforming peers by 30+ points.

If you’re looking for traction, not just theory, let’s connect.

𝗧𝗼𝗽 𝘀𝗸𝗶𝗹𝗹𝘀: Revenue Architecture · RevOps Strategy · AI Sales Enablement · Pipeline Acceleration · Sales Leadership

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Barak Orenstein

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