I’m a results-driven marketing executive with 20+ years of global experience leading B2C and B2B brand transformation, growth acceleration, and digital innovation. I help startups scale and global giants thrive; blending creative storytelling with data, AI, and performance marketing.

From iconic powerhouses like L’Oréal, Ralph Lauren Fragrances, Danone, Evian, and Nestlé to disruptive innovators like Else Nutrition, SodaStream, and SavorEat, I’ve led high-impact initiatives that deliver measurable results in revenue, market share, and customer engagement.

Core Strengths:

✅ Go-to-Market & Growth Strategy – Launched and scaled multi-million dollar products across North America, Europe, and APAC. Skilled at crafting agile GTM strategies for both high-growth startups and enterprise brands.
✅ Brand Positioning & Creative Campaigns – Deep expertise in brand identity, repositioning, and multi-award-winning storytelling that connects with modern consumers.
✅ AI-Powered & Performance Marketing – Mastery of digital strategy, AI for marketing, paid media, SEO/SEM, influencer marketing, omnichannel campaigns, and MarTech automation.
✅ E-commerce & DTC Growth – Proven track record scaling Amazon, Shopify, and DTC ecosystems using conversion-optimized tactics and data-driven insights.
✅ Marketing Strategy Consulting & Fractional CMO Leadership – Partner to founders and C-suites driving brand evolution, cross-functional alignment, and full-funnel growth.

Born in Canada, fluent in English and Hebrew, and globally oriented - I bring a unique mix of big-brand discipline and startup hustle. Whether it’s building a household name or launching a category-defining product, I deliver with precision, passion, and purpose.

Certified in:

🎓 Kellogg Northwestern – Digital Marketing Strategies: AI, Automation & Data; University of Toronto - Digital marketing


Marketing Executive | CMO | VP Marketing | Growth Marketing | Fractional CMO | Consumer Marketing | Tech Marketing | Digital Strategy | Demand Generation | Brand Storytelling | Generative AI | Food-Tech | SaaS | FMCG | Health & Wellness | Product Launch | E-commerce Strategy | Amazon Growth | Performance Media | Omnichannel | Content Strategy | PR | Social Media | Market Research | Team Leadership

Barak Orenstein

I'm Sidnee, Founder of Schaefer - the Why People Buy firm for food & beverage brands.

After years in startups, Fortune 500s, and agencies, I learned most food brands don't really understand their customers. They rely on demographics while overlooking the deeper motivations that drive demand.

That's why we built Schaefer differently. We're senior-level partners who work exclusively in food & beverage, using proprietary research to uncover why people really try, buy, and switch. Then we translate those insights into messaging that moves product and prove it works through pilot campaigns.

Experience: From emerging brands to established leaders like Walmart, Virgin Hotels, Stampede Culinary Partners, and Straus Family Creamery.

Background: Third-generation entrepreneur. MBA from Willamette. But my best education comes from working directly with founders passionate about understanding their customers better.

Let's connect if: You're launching a product and marketing isn't clicking, or expanding into new categories and need to know who to target.

Because in food & beverage, understanding people isn't just smart.. it's everything.

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The Battle

Barak Orenstein

Sidnee Schaefer

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