Barbara Turley

Founder & CEO at The Virtual Hub | Speaker | Podcast Host 🎙| Operational Efficiency Enthusiast 💥| Passionately helping businesses remove bottlenecks & scale 🚀

A 'Mum first' entrepreneur who has bootstrapped and scaled a 350 employee, digital first support assistant company with clients spanning the globe, all while attending toddler ballet, kids ski club, playdates and living between the mountains of Europe and the beaches of Australia.

The usual question I get asked is 'how the hell did you do that?' 

To which my usual reply is ......

'By focussing on building great systems, nailing process delegation and leveraging cost effective teams of support assistants in The Philippines.'

Platforms. Processes. People. 

Everyday I see great companies full of great people who are roadblocked by the vortex of busywork. From small businesses with 5 people to large organisations with 500 people the story is the same. Great people bogged down by necessary but inefficient and time consuming busywork. 

By identifying the 20-50% of most peoples day that is taken up by admin and/or process driven tasks any business can strategically optimise their human capital budgets by delegating to a team of offshore virtual assistants. 

From e-commerce and SAAS to coaching and service businesses, we help unlock business growth by freeing great people from the time-suck of busywork.

At The Virtual Hub, we provide fully managed, in-house trained and dedicated virtual assistants starting at $750 USD per month.

By integrating great support assistants inside your business we act like a 'bolt on' scaling partner to your growth plans.

Founder & CEO

Helping companies work smarter, move faster & scale better with a combination of operational efficiency frameworks, tech stacks that work and offshore team strategies.

Kalei's Kitchenette

Marketing & Digital Growth:

- Developed and maintained website through WIX, optimized for SEO, mobile usability, and conversion.
- Managed and corrected local listings, ensuring NAP consistency across platforms.
- Created and executed weekly email marketing campaigns to increase engagement and drive sales.
- Oversaw the planning and execution of a social media strategy across Instagram, Facebook, and TikTok with consistent content output and measurable growth in engagement.
- Implemented a streamlined system for online ordering and review management.

Business Operations & Project Management:

- Opened the first brick-and-mortar location in May 2023, including recruitment, SOP development, staff training, and launch planning.
- Built scalable systems and operational processes across departments to enable efficient day-to-day functions without direct oversight.
- Managed external vendor relationships including HR, CPA, branding, and point-of-sale systems.
- Established and monitored financial forecasts and business performance metrics.

Public Relations & Community Engagement:

- Led press release campaigns resulting in TV appearances for Kalei’s Kitchenette on Fox 5 News and KUSI.
- Organized and executed multiple school fundraising events to support local communities.
- Received "Women of Distinction 2025" recognition by the Mayor of San Diego for contributions to community engagement and empowerment.

Co-Founder | Head of Marketing & Customer Experience

A-1 Self Storage

Responsible for coordinating the marketing, advertising, social media, and reputation management activities of the A-1 Self Storage marketing platform (websites and mobile applications) for all 50 stores.

Drives the implementation, communication, and ongoing support of customer-facing tools and initiatives directly related to the sales and customer relationship management processes. 

Ensures that all other marketing activities are optimized for maximum SEO benefits and that all marketing and advertising expenditures are tracked and analyzed for cost/revenue benefits.

Recent Projects:
•	Revamp the A-1 Self Storage and A-1 Car Storage websites to be aligned with user and SEO best practices.  Met website goals of increasing sessions, engagement, and conversion.
•	Website is ADA Compliant (Levell AA WCAG)
•	Established competitor benchmark in regard to online reputation
•	Onboarding AI/NLP chatbot with live chat capabilities

Platforms at use: Mouseflow, BirdEye, SEMRush, BrightLocal, Canva, Hootsuite, Google Analytics, Google Console, Google Data Studio

Digital Marketing Manager - SEO Analyst

Milestone Inc

Senior Omni Channel Customer Success Manager

Omni Channel Customer Success Manager

•	Responsible for managing client omnichannel strategy, with a focus in digital SEO, to increase awareness and conversion 
•	Conducts monthly/quarterly ROI Report calls with clients discussing performance, web analytics, key metrics, and strategies to increase website visits and direct online conversion
•	Maintaining high-quality client relationships and deliverable within a portfolio of $1.5M+ in revenue 
•	Formulate and implement on-page and off-page SEO based on industry trends while researching and keeping in alignment with search algorithm updates
•	Develop client-facing presentations to educate Search trends
•	Renewed and increase portfolio revenue on existing clients 
•	Proficient with the following software: Jira, Strikedeck, BrightEdge, Conductor, Omniture dashboard, NetSuite, OpenAir, MS Office

Account Manager

Hyatt Regency San Francisco Airport

• Manages meeting space inventory in order to maximize revenue per square footage
• Optimize function space releases, rates, and availability
• Performs meeting space audits focusing on space utilization
• Review sales and catering contracts – audit blocked space to ensure maximum revenue is realized
• Manage the free sell calendar
• Supports Director of Revenue - tasks include but not limited to 11 day forecast, STR analysis, and price recommendation

Space/Revenue Analyst

•Manages inventory of supplies and collaterals, coordinates between all operational departments within the hotel, and assists in planning internal events for employees
• Ensure proper capture of other revenue like cancellations and no-show reservation
• Maintains scheduling and controls payroll for Communications and Reservations department
• Manages and assist the daily operations of Communications Department which involves dispatching of guest request thru HotSOS system and receiving inbound calls.
• Supports Revenue Manager in increasing the overall upsell revenue, maximizing sell-out efficiency,
implementing strategies to reach high occupancy and Average Daily Rate, and adjusting weekly forecast based from the business demand.
• Conducts weekly and monthly audits to reservations and its corresponding billing arrangement to
prevent errors and increase efficiency

Assistant Reservations Manager

The Fairmont San Jose

Assistant Front Office Manager

Grand Hyatt Kauai Resort & Spa

Assistant Front Office Manager 
•	Maintains scheduling and controls payroll for PBX and Front Office department
•	Manage and monitor upsells and revenue generating program for the Front Office department
•	Achieved annual increase for room upsell revenue
•	Coordinates with Housekeeping, Guest Services, and Sales Department for any site inspection and VIP arrival
•	Promotes Hyatt Gold Passport loyalty program to associates and guest.

Front Desk Agent

Manchester Grand Hyatt San Diego

•	Updates Sales Manager by consolidating daily action summaries such as meetings and site inspections
•	Maintains customer database by inputting customer profile in Envision (software)
•	Arranges travel plans for Sales trips of managers
•	Preparing presentations and reports regarding sales proposals and plans
•	Maintaining office equipment and stationary in good condition and place orders when required
•	Takes on leads and disseminate to the appropriate sales manager

Sales Administrative Assistant

•	Coordinates the room reservations, room blocks, contracts, and assist on-site meetings
•	Prepares for groups arrival, billing information, VIP information
•	Generates various reports for clients according to their specifications

Group Reservations Coordinator

Front Office Rooms Control

Sofitel Philippine Plaza Manila

Front Office Supervisor

Traders Hotel Manila by Shangri-la 

Front Desk Associate

I specialize in SEO optimization and customer success, combining digital strategy with relationship management to drive growth and retention. With 7+ years of experience, I focus on Google Search, analytics, and building systems that improve rankings and streamline workflows.

I’ve developed on-page SEO strategies, structured data enhancements, and keyword targeting using tools like Google Analytics, Search Console, SEMrush, and WIX. At Kalei’s Kitchenette, I applied these practices to improve local search visibility, strengthen online engagement, and implement review systems.

On the customer success side, I’ve built onboarding flows, support processes, and cross-functional systems that ensure user adoption and long-term satisfaction.

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