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Industrial Real Estate Investor and Business Operator

Barrett O'Neill

Owais Khan

The Royal Commission for AlUla

Leading the strategic management and development of the International Markets portfolio, targeting 10 key markets spanning Europe, North America, APAC, and GCC regions. My responsibilities encompass driving robust P&L growth, increasing visitation rates, and consumer spending in the destination through integrated marketing, brand initiatives, trade marketing, and strategic partnerships.

International Operations, Destination Marketing 

Udrive

Overall responsibility for brand development,  building marketing growth engine and D2C Subscriber/Revenue growth for Udrive across MENA region. Member of the leadership team reporting to the CEO.

Marketing Director

Mondia Group

Mondia is a tech company that provides end-to-end digital solutions/mobile marketing services in verticals such as Gaming, Music, Video-on-Demand, Lifestyle to the world's biggest consumer brands.

Overall responsibility for developing a growth engine for Mondia's clients including Subscriber Growth, Monetization, Data Enablement and Product Analytics across MENA/Europe/Africa regions. Member of the leadership team reporting to the CEO.

VP of Growth

adidas

Head of Lifecycle Marketing, Digital Activation

Namshi.com

Namshi.com is the biggest Fashion and beauty E-commerce in the MENA Region founded by Rocket Internet and owned by EMAAR.

Head of Growth & Retention

Etihad Airways

Regional Marketing Manager - Middle East

Manager Marketing - CRM & Loyalty

Direct Marketing Specialist / Interim Marketing Manager - Africa

Team Leader Holidays & Events (DMC)

Data Analyst Revenue Management

Direct Sales Agent/ Quality & Comms Lead

Marketing Strategy | Consumer Experience | Digital | Partnerships | Capability Development

As Head of Marketing, I'm all about creating dynamic growth, embracing digital innovations, and pushing boundaries in the name of risk-taking. My journey in the professional world began in sales, but 15 transformative years later/ongoing, I'm steering the marketing ship in various consumer sectors - eCommerce, Mobility, FinTech, Aviation, and Telecom VAS.

Across the years, my roles have been diverse and growth-centric: Lifecycle Marketing Manager, Regional Marketing Manager, Head of Growth & Retention, Digital Activation Consultant, VP of Growth & Analytics, and Director of Marketing, to name a few.

What I've cultivated is a rich palette of expertise in:

✔ Commanding global marketing campaigns with a sharp focus on performance marketing, CRM, and product analytics.
✔ Assembling, leading, and nurturing high-performing marketing teams across the globe.
✔ Engineering and fine-tuning marketing channels and growth engines.
✔ Establishing strategies, goals, calendars, budgets, and key KPIs.
✔ Scaling customer acquisitions via paid and earned media.
✔ Instilling a culture of growth hacking and CRO
✔ Expanding brand partnerships to stimulate growth new customer and customer loyalty.
✔ Overseeing and optimizing high-growth budgets.
✔ Crafting a magnetic brand narrative and promise.
✔ Fine-tuning ROAS, CLV, and CAC for maximum efficiency.
✔ Nurturing loyalty programs into profit powerhouses.

Specializing in: Integrated Marketing, Media Buying, eCommerce Marketing, Mobile Marketing, Digital Marketing Strategy, Digital Transformation, CRM & Loyalty, SEO, Brand Partnerships, Brand Management, Marketing Analytics, Team Management, and P&L Management.

Drop a line if you'd like to explore or discuss innovative, result-driven marketing strategies that drive business growth!

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The Battle

Barrett O'Neill

Owais Khan

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