You've got a product that works. Customers who stay. Deals that close. But every month, sales still feels like improvising. Growth that depends on whoever happens to have time to make calls, not a system that runs.Sounds familiar?At Jetpacked, we build revenue systems for growing B2B companies who are ready to professionalize sales - without hiring a full sales or revenue team.As an Official Clay Solutions Partner, we've helped 10+ founders and sales teams transform their sales operations. From disconnected tools and manual work to integrated systems that automatically enrich leads, reach them at the right moment, and make your CRM actually reliable.

Barrie Flink

Wendy van Gilst

Scrolling on LinkedIn doesn’t deliver leads, a good LinkedIn strategy does. 

Attract your ideal customer via LinkedIn in the way that works for your business. With your personal brand or with advertising. Or maybe both. Successful LinkedIn strategies fit your business goals and deliver real results. Don’t have your ideal customer waiting for you, reach out to them via LinkedIn! 

Hi there, welcome to my profile! I'm Wendy, a LinkedIn consultant and trainer with over 8 years of experience in helping businesses, entrepreneurs, and professionals to generate leads and grow their businesses with LinkedIn. I'm also an ex-LinkedIn employee, so I know the ins and outs of the platform and how to leverage its full potential for your goals.

My passion is to share my knowledge and experience with my clients and empower them to generate leads and find new customers via LinkedIn. Instead of scrolling on LinkedIn, I help you to create a LinkedIn strategy that delivers leads and new customers. Some of the clients I've worked with include Findock, Atlas Professionals, GreenDay Finance, Tribal Impact, Plinkr, NucleusBI, PAQT.com, DSM-Firmenich, Teleperformance, Adyen, and more.

Do you want to start generating leads and find new customers via LinkedIn? Schedule a FREE 20-minute call via the link at the top of my profile.

Sr. Client Solutions Manager

As a client solutions manager I'm a trusted digital marketing advisor for my clients. I'm a strategic solution driver who helps enterprise companies in the Benelux to achieve their marketing objectives using LinkedIn Marketing Solutions in the best way possible. My background as a marketer helps me to step into my client's shoes and to understand how digital marketing can be used best to drive success. Insights driven reporting, growth hacking, content and audience recommendations, are part of my core responsibilities. Together with an Account Director, I'm responsible for the Tech and Government industry. 

On a daily basis I tell stories with insights, create and present QBR reports for my clients, demo (new) products, educate my clients on their marketing strategies including how to measure ROI, deliver Content Marketing Workshops and create and maintain valuable client relationships.  

Wendy Gilst

The 14th of January always hits me. It's the date my father died, 19 years ago.

My father was only 51 years old. I was 21 and thought 51 years was old. I was aware it was not normal to lose a partner at this age, but it also felt so far away, being 51 years old. 

Since last year, I've realized how young 51 years is. He got sick at the age of 48. While building a business and raising teenagers. 

Losing a parent at the age of 21 is weird. You want to leave the house and start to build your own life. But you also need (and want) their support and advice. 

Being 21 years old when you lose a parent is old enough to have lost of memories. It's old enough to have had a solid childhood. It's old enough to have adult conversations. 

But life only begins. Like life only begins at 51. 

I would have loved to ask my father questions about raising our kids and building a business. At 21, I felt like I knew it all. 

I'm the last one to say I never struggle with getting older. I do. But thinking of my dad, I realize it is a gift to get older. 💙

Certified LinkedIn Marketing expert - I will teach you how to align your sales & marketing teams & turn your LinkedIn campaigns and LinkedIn strategy into lead magnets - Grow your business, book a FREE 20 min advice call

If I had to optimize a LinkedIn strategy for lead generation, these are the first things I would implement. 

✔️ Optimize LinkedIn profiles of all customer-facing employees. Much investment often goes into advertising or content creation. It's easy to forget that (potential) customers are checking out your employees on LinkedIn! Make sure they make a professional first impression. 

✔️ Thought leadership strategy for leadership and sales teams. Whether it is building your brand, building trust with a (new) audience, or lead generation, thought leadership is the most effective way. 

✔️ Build brand first before driving demand. Stop all advertising campaigns that focus on lead generation only and invest in branding. You can generate leads with branding campaigns, but you can't generate high-quality leads without branding.

What would you like to change about your LinkedIn strategy and why?

In H1 2026, we’re shaping Vondice Hotel Amsterdam to reflect our story.
Not bigger. Sharper. Intentional. 

We don't want to change platforms (just yet), so we’re looking for a WordPress consultant (Amsterdam region only) with strong expertise in SEO (& GEO 😅 ), conversion optimization, and website flow. 
Someone who understands that essence is about less, clarity, and intentional choices. It has to breathe through all our channels in 2026. 

Vondice is a one-room retreat.
Every click should feel deliberate, not like a funnel.

What we’re looking for:
* WordPress expert (technical and strategic)
* Strong in SEO, local visibility, and conversion (and has ideas about GEO)
* A refined sense of branding, rhythm, and minimalism
* Experience with premium or boutique hospitality is a plus

What we offer:
* Work on a design-led experience
* Full focus on quality over volume
* Space for real strategic influence, not a production factory

Know someone, or is it you?
Send me a DM or Jean-Paul N.. 

www.vondice.com

This is why I believe it's important for my kids to see I work out daily (and this is the main reason WHY I can work out daily with kids). 

When I tell people I work out daily, they always ask me, How? 

One of the reasons why a lot of people struggle to work out is that they have kids. They can't go to the gym or for a run because the kids are at home. They don't have time before or after work because the kids are around.

Interestingly enough, they do support their kids with their own sports program (football classes, ballet classes, swimming classes). 

Our kids mirror what we do, so how can we expect them to take sports seriously when we don't do anything ourselves?

When my oldest daughter was born over 7 years ago, I started to work out again right away (with the right support and advice). She joined those sessions, and seven years later, she is still used to being around me when I work out at home. This is very similar to my 4-year-old. 

When I work out at home, my kids colour, play with Duplo, and read books. They are used to me leaving for an hour on Sunday morning for a sports class. When I drop them off at school, wearing my running outfit, they know I will go for a run. 

My kids are growing up seeing me working out and prioritizing sports. Because of this, I can work out daily and hopefully inspire them to live a healthy lifestyle, too.

If I were asked to optimize a LinkedIn strategy for lead generation, these are the first three things I’d put in place:

✔️ Optimize the profiles of all customer-facing employees
Companies invest heavily in ads and content, but often overlook something crucial: prospects check out your people. Sales, leadership, consultants, their profiles are brand touch points. Make sure they create a professional, credible first impression.

✔️ Build a clear thought leadership strategy for leadership and sales
Whether the goal is brand building, trust, or lead generation, thought leadership consistently delivers. It positions your team as experts, shortens sales cycles, and attracts the right conversations.

✔️ Build brand before pushing demand
Pause lead-gen-only campaigns and invest in branding first. Yes, branding can generate leads, but without a strong brand, you’ll struggle to generate high-quality ones. Demand follows trust.

What’s the one thing you’d change about your LinkedIn strategy right now and why?

This was my first week after the Christmas break. How was yours…

The one investment that consistently grows my personal brand and brings in new clients via LinkedIn.

I run a lean business.
A few software tools.
Website hosting. (Which I consider to stop...)

Nothing excessive.

But there’s one thing I intentionally invest in: Content Creation.

I work with a photographer and videographer to create high-quality visuals. 

Not because it’s required, but because it delivers results.

Over time, I’ve learned that:
✔️ Showing your face builds real connection
✔️ Strong visuals create trust before a single word is read
✔️ Personality-driven posts spark meaningful engagement
✔️ People remember faces far more than names
✔️ Familiarity leads to credibility, and credibility leads to clients

As a consultant, I don’t have a large marketing budget.

And I don’t need one.

I simply need to show up, consistently, clearly, and authentically.

These are the 3 reasons you shouldn't invest in LinkedIn premium accounts. 

We have reached this point with all of my customers, who want to generate leads via LinkedIn. Should we invest in LinkedIn Premium? 

My answer is often yes because, without a premium account, it is harder to generate leads from your organic and thought leadership efforts. 

But, there are 3 reasons why I do not recommend you to invest in LinkedIn Premium:

❌ When your teams don't have the goal to generate leads via their profiles
❌ When there is a lack of knowledge within the team about LinkedIn
❌ When LinkedIn can't be part of the daily routine

The return on investment with LinkedIn Premium can be huge. But, commitment and knowledge of the usages is key. 

What is the reason you do or don't invest in LinkedIn Premium?

If I had to start over with my LinkedIn profile to grow my following and to generate leads, this is what I would do.

• Set a clear goal with my profile 
• Write my profile for my ideal customer
• Add a clear profile picture and compelling banner
• Buy LinkedIn premium for the premium button (and more!)
• Communicate a clear CTA across my whole profile
• Reach out to connect with relevant people on a daily basis
• Follow up on all relevant profile visitors
• Create engaging content 3-4 times per week 
• Add relevant comments to content, every day

Generating leads via LinkedIn requires consistency, more than anything else. Consistency in what you communicate, how you communicate and how often you communicate. 

It's not hard of difficult, you just have to show up and keep on showing up.

Only a few likes on your posts? This doesn't mean your content isn't relevant. 

People are very careful when they "like" content on LinkedIn. Because liking is associating yourself with content. 

Instead of focusing on getting likes, focus on other metrics such as impressions, profile visits and new followers. 

Likes feed our dopamine addiction, high quality profile visitors bring leads. (sorry not sorry)

taplio

The Battle

Barrie Flink

Wendy Gilst

Followers

Posts

Engagements

Likes

Performance ScoreWendy Gilst's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Barrie Flink

Wendy Gilst

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Wendy Gilst's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreWendy Gilst's LinkedIn Performance