🚀 Branding Strategist & Marketing Expert - Consultant -Trainer Improve your brand with daily branding posts

◉ Have you ever felt frustrated by the noise and confusion of online branding? 

◉ Are you tired of seeing companies make costly mistakes in their brand identity and development? 
I was too. 

That's why I'm on a mission to help businesses build powerful brands that stand out in today's crowded marketplace. 
But my journey wasn't easy - it was filled with challenges, risks, and tough decisions. Let me take you on a hero's journey through my story, and how I overcame these obstacles to become a successful branding strategist and designer.

I am a branding strategist and designer, driven by the existence of problems in the way companies are created and developed, along with major mistakes in building their brands and identities in a time of massive noise from brands online. 

I have experienced firsthand the conflict between what the company owner or establishment needs and the things they seek to implement, leading to a conflict in goals, direction, and vision. With visible elements of brands executed in a somewhat primitive manner, I saw the need to step up and make a difference.

The road to success is never easy, and I have faced my fair share of difficulties and challenges.
 Most business owners are focused on making profits today, without addressing strategic matters that benefit in the long term. 

They want advertising campaigns for them, not strategic plans. This is where I come in. I have been able to overcome these challenges by creating tangible plans with results on both the short and long-term axes. My approach allows business owners to see financial results quickly while improving their brand's visual appearance, leading to long-term success.

↳ One of my success stories is Zuhur Al-Shifa, a restaurant specializing in grilling and Iraqi cuisine located in Amman, the capital city. 

When I first started working with them, it was just an ordinary restaurant belonging to the popular category. But with our team's help, we were able to make a big difference in the way the service was provided, the staff, and the restaurant's special designs. 

↳ We created a unique identity for the brand and prepared customers to be fully ready to go to the restaurant through targeted advertising campaigns. Today, Zuhur Al-Shifa has its own unique identity and is an echo of the brand name in the markets.

❝ My diverse experiences in many sectors, including design, marketing, training, and branding, make my work unique. My expertise has been gained through working in many important key areas for the success of any business ❞

Bassel Hallak

Confidential

Finance and business consultant with 18+ years of experience in financial management, auditing, ERP implementation, and operational leadership across multiple industries in Jordan and the GCC.

Specialized in:
- Financial planning and restructuring
- Cost control and budget optimization
- Cash flow and debt management
- Internal controls and SOP development
- ERP implementation and systems alignment
- Business performance enhancement for SMEs

Currently providing tailored financial consulting services to small and mid-sized businesses, combining technical precision with practical strategies to achieve sustainable improvement.

مستشار مالي وإداري بخبرة تزيد عن 18 عاماً في إدارة الشؤون المالية، التدقيق، أنظمة ERP، والقيادة التشغيلية عبر قطاعات متنوعة في الأردن والخليج.

متخصص في:
- التخطيط المالي وإعادة الهيكلة
- ضبط التكاليف وتحسين الموازنات
- إدارة التدفق النقدي والالتزامات
- تطوير أنظمة الرقابة والسياسات التشغيلية
- تطبيق أنظمة ERP ومواءمتها مع أهداف المؤسسة
- تحسين أداء المشاريع الصغيرة والمتوسطة

أقدم حالياً خدمات استشارية مالية مخصصة تساعد المؤسسات على تحقيق الاستقرار والنمو بأساليب عملية وفعالة

Chief Financial Officer

Hospitality

- Streamlined budgeting and forecasting processes, reducing discrepancies 
- Spearheaded internal audit initiatives, ensuring 100% compliance with regulatory standards
- Directed cross-functional teams to implement cost-saving measures
- Designed and implemented a financial reporting system, improving data accuracy
- Led a team of auditors to identify and mitigate financial risks, enhancing operational resilience
- Collaborated with leadership to develop long-term financial plans, achieving sustainable growth

Sohar Beach Hotel & Resort

Provide financial leadership to an operating area or project portfolio including the management and development of direct report Finance staff.
Ensure key internal control processes are in place, issues are identified, and information is accurate and communicated to management on a timely basis.
Develop and coordinate key financial processes (Annual Operating Plan and Forecasts).
Responsible for analyzing actual financial results and/or prospective new business proposals.
Have comprehensive understanding of the business with ability to effectively communicate financial issues and present business results, identify opportunities, and evaluate and recommend optimal solutions to issues.
Work collaboratively with colleagues, partners and third parties, as well as, exert influence to deliver results.
Possess solid understanding of finance principles and practices and ensure that effective controls are in place to comply with all Company financial policies and guidelines.
Develop key working relationships with customers and understand their core businesses
 Reporting and Controllership teams to ensure financial processes and policies are as standardized as possible in all metros
Maintain and implement adequate systems of internal control to ensure accuracy and adequacy of accounting records and documentation and ensure that all documents are properly checked and signed as per the authorized signatories
Oversee all activities relating to the financial accounting functions, including general ledger, accounts payable, payroll, fixed assets, period / end year closing, consolidation and financial reporting
Direct and oversee the preparation and issuance of year end audited financial statements, and reports required by regulatory agencies
Reviews funds, banks facilities, pricing of loans and deposits and closely monitor the cash, debt and liquidity position of the group

General Manager

Oman Fasteners

Analyzing operational and management processes and system controls' effectiveness and efficiency in view to improve them and propose value-added recommendations
Cooperate with USA audit team (government) for the anti-dumping case.
Collaborate with operational areas to develop and implement an internal control framework to ensure compliance with rules and procedures, regulations, International Standards, code of ethics, applicable laws, regulations and developing a mechanism for effective implementation.
Conduct special projects or studies as requested by the Chairman, president, BOD or IAC, such as Business Procedures Reengineering (BPR -  Project Leader )
Staff management
Lead discussions and meetings with Management on routine matters
Review  consolidated financial statements and notes in accordance with IFRS
Coordinates with the group external auditors the organization of the external audit
Organization of local audits from choice of the local auditors up to year-end closing planning
Reviews the tax package prepared by local finance manager before submission to local authorities
Organization of consolidation audit process so that its agenda is compatible with Oman statutory requirements
Supervises the consistency of the accounting methods used across the group (from the use of a common GL, Profit and cost centers, to the management reporting)
Reviews thoroughly the reliability/regularity of the consolidation package sent by the subsidiaries on a monthly basis 
Checks the effective implementation of the company standard Procedures and Policies by performing regular audits on sensitive topics (cash reconciliation, provision, purchasing approval workflow…)
Review policies and procedures in order to ensure that necessary controls are built into the policies and procedures of the company, coordinates with concerned parties.
Oversee the physical verification of assets as part of the internal audit / control requirements

Financial Controller

Al Manzil Group

Internal Audit Department Establishment   
Business l Procedures Re-engineering ( Project Manager )
Finance l Managed all aspects of financial statement audits, compliance and internal control reviews. 
Internal Audit l Evaluate the adequacy of process design and the effectiveness of controls in meeting business and control objectives
Internal Audit l Identify and document control and process weaknesses and provide evident support for findings 
Internal Audit l Ensured timely completion of all projects with often competing statutory
Internal Audit l Identified process improvements with a focus on financial controls , compliance , data integrity and efficiency 
Internal Control l Propose practical and value added recommendations to address control weaknesses and / or process inefficiencies 
Management l Participate in closing meetings with managers at the end of fieldwork , providing clear explanations for identified issues
Internal Audit l Presented financial statements to investors and educated process owners , including non - finance individuals on new accounting pronouncements and their impact
Coached , motivated and developed staff , provided timely performance evaluations and effective training 
Internal Audit l Actively participated in firm’s practice development and marketing projects
Internal Audit l Extensively communicated with audit team to provide status updates
Internal Audit l Track record of identifying financial , operational and compliance related control weaknesses and formulating recommendations to improve the company's control environment
Internal Audit l Prepare effective auditing plan
Internal Audit l Responsible for assigning work to the different departments and estimate resource needs
Internal Audit l Provide management with an opinion on the internal controls

Group Internal Audit Manager

Management l Strategic Consulting , including business plan & sales strategy development
Audit l Advising new businesses on formation of corporations and business structures , drafting privacy policies and structuring commercial transactions
Plan l Generated new development deals for a real estate development company that focuses on multi-family residential projects , including real-estate market analysis
IT Audit l Comprehensive database management and migration from SQL to Oracle

Superviosr  External Audit & Accounting  Advisory

Abu-Ghazaleh& Co.Consulting/Member of Talal Abu-Ghazaleh Organization

Audit l Performing Integrated Audit.
Internal Audit l Preparation of Internal audit reports identifying risks and lack of controls and 
mentioning the significance of such weaknesses
Taxation Services ( Assessing Legal Tax , Preparation of Annual return of Income Tax )
Management l Propose solutions and bring issues to the attention of the Manager
Audit l Performed review of work papers to provide timely feedback to audit staff on their 
performance. 
Internal Control l Communicated Internal Control deficiencies and other issues encountered during the audit to the client 
Audit l Reviewed financial statements or reporting packages for completeness and accuracy
Audit l Consulted with partner on critical accounting areas addressed during the audit
Audit l Informed partner of the progress of the audit and any overruns
Management l Participate in client meetings

taplio

The Battle

Bassel Hallak

Alaa Samara

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