🚀 Branding Strategist & Marketing Expert - Consultant -Trainer Improve your brand with daily branding posts

◉ Have you ever felt frustrated by the noise and confusion of online branding? 

◉ Are you tired of seeing companies make costly mistakes in their brand identity and development? 
I was too. 

That's why I'm on a mission to help businesses build powerful brands that stand out in today's crowded marketplace. 
But my journey wasn't easy - it was filled with challenges, risks, and tough decisions. Let me take you on a hero's journey through my story, and how I overcame these obstacles to become a successful branding strategist and designer.

I am a branding strategist and designer, driven by the existence of problems in the way companies are created and developed, along with major mistakes in building their brands and identities in a time of massive noise from brands online. 

I have experienced firsthand the conflict between what the company owner or establishment needs and the things they seek to implement, leading to a conflict in goals, direction, and vision. With visible elements of brands executed in a somewhat primitive manner, I saw the need to step up and make a difference.

The road to success is never easy, and I have faced my fair share of difficulties and challenges.
 Most business owners are focused on making profits today, without addressing strategic matters that benefit in the long term. 

They want advertising campaigns for them, not strategic plans. This is where I come in. I have been able to overcome these challenges by creating tangible plans with results on both the short and long-term axes. My approach allows business owners to see financial results quickly while improving their brand's visual appearance, leading to long-term success.

↳ One of my success stories is Zuhur Al-Shifa, a restaurant specializing in grilling and Iraqi cuisine located in Amman, the capital city. 

When I first started working with them, it was just an ordinary restaurant belonging to the popular category. But with our team's help, we were able to make a big difference in the way the service was provided, the staff, and the restaurant's special designs. 

↳ We created a unique identity for the brand and prepared customers to be fully ready to go to the restaurant through targeted advertising campaigns. Today, Zuhur Al-Shifa has its own unique identity and is an echo of the brand name in the markets.

❝ My diverse experiences in many sectors, including design, marketing, training, and branding, make my work unique. My expertise has been gained through working in many important key areas for the success of any business ❞

Bassel Hallak

PharmaActive

•	Write and Update sales and service contracts for Engineering and Machine's Products and Service.
•	Presented technical presentations to clients to explain product/Service features and benefits.
•	Gained extensive knowledge of products and services to provide best-in-class sales engineering solutions.
•	Responded to specific customer requests, including RFP responses and industry-specific solutions.
•	Helped customers improve results by recommending changes focused on lowering costs, increasing production, or adding new functionality.
•	Wrote detailed technical documentation for company products.
•	Worked with customers and engineering team to determine equipment needs and system requirements.
•	Orchestrated cross-functional teams consisting of clients, architects, engineers, contractors and sub-consultants delivering 5 projects with budgets up to $10 M each, on-time and within budget, achieving customer satisfaction ratings of 95%+
•	Using BIM Technology to develop related drawings packages.
•	Coordinated with cross-functional teams to resolve project issues and mitigate risks after getting and collecting project requirements from user to avoid 90% of construction conflicts.

•	Develop Detail Engineering for Different Disciplines Pharmaceuticals plants.
•	Coordinate Engineering with Feasibility Study for Pharmaceutical Plants.
•	Guided Multiple cross-functional Teams (Arch., Structure, Mechanical, Electrical, and Service support) and coordinated with multiple business partner to achieve projects successful.
•	Provide and Review Tender Documents and Procurement Process for multi-million project budgets.
•	Assure Technical Specification for Oral Solid machine's (Granulation, Fluid Bed Dryer, Tablet Press, Capsule Filling, Blister, and JAR filling) for General Formulation, Penicillin, Cephalosporin, Oncology, Sterile Injectable Machine's (Vial/Amp Washing, Sterilization, Filling & Capping with Lyophilizor and Preparation Tanks)

Projects Manager

MS PHARMA

•	Verifying Projects and construction documentation to meet owner requirements and vision.
•	Review MEP specifications and requirements according to the related regulations and project's needs.
•	Managing projects budgeted over 60 M$ (Jordan, Saudi Arabia & Turkey)
•	Follow up suppliers, contractors & related man power for projects (Civil, Mechanical, Electrical, Control, Machines … etc.)
•	Assessment for current engineering utilities for affiliates.
•	Assure all related standards are applied as per engineering perspective.
•	Prepare and Review BOQ & Tenders for Production Machine's and Utilities
•	MEP Projects tenders engineering review.
•	Prepare, check, and coordinate documentation to support component design and application.
•	Participated in team projects, demonstrating an ability to work collaboratively and effectively.
•	Designed ventilation systems for cleanrooms and general manufacturing facilities.
•	Preparing & Following Project Budgeting and Cash Flow
•	Participate in Pharmaceutical Projects FAT, SAT and Qualification
•	Evaluated project feasibility based on material, equipment and labor expenses.
•	Conducted engineering studies on design for products, associated and subsystems components and structures.
•	Supervised team of 50 construction workers to maintain productivity and quality of work.
•	Assure CAPEX & OPEX for plants in coordination Plant Team.
•	Managed successful construction of multi-million dollar Industrial and commercial building projects from concept to completion.
•	Scheduled utility service providers according to project timelines.
•	Collaborated with contractors, architects, engineers, and public agencies to complete projects within timeline limitations and budget constraints.
•	Prepared and managed project budgets to accurately track costs and expenses.
•	Kept sites compliant with OSHA, state, and local regulations to prevent unnecessary risks.

Corporate Projects Senior Supervisor

Almasra Contracting

•	Perform all MEP site activities and coordinate with construction, structure, engineering and architecture departments during installation of electrical and mechanical systems to ensure quality, compliance and execution of works according to the Consultant and Work Owner expectations in most economical manner.
•	Complete Electrical & Low Current systems as per compliance with the plan, shop drawing, specification, standards and schedule. 
•	Project reporting, site Co-ordination, Client Meeting-Presentation and Team Supervision.
•	Pharmaceutical Sterile and non-Sterile engineering standards (GMP, FDA, ISPE). 
•	Medical Engineering standards for various health projects like QC laboratories.
•	Testing and commissioning of all required MEP systems and sub-systems. 
•	Analyzing project requirements and reviewing all the project proposals where in mapping requirements of manpower/ materials resources in which ensuring cost effective execution as per schedule.
•	Sub-contractor, vendor, Contractor bills and Manpower management. 
•	Assisting in the formulation, strict implementation, monitoring and reporting of safety Rules & standards in the project sites.
•	PV Design and Reviewing Design for many projects (Residential and Commercial Scale)
•	Tendering and pricing PV projects.
•	Design PV using PVSYS for calculation and reporting.
•	IT Consultant for automated drawings engineering process.
•	Acting as the intermediary between designers, clients and architects so that projects remain efficient and effective  
•	Working closely with BIM coordinators, who are responsible for producing project information models

MEP Projects Supervision

Rieckermann

•	Tracking Design Process (Conceptual Design, Engineering Design, Workshop Drawings, As Built Drawings).
•	Follow up Progress work for MEP drawings.
•	Follow up RFI’s (Request for inspections) for finished work in MEP.
•	BMS, EMS, SLD, P&ID’s creating & checking.
•	Creating, tracking, checking & reporting Variation orders and change requests with clients and suppliers.
•	Drawings Inspection.
•	Handling of Design drawings presented by client of subcontractor or supplier
•	Issuing the proposal design drawings 
•	Issuing and tracking drawings List and progress

CAD Project Supervisor Engineer

Hikma Pharmaceuticals

•	Documented entire validation process, noting changes or alterations completed.
•	Identified causes of equipment failures and made suggestions for issue resolution.
•	Generated validation plans for OSD, Sterile, Chemical and Penicillin projects, setting specific temporal and budgetary goals for development and delivery.
•	Collaborated on Standard Operating Procedure (SOP) development, incorporating input from Production team to reduce liability and enhance successful deployments.
•	Managed and inspected instruments and equipment for manufacturing.
•	Developed validation master plans, process flow diagrams and standard operating procedures.
•	Facility Qualification (HVAC System, BMS System, Hot Cold Water, Compressed Air System, Fire System)
•	Implement / review of qualification protocols for production and packaging equipment's (Granulation, Fluid Bed Dryer, Coating, Tablet Press, Encapsule Filling Machine and Blistering Machine), API plant, Penicillin Plant and Sterile Plant

Validation Engineer

As a Projects Manager , I led and coordinated various engineering and construction projects for the pharmaceutical and medical sectors, with a total budget of over 60 million dollars across three countries. I have over 10 years of experience in this field, and I hold several professional certifications, including PMP, MEP, BIM, CAD, and GMP.

My core competencies include project planning, budgeting, execution, and performance, as well as sales engineering, technical documentation, and cross-functional collaboration. I am passionate about engineering and technology, and I strive to provide best-in-class solutions that meet the customer's needs and expectations. I am also proficient in consulting clients on technical and financial feasibility studies, and presenting technical presentations to explain product and service features and benefits.

taplio

The Battle

Bassel Hallak

Mohammed Al-Tarifi

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