Pricefx

• Activation of marketing efforts through an account-based and omni-channel approach, leveraging
market data and buyer behaviour data
• Improving conversion through the top-to-mid-funnel through highly targeted efforts and
alignment with other parts of the revenue generation team (particularly the business
development team)
• Regularly measuring results, using a variety of resources including Salesforce, Google Analytics,
SEM Rush, Metadata, and Bizible/Marketo Measure
• Reporting at a variety of levels and understanding how to tell the data story in a way that is
meaningful to the respective audiences
• Regular communication of projects, progress, and results to the whole of the revenue team
• Maintaining a tight relationship with the marketing, the global business development, and sales
teams to ensure alignment and consistency for the buyer
• Collaborate across the revenue team to define and implement best practices for the sales pipeline
process

Demand Generation Strategist

Bringing a cloud based SaaS solution for Dynamic Pricing, in charge of the buisness development of Pricefx in France, Benelux, the UK, Scandinavia, Germany and the Middle East 

• Qualifying buyers and guiding their journey from visitors to propsect to MQL, and ultimately SQL
• Understanding the challenges prospective customers are facing and the solutions Pricefx provides
• Finding unique ways to identify and connect to prospective customers
• Introducing prospective clients to the Pricefx brand
• Being a subject matter expert, leveraging a growing content library, to nurture these
relationships and demonstrate value
• Transitioning those relationships to outside sales
• Working closely with the sales team to understand customer needs, challenges, and successes
• Achieving growth targets for the pipeline of contacts and MQLs

Business Development Representative

Envista Holdings Corporation

- Managing and entering orders requested by customers & sales team
- Quote customers for requested items or with proposal of relevant items
- Update price lists and communicate with customers in order to guarantee up to date informations
- Data analysis
- Level 1 tech support in relation to a portfolio of dentistry softwares
- Problem solving processes owner and facilitator
- Creation and implementation of new processes

Senior Customer Service Representative

Johnson & Johnson

- Order entry
- Creation of credit and debit notes
- Onboarding of newcomers
- Creation of new processes

Customer Service Specialist

BlueLink International CZ

Bringing support for airline customers 

- Managing customer service for Air France
- Manging incoming claims from customers
- Taking inbound calls 
- Taking care of refunds and vouchers provided to customers

Self-Employed Contractor

Freelance Buisness Involved in Sales, Marketing, and a wide variety of projects.

- Buisness development for a Family run Vineyard (Prospection, targeting markets and leads etc.)
- Marketing assistant (Assisting Marketing firms ahead of organzing a range of events etc.)
- Event Organisation (Planning, installations, etc.)

Self employed Buisness development and Event Management

Bike Courrier

ALPHA-MECANIQUE

Machine Operator

Multilingual Demand Generation and Solution Sales Professional with a team work approach and who likes to bring a variety of perspective to help the group solve problems or optimize its initiatives.
Strong of multiple experiences in the professional world, I enjoy leading cross-functional teams through omnichannel strategy.

Batiste Lacroix

The Sovereign CMO

The Sovereign CMO | Fractional CMO & Marketing Strategy Consulting

Growing SaaS companies struggle with fragmented marketing, unpredictable growth, and the high cost of hiring a full-time CMO. The Sovereign CMO provides Fractional CMO services and marketing strategy consulting to help enterprise and growth-stage SaaS companies scale faster with proven, data-driven marketing frameworks—without the overhead of a full-time hire.

🔹 What We Do:
✔️ Fractional CMO Leadership – Executive leadership without full-time costs
✔️ Marketing Strategy Consulting – Scalable, measurable growth systems
✔️ Demand Generation & Lead Conversion – High-intent leads that drive revenue
✔️ Brand & Messaging Optimization – Clarify positioning to dominate your space
✔️ Post-Sale Growth (Land & Expand) – Turn customers into long-term revenue

🚀 Who We Help:

SaaS Enterprise Companies
Growth-Stage Startups
Private Equity & VC-Backed Businesses

Marketing should be a revenue driver, not an expense. Let’s build a smarter, scalable marketing engine for your business.

📩 Connect with us today!

Principle

Defined and led global brand marketing, paid media, event marketing, content marketing, and demand generation for the pricing industry's most innovative SaaS solution provider.

Chief Marketing Officer

Label Insight, Inc.

Leading all brand marketing, public relations, event activation, and demand generation for a high growth,  tech startup. Built and managed a team of 7, and an annual budget of more than $7m. Grew the company from $3m ARR to more than $15m ARR, from 35 to 150+ head count, and raised $35m Series C funding. 
Acquired by NielsenIQ 05/2021

Twitter

Lead relationship with Walmart USA including Walmart Stores, walmart.com & @walmartlabs managing paid media, data partnerships and integrations, and corporate affairs & public relations.

Senior Relationship Manager

Catalina Marketing

Lead Brand activation on Catalina's ground breaking and proprietary mobile media and commerce platforms for mass grocery and drug store networks. Focus on campaign activation for top tier CPG product companies, managing direct client relationships with key accounts including Procter & Gamble, Unilever, Nestle USA, Dole Inc., Del Monte, Johnson & Johnson, Kraft Foods, Mondelez International, Kimberley Clark, PepsiCo and Coca Cola. Report directly to SVP of Digital and C-Suite.

Vice President - Mobile Brand Development

Lead agency wide initiatives in mobile media and technology across the global network, with focus on strategic solutions and mobile elements of integrated campaign design. Responsible for client solutions, strategic partnerships, and internal capabilities development in key global markets including China, Europe, LATAM, and North America. Clients included - MilkPEP, Sharpie, MillerCoors, Taco Bell, KFC, Valspar, Discover Card, Cox Communications, Sony, Onstar, Kraft Foods, The Chicago Cubs, and the National Hockey League.

Senior Vice President - Group Management Director, Mobile Platforms

Razorfish

At Razorfish I served as the Director of Emerging Technology in the US. My role focused on locating useful innovation in the marketplace, defining the role of new technology for our business, and defining a leadership position in emerging media in the digital marketing industry.

National Director - Emerging Media

Drexel University

Full time faculty instructor in the College of Media Arts and Design, with a focus on portfolio design, retail interior design, and fashion merchandising.

Assistant Professor

The Sovereign CMO | Fractional CMO & Marketing Strategy Consulting

High growth Saas businesses struggle with fragmented marketing, unpredictable growth, and the high cost of hiring a full-time CMO. The Sovereign CMO provides Fractional CMO services and marketing strategy consulting to help enterprise and growth-stage SaaS companies scale faster with proven, data-driven marketing frameworks—without the overhead of a full-time hire.

🔹 What We Do:
✔️ Fractional CMO Leadership – Executive strategy without full-time costs
✔️ Marketing Strategy Consulting – Scalable, measurable growth systems
✔️ Demand Generation & Lead Conversion – High-intent leads that drive revenue
✔️ Brand & Messaging Optimization – Clarify positioning to dominate your space
✔️ Post-Sale Growth (Land & Expand) – Turn customers into long-term revenue

🚀 Who We Help:

SaaS Enterprise Companies
Growth-Stage Startups
Private Equity & VC-Backed Businesses
Marketing should be a revenue driver, not an expense. Let’s build a smarter, scalable marketing engine for your business.

📩 Connect with us today!

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Batiste Lacroix

Patrick Moorhead

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