Red Oak Behavioral Health

Board Member

I work with teams who are experiencing burnout to help them move forward and create healthy, positive workplace culture.

I specialize in working with medical practices and organizations helping them create positive, healthy workplace culture so they can navigate the high demands of medicine and taking care of patients.  I have the unique background of understanding all aspects of medicine and feel this experience has given me insight into how to help team leads, physicians, PA's and NP's become 100% healthy in their leadership ability and multiply healthy leadership in their practices. 

I also work with various other organizations and individuals helping them achieve higher levels of leadership.  The antidote for burnout is self awareness, better relationships and continued professional development and growth.  At a team level, this looks like improved, communication, relationships and achieving goals they set out to achieve.  I develop professional development plans tailored specifically to each organization.  Topics have included Work Life Balance, Burnout and Improved Communication to name a few.  

I also work with companies doing 360 Reviews, quarterly assessments, annual reviews and planning to help them set goals at each stage.

Founder, BW Consulting Solutions 

GiANT Worldwide

Leadership Coach

Noom Inc.

Facilitated conversation in the fully remote group setting for Noom's Healthy Weight program.  Used motivational interviewing techniques, discussed behavior change, diet, exercise, mindset and other key components to help clients achieve their goals.  Worked as part of a virtual team helping clients toward their health and wellness goals.

Health Coach

Alliance Community Hospital

I worked in various Urgent Care facilities as well as Mount Union Health Center caring for patients with minor medical ailments.

Physician Assistant

CARDIOLOGY ONE, INC

I worked as part of a collaborative team helping cardiac patients with various cardiac conditions such as CAD, atrial fibrillation, congestive heart failure, and various other disease processes.

Physician Assistant Certified

Robinson Memorial Hospital

Worked in an Emergency Room setting seeing patients alongside physicians.  Responsible for:
-Assessing patients from trauma levels to cardiac patients to urgent care patients 
-Interpreting x-rays and EKG's
-Ordering and interpreting lab results
-Patient education
-Splinting, suturing, and many other procedures in an Emergency Department setting
-Prescribing medications from the ER 
-Collaborating with Physicians and other clinical staff

Helping Medical Practices Reduce Turnover Costs | Burnout Prevention Expert | Message Me To Learn More About How to Retain Your Best People | Co-Host of the Leadership Pulse Podcast

Healthcare leaders in value-based care (VBC) face immense pressure—balancing patient outcomes, financial sustainability, and workforce well-being. The shift to VBC demands strong leadership, effective delegation, and a culture that prevents burnout—but too often, leaders aren’t given the tools to succeed.

That’s where I come in.

 As a leadership consultant, former clinician, and health coach, I help VBC organizations develop confident, strategic leaders at every level—from frontline managers to executives.
 My approach blends:
✔ Leadership Development – Strengthening decision-making, delegation, and strategic thinking
✔ Burnout Prevention – Equipping leaders with tools to foster resilience and team well-being
✔ Culture Transformation – Ensuring growth doesn’t come at the expense of people or values

Unlike traditional executive coaching firms, I focus on leadership at all levels—because sustainable success in VBC requires more than just strong executives; it demands empowered teams.

WHAT MY CLIENTS SAY:
“The GiANT program broke down the leadership pieces for me to help me grow my awareness of the situation I was dealing with from an Emotional Intelligence standpoint.  Becky Wolfe is one of the best coaches I have ever worked with.  She helped me address a number of issues I was dealing with: people-pleasing, getting unstuck, and questioning myself and helped me address these issues head-on.”  Brent Pohlman, CEO Midwest Labs

“Our partnership with GiANT has been remarkable for our company, for me, and especially when you look at our positive culture and the performance of our leadership team alone.  Along with the emphasis of self-awareness, this shared language has significantly enhanced our collaboration and problem-solving abilities. Our turnover has dropped precipitously, and physicians have grown and stepped up into leadership."  Brady Steineck, CEO Community Health Care

My Story is My Why
My background has led me to the purpose I have in helping VBC organizations.  As a practicing clinician, I saw the need to be creative and help patients as my cardiology patients wanted health and prevention instead of disease management.  I became a Health Coach as a result of that need and created a program to help my patients.  I fell in love with coaching and decided to start my business as an organizational leadership consultant in 2020 with the mission to help healthcare organizations drive better patient outcomes through development of healthy high functioning leaders.  

🚀 If your organization is navigating the complexities of VBC growth let’s connect.

Becky Wolfe

[ECE] Educational Credential Evaluators, Inc.

Senior Director  of Marketing and Client Solutions

Since 1980 ECE has been ensuring that foreign-educated individuals are respected and recognized for their educational achievements. ECE reviews educational achievements by individuals from other countries and converts them to the U.S. or Canadian system for purposes of studying or working in the U.S. or Canada.

Our mission is to promote the betterment of individuals' lives and society by ensuring that educational qualifications are fairly and accurately recognized across borders.

Department leader and key player in branding, growing market share and leading the organization in a changing environment  
• Built marketing function for a challenger brand that had no previous sophisticated marketing efforts; wrote strategic plans, recommended tactics, led branding efforts, developed key messages and built team
• Redefined mission of the organization to be more motivational, inspirational and concise; played significant role in defining and solidifying vision, core values, purpose and audacious goal for organization
• Developed plan for first organizational fundraising initiative; supervise ongoing program implementation
• Champion of initiatives necessary to grow business, including mobile responsive website, SEO, new website, CRM and marketing automation, business intelligence reports, storytelling, and hiring of sales staff
• Lead marketing team and agency partners in advertising, media planning, market research, collateral, conferences, social media, website, email marketing, sales, public relations
• Significantly expanded marketing efforts within existing budget by redistributing available dollars and closely monitoring expenditures 
• Utilize data and market research to drive decisions
• Provide professional development opportunities to team and support their growth within or outside of the organization
• Collaborate with other senior directors to make decisions in the best interest of the organization, solve issues, and drive business forward

Senior Director of Marketing

United Performing Arts Fund

The United Performing Arts Fund (UPAF) is a nonprofit, umbrella organization that supports and promotes 15 world-class performing arts groups in Southeastern Wisconsin through its annual fundraising campaign and ongoing marketing efforts.

As member of five-person leadership team for organization, drove strategic direction and campaign planning
• Led strategic marketing efforts to build awareness of organization and its mission and increase fundraising; significant marketplace presence contributed to record-setting fundraising efforts for three consecutive years
• Developed marketing plans and supporting metrics and budgets to meet revenue goals 
• Created messaging to clearly communicate organization's brand positioning and supporting points, segmented by target audience
• Managed internal marketing team and external agencies in branding efforts and tactical executions, including advertising, public relations, media outreach, social media, events, direct appeal, media planning and buying, website, e-newsletters, collateral, donor relations, research, prospecting 
• Worked closely with Development department to support fundraising efforts
• In first year of responsibility for direct appeal, increased donor count more then 32% and gifts more than 57% 
• Oversaw donor relations program that increased first year donor retention by 5% (1.6% over goal)
• Managed initiatives to increase pledging for Ride for the Arts that resulted in 126% increase over four years 
• Led efforts to develop branding for first time in organization's history (including new logo, brand guidelines and style guide) and continuously monitored compliance with brand standards, providing brand consistency
• Brought $500K budget in under budget each year

Chief Marketing Officer

Freelance

Develop media plans and buy space in print and online

Media Planner

Salt Communications

Advertising agency with expertise in brand marketing, foodservice and experiential marketing
Brands: S.Pellegrino, Acqua Panna, Perrier, Nestle Pure Life, Hot Tamales, Peanut Chews, Run Like a Mother

Manage a variety of projects, including print and online media planning and buying, research, online initiatives, event production and sales materials

• Increased number of print insertions and impressions to clients’ target audiences over previous years without increased budget through strategic planning and negotiation
• Managed expansion of Run Like a Mother® 5K race to new markets with website re-launch, media planning and buying, advertising management, merchandise procurement and e-commerce

Project and Media Manager

Developed marketing plans to meet clients’ sales goals and establish platforms for long-term brand growth

• Doubled size of account in one year through relationship-building and exceeding expectations 
• Developed and managed large-scale consumer and trade engagement initiatives including multi-city restaurant week and brand ambassador programs
• Led development and production of chef competition television program designed for brand integration
• Developed account and production processes and procedures for start-up agency, leading to more efficient operations and higher quality products and services 
• Supervised and mentored direct and indirect reports and trained in client management, marketing, time management and agency processes
• Promoted from supervisor to director in 2005

Account Director

Eidos Group, Inc.

CPG promotions agency with focus on consumer promotions, collateral and packaging
Brands: Ball Park Franks, State Fair Corn Dogs, Garden Fresh Gourmet

Developed and executed national consumer promotion plans and supervised packaging and collateral projects for existing product lines and new product launches

• Conceptualized sweepstakes resulting in a 15% response rate and significant sales increases
• Solidified new business relationship by providing strategic branding guidance and managing packaging, POS and advertising assignments to build client’s brand and position it in the marketplace

Account Supervisor

Global marketing communications brand 
Brands: Philadelphia Brand Cream Cheese, Philadelphia Snack Bars 

Actively participated in client’s brand planning process with cross-functional team (advertising, media, internet, PR, packaging, consumer promotions) assembled to develop annual marketing communications plan

• Planned and managed a $1.5MM print and television production budget

Account Representative

KEY POINTS

➢ Strategic marketing leader with collaborative spirit in development and implementation
➢ Developer of people, plans and ideas 
➢ Creative in problem solving and campaign development 
➢ Reliable in budgeting, timelines and confidentiality
➢ Relationship builder with clients, agencies, donors, customers and cross-functional teams
➢ Data-driven, analytical decision maker
➢ One eye on the big picture, other on the details 

OTHER PROFESSIONAL STUFF

Let's start with StrengthsFinder.  Tests in 2015 and 2022 say my strengths are...
Developer » I want to help others and see them succeed.
Arranger » I love looking for the best way to get things done and recognizing talent, skills and knowledge in people. I am at my best in dynamic situations.
Relator » I value genuine relationships, trust and loyalty. 
Maximizer » Excellence, not average, is my measure. 
Connectedness » I'm considerate, caring and accepting, a bridge builder for people from different cultures.
Empathy » I am a trusted confidante and mentor.
Harmony » I look for areas of agreement and am open to differing perspectives.

Myers-Briggs tells me I am an ISFJ: "ISFJs are sympathetic, loyal, considerate and kind, and they will go to any amount of trouble to help those who need it.  They enjoy providing behind-the-scenes support and encouragement."  That sounds about right. 

NOT NECESSARILY PROFESSIONAL BUT MAYBE INTERESTING STUFF

✻ Throughout my career I've been so fortunate to work in areas of great passion for me - international higher education, the performing arts, fine dining, and tennis.  
✻ Having never studied an instrument as a kid, I started taking drum lessons at... the age I am.
✻ I freaking love to edit and proofread. 
✻ Other things I love: Getting things done, cats, great television (and some bad TV), concerts (especially Foo Fighters), Broadway, travel (and collecting fridge magnets to commemorate where we've been), Peloton, watching my daughter dance (and her in general).

taplio

The Battle

Becky Wolfe

Leigh Lane Peine

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