Becky Lawlor

Technical Editor/Writer

Redpoint

With over 10 years of experience creating thought leadership content for B2B tech brands—from startups to Fortune 500s—I saw firsthand how original research-based content could drive performance unlike almost any other type of content.

As a result, over the past several years, I've honed my original research skills, surveying hundreds of B2B audiences and working with marketing teams around the globe to create high-quality research-based content that drives demand and builds awareness.

As Chief Research & Content Officer, my goal is to ensure that every project is tailored to deliver thought-leading, high-quality content that will deliver my client's content marketing goals.

Founder and Chief Research & Content Officer

Becky Lawlor, Inc. Freelance Writer

Provide written content strategy and writing services with a focus on content marketing collateral such as white papers, eBooks, case studies, articles, playbooks, in-depth guides, and website content. 

Subject matter expertise: audio visual, big data, business processes, business productivity, cloud computing, customer experience, brand loyalty, data analytics, healthcare technology, IT infrastructure, managed services, mobility, marketing technology, outsourcing, professional services, project management technology and methodologies, and more.

B2B Tech Content Marketing, Copywriter, & Consultant

Town of Avon

Managed all communication and public relations for the Town using a variety of communication mediums such as Internet, video and traditional media outreach. Responsibilities included public and media relations, development of strategic communication plans, website and email campaigns, newsletters, annual reports, and ballot and issue campaigns. 
Selected Accomplishments:
Oversaw redevelopment of website to improve design, usability and content, resulting in a year-over-year increase in web site traffic.
Increased email list growth by more than 20% and implemented online communication options for public record comments.
Created and distributed materials to market Avon, as well as assisted with the marketing and advertisement placement for Avon's special events.

Community Relations Officer

Great Old Broads for Wilderness

Developed and implemented fundraising and communication strategies for a national non-profit organization through grant writing and budget development, donor development, online fundraising and communications, public and media relations, annual reports, marketing collateral, website development, and quarterly newsletter.
Selected Accomplishments:
Placed stories in national newspapers including a front page story in The Chicago Sun-Times and an in-depth article on the organization and its issues in The Los Angeles Times. 
Developed new website and its content, including the implementation of online fundraising capabilities. Online traffic and donations continued to double almost every year during my tenure.
Researched, wrote and tracked all grants for the organization, resulting in over $100K in grants.
Implemented an effective mass email model for alerts, newsletters, and other communication purposes.
Developed creative renewal and appeal letters that consistently received a higher response rate than the national average for non-profit direct mail.

Communications Director

SANDSTONE EDITING

Editing and writing consulting firm; Edited and wrote a diverse collection of materials including:  interior design books, technical manuals, and interactive teaching tools.

I partner with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, my approach has helped to scale pipeline growth and enhance industry authority for top-tier tech companies like Adobe, Samsung, IBM, Fivetran, and Zapier.

Some of the results I’ve helped clients achieve with original research include:
🎯2-3X more leads than previous campaigns
🎯2.5 million readers reached
🎯80+ media mentions
🎯10+ long-form editorials
🎯$255,000 worth of free media and advertising

What I’ve found is that no other type of content achieves more marketing performance than original research-based content.

Connect with me to explore how we can work together to craft content that not only performs but sets new benchmarks in the B2B tech industry.

AmyPosner.com Business growth mentor for creative freelancers

A serial entrepreneur for three decades, I've owned 6 successful businesses. Over the past decade, I've mentored thousands of freelancers and worked closely with close to 100 freelancers to help them achieve success on their own terms.

I coach clients 1:1, in small groups programs, masterminds and masterclasses and offer a coaching-on-demand service where I can help untangle thorny problems, stop the spin and set you on course for your next steps.

I've helped my clients achieve some amazing results. Now, every single thing I've taught them over the years (check out the cast studies on my site), is available to you at a super affordable price in my Complete Breakthrough Freelancer. 

Here's what other people have to say about about Complete Breakthrough Freelancer:

"Amy’s brilliance as a mentor shines through in this course. I find myself using her approach all the time in my business, and I’m so grateful to have the tools to help me do it!"

"Many business courses teach you how to get clients. But how do you make them happy so they keep coming back and referring you to others? Amy breaks it all down in the Client Management module."

"It's one thing to help clients get results, and something else entirely to do our own marketing. I came away from these trainings with a hefty dose of inspiration and new ideas to try."

"Amy has such a rare knack for breaking down the complex into digestible, meaningful bites.  I've taken TOO MANY courses from big names that are packed with content, which sounds great but can easily lead to overwhelm. I feel so led through and walked through the process and for me that's the difference between learning and DOING - and I have Amy to thank for that."

Check out Complete Breakthrough Freelancer at my site amyposner.com

Owner

Amyposner.com

Content Creator, Course Creator, Coach for Creative Freelancers & Copywriters, Digital Entrepreneurship, Podcast Host, Writer, Mentor, Serial entrepreneur

CEO at Amyposner.com, Founder of Breakthrough Business Skills for Creative Freelance Entrepreneurs

Savvy Sponsoring

Coaching and Mentoring for Small Business Owners

Partner

LeadsLab

Sales and Marketing Support For Network Marketing Professionals

ArPEi

A marketing firm specializing in creating marketing plans and collateral marketing materials for small businesses - passionately helping   companies with small budgets get launched, stay current and get great bang for their marketing buck.

“Way too many creative freelancers are underdelivering on their potential.”

If that’s you, we're going to put a stop to that starting today.

You have the talent and the work ethic. You turn up each day and are brilliant. But you just can’t seem to crack the business part of it, not the way you really want to.

So you get to choose who your next clients are. And what projects you work on. And the fees you can charge. And you know that your business is resilient enough to look after you when you need looking after (because that will happen). 

Yes, there’s great advice out there from smart, successful people. And they’ll tell you exactly how they did it so you can follow.  But there always seems to be a piece missing.

I know what that piece is.

Following what someone else did to build your business does not work.

I know because I’ve built six businesses, including a Manhattan design agency, a copywriting micro-agency and a $200k-plus-a-year freelance business. And every business is different.

But my business all had three things in common that I want for yours, too. They were:

All successful
Able to weather every economic storm thrown at them
A hell of a lot of fun to build and run

I’m going to show you how to do that, right here on LinkedIn. For free.

I’ve  coached hundreds of very successful freelancers in private coaching sessions and high-four-figure masterminds. Now I’m bringing all that to my week-day posts here on LinkedIn.

Click ‘Follow’ to see me in your LinkedIn stream and notifications and make sure you get my free course and weekly newsletter. The images and links are on this page.


► Request my free course, Breakthrough Clients here: https://amyposner.com/breakthrough-clients/

☎ 360-357-0859 
✎ amy (@) amyposner.com
★ amyposner.com

Amy Posner

You don’t get good at prospecting by thinking about it. You get good by doing it.*

Everybody fumbles at first.
No one’s born knowing how to pitch or follow up.
Skill comes from reps — not research.

So send the email, even if it’s messy. Make the call, even if your voice shakes a little.

Done awkwardly beats perfect-and-never-sent, every single time.

Want deeper dives into building a solid business that delivers on your time and money goals? amyposner.com/newsletter

The business side ain’t sexy, but it’s how you build stability. The best freelancers without business chops don’t eat as well as the mediocre craftsperson who has ‘em. No more shiny objects! Get my Saturday Newsletter.

Action Beats Perfection

If you’re not staying in touch with prospects, you’re invisible when they’re ready to buy.

Most people won’t hire you right away.
But if you’re in their inbox every so often — with ideas, insights, or tips that actually help —
 you stay top of mind.

So when they do need help, you’re already the person they trust.

You don’t need to post every day.
You just need to show up often enough to be remembered.

Want deeper dives into building a solid business that delivers on your time and money goals? amyposner.com/newsletter

If you're not staying in touch with prospects

The (self-proclaimed 😉 ) Business Badasses are now on YouTube. Super excited. Come see us? Come like us?

Open article: Business Badassery by youtube.com

Want to craft pitches people respond to? Talk about their pain, not your process.

When you pitch, don’t lead with you — lead with what they’re struggling with.
Say what you know they’re thinking: “Deadlines. Funnels that stopped converting. Launches that flopped.”

When they feel seen, you instantly feel credible.

Expertise isn’t access — it’s empathy.

Want deeper dives into building a solid business that delivers on your time and money goals? amyposner.com/newsletter

Want to craft pitches people respond to?

This week on Business Badassery we talk about:

When and how do you experiment in your business?  

Should you follow your gut? (When is that a good idea and when is it a bad plan)? 

How does risk tolerance figure in? 

Amy’s take on pushback and rebellion and Kirsty’s take on self-awareness. 

Intrigued? Give this episode a listen. 

https://lnkd.in/g7_PRUSU

Open video: Experimenting in Your Business on youtube.com

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The Battle

Becky Lawlor

Amy Posner

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taplio

The Battle

Becky Lawlor

Amy Posner

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Amy Posner's LinkedIn Performance

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