Becky Lawlor

Technical Editor/Writer

Redpoint

With over 10 years of experience creating thought leadership content for B2B tech brands—from startups to Fortune 500s—I saw firsthand how original research-based content could drive performance unlike almost any other type of content.

As a result, over the past several years, I've honed my original research skills, surveying hundreds of B2B audiences and working with marketing teams around the globe to create high-quality research-based content that drives demand and builds awareness.

As Chief Research & Content Officer, my goal is to ensure that every project is tailored to deliver thought-leading, high-quality content that will deliver my client's content marketing goals.

Founder and Chief Research & Content Officer

Becky Lawlor, Inc. Freelance Writer

Provide written content strategy and writing services with a focus on content marketing collateral such as white papers, eBooks, case studies, articles, playbooks, in-depth guides, and website content. 

Subject matter expertise: audio visual, big data, business processes, business productivity, cloud computing, customer experience, brand loyalty, data analytics, healthcare technology, IT infrastructure, managed services, mobility, marketing technology, outsourcing, professional services, project management technology and methodologies, and more.

B2B Tech Content Marketing, Copywriter, & Consultant

Town of Avon

Managed all communication and public relations for the Town using a variety of communication mediums such as Internet, video and traditional media outreach. Responsibilities included public and media relations, development of strategic communication plans, website and email campaigns, newsletters, annual reports, and ballot and issue campaigns. 
Selected Accomplishments:
Oversaw redevelopment of website to improve design, usability and content, resulting in a year-over-year increase in web site traffic.
Increased email list growth by more than 20% and implemented online communication options for public record comments.
Created and distributed materials to market Avon, as well as assisted with the marketing and advertisement placement for Avon's special events.

Community Relations Officer

Great Old Broads for Wilderness

Developed and implemented fundraising and communication strategies for a national non-profit organization through grant writing and budget development, donor development, online fundraising and communications, public and media relations, annual reports, marketing collateral, website development, and quarterly newsletter.
Selected Accomplishments:
Placed stories in national newspapers including a front page story in The Chicago Sun-Times and an in-depth article on the organization and its issues in The Los Angeles Times. 
Developed new website and its content, including the implementation of online fundraising capabilities. Online traffic and donations continued to double almost every year during my tenure.
Researched, wrote and tracked all grants for the organization, resulting in over $100K in grants.
Implemented an effective mass email model for alerts, newsletters, and other communication purposes.
Developed creative renewal and appeal letters that consistently received a higher response rate than the national average for non-profit direct mail.

Communications Director

SANDSTONE EDITING

Editing and writing consulting firm; Edited and wrote a diverse collection of materials including:  interior design books, technical manuals, and interactive teaching tools.

I partner with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, my approach has helped to scale pipeline growth and enhance industry authority for top-tier tech companies like Adobe, Samsung, IBM, Fivetran, and Zapier.

Some of the results I’ve helped clients achieve with original research include:
🎯2-3X more leads than previous campaigns
🎯2.5 million readers reached
🎯80+ media mentions
🎯10+ long-form editorials
🎯$255,000 worth of free media and advertising

What I’ve found is that no other type of content achieves more marketing performance than original research-based content.

Connect with me to explore how we can work together to craft content that not only performs but sets new benchmarks in the B2B tech industry.

Eagranie Yuh Content Consulting

I have over a decade of experience developing and implementing content marketing strategies for B2B companies. 

Clients ask for me by name because I ask tough questions, interrogate their strategy, and pinpoint what they need (not what they want). They trust me to interview subject-matter experts and uncover the story that will connect with customers. They know that I’ll dig into the data, come back with questions, think, and come back with more questions. They know that it all coalesces in work that exceeds their expectations, and that's delivered on time and on budget.

Specialties:
* White papers
* Case studies
* Podcasts

Industries:
* Financial services: Banking, fintech, insurance, risk, insurtech
* Business strategy and management consulting
* Technology, cybersecurity, identity and fraud 
* Human resources, learning & development, employee experience and change management
* Food, hospitality and food safety

My ideal clients understand that the right content drives the right conversations with the right people—and that doing it right requires planning, patience, and process (even while moving at the speed of business). If that sounds like you, email me at hello@eagranie.com and let’s talk.

White Paper Specialist and Thought Leadership Consultant

Stories We Tell on Substack

We are surrounded by wonder, but few of us stop to notice it or ask why it works. In my bi-weekly newsletter, I share a meticulous analysis of something that seems insignificant—a sentence, a song, a movie clip. I take it apart, figure out why it works and what it means for people who make things. 

Subscribe here 👉 https://eagranieyuh.substack.com/

Chief Ponderer and Thinker-Out-Loud

JAR Audio

I researched, produced, and hosted an internal podcast for British Columbia's largest credit union. 

What's an internal podcast? It's when you use a podcast for internal communications--in this case, to accompany a massive change management strategy after the merger of two credit unions.

The challenge was to make a podcast about work...that doesn't feel like work when you're listening to it. Working closely with a cross-disciplinary team from marketing, communications, and strategy, we developed a podcast that shared actual stories, from actual people, that brought the credit union's new values to life.

Podcast Producer, Writer, and Host

ITFO Communications, Inc

For more than a decade, I’ve helped Fortune 500 companies cut through the noise with relevant, timely, and tailored content marketing campaigns. Brand voice? Check. Unique perspectives that position executives as thought leaders? Check. Multi-channel strategies that tie all the pieces together? Check. 

I’ve worked in insurance and risk, financial services, business strategy, human capital & talent management, and media & communications. You name it, I’ve written it: white papers, case studies, blog posts, email campaigns, landing pages, webinars, presentations, speeches, podcasts, social copy, and more.

Highlights:
+ White papers, research reports and case studies. Bespoke research can cut through the noise, but only if it connects with readers. I find the story in the research—and explain why anyone should care. The result? Flagship thought leadership pieces that launch new business offerings, connect with customers, and get media attention. 

+ Marketing strategy. It’s one thing to have a vision and another to execute it well. I help clients identify the pillars of their thought leadership program, create processes to make it happen, and thread the pieces into a seamless, integrated experience—for the people who will make the content and the people who will consume it.   

+ Ghostwriting and executive comms. Effective thought leadership is more than stats—it needs a point of view. I’ve partnered with C-suite executives, global practice leads and managing directors to write blog posts, byline articles, speeches, presentations, and more. I wrote the all-time top-performing blog post on the Accenture Insurance Blog (nearly 30,000 unique views at time of writing).

+ Leadership and mentorship. There’s nothing better than supporting someone's journey into a better version of themselves—more confident, more competent and more creative. I’ve managed several writing teams, supported transitions like onboarding and exits, and fostered collaboration among team members.

Editorial Director

Senior Writer and Content Strategist

Senior Writer

Freelance

I’ve written about food, travel, and parenting for a variety of digital and print publications—and won awards for it. How? By getting past the surface story to find the heart of a person, place or dish and connect it to the bigger story of what it means to be a human. 

Select publications:
The Washington Post, South China Morning Post, National Post, Saveur, The Kitchn, Eater, Edible Vancouver & Wine Country, Vancouver Courier, Vancouver Magazine, Business in Vancouver, Alaska Airlines, Chemistry in Australia

Awards:
2021 M.F.K. Fisher Prize for Excellence in Culinary Content - work of distinction
2018 M.F.K. Fisher Award for Culinary Writing - first prize, Internet category
2016 Eddy Award  - Critics’ Choice for Best Personal Essay
Included in 2014 and 2012 editions of Best Food Writing (Perseus Books)

Award-Winning Journalist

Accenture Insurance Influencers Podcast

The Accenture Insurance Influencers Podcast was ostensibly about seismic shifts in the insurance industry, from evolving customer expectations to the rise of digitally enabled insurtechs. It soon became clear the podcast was actually about change—how it’s perceived and how we choose to respond. We explored topics like how self-driving cars fit (and don’t fit) into regulatory frameworks, how insurtech will (and won’t) change the world, and how to level up leadership in the insurance (and beyond).

I hosted, produced and researched the podcast over seventeen episodes and three seasons. I also developed and implemented the content strategy for the podcast, which included a dedicated landing page, blog posts with full transcripts to optimize for SEO and social sharing, audio and visual assets for social media, and custom assets for guests.

The podcast earned over 400,000 social media impressions in its first season alone and was mentioned in the keynote of InsureTech Connect 2019, a premiere industry conference.

Podcast Host and Producer

Edible Vancouver & Wine Country

Edible Vancouver & Wine Country is a print and digital magazine that celebrates local, sustainable food, publishing 10 issues per year. I wrote and edited countless features and short-form stories; researched, edited, and planned front-of-book pieces; developed, tested and edited recipes; and proofed issues, armed with a stack of sticky notes. I also edited features and mentored freelance writers.

Senior Editor

The Well-Tempered Chocolatier

What started as a curiosity turned into a ten-year career, including a book, countless presentations and press mentions, and a lot of chocolate. As a chocolate educator, I taught people how to appreciate chocolate—where it comes from, how it’s transformed from start to finish, and how factors like provenance and production affect how it tastes. 

I’ve taught chocolate-tasting classes around the world and produced the 2013 and 2014 Canadian competitions of the International Chocolate Awards. 

From 2014–2016, I was the in-house chocolate consultant for Cook Culture, a BC-based cookware chain that sells craft chocolate. I developed and led an in-person professional development course for the staff, advised on merchandising and purchasing, and taught cooking classes. 

Books and notable articles:
The Chocolate Tasting Kit (Chronicle Books, 2013)
Washington Post: “The London Guide for Chocolate Lovers” 
Edible Vancouver: “The Dignity of Chocolate,” included in Best Food Writing 2014 (Perseus Books) 

Selected press:
The Globe & Mail: “A Seven-Step Process for Tasting Chocolate Like a Pro” 
NPR: “Impress Your Valentine With Chocolate-Tasting Tips From A Chef” 
Washington Post: “How to Taste Chocolate, Starting with Locally Made Bars”

Clients:
Project Chef, Raincoast Books, Salt Spring Coffee Company, Society for Canadian Women & Technology, TED Talks barista team, UBC Department of Chemistry, UBC Department of Biology, UBC Science, Xoxolat

Author, Speaker and Chocolate Educator

Vancouver Courier

The Vancouver Courier was the city’s longest-standing community newspaper, sadly shuttered in 2020. I wrote a monthly sweets column that focused on local businesses and the personalities behind them. When I started, I was sure I’d only have enough material for one year of the column. I’m glad I was wrong—not just for the longevity of the gig, but for the benefit of sweet tooths (teeth?) in the city. Many of my columns were syndicated in other Glacier Media publications, such as Business in Vancouver, North Shore News, and Richmond News.

Columnist

Rouxbe Online Culinary School

Today the notion of an online cooking school seems ordinary, but at the time Rouxbe was an outlier. I helped the team pivot from a website with videos—and into a process-driven, cross-functional team developing interactive content for a custom learning management system. That meant knitting together instructional design, user experience, video production, and culinary instruction into a seamless, engaging learning experience.

Together, we launched three certificate courses in plant-based cooking. I developed and wrote a food safety module that is now offered as a standalone course for global hotel chains. As the sole editorial team member, I standardized the Rouxbe process for content development, created and maintained the company styleguide, and translated reams of chef-speak into plain language.

Editor and Content Architect

High-impact white papers for enterprise B2B marketers | Podcasts to make your employee experience sparkle | Insurance, risk & HR | B2B marketing strategy | Fluent in C-suite

What do James Bond, Marie Kondo and jigsaw puzzles have in common? 

They create clarity from chaos. 

Now think about the chaos of content marketing, and the hoops you have to jump through to make a successful white paper or case study.

You need someone who makes it easy to ideate, create, and distribute content that connects with your customers. 

You need someone who can take complex ideas and explain them in accessible and (gasp!) entertaining ways.* 

You need someone who can find the story behind the story, align that with company positioning and messaging, and create something un-ignorable.

You need someone who knows how to develop hero content to fuel your content strategy for the next 6-12 months. 

Spoiler alert: you need me. 

~~~

🏆 “The best writer I’ve ever worked with.”
Eagranie is possibly the best writer I’ve ever worked with. Her general approach of curiosity, learning, being proactive, and striving for utmost quality truly sets her apart and makes her writing—and the experience of working with her—quite exceptional. 
Phil Alampi, Chief Revenue Officer, Aclaimant

🔍 “Uncommon ability.”
Eagranie has the uncommon ability to make potentially "boring," dry, or corporate topics actually interesting to a wider audience. She brings intelligence, curiosity, wit, and sense of humour to her storytelling. She is skilled at grasping and bringing to light what's just under the surface, or "unsaid."
Jen Moss, Chief Creative Officer, JAR Audio

~~~

I make it easy for enterprise B2B SaaS marketers to create compelling comms that connect with the right prospects:

+ White papers that build brand awareness and get your company's unique vision into the marketplace. 
+ Case studies that make it easy for prospects to say yes. 
+ Podcasts that get in your customer's ears, hearts and minds.
+ Strategy consulting to get you off the content marketing hamster wheel.

Industries:
+ Insurance, risk and financial services
+ Human resources, talent, and learning and development
+ Food and hospitality

Email me at hello@eagranie.com with the subject line "Clarity from chaos" to get one step closer to conquering your to-do list.

*Ask me about the time I worked Jay-Z and Beyonce into a white paper about risk management. True story.

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