Becky Lawlor

Technical Editor/Writer

Redpoint

With over 10 years of experience creating thought leadership content for B2B tech brands—from startups to Fortune 500s—I saw firsthand how original research-based content could drive performance unlike almost any other type of content.

As a result, over the past several years, I've honed my original research skills, surveying hundreds of B2B audiences and working with marketing teams around the globe to create high-quality research-based content that drives demand and builds awareness.

As Chief Research & Content Officer, my goal is to ensure that every project is tailored to deliver thought-leading, high-quality content that will deliver my client's content marketing goals.

Founder and Chief Research & Content Officer

Becky Lawlor, Inc. Freelance Writer

Provide written content strategy and writing services with a focus on content marketing collateral such as white papers, eBooks, case studies, articles, playbooks, in-depth guides, and website content. 

Subject matter expertise: audio visual, big data, business processes, business productivity, cloud computing, customer experience, brand loyalty, data analytics, healthcare technology, IT infrastructure, managed services, mobility, marketing technology, outsourcing, professional services, project management technology and methodologies, and more.

B2B Tech Content Marketing, Copywriter, & Consultant

Town of Avon

Managed all communication and public relations for the Town using a variety of communication mediums such as Internet, video and traditional media outreach. Responsibilities included public and media relations, development of strategic communication plans, website and email campaigns, newsletters, annual reports, and ballot and issue campaigns. 
Selected Accomplishments:
Oversaw redevelopment of website to improve design, usability and content, resulting in a year-over-year increase in web site traffic.
Increased email list growth by more than 20% and implemented online communication options for public record comments.
Created and distributed materials to market Avon, as well as assisted with the marketing and advertisement placement for Avon's special events.

Community Relations Officer

Great Old Broads for Wilderness

Developed and implemented fundraising and communication strategies for a national non-profit organization through grant writing and budget development, donor development, online fundraising and communications, public and media relations, annual reports, marketing collateral, website development, and quarterly newsletter.
Selected Accomplishments:
Placed stories in national newspapers including a front page story in The Chicago Sun-Times and an in-depth article on the organization and its issues in The Los Angeles Times. 
Developed new website and its content, including the implementation of online fundraising capabilities. Online traffic and donations continued to double almost every year during my tenure.
Researched, wrote and tracked all grants for the organization, resulting in over $100K in grants.
Implemented an effective mass email model for alerts, newsletters, and other communication purposes.
Developed creative renewal and appeal letters that consistently received a higher response rate than the national average for non-profit direct mail.

Communications Director

SANDSTONE EDITING

Editing and writing consulting firm; Edited and wrote a diverse collection of materials including:  interior design books, technical manuals, and interactive teaching tools.

I partner with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, my approach has helped to scale pipeline growth and enhance industry authority for top-tier tech companies like Adobe, Samsung, IBM, Fivetran, and Zapier.

Some of the results I’ve helped clients achieve with original research include:
🎯2-3X more leads than previous campaigns
🎯2.5 million readers reached
🎯80+ media mentions
🎯10+ long-form editorials
🎯$255,000 worth of free media and advertising

What I’ve found is that no other type of content achieves more marketing performance than original research-based content.

Connect with me to explore how we can work together to craft content that not only performs but sets new benchmarks in the B2B tech industry.

The Barrington Consulting Group

Emily works with government to improve the way services are delivered to the public.

Senior Consultant | Service Designer | Content Designer | UX/UI Designer

Uplift Content Inc.

Emily owned and managed a content marketing agency for B2B SaaS companies like ClickUp, Calendly, Okta, WalkMe and LeanData.

B2B SaaS marketers liked working with us because we helped them:

★ close bigger deals faster with done-for-you case studies, ebooks and white papers

★ generate brand awareness, grow leads, influence new opportunities and produce growth within accounts by using the voice of the customer to create high-quality customer marketing content

★ tease out key messages from many sources and pull them together into one cohesive customer story from start to finish

Founder & CEO | Content Marketing Agency for B2B SaaS

Word Savvy - Web Writing

At Word Savvy, we helped organizations create web content that people care about. Because when people care, they click, connect and convert.

As the go-to web content expert in Halifax, Emily helped organizations reach their online goals doing user research, information architectures, content writing and user testing.

We worked with:
•	large private businesses
•	universities
•	government
•	health-related organizations
•	not-for-profits

Web Writer | Content Strategist | Content Writer | Content Marketer

Université Sainte-Anne

Emily taught a university course in professional writing, as well as several business writing courses at the college level. She taught in English to francophones in Canada.

English as an Additional Language Instructor

Saint Mary's University

Emily taught English to international students at the pre-university level in Canada.

Ecole Metropole

Emily taught English one-on-one to French business people in Paris, France.

English as a Foreign Language Teacher

Languages International

Emily taught English to international students at the pre-university level in Auckland, New Zealand.

English as an Additional Language Teacher

Results International

Executive Assistant to the President & CEO

As a Senior Consultant at Barrington Consulting Group, I specialize in service and content design to transform how government services meet public needs. With over a decade of experience in content strategy, user experience, and information architecture, I focus on improving service delivery through a user-centered approach. My passion lies in making complex processes intuitive and accessible for everyone.

In my role, I lead user research, ideation, and usability testing activities that uncover insights and highlight opportunities for service enhancements. I work closely with cross-functional teams to develop detailed product roadmaps, support strategic delivery and ensure each project meets high standards in usability and clarity. By defining user requirements and developing user stories, I help create a seamless experience that meets both user needs and project goals.

My background includes work with the Government of Nova Scotia, where I’ve contributed to initiatives like the Heating Assistance Rebate Program and the Business Portal for Service Nova Scotia. These experiences have helped equipped me to handle complex projects, work with teams through iterative testing and feedback loops and liaise with colleagues on service and content design best practices.

Driven by a commitment to meaningful work, I’m excited to expand Barrington’s Digital Services offerings and support the evolution of public services. I aim to connect people with the resources they need through well-crafted digital experiences and clear communication.

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