Becky Lawlor

Technical Editor/Writer

Redpoint

With over 10 years of experience creating thought leadership content for B2B tech brands—from startups to Fortune 500s—I saw firsthand how original research-based content could drive performance unlike almost any other type of content.

As a result, over the past several years, I've honed my original research skills, surveying hundreds of B2B audiences and working with marketing teams around the globe to create high-quality research-based content that drives demand and builds awareness.

As Chief Research & Content Officer, my goal is to ensure that every project is tailored to deliver thought-leading, high-quality content that will deliver my client's content marketing goals.

Founder and Chief Research & Content Officer

Becky Lawlor, Inc. Freelance Writer

Provide written content strategy and writing services with a focus on content marketing collateral such as white papers, eBooks, case studies, articles, playbooks, in-depth guides, and website content. 

Subject matter expertise: audio visual, big data, business processes, business productivity, cloud computing, customer experience, brand loyalty, data analytics, healthcare technology, IT infrastructure, managed services, mobility, marketing technology, outsourcing, professional services, project management technology and methodologies, and more.

B2B Tech Content Marketing, Copywriter, & Consultant

Town of Avon

Managed all communication and public relations for the Town using a variety of communication mediums such as Internet, video and traditional media outreach. Responsibilities included public and media relations, development of strategic communication plans, website and email campaigns, newsletters, annual reports, and ballot and issue campaigns. 
Selected Accomplishments:
Oversaw redevelopment of website to improve design, usability and content, resulting in a year-over-year increase in web site traffic.
Increased email list growth by more than 20% and implemented online communication options for public record comments.
Created and distributed materials to market Avon, as well as assisted with the marketing and advertisement placement for Avon's special events.

Community Relations Officer

Great Old Broads for Wilderness

Developed and implemented fundraising and communication strategies for a national non-profit organization through grant writing and budget development, donor development, online fundraising and communications, public and media relations, annual reports, marketing collateral, website development, and quarterly newsletter.
Selected Accomplishments:
Placed stories in national newspapers including a front page story in The Chicago Sun-Times and an in-depth article on the organization and its issues in The Los Angeles Times. 
Developed new website and its content, including the implementation of online fundraising capabilities. Online traffic and donations continued to double almost every year during my tenure.
Researched, wrote and tracked all grants for the organization, resulting in over $100K in grants.
Implemented an effective mass email model for alerts, newsletters, and other communication purposes.
Developed creative renewal and appeal letters that consistently received a higher response rate than the national average for non-profit direct mail.

Communications Director

SANDSTONE EDITING

Editing and writing consulting firm; Edited and wrote a diverse collection of materials including:  interior design books, technical manuals, and interactive teaching tools.

I partner with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, my approach has helped to scale pipeline growth and enhance industry authority for top-tier tech companies like Adobe, Samsung, IBM, Fivetran, and Zapier.

Some of the results I’ve helped clients achieve with original research include:
🎯2-3X more leads than previous campaigns
🎯2.5 million readers reached
🎯80+ media mentions
🎯10+ long-form editorials
🎯$255,000 worth of free media and advertising

What I’ve found is that no other type of content achieves more marketing performance than original research-based content.

Connect with me to explore how we can work together to craft content that not only performs but sets new benchmarks in the B2B tech industry.

Lamplighter Agency

Content Writing | Copywriting | Executive Ghostwriting | Content Strategy | Copy Editing 

I help brands tell compelling stories and solve problems for their customers through their marketing and sales content. I've written for Cisco, Ingram Micro, HPE, SAP, Connection, Business Insider, Frontier, Calix, Interactions, and Beyond Identity. Articles have been published on Forbes.com, in Security Magazine and SDM Magazine.

I write for cybersecurity, physical security, IT, SaaS, telcos, and field service management.

Areas of focus include AI, IVAs, CX, ERP, Zero Trust, MFA, Cloud, IoT, field service software, IT, risk management, and sales enablement for partner programs.

Owner - Content writer, Copywriter, Content Strategy

Screenwriter

- Writer for the Telly Award-winning children’s show “Wondermore.”
- Recognitions: Atlanta Film Festival, Finalist; Fresh Voices Screenplay Competition, Finalist; Austin Film Festival, Semifinalist.
- Script Reader for the Austin Film Festival screenplay competition.

On Set Publicity

Unit Publicist for feature films. Manage publicity and marketing activity on set during principal photography including talent interviews, EPK, and production notes.
credits: https://www.imdb.com/name/nm1188951/?ref_=fn_al_nm_2

Unit Publicist

Integrity Media

- Founded new division to further company-wide online strategy, branding and marketing intelligence for global media production and distribution company    
- Provided internal agency services to company brands, including strategy and implementation for marketing initiatives

Director, E-Comm Services Group

Freelance Consultant

- Oversaw strategy and development of a beta launch for a new e-commerce business at a global media brand. 
- Managed national influencer screenings for the record-breaking Ben Stein documentary, Expelled: No Intelligence Allowed

Marketing Consultant

Motive Entertainment

- Successfully launched more than ten films theatrically and on home video via grassroots marketing & publicity campaigns for clients, including Walt Disney Pictures, Warner Bros., Universal, and MGM.
- Projects grossed $2 billion+  worldwide and averaged 224% box office return over production budgets.

Vice President

Icon Productions

- Assisted with strategy and execution of one of the most successful marketing campaigns in Hollywood history, with the film earning a record-breaking $125 million in its first five days and over $600 million worldwide at the box office.
- Managed expansive marketing team, product licensees, and trade screenings.

Assistant to the Director of Marketing, The Passion of the Christ

Triple Horse Studios

- Oversaw preproduction and production of commercials for clients, including  Coca-Cola, Turner Classic Movies, TNT, TBS, Arby's, U.S. Army, Georgia Tech, and Time Life. 
- Created and supervised project budgets, delivering 30+ commercials on or under budget.

Production & Development Coordinator

I help B2B technology companies tell compelling stories through marketing and sales content. My areas of focus are IT, cybersecurity, physical security, and SaaS. Companies I’ve written for include Cisco, Ingram Micro, HPE, SAP, Connection, NIQ, Business Insider, Frontier, Beyond Identity, and Interactions.
 
Need help telling your story? Here are several ways we can work together: https://www.lamplighteragency.com/services

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Becky Lawlor

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