Becky Lawlor

Technical Editor/Writer

Redpoint

With over 10 years of experience creating thought leadership content for B2B tech brands—from startups to Fortune 500s—I saw firsthand how original research-based content could drive performance unlike almost any other type of content.

As a result, over the past several years, I've honed my original research skills, surveying hundreds of B2B audiences and working with marketing teams around the globe to create high-quality research-based content that drives demand and builds awareness.

As Chief Research & Content Officer, my goal is to ensure that every project is tailored to deliver thought-leading, high-quality content that will deliver my client's content marketing goals.

Founder and Chief Research & Content Officer

Becky Lawlor, Inc. Freelance Writer

Provide written content strategy and writing services with a focus on content marketing collateral such as white papers, eBooks, case studies, articles, playbooks, in-depth guides, and website content. 

Subject matter expertise: audio visual, big data, business processes, business productivity, cloud computing, customer experience, brand loyalty, data analytics, healthcare technology, IT infrastructure, managed services, mobility, marketing technology, outsourcing, professional services, project management technology and methodologies, and more.

B2B Tech Content Marketing, Copywriter, & Consultant

Town of Avon

Managed all communication and public relations for the Town using a variety of communication mediums such as Internet, video and traditional media outreach. Responsibilities included public and media relations, development of strategic communication plans, website and email campaigns, newsletters, annual reports, and ballot and issue campaigns. 
Selected Accomplishments:
Oversaw redevelopment of website to improve design, usability and content, resulting in a year-over-year increase in web site traffic.
Increased email list growth by more than 20% and implemented online communication options for public record comments.
Created and distributed materials to market Avon, as well as assisted with the marketing and advertisement placement for Avon's special events.

Community Relations Officer

Great Old Broads for Wilderness

Developed and implemented fundraising and communication strategies for a national non-profit organization through grant writing and budget development, donor development, online fundraising and communications, public and media relations, annual reports, marketing collateral, website development, and quarterly newsletter.
Selected Accomplishments:
Placed stories in national newspapers including a front page story in The Chicago Sun-Times and an in-depth article on the organization and its issues in The Los Angeles Times. 
Developed new website and its content, including the implementation of online fundraising capabilities. Online traffic and donations continued to double almost every year during my tenure.
Researched, wrote and tracked all grants for the organization, resulting in over $100K in grants.
Implemented an effective mass email model for alerts, newsletters, and other communication purposes.
Developed creative renewal and appeal letters that consistently received a higher response rate than the national average for non-profit direct mail.

Communications Director

SANDSTONE EDITING

Editing and writing consulting firm; Edited and wrote a diverse collection of materials including:  interior design books, technical manuals, and interactive teaching tools.

I partner with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, my approach has helped to scale pipeline growth and enhance industry authority for top-tier tech companies like Adobe, Samsung, IBM, Fivetran, and Zapier.

Some of the results I’ve helped clients achieve with original research include:
🎯2-3X more leads than previous campaigns
🎯2.5 million readers reached
🎯80+ media mentions
🎯10+ long-form editorials
🎯$255,000 worth of free media and advertising

What I’ve found is that no other type of content achieves more marketing performance than original research-based content.

Connect with me to explore how we can work together to craft content that not only performs but sets new benchmarks in the B2B tech industry.

Kasturi Patra

Helping B2B SaaS, MarTech, and HR Tech companies attract and convert more customers with engaging and SEO-optimized content. I have over three years of experience creating content that drives results for brands like Peak, Foundation Inc., Shopify, Shogun, Prosci, Ware2Go, Empeon, Founders Factory Africa, WebEngage, Nexcess, The Blogsmith, K-ecommerce, and more.

Company Owner

Trefis

Trefis is an online financial community structured around trends, forecasts and insights related to some of the most popular stocks in the US.

My responsibilities included:
- Developing coverage on companies in the retail, online travel services, and beauty and personal Care sectors
- Analyzing macroeconomic, industry, and company specific data; maintaining financial models
- Writing articles on the companies and providing regular updates on their performance. 

During my stint with Trefis, I'd written 150+ insightful research articles encompassing macroeconomic trends, industry trends and company dynamics, that were syndicated to leading financial websites such as Forbes, Seeking Alpha and Nasdaq. Here are a few samples:

~ Why Is Victoria's Secret Undergoing Restructuring Changes?
~ Why Did L’Oréal Decide to Acquire Three Active Cosmetics Brands from Valeant for $1.3 Billion?
~ 2015 Was A Fantastic Year for Ctrip, and 2016 Might Be Even Better!
~ Here's How Estee Lauder Plans to Grow in China
~ How Guess Is Changing Its Positioning and Focus on The Americas

Equity Research Analyst

GENPACT

Performing financial and market environment analysis primarily through research related to sectors such as: Aviation, IT/ITeS, Manufacturing, Hospitality, and Financial Services

Instrumental in building an air charges database and cost optimizer tool for an aircraft manufacturer

Opportunity analysis in the developing markets based on a multi-level customer segmentation analysis

Preparing competitive intelligence weekly, monthly market overview, fleet maps and airline briefing notes

Analyzing the various sectors for each economy in terms of potential demand and supply
Identifying the drivers and restraints for the sectors 

Formulating alternative marketing strategies for sectors turning to sustainable and energy saving resources

Preparing monthly risk reports for vendors availing financial services from a client in the financial services sector

Preparing Watch list reports to monitor the performance of borrowers with large exposures 

Providing information on customers with high risk exposures and tracking their
monthly payment pattern

Business Analyst

Grail Research

Meeting market intelligence needs of clients in industries related to IT/ITeS, Healthcare, Tourism, Entertainment, Oil & Gas etc.

Responsible for producing high quality research and analysis and synthesizing findings into client deliverable

Contributing to the analytical approach, mentoring analysts, and helping in driving innovation and internal improvements

Structuring work, addressing questions and integrating materials on a large piece of the project (potentially including several analysts)

Marketing Associate

Frost & Sullivan

Deploying suitable market research tools to gauge market trends and competitor activities 

Providing insights on market trends, analyses, opportunities, projections and marketing strategies

Marketing Analyst

B2B Content, Copy, & Strategy | e-commerce, MarTech, HRTech

I'm a B2B tech content writer who's written for brands like Shopify, WebEngage, Shogun, Nexcess, Prosci, k-ecommerce, and Ware2Go, as well as for marketing agencies such as Peak Content, Foundation Marketing, and The Blogsmith. My work spans blog posts, social media content, email newsletters, and case studies.

Before moving to content writing, I worked as a financial analyst at Trefis, a US-based fintech startup. There, I wrote 150+ articles analyzing retail and tech companies, many of which were syndicated to Forbes, Nasdaq, and Seeking Alpha. This experience sharpened my ability to break down complex topics and back up claims with solid data.

I'm also a published fiction author, with a novel and several short stories to my name. This background helps me better grasp the reader's journey, the emotional resonance of a piece, and the principles of storytelling, all of which enrich my B2B content.

My post-graduate degrees in International Business (with a Marketing specialization) and Applied Economics inform my understanding of marketing principles and consumer behavior, directly influencing my content creation process.

Since starting as a B2B writer, I've further upgraded my skills with a content marketing certification from SmartBlogger, a case study certification from Proof Sells, and a certification in copywriting from Copywrite Matters. 

With my diverse professional experience (in market research, strategy, and financial analysis), academic background, and fiction writing skills, I approach B2B tech content from a unique perspective. I blend analytical thinking, storytelling, and marketing insights to create compelling and powerful content.

I live in Gurgaon with my partner and our four rescued pets. When I'm not writing, I'm usually painting, binge-reading literary fiction, or binge-watching true crime documentaries. Oh, and I love to travel, and Japan is my favorite place to visit, so far. 🇯🇵
 
​If you want a content marketer/copywriter who is hardworking, creative, and strives for the best, then let's get in touch. 😊

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Becky Lawlor

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