Becky Lawlor

Technical Editor/Writer

Redpoint

With over 10 years of experience creating thought leadership content for B2B tech brands—from startups to Fortune 500s—I saw firsthand how original research-based content could drive performance unlike almost any other type of content.

As a result, over the past several years, I've honed my original research skills, surveying hundreds of B2B audiences and working with marketing teams around the globe to create high-quality research-based content that drives demand and builds awareness.

As Chief Research & Content Officer, my goal is to ensure that every project is tailored to deliver thought-leading, high-quality content that will deliver my client's content marketing goals.

Founder and Chief Research & Content Officer

Becky Lawlor, Inc. Freelance Writer

Provide written content strategy and writing services with a focus on content marketing collateral such as white papers, eBooks, case studies, articles, playbooks, in-depth guides, and website content. 

Subject matter expertise: audio visual, big data, business processes, business productivity, cloud computing, customer experience, brand loyalty, data analytics, healthcare technology, IT infrastructure, managed services, mobility, marketing technology, outsourcing, professional services, project management technology and methodologies, and more.

B2B Tech Content Marketing, Copywriter, & Consultant

Town of Avon

Managed all communication and public relations for the Town using a variety of communication mediums such as Internet, video and traditional media outreach. Responsibilities included public and media relations, development of strategic communication plans, website and email campaigns, newsletters, annual reports, and ballot and issue campaigns. 
Selected Accomplishments:
Oversaw redevelopment of website to improve design, usability and content, resulting in a year-over-year increase in web site traffic.
Increased email list growth by more than 20% and implemented online communication options for public record comments.
Created and distributed materials to market Avon, as well as assisted with the marketing and advertisement placement for Avon's special events.

Community Relations Officer

Great Old Broads for Wilderness

Developed and implemented fundraising and communication strategies for a national non-profit organization through grant writing and budget development, donor development, online fundraising and communications, public and media relations, annual reports, marketing collateral, website development, and quarterly newsletter.
Selected Accomplishments:
Placed stories in national newspapers including a front page story in The Chicago Sun-Times and an in-depth article on the organization and its issues in The Los Angeles Times. 
Developed new website and its content, including the implementation of online fundraising capabilities. Online traffic and donations continued to double almost every year during my tenure.
Researched, wrote and tracked all grants for the organization, resulting in over $100K in grants.
Implemented an effective mass email model for alerts, newsletters, and other communication purposes.
Developed creative renewal and appeal letters that consistently received a higher response rate than the national average for non-profit direct mail.

Communications Director

SANDSTONE EDITING

Editing and writing consulting firm; Edited and wrote a diverse collection of materials including:  interior design books, technical manuals, and interactive teaching tools.

I partner with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, my approach has helped to scale pipeline growth and enhance industry authority for top-tier tech companies like Adobe, Samsung, IBM, Fivetran, and Zapier.

Some of the results I’ve helped clients achieve with original research include:
🎯2-3X more leads than previous campaigns
🎯2.5 million readers reached
🎯80+ media mentions
🎯10+ long-form editorials
🎯$255,000 worth of free media and advertising

What I’ve found is that no other type of content achieves more marketing performance than original research-based content.

Connect with me to explore how we can work together to craft content that not only performs but sets new benchmarks in the B2B tech industry.

Schneider Communications LLC

Commercial writing and editing: collateral, website and blog content, lead generation, newsletters, bylined articles, case studies, media materials, annual reports, and audio and video scripts
Marketing: marketing strategy and communications planning.

Freelance Writer and Content Marketer

Writer

American Cancer Society

Responsible for the overall communications and marketing programs for the American Cancer Society's North Valley Region. Oversaw the development and implementation of  communications programs supporting ACS's strategic priorities. Managed ACS response to internal and external crises and sensitive issues. Worked collaboratively with staff and volunteers to to support and impact the strategic goals of ACS through communications. Oversaw the ACS's advertising and public service campaigns. Worked with ACS volunteers, staff, news media, outside organizations and the public to enhance the organization's image and disseminate the key messages.

Sutter Health

Led public relations activities around the organization's programs, services and accomplishments, including development of press kit materials, coordination of interviews and follow-up with media. Developed and implemented communications programs in support of organization's business objectives. Managed development of collateral material such as brochures and annual reports. Wrote and assisted with editing and production of internal publications and collateral material.

Communications Coordinator

WHAT I DO: I help healthcare organizations increase engagement, trust, brand awareness and sales through compelling copywriting and content marketing.

WHO I WORK WITH: I work with marketing professionals at pharmaceutical companies, medical device manufacturers, health systems, health services companies, health plans and health information technology companies.

PAST AND CURRENT CLIENTS:
Blue Shield of California, LexisNexis Risk Solutions, Elekta, Integrated Healthcare Association, Cencora (formerly AmerisourceBergen), Vizient, Advanced Instruments, Clear Labs, GoMo Health, Vituity, and Sutter Health

TYPES OF PROJECTS I HANDLE: I write for digital and print: web content, white papers, case studies, thought leadership articles, emails, blog posts, social media, newsletters, annual reports, brochures, video scripts, sales collateral, and press releases.

WHAT MAKES ME DIFFERENT: Having worked in healthcare for over 15 years, I understand the industry well and stay abreast of trends and changes. I have a keen ability to break down complex  information and present it in an engaging and compelling way – whether your audience is healthcare executives or patients. In previous marketing and communications roles, I used to hire freelance healthcare writers, so I understand how important it is to find a skilled, reliable writer who also understands healthcare. With each new engagement, I’m able to tap into my cumulative industry knowledge to ensure my clients achieve their goals. 

Get in touch:
Kirsten Schneider
916-612-8335
Kirsten@schneider-communications.com

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