Becky Lawlor

Technical Editor/Writer

Redpoint

With over 10 years of experience creating thought leadership content for B2B tech brands—from startups to Fortune 500s—I saw firsthand how original research-based content could drive performance unlike almost any other type of content.

As a result, over the past several years, I've honed my original research skills, surveying hundreds of B2B audiences and working with marketing teams around the globe to create high-quality research-based content that drives demand and builds awareness.

As Chief Research & Content Officer, my goal is to ensure that every project is tailored to deliver thought-leading, high-quality content that will deliver my client's content marketing goals.

Founder and Chief Research & Content Officer

Becky Lawlor, Inc. Freelance Writer

Provide written content strategy and writing services with a focus on content marketing collateral such as white papers, eBooks, case studies, articles, playbooks, in-depth guides, and website content. 

Subject matter expertise: audio visual, big data, business processes, business productivity, cloud computing, customer experience, brand loyalty, data analytics, healthcare technology, IT infrastructure, managed services, mobility, marketing technology, outsourcing, professional services, project management technology and methodologies, and more.

B2B Tech Content Marketing, Copywriter, & Consultant

Town of Avon

Managed all communication and public relations for the Town using a variety of communication mediums such as Internet, video and traditional media outreach. Responsibilities included public and media relations, development of strategic communication plans, website and email campaigns, newsletters, annual reports, and ballot and issue campaigns. 
Selected Accomplishments:
Oversaw redevelopment of website to improve design, usability and content, resulting in a year-over-year increase in web site traffic.
Increased email list growth by more than 20% and implemented online communication options for public record comments.
Created and distributed materials to market Avon, as well as assisted with the marketing and advertisement placement for Avon's special events.

Community Relations Officer

Great Old Broads for Wilderness

Developed and implemented fundraising and communication strategies for a national non-profit organization through grant writing and budget development, donor development, online fundraising and communications, public and media relations, annual reports, marketing collateral, website development, and quarterly newsletter.
Selected Accomplishments:
Placed stories in national newspapers including a front page story in The Chicago Sun-Times and an in-depth article on the organization and its issues in The Los Angeles Times. 
Developed new website and its content, including the implementation of online fundraising capabilities. Online traffic and donations continued to double almost every year during my tenure.
Researched, wrote and tracked all grants for the organization, resulting in over $100K in grants.
Implemented an effective mass email model for alerts, newsletters, and other communication purposes.
Developed creative renewal and appeal letters that consistently received a higher response rate than the national average for non-profit direct mail.

Communications Director

SANDSTONE EDITING

Editing and writing consulting firm; Edited and wrote a diverse collection of materials including:  interior design books, technical manuals, and interactive teaching tools.

I partner with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, my approach has helped to scale pipeline growth and enhance industry authority for top-tier tech companies like Adobe, Samsung, IBM, Fivetran, and Zapier.

Some of the results I’ve helped clients achieve with original research include:
🎯2-3X more leads than previous campaigns
🎯2.5 million readers reached
🎯80+ media mentions
🎯10+ long-form editorials
🎯$255,000 worth of free media and advertising

What I’ve found is that no other type of content achieves more marketing performance than original research-based content.

Connect with me to explore how we can work together to craft content that not only performs but sets new benchmarks in the B2B tech industry.

Melissa Zehner

Scroll-Stopping Content

Helping startups turn content into revenue with a no-bullsh*t approach that boosts your brand, sparks engagement, and drives results. Clients include Gembah, Twilio SendGrid, Ignition, Bright Breaks, Trulitica, and more.

Founder & Fractional Head of Content

Forbes Communications Council

Official Council Member

Foundation Marketing

Head of all content strategy and production for 12+ clients. Accounts included Clicktime, Bright, Jobber, Hubspot, Semrush, LumApps, and more. Foundationite of the Month, July 2022.

Director of Content

Foundr Magazine

Managing Editor

Lendio

Senior Director, Content Marketing

• 2019 Lendion of the Year
• Deemed one of The Best Financial Blogs for Small Businesses by fitsmallbusiness.com

Director, Content Marketing

• 2018 Employee Stand-Out Award in Marketing
• Exceeded November 2017 QL (qualified lead) goal by 12.7%; December 2017 goal by 28%; January 2018 goal by 23.4%
• Lending marketplace infographic picked up by both Lending Times and Small Business Lending

Content Marketing Manager

Mooslet Writing Services

Copywriting and content marketing for magazines, digital marketing agencies, and a variety of B2B and B2C businesses. Articles, blog posts, ebooks, website copy, and more.

• Contributor to Content Marketing Magazine
• 100% client return rate
• Wrote a viral LinkedIn Pulse post: 4,000 reads in less than 24 hours; more than 15,000 reads within a week.

Founder

HyperX Media

Content marketing strategy and production for clients like AdvancedMD, Dentist Advisors, Wealth Advisors, Utah First Credit Union, and more. Employee of the Quarter, Q2 2016.

Senior Copywriter

SkyRocket Media LLC

Content and SEO strategies for an umbrella of online brands and revenue partners

• Hired, trained, and managed a team of original content writers. Created coaching materials for branding, organic search, and content strategies.
• Researched and wrote website copy, blog posts, op-ed articles, and reviews.

Digital Content Manager

NAIOP SoCal Chapter

Directed all marketing efforts and 45+ annual events for the 2nd-largest US chapter of a commercial real estate association and its affiliates

• Managed a team of website developers and graphic designers to complete a full website redesign and migration to a new content management system.
• Directed all marketing and event planning efforts for the annual 1,000-person "Night at the Fights" black tie evening of gourmet dining, boxing matches, live bands, casino-style games, armed forces Color Guard, and more.
• Met with US Senators on behalf of NAIOP to discuss policies.

Director of Marketing & Events

Melissa Anne Consulting

Project-based marketing and outreach copywriting for nonprofit organizations

• Wrote volunteer service programs for six county-funded nonprofit organizations, including outreach materials, scripts, and strategies for volunteer recruitment and retention.

• Wrote detailed training modules, presentations, and six-month action plans for volunteer coordinators.

Freelance Communications Copywriting Consultant

Need help turning content into revenue? You came to the right place. 💰

I help startups build and scale revenue-generating content marketing engines. 👉 You get all the benefits of an embedded content marketing expert at a fraction of the price. I help you with organic lead generation, inbound social media, email nurture, in-app content, online course content, product launches, messaging frameworks, external partnerships, and more. 

Over the past 14 years, I’ve sat in just about every content marketing role: copywriter, managing editor, strategist, content marketing manager, senior director—this gave me insight into the inner workings of a content team and enabled me to scale content production from annual budgets of $0 to $1 million. 📈

Some highlights: 

🏆 In 2020, my powerhouse fintech team generated $254+ million in organic revenue, exceeding all paid and partnership channels.

🏆 In 2021, I helped an online education company increase website clicks 3x in 4 months and 4x in 6 months. 

🏆 I have a 100% client return rate. Clients keep coming back because I’m awesome to work with and damn good at what I do. 

🏆 My email nurture campaign for a healthtech client performed 48% better than their norm, driving thousands of extra site visits and leads. 

I often take unique approaches to solving content challenges, such as applying agile and scrum methodologies to content production.💡I also have ample experience partnering with stakeholders in UX, design, paid marketing, PR, product, software engineering, customer success, and sales. 

In addition to working with major players in fintech, healthtech, and online education, my content can be found on Forbes, Business.com, Comcast Business, BestCompany, and more.

I love content marketing because I believe access to information and ideas can change lives. I’m passionate about helping others advance their skills, advocate for themselves, and build strong career paths. 💫

When I'm not geeking out on content, you can find me cooking, wine tasting, reading, and hiking with my dog.

Fractional content leadership and strategy for startups and small businesses. A no-bullsh*t approach to content that boosts your brand, sparks engagement, and drives results.

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Becky Lawlor

Melissa Zehner

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