Becky Lawlor

Technical Editor/Writer

Redpoint

With over 10 years of experience creating thought leadership content for B2B tech brands—from startups to Fortune 500s—I saw firsthand how original research-based content could drive performance unlike almost any other type of content.

As a result, over the past several years, I've honed my original research skills, surveying hundreds of B2B audiences and working with marketing teams around the globe to create high-quality research-based content that drives demand and builds awareness.

As Chief Research & Content Officer, my goal is to ensure that every project is tailored to deliver thought-leading, high-quality content that will deliver my client's content marketing goals.

Founder and Chief Research & Content Officer

Becky Lawlor, Inc. Freelance Writer

Provide written content strategy and writing services with a focus on content marketing collateral such as white papers, eBooks, case studies, articles, playbooks, in-depth guides, and website content. 

Subject matter expertise: audio visual, big data, business processes, business productivity, cloud computing, customer experience, brand loyalty, data analytics, healthcare technology, IT infrastructure, managed services, mobility, marketing technology, outsourcing, professional services, project management technology and methodologies, and more.

B2B Tech Content Marketing, Copywriter, & Consultant

Town of Avon

Managed all communication and public relations for the Town using a variety of communication mediums such as Internet, video and traditional media outreach. Responsibilities included public and media relations, development of strategic communication plans, website and email campaigns, newsletters, annual reports, and ballot and issue campaigns. 
Selected Accomplishments:
Oversaw redevelopment of website to improve design, usability and content, resulting in a year-over-year increase in web site traffic.
Increased email list growth by more than 20% and implemented online communication options for public record comments.
Created and distributed materials to market Avon, as well as assisted with the marketing and advertisement placement for Avon's special events.

Community Relations Officer

Great Old Broads for Wilderness

Developed and implemented fundraising and communication strategies for a national non-profit organization through grant writing and budget development, donor development, online fundraising and communications, public and media relations, annual reports, marketing collateral, website development, and quarterly newsletter.
Selected Accomplishments:
Placed stories in national newspapers including a front page story in The Chicago Sun-Times and an in-depth article on the organization and its issues in The Los Angeles Times. 
Developed new website and its content, including the implementation of online fundraising capabilities. Online traffic and donations continued to double almost every year during my tenure.
Researched, wrote and tracked all grants for the organization, resulting in over $100K in grants.
Implemented an effective mass email model for alerts, newsletters, and other communication purposes.
Developed creative renewal and appeal letters that consistently received a higher response rate than the national average for non-profit direct mail.

Communications Director

SANDSTONE EDITING

Editing and writing consulting firm; Edited and wrote a diverse collection of materials including:  interior design books, technical manuals, and interactive teaching tools.

I partner with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, my approach has helped to scale pipeline growth and enhance industry authority for top-tier tech companies like Adobe, Samsung, IBM, Fivetran, and Zapier.

Some of the results I’ve helped clients achieve with original research include:
🎯2-3X more leads than previous campaigns
🎯2.5 million readers reached
🎯80+ media mentions
🎯10+ long-form editorials
🎯$255,000 worth of free media and advertising

What I’ve found is that no other type of content achieves more marketing performance than original research-based content.

Connect with me to explore how we can work together to craft content that not only performs but sets new benchmarks in the B2B tech industry.

Next Level Copy

I specialize in results-driven messaging with an emphasis on case studies.
 
I help companies track, measure, and share the results of their clients' experience with their service or program. Services include client insights interviews, message development, case study writing, case study integration with sales and marketing, and creating systems to make tracking and measuring client results an on-going practice in a business.

Owner + Chief Case Study Specialist

Ernest & Associates

Main responsibilities included copywriting on a wide variety of projects, ranging from sales emails and web copy to marketing collaterals, company blogs, case studies, and whitepapers. Heavily involved in brand strategy, message strategy, and market research, including interviewing, data mining, and research analysis.

Copywriter

Self-employed

Period of career change that taught me how to clearly communicate and “sell” each lesson, making complicated topics easily understood.

Educational Therapist/Teacher

Calco Advertising

Main responsibilities included writing and editing ad and web copy for professional photography retailer, Calumet Photographic.

Ludington Daily News

Developed, wrote, and edited stories on a wide range of topics for daily newspaper. Honed interviewing skills.

Reporter

Are you strategically sharing the results your clients are having with your program or service? If not, you're missing a HUGE opportunity to attract ideal clients and close sales.

Why?

Because results sell! Period.

One of the biggest reasons your qualified leads are not converting to sales is because you're not providing enough evidence that your work WORKS.

The best way to show this is through case studies, otherwise known as customer success stories.

Case studies are key because they allow your leads to see THEMSELVES in your clients’ success, which removes their hesitation about whether your service will work for them — and affirm that it WILL.

They also allow you to differentiate yourself in your market, build authority, show the full value of your work, and justify your price point — especially for high-ticket offers!

My expertise is the ability to identify your best client success stories, expertly interview your clients, and craft compelling case studies that showcase the full range of your results in a way that resonates with potential new clients. 

When I'm done, I teach your sales and marketing teams (or you, if you’re a solopreneur/small business) how to USE your case studies in your marketing to generate better leads and how to insert them into your sales process to close more sales.

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Specialities

Case studies | Interviews | Market research | Interviewing | Targeted Messaging | Results-Driven Message Development | Case study implementation | Case study strategy | 

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Contact me at:

dana@nextlevelcopy.com

taplio

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Becky Lawlor

Dana Owens

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