Becky Lawlor

Technical Editor/Writer

I partner with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, my approach has helped to scale pipeline growth and enhance industry authority for top-tier tech companies like Adobe, Samsung, IBM, Fivetran, and Zapier.

Some of the results I’ve helped clients achieve with original research include:
🎯2-3X more leads than previous campaigns
🎯2.5 million readers reached
🎯80+ media mentions
🎯10+ long-form editorials
🎯$255,000 worth of free media and advertising

What I’ve found is that no other type of content achieves more marketing performance than original research-based content.

Connect with me to explore how we can work together to craft content that not only performs but sets new benchmarks in the B2B tech industry.

B2B Tech Content Marketing, Copywriter, & Consultant

Provide written content strategy and writing services with a focus on content marketing collateral such as white papers, eBooks, case studies, articles, playbooks, in-depth guides, and website content. 

Subject matter expertise: audio visual, big data, business processes, business productivity, cloud computing, customer experience, brand loyalty, data analytics, healthcare technology, IT infrastructure, managed services, mobility, marketing technology, outsourcing, professional services, project management technology and methodologies, and more.

Running a small or midsize law firm means wearing a hundred different hats. You’re managing cases, clients, and the business. Marketing and communications work often ends up last on the list, even though it makes a difference in the quality of your workday and your firm’s long-term health. 

That’s where I help. 

I work with legal teams to help them attract the right clients and create more collaborative client relationships so they can build sustainable practices and meaningful work lives. 

Here’s how we do it:

📌Surface your most important marketing and communications challenges

📌Decide what success looks like and set measurable goals

📌Create a strategy for how we’ll achieve your goals

📌Develop marketing and communications assets to support the strategy (e.g., websites, bios, social, newsletters, ghostwriting, blog posts, articles, case studies)

📌Track progress so we can learn, iterate, and improve

Before I opened my consultancy, I spent 15 years in legal and policy roles, including 3 years as a litigator at a small law firm. I understand the challenges of balancing client service with running a business. If you’d like a little more breathing room in your day, I’d love to help you get there. 

Let’s connect! You can reach me at strawberry@strawberrynevill.com.

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Becky Lawlor

Strawberry Nevill

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