Becky Lawlor

Technical Editor/Writer

Redpoint

With over 10 years of experience creating thought leadership content for B2B tech brands—from startups to Fortune 500s—I saw firsthand how original research-based content could drive performance unlike almost any other type of content.

As a result, over the past several years, I've honed my original research skills, surveying hundreds of B2B audiences and working with marketing teams around the globe to create high-quality research-based content that drives demand and builds awareness.

As Chief Research & Content Officer, my goal is to ensure that every project is tailored to deliver thought-leading, high-quality content that will deliver my client's content marketing goals.

Founder and Chief Research & Content Officer

Becky Lawlor, Inc. Freelance Writer

Provide written content strategy and writing services with a focus on content marketing collateral such as white papers, eBooks, case studies, articles, playbooks, in-depth guides, and website content. 

Subject matter expertise: audio visual, big data, business processes, business productivity, cloud computing, customer experience, brand loyalty, data analytics, healthcare technology, IT infrastructure, managed services, mobility, marketing technology, outsourcing, professional services, project management technology and methodologies, and more.

B2B Tech Content Marketing, Copywriter, & Consultant

Town of Avon

Managed all communication and public relations for the Town using a variety of communication mediums such as Internet, video and traditional media outreach. Responsibilities included public and media relations, development of strategic communication plans, website and email campaigns, newsletters, annual reports, and ballot and issue campaigns. 
Selected Accomplishments:
Oversaw redevelopment of website to improve design, usability and content, resulting in a year-over-year increase in web site traffic.
Increased email list growth by more than 20% and implemented online communication options for public record comments.
Created and distributed materials to market Avon, as well as assisted with the marketing and advertisement placement for Avon's special events.

Community Relations Officer

Great Old Broads for Wilderness

Developed and implemented fundraising and communication strategies for a national non-profit organization through grant writing and budget development, donor development, online fundraising and communications, public and media relations, annual reports, marketing collateral, website development, and quarterly newsletter.
Selected Accomplishments:
Placed stories in national newspapers including a front page story in The Chicago Sun-Times and an in-depth article on the organization and its issues in The Los Angeles Times. 
Developed new website and its content, including the implementation of online fundraising capabilities. Online traffic and donations continued to double almost every year during my tenure.
Researched, wrote and tracked all grants for the organization, resulting in over $100K in grants.
Implemented an effective mass email model for alerts, newsletters, and other communication purposes.
Developed creative renewal and appeal letters that consistently received a higher response rate than the national average for non-profit direct mail.

Communications Director

SANDSTONE EDITING

Editing and writing consulting firm; Edited and wrote a diverse collection of materials including:  interior design books, technical manuals, and interactive teaching tools.

I partner with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, my approach has helped to scale pipeline growth and enhance industry authority for top-tier tech companies like Adobe, Samsung, IBM, Fivetran, and Zapier.

Some of the results I’ve helped clients achieve with original research include:
🎯2-3X more leads than previous campaigns
🎯2.5 million readers reached
🎯80+ media mentions
🎯10+ long-form editorials
🎯$255,000 worth of free media and advertising

What I’ve found is that no other type of content achieves more marketing performance than original research-based content.

Connect with me to explore how we can work together to craft content that not only performs but sets new benchmarks in the B2B tech industry.

Focal Point Content

I write, edit, consult, and strategize to help clients meet their content and communication goals. Do you have questions about writing, editing, publishing, marketing, social media, or public relations? Send me a message!

Content Specialist

Self-Employed

I have written and edited blogs, articles, content marketing copy, and more over many years. I conduct research and interviews to create content.

Writer/Content Developer

Pivot Communications

I wrote, edited, and managed client content, including social media, blogs, and long-form assets. I also managed content projects and accounts. I used HubSpot and other marketing tools to help clients achieve a range of digital marketing objectives.

Content Manager and Social Media Strategist

Worked as a copywriting contributor for Pivot, writing copy for short and long assets, from social media posts and emails to ebooks and white papers. I also managed content projects and accounts.

Contributing Content Developer

Utah Family Magazine

I was editor and co-publisher of an area parenting magazine. I strategized editorial content, wrote articles, and edited contributor submissions. I also managed freelancers, assisted in publishing tasks, and participated in community events.

Editor

Daily Utah Chronicle

I was an active staff member of the University of Utah student newspaper and moved from news writer to news editor to editor-in-chief.

Editor, News Editor, Staff Writer

Content writer and strategist who helps B2B tech marketers, execs, and content creators develop better content, strategies, and processes. Founder at Focal Point Content.

I write, edit, consult, and strategize to help clients meet their content and communication goals. My background is in publishing, writing, marketing, and social media. Feel free to contact me here. 

Specialties: Consulting, content and social media strategy, feature writing, copywriting, blogging, marketing.

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Becky Lawlor

Susan LaPoint

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